TABULATION FOR DATA

MSU SUNWAY MONASH UNI. OF TARC

SOUTHAMPTON

MESSAGE The best uni with A university that Monashs offer of University of A university that
business offers a one-way Masters for Southamptons has won many
management and ticket to professional PhD Engineering awards and it
global leadership professional counseling is Programme will offers up to 100%
for postgraduate certification for backed up by the provide you with merit scholarships
studies. Software fact that they are the the engineering with also siblings
Engineering. 42nd place in skills and discount of
World University knowledge that RM1000
Rankings for will change the
Psychology with world, offering
accreditations with scholarships and
ACA and PACFA. studying abroad.

METHOD OF - gave a big caption -strong directed - enticing offering - stating they can - stating the
COMMUNICATION on why customers taglines of RM15,000 provide full awards theyve
should choose -through branding bursaries (*discount scholarships received
MSU and listed the and its recognition, technique?) - offers a wide - List of different
reasons it promises their - believes it has a ranges of research courses students
- promises students a gateway strong branding fields that will can choose
knowledge and to professional allow students to - showing their
experience from certification as well work with leading best scholarship
experts as many job researchers and deal
- able to learn other opportunities in the have a global
skills such as cross future experience
functional promises
management and intercultural
global leadership communication
skills and interaction
with people around
the world

TARGET AUDIENCE Postgraduates who Postgraduates and - postgraduates Post and Undergraduates
are searching for Undergraduates from psychology, undergraduates and postgraduates
future educational whos looking into human resource, currently pursuing who are planning/
institutions on pursuing Software health, social undergraduate pursuing to
business Engineering welfare and studies in continue in
management education Engineering. Science or
Computer Science
Age 20 and above Age 17 and above Age 20 and above Age 17 and above Age 17 and above

DIFFERENCES -Minimal visuals - Directed to a - did not state -Big emphasis on -Offering sibling
-Emphasis on specific target reason as to why their tagline to deals
awards/ excellence audience have to choose elicit a feeling -Stating the
-Focuses on the - Message them, or whats so -Much more visual awards theyve
environment/ straightforward and good about than text based received
experience of the clear Monash (believes it -Focuses on the
campus - Doesnt has a good quality researchers
emphasize on the reputation) in the university.

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 uni or its - promise in print of
competitors. 504 hours of classes
- Less visuals with professional
help for students
from different
degree backgrounds

RECOMMENDATIONS -Better design - Better choice of - the tagline says be -Text should be -Too detailed on
(model choice, model (probably a a qualified bigger, not enough the list of course
placement of SE student) counsellor but the visual balance choice causing too
details) -Placement of girl in the picture between the many words
-Using actual information doesn't look like a imagery and the - Should hire a
student as the professional, rather hard text photographer to
model she looks like a -More options of take a more
freshman. A more students contacting commercial
easily relatable to them, as there is looking photo.
the the caption only email
picture would be available
better.
- would look better
in colour print, but
understandable in
terms of finances
required

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