Kansagara1

Ninad Kansagara

Professor C. Ditch

English 113A

February 21, 2017

Woman: a valuable commodity with seemingly endless uses. Judicious, Sagacious and nifty

being women traits, yet subservient, irrational and unrecognized. Societal ideology is an

inherited obligation we share among us. This Heritance of gendering helps us make a society:

society with rules and roles factored on basis of gender. Historian Alan Helbling said quite

magnificent creatures, Primarily enthusiastic, with their identifiable stubborn thoughts and

aspirations, women slowly learned to submit to instruction, and over time, showed less and less

resistance when being forced to mate. In addition, raising a woman to maturity was considered

low maintenance, which meant that a man could expend little effort when attending to her care

and feeding (The Onion, Woman Domesticated). This contemplation rooted and catalyzed a

base in society by the offered sources of media. A great society is simply a big and complicated

urban society." The media's the most powerful entity on earth. They have the power to make the

innocent guilty and to make the guilty innocent, and that's power. Because they control the minds

of the masses (Malcolm x). The fact women should not be subordinate by men to satisfy the

gender roles and expectations but instead have an equality in regards to wages and occupation.

Media made an extraordinarily critical, particularly impact on promoting business of the Mid-

20s. Organizations gained by this thought in endeavoring to offer the "white picket fence" way of

life, regardless of whether it was with cleanser, apparatuses, or cars. however, the commercials

regularly included straightforward representations and textual styles that were not flashy, they
 Kansagara2

could execute an enduring impact on the group of onlookers. A perfect case of this current

period's publicizing is in a 1961 print promotion for the Kenwood Culinary Expert the Kenwood

Chef commercial interests to the purchaser through a control of societal goals, commonplaces,

color brain research, and the work of legitimate logos and ethos.

This picture of family life was delineated as pleasant and extremely simple. In the Kenmore

Gourmet specialist promotion, man is imagined in a custom fitted suit and clean shaven, along

with his wife who is wearing a traditionalist outfit with manicured nails. She is tenderly

embracing her significant other. The picture in the promotion precisely reflects how the "white

picket fence" way of life was prevalently depicted in 1961.

The makers of this promotion develop the work genuinely, so that the gathering of people look

up to this current couple's relationship and way of life, and thus follow their emotions to buy

Kenwood Culinary specialist.

Kenwood also delivers a hint of domesticity of women, by portraying that women are the ones

who cook. But fail to consider the fact that a majority of known chefs are men. Judges of

MasterChef Australia are George Calombaris, Gary Mehigan, and Matt Preston. Similarly,

MasterChef US is judged by Gordon Ramsay, Joe Bastianich and Graham Elliot. Indian cook

shows are no different, talking of Sanjeev Kapoor or Michelin star Vikas Khanna. Even books, In

the Soul of a Chef, the author, Michael Ruhlman writes on Thomas Keller and Michael Symon,

all men. These celebrity chefs are all men in a field that is conventionally a female's fiefdom.

Study by Office of National Statistics shows that there are 21,000 more professional chefs in the

UK this year than last, a total of 250,000. But the fact is that only 18.5% of them, which sums up
 Kansagara3

to nearly 46,000 are women, a decrease on the former years 20.5% (the guardian). Addie

Broyles interviewed some of the female chefs to find out the real reason behind it. Studies show

that one issue faced by ladies culinary specialists is adjustment to the lifestyle of expert

kitchens. Ladies were often seen as "trespassers" of men gourmet specialist's turf, and their male

managers often had doubts about physical strengths and longevity of these women in this

profession. And thought were not physically and sufficiently solid to work in kitchens and would

give them less high-status employments.

Addie Broyles added, ladies gourmet specialists said they felt that they had two alternatives:

either leave proficient kitchens or think of innovative childcare courses of action so they could

remain in the business. A few of the ladies we met had left kitchen work for providing food or

dinner conveyance while others took occupations at upscale supermarkets and culinary

establishments. From societys point of view, however, one gender is usually the touchstone,

the normal, the dominant, and the other is different, deviant, and subordinate. Men is A and

woman is not-A. Mentioned by Judith Lorber in Night to His Day(.

This brings us to our next part of the argument, why does the gender wage gap exists? For the

same kind of work, for the same amount of time, the pay isnt same for men and women!

Institute for Women's Policy Research shows that half the workforce is women. They are the sole

or co-provider in half of American families with kids. They get more school and graduate

degrees than men. However, by and large, ladies keep on earning significantly not as much as

men. In 2015, female full-time, year-round specialists made just 80 cents for each dollar earned

by men, a sex wage hole of 20 percent.

Shouldnt a person be considered on ability and skills rather than gender. Dorothy Lawrence an
 Kansagara4

English journalist, who furtively acted like a man to end up noticeably a trooper amid World War

I. Lawrence migrated in 1915 to France, where she endeavored to volunteer with the Willful

Guide Separation as a regular citizen representative, however, they dismissed her. She then

volunteered to enter the battle area as a war journalist but gender barbered her. She fought on

front line dressed up as a man. And when France army came to know about her, they declared

her a spy. Devor says Gender is supposed to be stable but that it is possible to alter it at will.

Gender gap is a gap constructed by the ordinate group, this gap gives them a comfort of

superiority.

But progress has been seen in cultures and societies, and they are shaping up for equality.PWC,

one of the highest reputed companies in construction, is directed by Lenore JanisA female

representative in a work-field considered for men. Progress is not only evident in corporate

world, but also domestic. MariaLaura Di Domenico wrote an article Im Not Just a Housewife:

Gendered Roles and Identities in the Home-Based Hospitality Enterprise. They surveyed on 33

home-based highly profiting enterprises and all of them were solely run by housewives. So, lets

not restrict the fields we associate women with, and let us see the world flourish with women!
 Kansagara5

"Recent Comments." The gallery of heroes. N.p., n.d. Web. 04 Apr. 2017.

"Pay Equity & Discrimination." Institute for Women's Policy Research. N.p., n.d. Web. 04

Apr. 2017.

Domenico, Marialaura Di. "I'm Not Just a Housewife: Gendered Roles and Identities in

the Home-Based Hospitality Enterprise." Gender, Work & Organization 15.4 (2008): 313-

32. Web.

Lorber. "Night to his day." (n.d.): n. pag. Web.

https://www.dailyworth.com/posts/3011-6-female-pioneers-in-male-dominated-industries

"The Cook, the Chef and the Gender Gap." OPEN Magazine. N.p., 09

Oct. 2015. Web. 04 Apr. 2017.

Onion, The. "Woman Domesticated." The Onion. The Onion, 16 Dec.

2009. Web. 04 Apr. 2017.

Devor. "Becoming members of the society." N.p., n.d. Web.