Tim Sonmez Marketing Team Lead & Strategist

timursonmez@gmail.com Insight-driven marketer who loves to build new markets, teams and
timsonmez.com opportunities from the ground up. Strategically, always seeking a good
balance between cautious pragmatism and enthusiastic opportunism,
(+49) 1577 563 2223 and managerially, focussed on coaching and empowering team
Wrangelstr. 66A, Berlin members to find where they are happiest and most effective.

EXPERIENCE EDUCATION
12/2015 - Present Commercial Director 2008 - 2012
Affinitas GmbH Director for a team of up to 20 country managers and keen Warwick Business School
Berlin, Germany analyst working at the intersection of marketing and Business & German
product to improve performance across Affinitas 25 2.1 BA (Hons)
matchmaking markets.
Responsible for alignment of marketing and product
teams with country-specific strategy & targets 2010 - 2011
Strategic project management and analytical work Mannheim University
focussed on improving user activity, conversion and Business Administration
engagement Erasmus Year Abroad Placement
Coordinated the Due Diligence for Affinitas 1st M&A deal

01/2015 - 12/2015 Senior Country Manager EN Markets 2008 - 2012

Affinitas GmbH TV Production Manager Dr. Challoners Grammar School
Berlin, Germany Responsible for the team managing the English-speaking German, Business, Maths, Economics
business. Also the TV Production Manager (since June 4 A Grades
2014), responsible for all TV creative aired in Affinitas' 25
matchmaking markets.
Responsible for the launch and development of Affinitas
US and Singaporean markets LANGUAGES
In charge of all aspects of TV production for over 100
commercials from initial conception through to delivery,
in coordination with our various production partners English
02/2014 - 01/2015 Country Manager English-Speaking Markets German
Affinitas GmbH TV Production Manager
Berlin, Germany Responsible for the team of Country Managers managing Turkish
the English-speaking markets (who during this time added
Canada and South Africa to Affinitas' rapidly growing
English business)
FOCUS AREAS
05/2013 - 02/2014 Junior Country Manager UK & Ireland
Affinitas GmbH Responsible for the launch and continued development of General
Berlin, Germany our online dating platforms in the UK, Ireland, Australia
and New Zealand. As of October 2013 also the Business Team Management
Analytics Specialist for the department Project Management

03/2013 - 05/2013 Display Marketing Intern Marketing

Affinitas GmbH Optimisation of eDarling and Shop-A-Man Display Ad
Berlin, Germany campaigns for the German market and handling of Google Marketing Strategy
'Invite Media' RTB advertising initiatives for eDarling in Marketing Analytics
Slovakia
Online Marketing
11/2012 - 02/2012 Recruitment Consultant
Purple Select GmbH A mixture of project management, client relationship Display, SEM & Affiliate Marketing
Zurich, Switzerland management, business development / client acquisition / CRM / Email Marketing
sales, personal networking, social media networking, HR
marketing and talent management Brand Management
03/2011 - 09/2011 Innovation Projects Intern Brand Strategy
BMW Part of a project team within BMWs CRM department that Brand Positioning
Munich, Germany developed an innovative new communication channel to Consumer Research
the consumer as a tool for Customer Loyalty, Marketing
and Aftersales TV Production

SKILLS References
MS Office (advanced) AB / Variant Testing / CRO Jeronimo Folguiera CEO Affinitas (mobile no. on request)
QlikView (advanced) Marketing Creative / Copywriting David Khalil Founder Affinitas (mobile no. on request)
Pricing / Segmentation UX / Product Design / Curation Alicia Heise Ex VP Affinitas (mobile no. on request)