Diversity

Diversity is at the heart of all they do at Raytheon. They embrace diversity

and diverse opinions; they treat people with dignity and respect to
support their inclusive culture. This allows them to retain and attract the
world-class talent and supplier base they need to develop the innovative
solutions for their global customers who depend on them. They view their
diversity as a competitive advantage as a key enabler of their growth.
Raytheon vision: A richly diverse and culturally competent
employee population that utilizes diversity and inclusion to
enable global growth, competitiveness and enterprise
collaboration.

At Raytheon, they work every day to foster an inclusive workplace that

embraces all their differenceslike race, gender, physical ability or sexual
orientationas opportunities to expand global growth, build competitive
advantage and drive enterprise collaboration. For example, they theyre
the first aerospace and defense company to offer domestic partner
benefits, and they theyre the first in their sector to achieve a perfect
rating on the Human Rights Campaigns Corporate Equality Index.

Diversity is an integral part of their business model and philosophy,

particularly as they continue to grow internationally. Their primary focus
areas are:

Influencing the evolution of company thinking through education

and development

Shaping the global mindset of their current and future leaders

Developing focused initiatives to ensure that their global workforce

accurately represents the markets where they operate

 They are also one of the first companies in their industry to establish a
strong portfolio of employee restheirce groups. These employee-driven
organizations foster an inclusive, engaged culture; drive business growth
and innovation; help attract, retain and develop employees; and engage
meaningfully with their local communities.

RAYTHEONS NON-DISCRIMINATION POLICY

It is their policy to recruit, hire, train and promote for all job classifications
without regard to race, color, creed, genetic information, religion, national
origin, sex, sexual orientation, gender identity and expression, age,
disability, or veteran status, and to base all such employment decisions
upon the individual's qualifications and ability to perform the work
assigned.

HR at Raytheon isnt merely about recruiting and retaining the very best
people in the industry. Its also about driving their business strategy and
coming up with innovative ways to get their recruitment brand to market.
Alongside that, HR is heavily involved in establishing and maintaining
industry-leading talent development programs and learning architectures,
streamlining processes, making use of cutting edge technology and
driving accountability across the organization.

Whats involved

Talent Acquisition
Compensation & Benefits
Talent Development & Learning
Organizational Effectiveness
Corporate Responsibilities
Over the last decade, jobs in science, technology, engineering and math
have grown at three times the rate of other jobs, according to the U.S.
Department of Commerce. To inspire and equip students to succeed in
these STEM positions worldwide, Raytheon provide strong support at all
levels of education. Their goal is to build the next generation workforce.

ENGAGING STUDENTS WITH MATHMOVESU

Mentoring and inspiring students to pursue STEM careers is the central

mission of their MathMovesU program. Thet believe it's their
responsibility to help students from all backgrounds gain opportunities for
robust education in math and science. Through MathMovesU initiatives,
they engage with students from elementary school through college,
support educators and policymakers, and promote racial and gender
equality within STEM fields.

FOCUSING ON STEM CAREER PATHS FOR GIRLS

At Raytheon, they believe that the best ideas come from diverse teams of
people from different backgrounds and perspectives. That's why they are
sharpening their focus on STEM career paths for girls to help build and
prepare the next generation.

Each year, they organize Girl Day events nationwide as part of

DiscoverE's National Engineers Theyek. They are helped by Raytheon
employee volunteers who believe inspiring girls to pursue STEM will have
a long-term impact on individual and collective success. They are pleased
to have won the Women in Engineering Proactive Networks DiscoverE
award for their Girl Day efforts.

BRING MATH TO LIFE

Their traveling museum exhibition MathAlive! is designed to inspire, to

spark the imagination, to reveal not only math at work, but the endless
possibilities of math. Since the launch in 2012, the exhibition brings to life
the real math behind what kids love most video games, sports, fashion,
music, robotics, and more and creates interactive and immersive
experiences that bring to life the math at work in each, whether in design,
application or use. MathAlive! is ttheiring military communities the United
States as theyll as countries in the Middle East.

MATHCOUNTS

Every year, nearly 6,000 schools and more than 17,000 volunteers
participate in MATHCOUNTS, a national competition program that
promotes mathematics achievement with middle school students across
the United States. The program culminates in the Raytheon MATHCOUNTS
National Competition, which brings together 224 middle school mathletes
from all 50 states, D.C., U.S. territories and schools from the Departments
of Defense and State.

In addition to serving as the title sponsor of the MATHCOUNTS National

Competition (through 2018), they are a supportive partner of
the MATHCOUNTS Foundation, a nonprofit organization that helps U.S.
middle-school students excel in math. They provide financial contributions
to help middle school students become creative problem solvers and
develop the skills needed to become the math and science leaders of the
future.

SUPPORTING MILITARY FAMILIES

They want to ensure military children grow up with the social, emotional
and educational support they need no matter where they go. Together
with Boys & Girls Clubs of America, they have opened 'Centers of
Innovation' at clubs and affiliated youth centers that serve military
families. This is part of their $5 million, multi-year commitment to Boys &
Girls Clubs of America and an overall $10 million pledge to support
military veterans and their families.

Located near U.S. military installations in five U.S. cities and Ramstein Air
Base in Germany, the Centers of Innovation provide access to technology
and adult mentors including Raytheon employees. Young people can
create objects with 3D printers, reach out to friends and family through
video conferencing, learn how to run a business, and collaborate on
projects to improve their communities.
MEASURING STEM SUCCESS

They have partnered with U.S. News & World Report in developing the
first-ever index to track eight key indicators of STEM activity in the United
States. The index shows that high school student aptitude for and interest
in STEM professions have not kept pace with demand. What's more,
gender and ethnic gaps remain wide among students interested in STEM.

INJAZ SAUDI ARABIA

With nearly 50 years of uninterrupted presence in the Kingdom of Saudi

Arabia, Raytheon has proudly joined INJAZ Saudi Arabia, a member of
Junior Achievement Worldwide, in announcing The Little Engineer
Programs debut in Saudi classrooms.

The program is designed to inspire student interest in science and math

education, and to consider studying engineering, which will lead to their
active role in supporting the Kingdom's innovation economy development
plans.

HALL AT PATRIOT PLACE

Their sponsorship of the Hall at Patriot Place helps to provide local schools
with field trips to the Hall where students engage with hands on STEM
activities. The Hall at Patriot Place promotes math and science through
games and exhibits that highlight the math and science behind the game
of football. These innovative attractions inspire and entertain thousands of
school children and countless more guests each year.

ROCKETRY AND ROBOTICS FOR HIGH SCHOOLERS

Their sponsorship of the Team America Rocketry Challenge (TARC) gives

students in grades 7-12, the opportunity to showcase their engineering
know-how on the national and global field. Each year, they send the
winning national team to the international aerospace and defense air
show in Paris or London to compete against teams from France and the
United Kingdom.
Also a high school competition, they sponsorship of the FIRST (For
Inspiration and Recognition of Science and Technology) Robotics program
includes financial and volunteer support for individual teams as theyll as
college scholarships for alumni.
Culture
Raytheon global team creating trusted, innovative solutions to
make the world a safer place.

Here at Raytheon, they innovate across all domains: from land and sea to
air, space, and cyberspace. Its innovation made possible by a strong
internal culture and an unwavering vision thats shared by Raytheon
employees across the globe a vision of one global team creating trusted,
innovative solutions to make the world a safer place.

If making the world a safer place sounds like an ambitious plan, thats
because it is. But they have exactly the tools they need to make that plan
a reality.

Alongside a shared culture of excellence, they have five core values These
values are what drive us forward, guide their behavior, shape their
thinking and act as a north star, keeping us focused on achieving their
goal of making the world a safer place.

TRUST

They take pride in their ethical culture, are honest, and do the right thing.

RESPECT

They are inclusive, embrace diverse perspectives and value the role they
all play in their shared vision.

COLLABORATION

They fuel more potheyrful ideas, deeper relationships and greater

opportunities to achieve shared objectives together.

INNOVATION

They challenge the status quo and act with speed and agility to drive
global growth.

ACCOUNTABILITY

They honor their commitments, anticipate the needs of their customers,

serve their communities and support each other.
 Employee Restheirce Groups

Their inclusive culture is one that recognizes uniqueness, empotheyrs

each employee, values all contributions and contributors, and leverages a
diverse workforce. An important component of this is their wide range of
Employee Restheirce Groups. They serve as diversity ambassadors and
strategic partners with the following objectives:

Share insights stemming from unique experiences that are valuable

in helping Raytheon achieve its vision of an inclusive environment.
Use the influence of their voice and actions to foster the full
engagement of all employees, markets and communities.
Contribute to business goals and objectives by capturing all
potential of its human and intellectual restheirces.
Optimize talent across the globe through the recruitment,
onboarding and retention of top candidates in all business areas.
Engage employees in diversity awareness activities and career
development opportunities of all kinds.
Participate in community service initiatives that speak to Raytheon's
role as strong corporate citizen and contributor.

Employee Restheirce Groups are individual and unique as the members

who comprise them. Active groups include:

GAY, LESBIAN, BISEXUAL, TRANSGENDER AND ALLIES (GLBTA)

GLBTA shares unique insights from gay, lesbian, bisexual, transgender and
allied communities, helping to contribute to a workplace environment that
truly theylcomes and values differences.
HISPANIC ORGANIZATION FOR LEADERSHIP AND ADVANCEMENT
(HOLA)

HOLA serves as a liaison for the Hispanic community across Raytheon,

delivering valuable restheirces to further their employees' personal
development while also supporting Raytheon's vision and goals.

RAYTHEON AMERICAN INDIAN NETWORK (RAIN)

RAIN's mission is to provide a forum dedicated to the improvement and

enhancement of employee professionalism through the cultural awareness
of the American Indian heritage at Raytheon.

RAYTHEON ASIAN PACIFIC ASSOCIATION (RAPA)

RAPA enctheirages the personal growth and upward mobility of Asians

within Raytheon and the community, with an emphasis on outreach and
service initiatives.

RAYTHEON BLACK EMPLOYEES NETWORK (RAYBEN)

RAYBEN serves as an important forum for African-American employees,

helping them to reach their career potential and further enhance their
Company's pursuit of partnerships within the African-American
community.
RAYTHEON EMPLOYEE VETERANS NETWORK (RAYVETS)

RAYVETS promotes and recognizes their veterans identity within

Raytheon by increasing their visibility and contributions. RAYVETS
provides not only veterans but all employees, who wish to join and
support this group, an opportunity to understand veterans thereby
enhancing their collective ability to collaborate, network and partner to
drive cross-business initiatives to grow their business. Veterans unique
experience, product-knowledge and customer-centric insights give us a
competitive edge, and, together, they can harness their expertise to
optimize solutions for their warfighters. RAYVETS supports Raytheons
veterans and their families as theyll as the external local communities.

RAYTHEON ALLIANCE FOR DIVERSE ABILITIES (RADA)

RADA provides a voice for disability issues in the workplace, serving as a

supportive restheirce for employees with temporary or permanent
disability. By partnering with the Company to promote full accessibility
and integration, the group has made a significant contribution to
Raytheon's selection as one of the "Top 50 Employers for Providing a
Progressive Environment for People with Disabilities" (Careers & the
disABLED magazine).

RAYTHEON WOMEN'S NETWORK (RWN)

RWN is committed to supporting and impacting the Company's ability to

become an employer of choice for women. This group provides an open
forum for the candid exchange of information, access to positive role
models, and valuable networking and mentoring opportunities.
 YOUNG EMPLOYEE SUCCESS NETWORK (YESNET)

YESNET is on a mission to foster a culture thats they coming, supportive

and inclusive for early-career employees. Raytheon's focus in engaging all
employees to perform at their full potential aligns with the group's
purpose of leveraging all opportunities for personal growth, career
development, and the retention of top talent.

Raytheon Youtube
Official Raytheon Channel 12,151 subscribers
Featuring more than 200 videos in careers(recruiting process),
Innovations, employees stories, leadership, empowerment and
Communities on a regular basic.

Raytheon Instagram
273 posts
9,671 followers
Featuring the photos, videos of live events, new innovations, culture,
diversity and many more.

Raytheon Linkedin
246,432 followers

Raytheon Facebook
153,299 Likes

Raytheon Social Media

In 2016, Raytheon's social media channels experienced a sweeping

transformation, as Their follower count and engagement rates
skyrocketed. Their central goal for 2016 was to improve public brand
perception and awareness through increased reach and engagement. With
more resTheirces at Their fingertips than ever before, we knew 2016 was
the year to blow the lid off of Raytheon social media. We were able to
achieve this by displaying Their innovative defense technologies in a clear
and captivating way across Their social channels, and encTheiraging Their
fans to engage with Their content through a variety of means. Their new
Instagram account was the perfect way to capture Raytheon's culture of
innovation in a strong, visual way, and Their fans responded to the striking
imagery very positively. Fans also responded positively to Their first ever
Twitter chat, held this year, which focused on corporate responsibility.

Their social team incorporated several new strategies this year in order to
push the significant changes needed. These included increased paid
promotion of Facebook and Twitter, the creation and promotion of the
aforementioned Instagram account, and stronger, more well-defined team
policies for both monitoring social feeds and engaging with fans and
followers on a daily basis. Their increased usage of analytics assisted with
this - including Their comprehensive social media audience survey, which
allowed us to better understand Their fans and adjust marketing tactics
accordingly. Raytheon's team was able to accomplish these strategies
through strong leadership, an expanded budget, and robust collaboration
efforts, as well as an increase in the size of the team itself.
Their social team knew that in order to gain more fans, we also needed
Their content to be more cohesive and consistent than ever before. As a
large international company with over 63,000 employees, taking on this
issue has certainly been a challenge. However, by implementing clearer
social media policies across the fTheir businesses within Raytheon and
increasing communication between them, we have been able to meet this
challenge. To strengthen this effort we used analytics, including a broad
audience survey, to improve Their targeting significantly. All of this was
supported by an improvement in the quality of the content Raytheon.com
is publishing after bringing highly qualified Their journalists aboard this
year, as well as the incredible innovations Their employees are developing
daily.
Their top campaign for the year revolved around Veterans Day and
Raytheon's annual Week of Service. This campaign represented the
highest engagement rates of 2016, thanks to its wide scope and
comprehensive nature across all channels. We knew that this campaign
would be a perfect way to reach people who are current or former
members of the military, a demographic which make up a large portion of
Their followers. Through six Twitter campaigns, fTheir boosted Facebook
posts, and two sponsored LinkedIn posts, we successfully engaged with
27,000 people. Their Facebook and Twitter campaigns were linked by Their
"Hashtags4Heroes" hashtag, #HT4H. We promoted compelling content
relating to Raytheon's commitment to helping veterans in Their
community to Their own fans, as well as military personnel and fans of
non-profits for veterans. Additionally, we promoted a series of employee
veteran photos on Their Instagram account. The responses to all
promotions within the campaign were overwhelmingly positive. Fans were
touched by Their commitment to helping veterans in need, as well as
Their public honoring of military personnel.
By the end of 2016, Their follower count had increased from 169,500 to
416,400. Their engagement rates across all pre-existing social channels
had roughly doubled. Their team is exceedingly proud of these hard-
earned results, and are confident that we can continue to surpass Their
goals in 2017.

In 2016, Their potential reach on Facebook and Twitter totaled 60 million.

Through Their paid Twitter campaigns alone, we earned over 21 million
impressions. Expanding Their social media fan base was key in this; we
started off the year with 300,500 followers, and ended with over 670,000.
Additionally, Their new @raytheoncyber account gained a stunning 16,000
followers in just nine months, and Their Company Overview video received
50,000 views on YouTube. On Facebook, average engagement per post
was 5x higher in 2016 over 2015, showing increased public receptiveness.
We've been able to accomplish not only increased brand awareness, but
also improved targeting through increased strategic focus and expansion
of Their toolkit. One such example is the Twitter quiz. While the industry
average for engagement rate is 2 3 percent on Twitter, Their Twitter quiz
campaigns received an average of 26 percent engagement. This highly
effective presentation allowed us to gamify information that could
otherwise be considered dry, and educate Their fans and influencers in a
fun and engaging way.
By the end of the year, Their social media strategy had become stronger
than ever with Their message about using innovation to make the world
a safer place fully disseminated amongst Their key audiences. Since
Raytheon is a large company with 60,000 employees and fTheir
businesses, maintaining consistency across the board was a challenge.
The social media team was able to adeptly meet that challenge using
strong leadership, an expanded budget, and robust collaboration.

2016 Social Media Award : Twitter

Winner: Raytheon Integrated Defense Systems - Poland
Patriot
Social media, especially the use of Twitter, played a huge role in
connecting this campaigns messaging to key influencers and the Polish
Ministry of Defense (MOD). Raytheon Integrated Defense Systems (IDS)
had been competing for Polands national medium-range air and missile
program, better known as WISLA, for the selection of its Next
Generation Patriot Integrated Air and Missile Defense System, Raytheons
cornerstone program, since 2012.
The Raytheon team chose an aggressive Twitter strategy because it was
the social media platform that the Polish MOD, reporters and key political
influencers were actively engaging on. The Patriot Poland social media
campaign took place in late 2014 and early 2015 during the last leg of the
selection process the most critical stage. The competition began with
over 14 global companies vying to supply the missile defense system, and
by the time the campaign started, the competition had been narrowed
down to just two solutions supported by only a few companies.
To be successful in one of the most competitive international missile
defense campaigns to date, Raytheon needed to position the benefits of
its solution for Poland in a public forum, using social media as one of the
primary outlets. Raytheon IDS succeeded in developing a nimble,
collaborative and creative approach that could flex with the ever-changing
environment in Poland, while also considering the implications of this
messaging to its other global partnerships.
Its Twitter campaign exceeded expectations and really helped Raytheon
IDS focus in on its messaging and the execution of its entire PR campaign.
All in all, Raytheon IDS Twitter strategy was exceptional and is being used
internally as an example of how to use social media to further PR efforts.
Ultimately, the Polish MOD announced that it had selected Raytheons
Patriot Missile System, and on Twitter, the campaign resulted in an
impressive haul of 189,629 total impressions and 8,947 engagements.
Honorable Mentions:

MasterCard Worldwide Communications - MasterCard Wearables

Announcement Meme

Raytheon Company - Raytheon Paris Air Show Campaign

Trend Micro/HCK2 Partners - re:Invent

Raytheon has clearly decided that social media is worth

the effort and is investing time and money in keeping
multiple platforms active and updated even though it
knows that none of them will result in a single
additional sale.

The reason becomes clear when you look at the topics of

those timelines and the subjects the posts and tweets
cover. Although the company does show photographs of
its defense system on its Facebook page, most of its
posts relate to recruitment. Readers are challenged with
a math mystery, told about the opening of a new
learning center at the University of Arizona, and shown
pictures of students at the National Space Symposium.

Raytheon isnt using social media to compete with other

sellers pitching products to a market; its using social
media to compete with other companies pitching their
career openings at science graduates.

That approach might not result in more sales in the

short term but if smart engineers move to Raytheon
instead of choosing to build the latest mobile phone or
write server software, the company will be able to
continue generating sales in the long term.

And the strategy does produce measurable results that

go beyond an impressive GPA among new recruits.

According to David Meerman Scott, an author and social

media expert, Raytheons strategy can be described as
brand journalism. Instead of hiring copywriters and
marketing staff to promote the firm on social media, the
company recruited journalists and editors, including
Chris Hawley, a Pulitzer Prize winning reporter for the
Associated Press. The result is that the stories the firm
highlights on its Web page and its social media
platforms are often picked up by the mainstream press
and spread across the media. After attending the
Association of the US Army annual conference last year,
a major trade show for the defense industry, Raytheon
chose to highlight just three stories rather than the 20 it
had promoted in 2010. Traffic and exposure increased by
as much as 451 percent over the 2010s figures.

Even if youre not looking to recruit more staff for your

growing firm, you can still use social media to rustle up
some mainstream publicity.