Professional Documents
Culture Documents
1 Educational
Technology
(Pre-Internet)
LEARNING OUTCOMES
By the end of this topic, you should be able to:
1. Define educational technology;
2. Define instructional technology;
3. Explain any differences between educational technology and
instructional technology;
4. Compare and contrast between traditional and new learning
environments;
5. Describe what educational technologists and instructional
technologists do; and
6. Describe some of the latest developments of educational technology
in Malaysia.
I do not think we are ever going to be able to, for a long time, get the kind
of quality of school personnel that we need in our schools, especially in
the areas of science and math. One of the answers to that problem is to use
more educational technology.
(Major Owens)
INTRODUCTION
Think back to your first day in school. Did the teacher use a blackboard? Did it
help you understand better? Why? Recently, teachers have been using white
boards, overhead projectors, computers and electronic smart boards. Teachers
use computers to demonstrate concepts, simulate experiments and events and
teach using resources from the Internet. What do you think of the role of the
computer and its usefulness in teaching and learning? Imagine if all the teacher
did was in front of the classroom, presenting information or a lecture without
using any form of visual aid or technology. Would it be easy to understand the
lesson?
Apart from slates and chalkboards in the early 1900s, the media commonly used
in the earlier days were pictures, models, charts, maps, graphs, motion pictures
and lantern slides. Between the late 1920s and 1940s, advances in media included
sound recordings, radio broadcasts and motion pictures with sound. This was
followed by television, teaching machines and programmed learning in the
1950s and 1960s. Before the 1970s, educational technology was synonymous with
audiovisual communication and instruction.
It was around the Second World War when mass training of thousands of
military personnel became a major requirement. The primary question then was
how these war personnel could be quickly and effectively trained. The primary
media at that time were film, slides, photographs, audio tapes and printed
materials.
At around this time, research was focused on the learning process and following
this, a new profession, Educational Technologist, was born (Jones, 1999). Among
others, the use of audiovisual aids before and information communication
technologies (ICT) today as a means to enhance the teaching and learning process
is what educational technology is all about.
However, you may have also heard the term instructional technology. Sometimes
these two terms are used interchangeably. At other times, you will see a
discussion of what one is and what the other is not. Search for the definition of
both educational technology and instructional technology on the Internet. What
did you find?
Definition Source
Audiovisual communication is that branch of educational theory Ely (1963)
and practice primarily concerned with the design and use of
messages, which control the learning process.
Educational technology is a field involved in the facilitation AECT (1972)
of human learning through the systematic identification,
development, organisation, and utilisation of learning resources
and through the management of these processes.
Essentially, it is a rational, problem-solving approach to Rowntree (1982)
education, a way of thinking skeptically and systematically
about learning and teaching.
Educational technology is: Shafritz, Koeppe,
1. The media that are products of the application of sciences to and Soper (1988)
educational problems
2. A systematic approach to solving the problems of
instruction that includes the development of instructional
systems, identification of resources, and the delivery of
those resources to students
Educational technology is the application of research, learning University of North
theory, emergent technologies, and child and adult psychology Carolina Media
to solving instructional and performance problems. Services, (1997)
ACTIVITY 1.1
Based on your Internet search, add at least one more definition of
educational technology to Table 1.1 in the space below.
Any technology which increases the rate of learning would enable (as
Comenius put it centuries ago) the teacher to teach less and the learner to
learn more.
(Sir Eric Ashby)
What do you think? Do you believe that use of technology in teaching and
learning is effective? Why? Next, look at Figure 1.1. It illustrates the overall
concept of educational technology by Seels and Richey (1994), which provides an
overview of educational technology, both in theory and practice. There are five
domains in educational technology:
(a) Design,
(b) Development,
(c) Evaluation,
(d) Utilisation, and
(e) Management
Each domain represents a major activity and each activity includes items
to consider or activities to be carried out as part of the main activity. Study
Figure 1.1 and try to understand the various elements involved in each of the five
domains.
Figure 1.1: The domains in Educational Technology (Seels & Richey, 1994)
Let us now compare these with McGriffs more comprehensive conceptual model
of instructional technology presented in Figure 1.2. Seels & Richeys domains are
only part of McGriffs model. It is interesting to see how much the field has
progressed in less than a decade.
SELF-CHECK 1.1
(a) Teach how to plan, design, develop, implement, evaluate and manage
instructional processes effectively to ensure improved performance by
learners
(b) Understand how people learn and how to best design instructional delivery
systems and materials
A question that may now come to your mind is, how different is instructional
technology from educational technology? Let us look at the definitions presented
in Table 1.2.
Definition Source
[Instructional technology] is a systematic way Presidents Commission on
of designing, carrying out and evaluating the Instructional Technology
total process of learning and teaching in terms of (1970)
specific objectives, based on research.
Instructional technology is the theory and practice Association for Educational
of design, development, utilisation, management, Communications and
and evaluation of processes and resources for Technology (AECT) (1994).
learning. Original definition by Seels &
Richey, 1994, p. 1.
[Instructional technology] is the art and science Molenda (2003)
of designing, producing, and using with economy
and elegance solutions to institutional problems;
these solutions may combine verbal or audiovisual
media and may be experienced with or without
human mediation and may take the form of
learners, courses or whole systems that facilitate
learning efficiently, effectively and humanely.
Instructional technology is the use of a variety of Illinois School District U-46.
teaching tools to improve student learning. We Retrieved December 20, 2005
usually think of computers and computer software
when we think of instructional technology, but
instructional technologies are not limited to
computers in the classroom. Instructional technology
describes all tools that are used for teaching and
learning such as cameras, CD players, PDAs, GPS
devices, computer-based probes, calculators and
electronic tools we have yet to discover.
Now that you have gone through the definitions in Tables 1.1 and 1.2, how do
you think educational or instructional technology can be best defined? Do you
see any similarities or differences in the definitions provided? Do you think we
could use the terms educational technology and instructional technology
interchangeably?
If we look closely at how each of the two terms have been defined, we will realise
that perhaps it depends on when it was defined or who defined it. Could it be, at
its simplest, the effective application of technology (hardware, software and
courseware) in teaching or education?
ACTIVITY 1.2
Since the early 1980s, especially since microcomputers were born, the field has
changed tremendously. The International Society of Technology in Education
(ISTE) is one organisation that has helped advance the use of technology in
classrooms in the United States. Its New Learning Environments model, in
response to recent research, shows that student-centred, constructivist and
collaborative learning is more effective than the traditional top-down,
lecture-based, text-driven model (see Table 1.3).
Source: http://pt3.altec.org/technology/tech_learning.html
ACTIVITY 1.3
Analyse Table 1.3 to see the transformation from traditional to new
learning environments as proposed by ISTE. How much of these have
you seen or experienced for yourself? What are your thoughts on each
of them? Of all the above, which do you think is the most relevant for
adult learners like yourself?
SELF-CHECK 1.2
Educational and instructional technologists are employed in both the private and
public sector as well as in the education and training industry. One of the more
common jobs is instructional design. What is instructional design?
You will learn more about instructional design in Topic 7 but for now, let us
focus on the above definition. The person who carries out the responsibility is
called an instructional designer. The job looks simple and straightforward. After
all, how difficult can the process of designing learning experiences to maximise
learning effectiveness be? To find out more about what an instructional designer
does, read the sample advertisements taken from the newspapers and the
Internet (see Figures 1.4 through 1.7).
ACTIVITY 1.4
In secondary school, I can recall the few times when the teacher ushered us to the
television room next to the library to watch some educational TV programmes. It
was not too often, but what I remember was how dull these viewing sessions
were, watching the teacher on television conduct science experiments. Imagine
being in a classroom of 40 students trying to watch one small screen in front in
black and white. Today, I believe teachers use ETV to babysit their students. It
was not effective. Alas, TV production skills were lacking then. The ETV lesson
was simply a taping of the teacher who conducted the experiment well but failed
to captivate the audiences attention.
In 1988, I commented that Malaysia was lagging far behind the United States
where instructional technology development was concerned. To quote:
As we moved into the 21st century, the Malaysian government was very
concerned about the countrys readiness for e-learning that a study on the
readiness of policy-makers, providers, enablers (teachers) and learners to utilise
e-learning was conducted in 2004. You will read more about the countrys
progress in educational technology after the proliferation of Internet usage in
Topic 2.
To appreciate the local scene, perhaps knowing some of the milestones relating to
the development of educational technology in Malaysia will be of interest to you.
(See Table 1.4).
Event Date
Establishment of Radio Malaya 1st April 1946
Setting up of the Audio-Visual Aids Section, Ministry of
1949
Education
Radio Malaya renamed Radio Malaysia 16th September
1963
Setting up of the Division of Educational Media Services (EMS),
1972
later renamed Division of Educational Technology
Launch of Educational TV (ETV) 1972
Formation of the Malaysian Council for Computers-in-
1986
Education
Formation of Malaysian Educational Technology Association
1987
(Persatuan Teknologi Pendidikan dan Media)
Launch of the Smart School Flagship as part of the Multimedia
1997
Super Corridor
Formation of the Malaysian Association for Distance Education 2000
National E-Learning Readiness Study 2004
Launch of Malaysian Online Journal of Educational Technology August 2004
Hedberg (1990) made the following remark in his observation of the educational
technology scene in Malaysia:
Figure 1.8: Newspaper article published in Berita Harian on 2nd November 2005
However, their level of usage is far from desirable. While all Science,
Mathematics and English Language teachers are equipped with notebooks and
computer projectors, not everyone uses them regularly. Why? I have been made
to understand that in some schools, principals have them under lock and key for
fear that they will be spoilt. Do you know of any other concerns or issues related
to technology use in school? Topic 3 will cover more on technology supplied and
their use in Smart Schools.
Starting in the mid 1990s, all Malaysian universities embraced the use of
technology in instruction. Lecturers are usually equipped with either a desktop
or notebook computer as part of the enculturation of technology. Every lecturer
has an e-mail address and many have created personal web pages or use
resources from the Internet to teach. Some upload their course materials on to the
Web to enable students access to learning materials and some lecturers include
the use of web-based discussion forums as part of their learning activities.
Figure 1.9: Webpage for the Centre for Instructional Technology and Multimedia at
Universiti Sains Malaysia
Figure 1.10: Centre for Instructional Design and Technology at Open University Malaysia
Educational technology has had a rather long history, evolving from audio-
visual communications
If we were to visit some of the schools today, we are bound to hear that
there is so much ICT equipment but are, unfortunately, under-utilised
by the teachers. Why? We seem to have gone from the lack of
technology to an over-abundance of technology, yet both have
presented a unique set of challenges! Perhaps, this is worth a discussion
in your next class meeting. What do you think can be done to change so
that technology is not wasted? Discuss the challenges and how these
can be overcome with your course mates.
Books
Lever-Duffy J., McDonald, J. B., & Mizell, A. P. (2005). Teaching and learning
with technology. NY: Pearson Education.
Internet Resources
Carter, E. L. (October 2004). Timelines: Usability and instructional theory.
Retrieved December 20, 2005, from http://immersion.gmu.edu/portfolios/
lcarter3/timelines.html