Hello!

A design-led
business
puts the customer needs first.
"Every project team at AiRBnB
now has a project manager whose explicit
role is to represent the user, not a particular
functional group like engineering or design.

Alex Schleifer
AiRBnB
Home owners.
Challenging platforms - didnt make it easy to list the home.
Needed to ensure the home g ot rented reg ularly.
Giving peace of mind that the home would be secure.
[S LID E T IT LE]

[ Sub Hea der ]

[TITLE] [TITLE] [TITLE]

41
[S LID E T IT LE]

[ Sub Hea der ]

[TITLE] [TITLE] [TITLE]

Lorem Ips um Lorem Ips um Lorem Ips um

Lorem Ips um Lorem Ips um Lorem Ips um

Lorem Ips um Lorem Ips um Lorem Ips um

42
[S LID E T IT LE]

[ Sub Hea der ]

[ITEM 1] [ITEM 2]

43
Use this Content Playbook Employer
along with our other Brand Playbook
playbooks to help you Understanding our Employer Brand.

understand and implement

the Employer Brand.

Photography Design Tone Of Voice Channel Content

guidelines Playbook (TOV) guidelines Playbook Playbook
Understanding Understanding our Understanding how Where do the stories live How do we bring our
how it looks visual design principles it sounds and how should the Employer Brand to life
channels be used for through stories and
Employer Branding? conversations?
 Siemens 2016 Proprietary & Confidential

Employer Brand platform Making real what matters

How will we bring our Spark conversations about the future and what it takes to get there.
Employer Brand to life?

Global content Future of Future of Future of Future of

themes work cities power making

Innovation Digitalization Sustainability

Sample topics Automation, Electrification Automation, Electrification, Automation, Automation, Electrification

and Digitalization of and Digitalization of cities Electrification and Digitalization of research
workplaces and practices Communication technology and Digitalization and manufacturing
Buildings, spaces and Construction and planning of power Autonomous systems
locations Internet of things Climate change Artificial Intelligence
Culture Smart buildings Efficiency Innovation
Diversity Smart cities Electric motors Product and service design
Roles and responsibilities Smart vehicles Energy systems Emerging industries
Training and development Smart transport networks Oil and gas Industrial Revolution 4.0
Ways of working Power generation Software and data
Working conditions Renewables

Editorial lens through Spark a conversation about the future and what it takes to get there.
which we bring our
themes to life
Success in creating Growing through challenges Embracing respect
Innovation Training and development Respect for people
Exciting products Creative and dynamic working environment Flexible working
and services
Challenging work
Siemens 2016 Proprietary & Confidential

Cementing our
cultural relevance
with strategic Career
editorial content drivers

The future of work Employer

Brand
The future of cities Content
Topics
The future of power
The future of making
Culturally Siemens
relevant role
and yes, I am a good soul.
Contact: danielhenrikhogal@gmail.com