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Research is defined as the process of knowing the facts
and verifying the old ones by the application of
scientific methods to natural phenomena so as to come
to uniform of laws governing these phenomena.
The research process involves a circular flow because
conclusion from research studies frequently gives rise
to ideas and problems, which should be further
investigated
We tried our level best to conduct a research to gain
through knowledge about market. Our topic was
³  
  a
 
 
 Concentration, Dedication and Application are not a
full key for achieving any goal. There must be a right
way of Guidance, Assistance and Co-operation of
peoples for achieving that particular goal.We would like
thank our Respected a  upta, who always
been a source of motivation and support to all the
students of PGDM (

 
  
 ). We pay our special gratitude to
a   a (FACULTY OF BUSINESS
RESEARCH) without whose help it would have been
impossible to conduct such a research successfully.

 



DECLARATION 
We All group member of Accman Institute of
Management & Technology are hereby declare that
project entitled  

  a


   is a original work carried by us for the
partial fulfilment of a under the guidance of
Pr.A.K.Gupta.
It is the original project and respondent are original and
we have followed all the guidance and instruction
issued by institute time to time for the preparation of the
project. It is further submitted that the questionnaire has
been filled by respondent in our presence only. The
completion of all the information and data are accurate
if it is found that anything is wrong for any respondent
false, the institute can take any action against us. It¶s
further submitted that this project is property of



 






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·.VTo identify the full range of economic,

psychosocial, and other needs of patients and their
families effected by eye sight problems.
2.VTo determine the extent to which formal and
informal support systems address these needs from
the viewpoint of service providers.
3.VTo determine the economic costs of usual using
specs to the individual and family as well as to the
different firms in this industry.
4.VTo relate the calculated costs to the quality of care
provided.
5.VTo determine how improved different firms
contribute to the needs of persons with eye sight
problems.
6. The most important thing that we have learnt from
this research is about different market environment,
and different opinion about optical industry.

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Research on the find the
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2. Please Tick (#) on your choice

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SAMPLING METHOD

In statistics, the term population or universe means any

finite or infinite collection of individuals and sampling
means a part of population or a subset from a set of
units which is provided by some process or other
usually by deliberate selection with the object of
investigating the process or set.
Broadly speaking sampling method can be divided into
two parts
·)VProbability sampling: It is a method of sampling in
which the probability of unit being selected is
known. It can be categorized under following
subtypes
a)VSimple Random Sampling
b)VStratified Random Sampling
 c)VSystematic Sampling
d)VCluster Sampling

2)VNon- Probability sampling: It is method of

sampling in which the probability of a unit being
selected is not known. It can be categorized under
following subtypes:

a)VQuota Sampling
b)VJudgment Sampling
c)VConvenience Sampling
d) Snow Ball Sampling
According to our project ³
! '$$ $
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$/$$ !'$& and from there we have
selected customers randomly. We have collected our
data in Primary form and as per the schedule we have
taken 50 units for the sample and we have selected
the area of research NCR and Delhi and our sample
frame is  !.
$/0$!%Mall intercept interview.
DATA COLLECTION METHOD
 i)V PRIMARY
·)VDirect Personal Interview
2)VIndirect Personal Interview
3)VInformation from respondents

ii)V SECONDARY
a)VPublished sources
·)VGovt. Publication
2)VReport Committees and
Commissions
3)VPrivate Publication
4)VResearch institutions
5)VUnpublished resources

PRIMARY DATA

Primary data are those which are collected for the first
time and are thus original in characters. Primary data
are in the shape of raw material to which statistical
methods are applied for the purpose of analysis and
interpretation. After statistical treatment the primary
data loss their original shape and become secondary
data.
SECONDARY DATA

Secondary data are those which have already been

collected by some other persons and which have passed
through the statistical machine at least once. Secondary
data are usually in the shape of finished products since
they have been treated statistically in some form or the
other.

QUESTIONNAIRES:

There are four types of questionnaires:-

·) Disguised structure
2) Disguised non- structured
3) Undisguised structured
4) Undisguised non structured


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Research Objective. Customers opinion on purchase
of optical

Name of the researcher:

Name of the guide. Pr.A.K.Gupta

Area of research. Anju Optical, Kamal

Optical in Beawar.

Sample unit. Optical industry

Sample size. 20.

Research tool. Questionnaire.

Duration. 60 days.




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Then we had continued our research on the basis of
responses by the responders and related our whole
survey on the basis of data collected that mainly the
high income respondents generally prefer lens than
specs, they use specs only for the purpose of style.
Whereas the middle income and low income groups
respondents are more prone towards the use of specs as
they prefer their comfort ability more than their style.
Most of the high income group are using lens because,
as they stated it shows the standard and their smartness
which make them more presentable.

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In the above stated pie chart we had presented age
group of the respondents as stated by them in the
questionnaire response.

Then we had continued our research and analyse

that mostly the age group of ·5-25 is more prone
towards using lens because of being more
presentable and impressible in front of any one.
Another reason is that their inconvenience of
carrying specs on their nose all time. While another
age group i.e.25-40 is using lens but not as
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By the above stated chart we are showing the

percentage of respondents using lens is approximately
equal to the number of respondents using specs.

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In every research work there are some limitations and
this research is no exception. Due to differing
perceptions, communications errors in the form of
miscomprehension, selective perception creeps in. In
this case, errors were unavoidable and thus might have
added to slight inaccuracy in my results.

Availability of time was one of the biggest limitations
faced. Due to shortage of time we had to limit the work
in its present form. Had we more time we could have
selected a bigger sample size, which means more
interaction which is beneficial for our marketing
research project as well as will improve our confidence
and communication skills.




Money was also one of the major limitations faced
while conducting this research.
   a  

a

Some of the people were not interested or motivated
enough in filling up the questionnaire. Some people
were busy with their job or not willing to co-operate.
Some questioned about the benefits they get, and some
didn¶t fill the questionnaire because they were reluctant
to give their e-mail id or phone numbers.

In someinstances respondents may not have revealed

the truth. It is quite possible that the personal biases of
respondents might have crept in.


 
PERSONALEXPERIENCE
The entire project was quite interesting and
adventurous, our topic for Business Project which is
³Customers opinion on purchase of kitchen waresO, for
which we have started our journey from College to
Delhi where we got one of our form filled by Govt.
employee earning 3 lakhs per annum he filled the form
and left the contact space blank, when asked him that he
has left space in form thenhe told that he does not have
any contact number, but he was talking on the phone.

When we reached Canaught place nothing was coming

to our mind from where to start since we were confused
we thought to depart and think separately and meet after
an hour then my partner while approaching face many
problem in getting a form filled as people thought that
he was from some LIC company and they were not
interested in filling it. Then with the passage of time he
succeeded in convincing them; I was very happy on
then other side to get a positive response from people as
I was able to get them filled quickly. On first day we
finished with more than 60% forms, then on next day
we headed for Sector 37 Noida and Atta market where
people had time in comparison to what we found
lacking in Canaught place,a common question that the
people raised was that what benefit will we will get
after doing this research, how will this help us in our
life. My focus was always there on groups of people as
by approaching them I can communicate more people
which was not possible in · on · communication. At
last after facing all the hardships we were able to
complete the project successfully.




+%,$-
At the end we thank everybody who helped us directly
or indirectly in doing this marketing research. We also
thank readers and solicit their comment on our work.
Very humbly we request our readers to let us know
about any of the mistakes we did during the research
and also which is apparent in the report. Last but not the
least we are grateful to the respondents who spare their
valuable time for us, without response of whom this
work would not have concluded.