INDUSTRY PROFILE

1948 -The birth of Ashok Motors

Founded by Raghunandan Saran, Ashok Motors was set up in collaboration with Austin Motor
Company, England and incorporated on September 7th for the assembly of Austin cars.

1949 -The first A40 assembled

Production began in September at the factory situated at Ennore, south of Madras, and soon the
first indigenously assembled A40 Austin car was rolled out.

1950 -Ashok Motors and Leyland, UK agree to collaborate

An agreement was reached between the two companies and Ashok Motors got sole rights to
import, assemble and progressively manufacture Leyland trucks for seven years.

1951-Assembly of Leyland chassis commences

The first Leyland chassis assembled by Ashok Motors at Ennore were four Comet 350-engines
tippers sold to the Mangalore Tile Factory.

1954- Government approval for manufacture of commercial vehicles

The Government approved the progressive manufacture of Leyland commercial vehicles and a
license for the manufacture of 1,000 Comets a year was granted.

1955- Ashok Motors becomes Ashok Leyland

Named after Raghunandans son, Ashok, the company was renamed Ashok Leyland with equity
participation from Leyland Motors, Ltd.

1967- Indias first double-decker arrives

Titan - The first Indian-made double decker with 50% indigenous components was launched.
1969- A revolution in steering

For the first time, power steering was featured on commercial vehicles.

1970-A specially designed vehicle for the Indian Army

1,000 numbers of the 6x4 Hippo Tipper was designed and delivered to the Indian Army based
on its specific requirements.

1972-Production target upped to 10,000 vehicles a year

The license to manufacture 10,000 vehicles a year was granted

1974-Turnover tops Rs. 1,000 million

Ashok Leylands turnover for the first time crossed Rs. 1,000 million

1976-The Viking appears

The Viking, the first ever bus with an alternator and a unique front overhang that facilitated
front entry hit the Indian roads.

1978- A Cheetah bounds into the frame

Indias first rear-engine bus Cheetah was introduced with mixed reactions from drivers. While
it cut off much of the heat, their complaint was that they could not hear the engine!

1980-Hosur plant starts operations

The Companys second plant Hosur 1 was inaugurated by M. G. Ramachandran, the then
Chief Minister of Tamil Nadu.

-Two major new truck introductions

Indias first 13-ton truck Tusker with a 125 hp engine was launched followed by the countrys
first multi-axle truck Taurus.
1982-Indias first Vestibule bus introduced

Indias first vestibule or the articulated bus was introduced ushering in a whole new concept in
urban travel.

-Manufacturing footprint expands northwards

Two new manufacturing facilities at Bhandara (Maharashtra) and Alwar (Rajasthan) were
inaugurated in March and August respectively.

1990-Technical Centre ready

The Companys Technical Centre at Vellivoyalchavadi, on the outskirts of Madras was ready
equipped with much-needed testing tracks.

1993-Technical Centre ready

The Companys Technical Centre at Vellivoyalchavadi, on the outskirts of Madras was ready
equipped with much-needed testing tracks.

1995-First driver training facility set up

The most comprehensive driver training facility in Indias private sector was set up at Namakkal,
right in the heart of Tamil Nadus trucking community.

1996-Hosur Plant II inaugurated

The second plant at Hosur was inaugurated by the then Prime Minister, DeveGowda, in
December.

1997-The Stallion rides for the Indian Army

The Stallion, an all-terrain logistic vehicle, was inducted into the Indian Army.

-Indias first CNG bus launched

As a major step in developing alternate fuel for mass transportation, Indias first CNG-powered
bus was handed over to the BEST (Brihan Mumbai Electricity Supply and Transport), Mumbai
2002-Another innovation in alternate fuel technology

The countrys first Hybrid Electric Vehicle was developed and showcased at Auto Expo 2002.

2005-First Indian Auto Company to receive BS 7799 certification

For Information Security Management System

-A Stag crosses the border

When the Srinagar Muzzafarabad road route was open for traffic, the first vehicle to cross from
the Indian side was a Stag bus, flagged off by Prime Minister Dr.Manmohan Singh and UPA
Chairperson, Mrs. Sonia Gandhi.

2006-Acquisition of AVIA

The truck business of Czech Republic-based AVIA came into the Companys fold

-Agreement inked with Ras Al Khaimah Investment Authority

For the setting up of a bus assembly plant in the UAE, this was later inaugurated by Highness
Sheikh Saud Bin Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah in 2010.

2007-Joint Venture forged with Nissan Motor Company, Japan

For manufacture and marketing of Light Commercial Vehicles

-Joint venture with Continental AG, Germany

The JV was with then Siemens VDO, for the development of automotive Infotronics.

-Carrying the dreams of a nation

An Ashok Leyland double decker bus carried the victorious World T20 cricket team, under the
leadership of M S Dhoni, on their lap of honour through the streets of Mumbai.

-Joint Venture with the Alteams Group, Finland

For the production of HPDC (High Pressure Die Casting) extruded aluminum components.
2008-Joint Venture inked with John Deere, USA

For the manufacture of construction equipment products.

-Albonair, GmbH established

For the development of clean and green technologies.

2010-Indias first Hybrid CNG Plug-in Bus

Showcased at Auto Expo 2010 and later did service during the Commonwealth Games moving
VIPs and media at PragatiMaidan, New Delhi.

-Pantnagar plant inaugurated

The Companys modern, technologically world-class and largest plant went on stream with a
capacity to touch 75,000 vehicles.

-The U-Truck platform launch

The new, future-ready U-Truck platform entered the market with the promise of a holistically
superior level of trucking.

-Stake in Optare plc.

As part of its global bus strategy, the Company bought 26% stake in Optareplc, a well-known
bus maker in the UK. Subsequently, the stake was increased to 75.1% in January, 2012.

2011-A full range player with DOST

Entry into the LCV segment.

-Enters the construction equipment space

October 2011 saw the launch of a new brand LEYLAND DEERE and the unveil of the first
product from the Ashok Leyland John Deere joint venture the 435 Backhoe Loader.
2012-Jan Bus

Worlds first single step entry, front engine, fully flat floor bus unveiled by Union Minister Shri
Kamal Nath

-U-3723

Introduced Indias first 37-tonne haulage truck with the highest payload of up to 27 tonnes

2013 STILE, BOSS

A stylish MultiPurpose Vehicle (MPV) based on a contemporary, awardwinning vehicle

platform.
The BOSS, an intermediate commercial vehicle (ICV), that seamlessly combines the strength
and ruggedness of a truck with the comfort of a car.

2014 Light Commercial Vehicles (LCV) , PARTNER truck

Indias first airconditioned LCV goods vehicle and MITR bus, a LCV bus with bestinclass
comfort. After the commercially successful Dost and the recently launched STILE, now
PARTNER and MITR are the latest offerings from the Ashok Leyland Nissan Joint Venture.

Trucks and buses

Early vehicles
Comet

Early products included the Leyland Comet bus which was a passenger body built on a truck
chassis sold in large numbers to many operators in India. By 1963, the Comet was operated by
every state transport undertaking in India, and over 8,000 were in service. It was soon joined in
production by a version of the Leyland Tiger.

Titan

In 1968, production of the Leyland Titan ceased in Britain, but was restarted by Ashok Leyland
in India. The Titan PD3 chassis was modified, and a five-speed heavy duty constant-mesh
gearbox was used together with the Ashok Leyland version of the O.680 engine. The Ashok
Leyland Titan was very successful and continued in production for many years.
Hino engine

During the early 80s Ashok Leyland entered into a collaboration with Japanese company Hino
Motors from whom technology for the H-series engines was sourced. Many indigenous versions
of the H-series engine were developed with 4 and 6 cylinders, and also conforming to BS2, BS3
& BS4 emission standards in India. These engines proved to be extremely popular with the
customers primarily for their excellent fuel efficiency. Most current models of Ashok Leyland
come with H-series engines.

Iveco partnership

In the late 1980s Iveco investment and partnership resulted in Ashok Leyland launching the
'Cargo' range of trucks based on European Ford Cargo trucks. The Cargo entered production in
1994, at Ashok Leyland's new plant in Hosur, southeast of Bengaluru. These vehicles used Iveco
engines and for the first time had factory-fitted cabs. Though the Cargo trucks are no longer in
production and the use of Iveco engine was discontinued, the cab continues to be used on the
Ecomet range of trucks as well as for several of Ashok Leyland's military vehicles.

The Cargo was originally introduced in 7 and 9 long tons (7,100 and 9,100 kg) versions; later,
heavier-duty models from 15 to 26 long tons (15,200 to 26,400 kg) were progressively
introduced.

Current range
U-Truck

Ashok Leyland announced the sale of vehicles on the new U-Truck platform in November 2010
with the rolling out of the first set of 10 models of tippers and tractor trailers in the 16 to 49-
tonne segment. Another 15 models were set to enter the market in the following 12 months.

Dost

The Dost is a 1.25 ton light commercial vehicle (LCV) that is the first product to be launched by
the Indian-Japanese commercial vehicle joint venture Ashok Leyland Nissan Vehicles. Dost is
powered by a 58 hp high-torque, 3-cylinder, turbo-charged common rail diesel engine and has a
payload capacity of 1.25 tonnes. It is available in both BS3 and BS4 versions. The bodywork and
some of the underpinnings relate to Nissan's C22 Vanette of the 1980s; this is most visible in the
door design. The LCV is produced in Ashok Leyland's Hosur plant in Tamil Nadu. The LCV is
available in three versions with the top-end version featuring air-conditioning, power steering,
dual-colour beige-gray trim and fabric seats. With the launch of Dost Ashok Leyland has now
entered the Light Commercial Vehicle segment in India

Boss

Boss is an intermediate commercial vehicle launched by Ashok Leyland. It is available in the

range of 8T to 14T. It is available with two engine options 120IL (LE) and 130CRS (LX)
engines, and this is the first time such an engine has been offered in this range of trucks. The LX
variant is available with air conditioning and Leymatic AMT, which are again industry firsts.

Former range
Minivan
STILE

STILE is a multi-purpose vehicle which was manufactured by Ashok Leyland. The vehicle was
unveiled during the 2012 Auto Expo and was launched in July 2013. STILE was marketed as a
"multi-purpose vehicle" for use as a hotel shuttle, taxi, ambulance, and panel van, and in
courier service. In May 2015, Ashok Leyland stopped production due to low demand.
 COMPANY PROFILE

The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by
independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded
Mr.Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok
Motors was set up in what was then Madras, for the assembly of Austin Cars. The Company's
destiny and name changed soon with equity participation by British Leyland and Ashok Leyland
commenced manufacture of commercial vehicles in 1955.

Since then Ashok Leyland has been a major presence in Indias commercial vehicle
industry with a tradition of technological leadership, achieved through tie-ups with international
technology leaders and through vigorous in-house R&D.

Access to international technology enabled the Company to set a tradition to be first with
technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland pioneered
all these concepts. Responding to the operating conditions and practices in the country, the
Company made its vehicles strong, over-engineering them with extra metallic muscles.
"Designing durable products that make economic sense to the consumer, using appropriate
technology", became the design philosophy of the Company, which in turn has moulded
consumer attitudes and the brand personality.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The
5,00,000 vehicles we have put on the roads have considerably eased the additional pressure
placed on road transportation in independent India.

In the populous Indian metros, four out of the five State Transport Undertaking (STU)
buses come from Ashok Leyland. Some of them like the double-decker and vestibule buses are
unique models from Ashok Leyland, tailor-made for high-density routes.
 In 1987, the overseas holding by Land Rover Leyland International Holdings Limited
(LRLIH) was taken over by a joint venture between the Hinduja Group, the Non-Resident Indian
transnational group and IVECO. (Since July 2006, the Hinduja Group is 100% holder of
LRLIH).

The blueprint prepared for the future reflected the global ambitions of the company,
captured in four words: Global Standards, Global Markets. This was at a time when liberalization
and globalization were not yet in the air. Ashok Leyland embarked on a major product and
process upgradation to match world-class standards of technology.

In the journey towards global standards of quality, Ashok Leyland reached a major
milestone in 1993 when it became the first in India's automobile history to win the ISO 9002
certification. The more comprehensive ISO 9001 certification came in 1994, QS 9000 in 1998
and ISO 14001 certification for all vehicle manufacturing units in 2002. It has also become the
first Indian auto company to receive the latest ISO/TS 16949 Corporate Certification (in July
2006) which is specific to the auto industry.

MISSION:

Identifying the needs of the customer.

Being the lowest cost manufacturer.

Global benchmarking our products, processes and people, against the best in the industry

VISION:

Achieving leadership in the medium/heavy duty segments of the domestic commercial

vehicle market and a significant presence in the world market through transport solutions that
best anticipate customer needs, with the highest value -to-cost ratio.

To be Top 5 in Manufacturing of buses

To be Top 10 in Manufacturing of Trucks

QUALITY POLICY:

Ashok Leyland is committed to achieve customer satisfaction by anticipating and

delivering superior value to the customer in relation to their own business, through the products
and services offered by the company and comply with statutory requirements.

Towards this, the quality policy of Ashok Leyland is to make continual improvements in
the processes that constitute the quality management system, to make them more robust and to
enhance their effectiveness and efficiency in achieving stated objectives leading to

Superior products manufactured as also services offered by the company.

Maximum use of employee is potential to contribute to quality and environment by

progressive up gradation of their knowledge and skills as appropriate to their functions.

Seamless involvement from suppliers and dealers in the mission of the company to
address customers changing needs and protection of the environment.

INDUSTRY PROFILE

1948 -The birth of Ashok Motors

Founded by Raghunandan Saran, Ashok Motors was set up in collaboration with Austin Motor
Company, England and incorporated on September 7th for the assembly of Austin cars.

1949 -The first A40 assembled

Production began in September at the factory situated at Ennore, south of Madras, and soon the
first indigenously assembled A40 Austin car was rolled out.

1950 -Ashok Motors and Leyland, UK agree to collaborate

An agreement was reached between the two companies and Ashok Motors got sole rights to
import, assemble and progressively manufacture Leyland trucks for seven years.
1951-Assembly of Leyland chassis commences

The first Leyland chassis assembled by Ashok Motors at Ennore were four Comet 350-engines
tippers sold to the Mangalore Tile Factory.

1954- Government approval for manufacture of commercial vehicles

The Government approved the progressive manufacture of Leyland commercial vehicles and a
license for the manufacture of 1,000 Comets a year was granted.

1955- Ashok Motors becomes Ashok Leyland

Named after Raghunandans son, Ashok, the company was renamed Ashok Leyland with equity
participation from Leyland Motors, Ltd.

1967- Indias first double-decker arrives

Titan - The first Indian-made double decker with 50% indigenous components was launched.

1969- A revolution in steering

For the first time, power steering was featured on commercial vehicles.

1970-A specially designed vehicle for the Indian Army

1,000 numbers of the 6x4 Hippo Tipper was designed and delivered to the Indian Army based
on its specific requirements.

1972-Production target upped to 10,000 vehicles a year

The license to manufacture 10,000 vehicles a year was granted

1974-Turnover tops Rs. 1,000 million

Ashok Leylands turnover for the first time crossed Rs. 1,000 million
1976-The Viking appears

The Viking, the first ever bus with an alternator and a unique front overhang that facilitated
front entry hit the Indian roads.

1978- A Cheetah bounds into the frame

Indias first rear-engine bus Cheetah was introduced with mixed reactions from drivers. While
it cut off much of the heat, their complaint was that they could not hear the engine!

1980-Hosur plant starts operations

The Companys second plant Hosur 1 was inaugurated by M. G. Ramachandran, the then
Chief Minister of Tamil Nadu.

-Two major new truck introductions

Indias first 13-ton truck Tusker with a 125 hp engine was launched followed by the countrys
first multi-axle truck Taurus.

1982-Indias first Vestibule bus introduced

Indias first vestibule or the articulated bus was introduced ushering in a whole new concept in
urban travel.

-Manufacturing footprint expands northwards

Two new manufacturing facilities at Bhandara (Maharashtra) and Alwar (Rajasthan) were
inaugurated in March and August respectively.

1990-Technical Centre ready

The Companys Technical Centre at Vellivoyalchavadi, on the outskirts of Madras was ready
equipped with much-needed testing tracks.

1993-Technical Centre ready

The Companys Technical Centre at Vellivoyalchavadi, on the outskirts of Madras was ready
equipped with much-needed testing tracks.
1995-First driver training facility set up

The most comprehensive driver training facility in Indias private sector was set up at Namakkal,
right in the heart of Tamil Nadus trucking community.

1996-Hosur Plant II inaugurated

The second plant at Hosur was inaugurated by the then Prime Minister, DeveGowda, in
December.

1997-The Stallion rides for the Indian Army

The Stallion, an all-terrain logistic vehicle, was inducted into the Indian Army.

-Indias first CNG bus launched

As a major step in developing alternate fuel for mass transportation, Indias first CNG-powered
bus was handed over to the BEST (Brihan Mumbai Electricity Supply and Transport), Mumbai

2002-Another innovation in alternate fuel technology

The countrys first Hybrid Electric Vehicle was developed and showcased at Auto Expo 2002.

2005-First Indian Auto Company to receive BS 7799 certification

For Information Security Management System

-A Stag crosses the border

When the Srinagar Muzzafarabad road route was open for traffic, the first vehicle to cross from
the Indian side was a Stag bus, flagged off by Prime Minister Dr.Manmohan Singh and UPA
Chairperson, Mrs. Sonia Gandhi.

2006-Acquisition of AVIA

The truck business of Czech Republic-based AVIA came into the Companys fold
 -Agreement inked with Ras Al Khaimah Investment Authority

For the setting up of a bus assembly plant in the UAE, this was later inaugurated by Highness
Sheikh Saud Bin Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah in 2010.

2007-Joint Venture forged with Nissan Motor Company, Japan

For manufacture and marketing of Light Commercial Vehicles

-Joint venture with Continental AG, Germany

The JV was with then Siemens VDO, for the development of automotive Infotronics.

-Carrying the dreams of a nation

An Ashok Leyland double decker bus carried the victorious World T20 cricket team, under the
leadership of M S Dhoni, on their lap of honour through the streets of Mumbai.

-Joint Venture with the Alteams Group, Finland

For the production of HPDC (High Pressure Die Casting) extruded aluminum components.

2008-Joint Venture inked with John Deere, USA

For the manufacture of construction equipment products.

-Albonair, GmbH established

For the development of clean and green technologies.

2010-Indias first Hybrid CNG Plug-in Bus

Showcased at Auto Expo 2010 and later did service during the Commonwealth Games moving
VIPs and media at PragatiMaidan, New Delhi.

-Pantnagar plant inaugurated

The Companys modern, technologically world-class and largest plant went on stream with a
capacity to touch 75,000 vehicles.
 -The U-Truck platform launch

The new, future-ready U-Truck platform entered the market with the promise of a holistically
superior level of trucking.

-Stake in Optare plc.

As part of its global bus strategy, the Company bought 26% stake in Optareplc, a well-known
bus maker in the UK. Subsequently, the stake was increased to 75.1% in January, 2012.

2011-A full range player with DOST

Entry into the LCV segment.

-Enters the construction equipment space

October 2011 saw the launch of a new brand LEYLAND DEERE and the unveil of the first
product from the Ashok Leyland John Deere joint venture the 435 Backhoe Loader.

2012-Jan Bus

Worlds first single step entry, front engine, fully flat floor bus unveiled by Union Minister Shri
Kamal Nath

-U-3723

Introduced Indias first 37-tonne haulage truck with the highest payload of up to 27 tonnes

2013 STILE, BOSS

A stylish MultiPurpose Vehicle (MPV) based on a contemporary, awardwinning vehicle

platform.
The BOSS, an intermediate commercial vehicle (ICV), that seamlessly combines the strength
and ruggedness of a truck with the comfort of a car.

2014 Light Commercial Vehicles (LCV) , PARTNER truck

Indias first airconditioned LCV goods vehicle and MITR bus, a LCV bus with bestinclass
comfort. After the commercially successful Dost and the recently launched STILE, now
PARTNER and MITR are the latest offerings from the Ashok Leyland Nissan Joint Venture.
Trucks and buses
Early vehicles
Comet

Early products included the Leyland Comet bus which was a passenger body built on a truck
chassis sold in large numbers to many operators in India. By 1963, the Comet was operated by
every state transport undertaking in India, and over 8,000 were in service. It was soon joined in
production by a version of the Leyland Tiger.

Titan

In 1968, production of the Leyland Titan ceased in Britain, but was restarted by Ashok Leyland
in India. The Titan PD3 chassis was modified, and a five-speed heavy duty constant-mesh
gearbox was used together with the Ashok Leyland version of the O.680 engine. The Ashok
Leyland Titan was very successful and continued in production for many years.

Hino engine

During the early 80s Ashok Leyland entered into a collaboration with Japanese company Hino
Motors from whom technology for the H-series engines was sourced. Many indigenous versions
of the H-series engine were developed with 4 and 6 cylinders, and also conforming to BS2, BS3
& BS4 emission standards in India. These engines proved to be extremely popular with the
customers primarily for their excellent fuel efficiency. Most current models of Ashok Leyland
come with H-series engines.

Iveco partnership

In the late 1980s Iveco investment and partnership resulted in Ashok Leyland launching the
'Cargo' range of trucks based on European Ford Cargo trucks. The Cargo entered production in
1994, at Ashok Leyland's new plant in Hosur, southeast of Bengaluru. These vehicles used Iveco
engines and for the first time had factory-fitted cabs. Though the Cargo trucks are no longer in
production and the use of Iveco engine was discontinued, the cab continues to be used on the
Ecomet range of trucks as well as for several of Ashok Leyland's military vehicles.

The Cargo was originally introduced in 7 and 9 long tons (7,100 and 9,100 kg) versions; later,
heavier-duty models from 15 to 26 long tons (15,200 to 26,400 kg) were progressively
introduced.
Current range
U-Truck

Ashok Leyland announced the sale of vehicles on the new U-Truck platform in November 2010
with the rolling out of the first set of 10 models of tippers and tractor trailers in the 16 to 49-
tonne segment. Another 15 models were set to enter the market in the following 12 months.

Dost

The Dost is a 1.25 ton light commercial vehicle (LCV) that is the first product to be launched by
the Indian-Japanese commercial vehicle joint venture Ashok Leyland Nissan Vehicles. Dost is
powered by a 58 hp high-torque, 3-cylinder, turbo-charged common rail diesel engine and has a
payload capacity of 1.25 tonnes. It is available in both BS3 and BS4 versions. The bodywork and
some of the underpinnings relate to Nissan's C22 Vanette of the 1980s; this is most visible in the
door design. The LCV is produced in Ashok Leyland's Hosur plant in Tamil Nadu. The LCV is
available in three versions with the top-end version featuring air-conditioning, power steering,
dual-colour beige-gray trim and fabric seats. With the launch of Dost Ashok Leyland has now
entered the Light Commercial Vehicle segment in India

Boss

Boss is an intermediate commercial vehicle launched by Ashok Leyland. It is available in the

range of 8T to 14T. It is available with two engine options 120IL (LE) and 130CRS (LX)
engines, and this is the first time such an engine has been offered in this range of trucks. The LX
variant is available with air conditioning and Leymatic AMT, which are again industry firsts.

Former range
Minivan
STILE

STILE is a multi-purpose vehicle which was manufactured by Ashok Leyland. The vehicle was
unveiled during the 2012 Auto Expo and was launched in July 2013. STILE was marketed as a
"multi-purpose vehicle" for use as a hotel shuttle, taxi, ambulance, and panel van, and in
courier service. In May 2015, Ashok Leyland stopped production due to low demand.
 COMPANY PROFILE

The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by
independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded
Mr.Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok
Motors was set up in what was then Madras, for the assembly of Austin Cars. The Company's
destiny and name changed soon with equity participation by British Leyland and Ashok Leyland
commenced manufacture of commercial vehicles in 1955.

Since then Ashok Leyland has been a major presence in Indias commercial vehicle
industry with a tradition of technological leadership, achieved through tie-ups with international
technology leaders and through vigorous in-house R&D.
 Access to international technology enabled the Company to set a tradition to be first with
technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland pioneered
all these concepts. Responding to the operating conditions and practices in the country, the
Company made its vehicles strong, over-engineering them with extra metallic muscles.
"Designing durable products that make economic sense to the consumer, using appropriate
technology", became the design philosophy of the Company, which in turn has moulded
consumer attitudes and the brand personality.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The
5,00,000 vehicles we have put on the roads have considerably eased the additional pressure
placed on road transportation in independent India.

In the populous Indian metros, four out of the five State Transport Undertaking (STU)
buses come from Ashok Leyland. Some of them like the double-decker and vestibule buses are
unique models from Ashok Leyland, tailor-made for high-density routes.

In 1987, the overseas holding by Land Rover Leyland International Holdings Limited
(LRLIH) was taken over by a joint venture between the Hinduja Group, the Non-Resident Indian
transnational group and IVECO. (Since July 2006, the Hinduja Group is 100% holder of
LRLIH).

The blueprint prepared for the future reflected the global ambitions of the company,
captured in four words: Global Standards, Global Markets. This was at a time when liberalization
and globalization were not yet in the air. Ashok Leyland embarked on a major product and
process upgradation to match world-class standards of technology.

In the journey towards global standards of quality, Ashok Leyland reached a major
milestone in 1993 when it became the first in India's automobile history to win the ISO 9002
certification. The more comprehensive ISO 9001 certification came in 1994, QS 9000 in 1998
and ISO 14001 certification for all vehicle manufacturing units in 2002. It has also become the
first Indian auto company to receive the latest ISO/TS 16949 Corporate Certification (in July
2006) which is specific to the auto industry.

MISSION:
 Identifying the needs of the customer.

Being the lowest cost manufacturer.

Global benchmarking our products, processes and people, against the best in the industry

VISION:

Achieving leadership in the medium/heavy duty segments of the domestic commercial

vehicle market and a significant presence in the world market through transport solutions that
best anticipate customer needs, with the highest value -to-cost ratio.

To be Top 5 in Manufacturing of buses

To be Top 10 in Manufacturing of Trucks

QUALITY POLICY:

Ashok Leyland is committed to achieve customer satisfaction by anticipating and

delivering superior value to the customer in relation to their own business, through the products
and services offered by the company and comply with statutory requirements.

Towards this, the quality policy of Ashok Leyland is to make continual improvements in
the processes that constitute the quality management system, to make them more robust and to
enhance their effectiveness and efficiency in achieving stated objectives leading to

Superior products manufactured as also services offered by the company.

Maximum use of employee is potential to contribute to quality and environment by

progressive up gradation of their knowledge and skills as appropriate to their functions.

Seamless involvement from suppliers and dealers in the mission of the company to
address customers changing needs and protection of the environment.