Tesla Solar Roofing

Billy Dowell-Project Manager

Abraham Lara-Research Analyst

Farah AlNasrah-Material Coordinator

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THE INNOVATION OF TESLASS

SOLAR ROOFING SHINGLES

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 Table of Contents
List of Illustrations ii

Abstract..ii

Introduction1

Purpose...1

Problem..1

Description.1

Benefits...2

Cost.2

Concerns.3

Survey

results..4

Conclusion/Summary.4

Glossary..5

AppendixA-1

Works citedA-3

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 List of Illustrations

Figure Page

1. Home with Tesla Roofing........1

2. Examples of Teslas Roofing Shingles.2

3. Tesla Shingle Durability Test...3

4. Example Survey...A-1

5. Chart of People Interested in roofing...A-2

6. Chart of Knowledgeable of solar solutions..A-2

7. Chart of people preferring House one over House two....A-2

8. Chart of Amount of Money People are Willing to Spend on Solar Roofing...A-2

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 Abstract
Engineering innovations are consistently advancing, which signifies that engineer companies are

always competing for the top results on their latest product. Solar panel companies are no

different. For instance, Tesla keeps their solar panels up to date by getting their customers and

employers opinions. Currently the solar panels out in the market today are unattractive and less

efficient with mediocre roofing. Several companies are still trying to fix improve solar panels by

making them look much better with more efficiency. However, Tesla has created solar roofing

shingles. This new solar roof is proposed to be much better in every aspect compared to the old

solar panels. This innovation is significantly more attractive and more efficient then current solar

panels.

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Figure 1. Home with Teslas Solar Roofing "Tesla Solar." Tesla, Inc. N.p., n.d. Web. 23 Apr.

2017.

Introduction
Purpose On March 27, 2017 Jill Bremerton, Chief Executive Officer of Sunny Roofing Co,

asked us with developing a plan to determine the best course of action for integrating the new

solar roofing into the companys sales. This research is to help decided if the new roofing will be

cost effective for the company by examimining the cost of the roofing in conjunction with the

buyers interest.

Problem Current solar roof panels are not extremely efficient and are also not attractive. On

average, most solar panels only have about 15% efficiency rating (Aggarwal). There is desire

and need for a more productive solar solution.

Description Teslas Solar Roofing panels are miniature solar panels designed to replace

shingles. These panels are designed to appear as normal shingles from street view and as solar

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panels from above. This design was created to provide nicer curbside appeal while still providing

proper absorption from the sun (Tesla Solar). See figure 1

Benefits
Teslas solar roofing benefits the user by having a nicer appearance along with providing higher

efficiency.(see figure 2) The companys design is intended to allow for long- term cost efficiency

included with energy efficiency. The average home uses 900 to 1000 kw per month. Currently,

there are no definite calculations as to how efficient the new solar shingles will be. The shingles

are made from strong tempered quartz glass that is created to withstand extreme weather

conditions. When paired with Teslas Powerwall (energy storage), the user has the potential to

power their home for basic use for an entire day. By basic usage, we mean a modern home with

use of everyday appliances, such as washers, dryers, refrigerators, televisions, lights, computers,

etc.

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 Figure 2. Examples of Teslas Roofing Shingles Richardson, Luke. Tesla solar Roof 2017;

Solar Shingles Reimagined.Energysage.np 11 Apr.2017. Web. 05 May 2017

Cost
While actual cost has not been determined, as the new roofing is not set to be release until the

summer of 2017, it is estimated that the entire solar roofing will cost around $70,000

(DiClerico). Depending on the size of the home, this number may increase or decrease. It is

projected that the price will decline after the product is on the market for a few years.

Concerns
Concerns about the roofing are that the price is too high for the average home owner.

Considering that the average cost of roofing a home is between $4,000 and $10,000, Teslas

solar roof is projected to be much more expensive. Another concern is that the glass roof may not

be as sturdy as todays roofing options, although the glass is very strong.

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 Conclusion
Teslas solar roofing is a great innovation that should be introduced to the companys sales.

While the cost of the roof appears to be steep, it is not too expensive when considering the cost

of a new standard roof with including additional solar panels. Customers may have a hard time

understanding the upfront cost of the roof, but once explained, the number included with the

improved appearance should make the cost more acceptable. Providing a significantly more

appealing roof and clean solar energy to power a home makes this product a strong contender

when homeowners are searching for solar solutions.

Figure 3 Tesla Glass Durability Test. Tesla roof tile Durability Test- video.DPCars. N.p.,n.d.

Web.05 May 2017

Survey Results

Our group conducted a survey asking questions concerning customers interests in solar

solutions, and whether they would be interested in Teslas roofing or not. Figures 4-9 are

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the survey and the results of the survey. Customers are interested in the new roof and

definitely prefer the appearance of the solar shingles. The only problem is that people do

not show interest in spending much more than $10,000 to $25,000 on solar roofing.

Glossary

Solar Panel: refers to a panel designed to absorb the sun's rays as a source of energy for

generating electricity or heating.

Energy: the capacity of a physical system to perform work. However, it's important to keep in

mind that just because energy exists, it doesn't mean it's necessarily available to do work.

Electrical Systems: An electric power system is a network of electrical components deployed to

supply, transfer, and use electric power.

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 Works Cited

Aggarwal, Vikram. "2017 Most Efficient Solar Panels on the Market." EnergySage. Vikram

Aggarwal, 10 Apr. 2017. Web. 23 Apr. 2017.

DiClerico, Daniel. "Here's How Much Tesla's New Solar Roof Could Cost." Consumer Reports.

Daniel DiClerico, 02 Nov. 2016. Web. 23 Apr. 2017.

"Learn How Much It Costs to Install a Roof." 2017 Roofing Cost Guide - How Much Does a

New Roof Cost? N.p., n.d. Web. 23 Apr. 2017.

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Appendix

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 Interested Knowledgable
120% 80%
100% 60%
80% 40%
60% 58%
100% 20%
25% 17%
40%
0%
20% Significant Some No Knowledge
0% 0%
0% Knowledge Knowledge
Yes No Own
Significant Knowledge Some Knowledge
Yes No Own No Knowledge

Figure 4 Figure 5

Preference Money Willing to Spend

100% 80%

80% 60%

60% 40%
58%
40% 83% 20% 34%
0% 8%
20% 0%
17%
0% $10,000.00 $25,000.00 $50,000.00 $70,000.00
Roof 1 Roof 2
$10,000.00 $25,000.00
Roof 1 Roof 2 $50,000.00 $70,000.00

Figure 6 Figure 7

Appearance Over Efficiency

80%

60%

40%
67%
20%
33%

0%
Yes No

Yes No

Figure 8

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