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http://www.tetrapak.com/pk
External Analysis
THREAT OF SUBSTITUTES
The raw material for the paper and board mill constitutes a major portion of imported materials
for maintaining quality, as wood pulp is not obtained locally. A substitute for paper or a decrease
in use of paper could affect this industry. Substitutes could be use of electronic means rather than
printing paper and use of polythene, which could be biodegradable for packing or more emphasis
on the use of recycled paper.
Internal Analysis
Competitive Advantage
Packages limited offering packaging solutions and other products to its customers under one
roof. Small or medium level companies only offering either packaging solutions or printing
while packages limited offering all of these under one roof. Other competitive advantage of
Packages limited includes:
Loyal customers
Core competencies:
High goodwill and brand name
Supply Chain (Backward
High Tech machinery
Integration)
Infrastructure
Knowledge and Intellects
Human Resource
Power Plant
R&D
ERP & CIM
Customized products
Backward Integration
Association with worlds best companies
Control over suppliers and distributors
Supply chain initiatives like JIT (Just-In-Time), ECR (Efficient Customer Response) and VMI
(Vendor Managed Inventory) driven by organizations to make their supply chains more
responsive and keep all the supply chain members in tune with the end customer demand, both in
terms of the product and its volumes
has its own Paper & Board Mill. They are producing all types of paper and board packaging.
They are having the best positive image & reputation for quality packaging products in Pakistan.
They have ISO 9001 quality assurance certificate. In compliance with worldwide standards, the
ISO-9001 certificate has been awarded to Flexible line and Carton line of Packaging
division
Opportunities:
Consumption of milk and other liquid products is expected to increase from 15-25% locally.
Packaged milk consumption expected to reach 5-10% increase domestically.
Increase their product line
Environmental issues
Export policies: there are only dairy hubs in Bangladesh, can export to them
Consumers and companies are becoming more conscious about the quality of the products
and Packages is quality leader in Pakistans packaging industry and having continuous
development plans for quality. So in near future it can bring huge revenues in the Packages.
Demand for flexible packaging is increasing day by day.
Weaknesses:
Production facility is inflexible, in a sense that it is unable to operate for small orders due to
increased fixed cost. In this way, a lot of small orders are rejected. charge high prices for its
quality products but in this way, the companies who are not financially sound or in development
stage cant have access to the Packages.
Threats:
A new competitor in home market.
Competitors have superior access to channels of distribution.
Taxation is introduced on product or service.
Routine becomes become standardize procedures Economic instability and inflation