PROJECT REPORT ON NEED

ANALYSIS & PROMOTION OF

SECURITY EQUIPMENT
(SURVEY OF HOSPITALS, RELIGIOUS & RESIDENTIAL PLACE)

Godrej & Boyce Mfg. Co. Ltd.

JAIPUR

SUBMITTED
By
MOHD.ARISH
PGDM (2009-2011)

1
ACKNOWLEDGEMENT

2
 This is serve gratitude to all those people without whom
this PROJECT would have never seen the light of day.

An endeavour is difficult to even initiate without the help of

many souls who are always there by the grace of God. Researcher
project is a result of help provided by many people.

First of all I acknowledge our sincere gratitude and

indebtedness to Mr Shailesh Jain (Head sales & services of
security equipment division, Godrej Jaipur) for giving us invaluable
opportunity to make this project report on and there after providing
me constant guidance. I would be thankful to Mr.Arvind
Dwivedi (Sr.sales executive, security equipment division) for his
constant help, guidance and encouragement during this project,
which has been a great learning experience. I also want acknowledge
how much I have learn from working with my colleagues who
provide me with the time support and inspiration needed to prepare
this project.
I would also like to thank all the members of security
equipment division who spent their valuable time to cooperate with
me.
Last but not the least; Researcher would also like to express
his sincere thanks to other colleagues and trainees at GODEREJ &
Boyce Mfg.Co.Ltd. Who provided me with the necessary congenial
atmosphere for the timely completion of his project and for the
encouragement and support throughout the course of training.

Finally I would like to thank the authorities of our

institution facultiy Mrs. Veena Nandi Tiwari (Assistant
Director of marketing IPM Ghaziabad) for providing necessary
help me and when required.

MOHD.A
RISH

3
 PREFACE

I wants to express my experience and practical

knowledge that I gained during the summer training at
GODEREJ & Boyce Mfg.Co.Ltd.It was my first
experience when I went to the market not to buy any thing but to do
the survey and to promote the security equipment in the market. The
basic need of survey is to ensure about the policies and the strategies
in the market. On first day I was nervous, but because of the good
image of the GODREJ in the market the people attended us
positively. Many people came themselves to us for knowing the
details about the product.

For accomplishment of the project report I daily

think about the conditions and views and then I used to compose the
whole thing on computer. In making the project report theoretical
knowledge was needed more than the practical which was given to us
by my professors in our institutes. In the market the experience
relating to the practical knowledge was very good which realized us
about the real conditions of the marketing.

The project flows logically consisting of market

research, data collection method and questionnaire. It hoped that the
findings and the suggestions will help the company, confidently to
formulate its strategy in comparison to its competitors. I have
enjoyed our summer training at GODREJ and have learnt lots of
new things, which will be helpful to us during our work in any
organization. We thank GODREJ for giving this opportunity at
their office and being good to us all the time.

Lastly I am giving thanks to Mr.Rahul Swami,

Mr.Ashish Sharma & Mr.Mukul Dua who gave me their
precious time to make project successful.

4
 CONTENTS
Page N o

S.No Particulars From To

1.
Company Profile 6 17

2. 18 34
Product Profile

3. 35 45
Data Analysis and
Interpretation
4. 46 47
Fact & Findings

5. 48 49
Suggestions

6. 50 51
Limitation

7. 52 54
Conclusion

8. 55 58
Annexure

9. 59 60
Bibliography

5
6
 Company Profile

J. N. GODREJ

Chairman’s Message:-
“The corporate landscape is undergoing several sweeping
changes and Indian companies across sectors have begun to
pursue growth both within the country as well as overseas.
Today, as India competes in an increasingly globalized
economy, the Godrej Group is ready to play a major role in the
Indian growth story”.

At Godrej, we have always successfully competed with MNCs in

India and abroad and kept the spirit of enterprise alive. This has
been possible for various important reasons. The Godrej name is
synonymous with trust. It is a well-documented fact that ‘trust’
lowers transaction costs, corruption, and bureaucracy. Thus, ‘trust’
is a source of significant competitive advantage to us.

I firmly believe that our highest standards of corporate

governance, modern management and use of cutting edge technology
and long-term, performance-focused strategies will be the key drivers
in future years.

7
 Milestones:-

Ardeshir Godrej (1868-1936) was the first Indian

manufacturer to displace well entrenched foreign brands from the
market. The word GODREJ, etched into the metal of his locks,
became a symbol of self-reliance for the generations that followed.

With each new product Ardeshir changed perceptions of

industry in India. He produced the first finest security equipment,
and stunned the world by creating soap from vegetable oils. What
started as a dream had become a movement, but it was left to another
man to carry it forward.

On 7th May, 1897, Ardershir Godrej gave up law and took

up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at
Lalbaug, Mumbai. This was the holding company of the Godrej
Group. On 3rd March, 1932, it was incorporated with limited
liability. Even though Boyce was a business partner for a limited
period only, his name was retained for legal purposes.To know more
about Godrej & Boyce Mfg. Co. Ltd.

8
 The Godrej Name displaced well established foreign brands
from the Indian market. The name 'Godrej' engraved into the shiny
metal of the Godrej Locks came to be known as a symbol of self
reliance, trust-worthiness, assertiveness and progressiveness for a
new generation of Indians.

Ardeshir Godrej's relentless quest of self-reliance made him

explore newer avenues of opportunities. Manufacturing Soap was
one of them. In the year 1918, Godrej Soaps Limited came into being.
In 1920, he revolutionized the Soap industry by manufacturing the
first toilet soap purely from vegetable oils. Before that, animal fat
was used in soap manufacture. For his achievement, Ardeshir Godrej
was bestowed with praises from India and from foreign lands too.

Corporate Timeline:-

• 1897 - Godrej & Boyce Mfg. Co. Ltd. was established.

• 1918 - Godrej Soaps Limited was incorporated.

• 1971- Godrej Agrovet Limited began as an Animal Feeds

division of Godrej Soaps.

• 1974 - Veg oils division in Wadala, Mumbai was acquired.

• 1990 - Godrej Properties Limited, another subsidiary, was

established.

• 1991 - Foods business started. Godrej Agrovet Limited was

incorporated.

• 1994 - Transelektra Domestic Products was acquired.

• 1995 - Transelektra forged a strategic alliance with Sara Lee

USA.

• 1999 - Transelektra was named Godrej Sara Lee Limited.

9
 • 2001 - Godrej Consumer Products was formed as a result of
the demerger of Godrej Soaps Limited. Godrej Soaps was
renamed Godrej Industries Limited.

• 2002 - Godrej Tea Limited was set up.

• 2003 - We entered the BPO solutions and services space with

Godrej Global Solutions Limited.

• 2004 - Godrej HiCare Limited was set up to provide a Safe

Healthy Environment to customers by providing professional
pest management services.

• 2006 - The foods business was merged with Godrej Tea and
Godrej Tea was renamed Godrej Beverages & Foods
Limited.

• 2007 - Godrej Beverages & Foods Limited formed a JV with

The Hershey Company of North America and the company
was renamed Godrej Hershey Foods & Beverages Limited.

In April 2001, Godrej Industries was formed the

consumer products division of Godrej Soaps Limited was de-merged
to form Godrej Consumer Products Limited. In the same year,
Godrej Soaps was renamed Godrej Industries Limited. Godrej
Industries expanded its portfolio of products. It added a slew of
investments to its associate companies, while re-in forcing its existing
businesses that include oleo chemicals, veg oils and medical
diagnostic equipments.

As they say no guts, no glory. But at Godrej, we

must say it has been a glorious 106 years of being the face of Indian
industry. We have always set the trends, always defined the market
place and always achieved our glory. Here is a quick preview of the
various milestones we have crossed in the past 106 years.

Mission & Vision:-

10
Mission:-
• Godrej Mission is to operate in existing and new
businesses which capitalize on the Godrej brand and
corporate image of reliability and integrity.

• Godrej objective is to delight our customer both in

India and abroad.

• We shall achieve this objective through continuous

improvement in quality, cost and customer service.
• We shall strive for excellence by nurturing,
developing and empowering our employees and
suppliers.

• We shall encourage an open atmosphere, conducive to

learning and team work.

Values:-
11
• Commitment to Quality

• Customer Orientation

• Dedication & Commitment

• Discipline

• Honesty & Integrity

• Learning Organisation

• Openness & Transparency

• Respect/Care & Concern for People

• Teamwork

• Trust

12
Business Profile of Godrej:-

“Updated: 2007”
Annual Sales
S.No Major Companies Rupees US $
in Million In Million
1. Godrej & Boyce Mfg. Co. 28,896 718.7
Ltd.
2. Godrej Industries Ltd. 7,143 177.7
3. Godrej Commodities Ltd. 153 3.8
4. Godrej InfoTech Ltd. 203 5.0
5. Godrej (Malaysia) SDN. 61 1.5
BHD. Malaysia
6. Godrej Godrej InfoTech 99 2.5
Ltd.Godrej (Malaysia)
SDN. BHD
7. Godrej Godrej InfoTech 6,824 169.7
Ltd.Godrej
8. Goldmohur Foods& Feeds 3,233 80.4
Ltd
9. Godrej Properties Ltd 1,172 29.2
10 Godrej Hicare Ltd 50 1.2
11. Godrej International Ltd 2,476 61.6
12. Godrej Global Mid East 91 2.3
FZE, Sharjah UAE
13. Godrej Consumer Product 9,914 246.6
Ltd
14. Godrej Sara Lee Ltd 5,578 138.7

15. Geometric Ltd 3,831 95.3

13
16. Godrej EFACEC 72 1.8
Automation & Robotics
Ltd
17. Godrej Hershey Foods and 1,539 38.3
Beverages Ltd

18. Mercury Mfg.co.Ltd 241 6.0

19. Godrej & KHIMJI(Middle 169 4.2

East) LLC, Oman

20. Godrej(Vietnam) Co.Ltd 114 2.8

71,858 1,787.3

14
Division of GODREJ & Boyce Mfg.Co.Ltd

GODEREJ
& Boyce
Mfg.Co.Lt
d

Security Material
Home Furniture’s
Goods
Equipment Handling
Appliance
Division Equipment

Physical Electronic
Security Security Doors
Product System

15
Competitor of Godrej in security
equipment:-

1. Physical Security:-

• Gunnebo India pvt

• Methodex
• Syntax
• Nexus
• S.S. Communication

2. Electronic Security:-

• Panasonic
• Zicom
• Banking automation
• Honey well
• Sinic
• Eurovigil Electronic Security Solution
• Eureka Forbes Ltd
• Hi Safe Security System

3. Doors

• Kalsi Automatic Door Sys tem (P) Ltd

• Tasido Wooden Door Co Ltd
• Furntech Interiors Private Ltd
• Jindal Overseas

16
Location:-

GODEREJ & Boyce Mfg.Co.Ltd

Registered Office, Head Office and Mumbai
branch
Pirojshanagar, Vikhroli, Mumbai (400079), India

EAST
Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna
WEST
Mumbai, Ahmedabad, Bhopal, Dombivli, Indore,
Jabalpur, Pune, Raipur, Thane
NORTH
New Delhi, Chandigarh, Faridabad, Ghaziabad,
Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur,
Lucknow, Noida
SOUTH
Chennai, Bangalore, Coimbatore, Hyderabad,
Kochi, Secunderabad, Trivandrum,
Visakhapatnam

17
18
 Product Profile

Security
Equipment
Division

Physical
Electronic
Security Doors
Security System
Product

• Physical Security Product:-

• Record Protecting Equipment
• Burglary Resisting Safes
• Vaults Equipments

• Electronic Security System:-

• Access control Systems
• Electronic Alarm systems
• Electronic safes
• Perimeter Security
• Remote Surveillance
• Surveillance Systems
• Video Doors Phones

• Doors:-

19
 • Fire Doors
• Wooden Doors

Physical Security Products

1. Defender plus Safes:-
A range of seven safes with varying storage capacities,
for protection of Cash and Valuables against Burglary & Fire.

Features:-
• Armoured with a double duty compound of ultra hard
aggregates for protection from fire & burglary.
• Oxyacetylene torch, drill and hammer resistant protection
offered.
• Thick outer shell for complete protection.
• High quality nitrocellulose paint for scratch-free and
attractive finish.
Usage:-

• Banks
• Financial Institutions
• Offices
• Factories and Warehouses
• Hospitals, Jewellers, Post offices, Shops, Hotels.

20
2. Fire Resisting Filing Cabinet:-

Features:-
• Cellular, strong, fire resisting compound that does not
deteriorate with age.
• Each drawer individually insulated.
• High quality enamel paint coating, oven-baked under
controlled conditions for a scratch resistant finish.
• Available in 4-drawer, 3-drawer, 2-drawer and 1-drawer
models.

Usage:-
• Banks
• Financial Institutions
• Offices,Brokers
• Factories and Warehouses
• Hospitals, Jewellers, Post offices, Shops, Hotels.

21
3. Record Room Doors:-

Features:-
• Multibend door frame fabricated from prime steel and
suitable reinforced along its periphery.
• Lined with Godrej unique Non-conducting fire-resisting
compound for insulation against intense heat.
• High quality nitro-cellulose paint is applied in char brown
colour with stipple finish.
• Bolting achieved by 4 shooting bolts at the front end, with
additional 4 solid bolts welded to the lock case on the
hinged side.

Usage:-
• Banks
• Financial Institutions
• Offices,Brokers
• Factories and Warehouses
• Jewellers, Post offices, Shops, Hotels.

22
4. Popular Safes:-

Features:-
• Fully welded multibend body.
• Heavy plate door hinged on strong pivots in solid-steel
bearing blocks.
• A twelve tank anti-corrosion and scratch-resistant
treatment.
• Multi-coat paint finish, on a rust-inhibiting primary coat.
• Available with a coin slot option, with a removable and
lockable flap for day and night options.

Usage:-
• Residential Colonies, Homes
• Financial Institutions
• Offices,Brokers
• Factories and Warehouses
• Jewellers, Post offices, Shops, Hotels.
• Multistorey Buildings

23
 Etc……

Electronic Security System

1. CCTV:-

Features:-
• Can be configured using a wide range of products,
ensuring that every possible customer need is met with.
• Both IP and Analog Cameras are available.
• DVR & NVR for recording.
• Wide Range of display optics from high resolution CRT
monitors to high definition plasma displays.
• Remote Surveillance.

Usage:-
• Banks
• Financial Institutions
• Offices,Brokers
• Factories and Warehouses

24
 • Jewellers, Post offices, Shops, Hotels
• Multistorey Buildings
• Residential Colonies, Homes

2. E Laptop Safe:-

Features:-
• Audit trail facility. Provides records of the last 500
transactions on the safe.
• Battery operated, with provision for a mechanical override.
• Early low battery warning.
• Non-volatile memory ensures that passwords and
programming settings are not erased during battery drain
or removal.
• In case of a total battery failure, a 6V adapter, connected
from outside, can be used.
• Body of the safe is made of prime quality steel, and is of
single plate, multi bend construction.
• The door is made of solid 5mm prime quality steel.

Usage:-

• Hospitals,
• Hotels, Hostels,
• Guest Houses,
• Other Institutions.

25
3. Eagle Electronic Burglar and Fire Alarm System:-

Features:-

• Three Zones with one dedicated fire zone.

• Range of detectors and sensors such as Magnetic door
sensor, Motion sensor, Vibration sensors, Glass break
sensor, Panic switch (Hand operated or foot operated),
Smoke detectors (Photo thermal, Photoelectric or Heat).
• Facility to connect output devices such as Hooter / Paging
speakers.
• Audio-visual alarm indications.
• Speaker wire cut detection for all sensors and Hooters /
Speakers.
• Option of an Automatic Telephone Dialing (ATD) facility,
can call up pre-fed numbers in case of an alarm.

Usage:-
• Banks
• Financial Institutions
• Offices,Brokers
• Factories and Warehouses

26
 • Jewellers, Post offices, Shops, Hotels
• Multistorey Buildings.

4. Video Door Phone:-

Features:-
• Extremely elegant and aesthetic.
• Camera with IR / Night Illumination facility.
• Door Bell Chime.
• Two way audio Communications.
• Secret Monitoring.
• Camera with strong outer casing.
• Volume / Brightness / Contrast Adjustments.

Usage:-
• Banks, Hospitals.
• Financial Institutions
• Offices,Brokers
• Factories and Warehouses

27
 • Jewellers, Post offices, Shops, Hotels
• Multistorey Buildings
• Residential Colonies, Homes

5. Timespan:-

Features:-

• Microcontroller based system.

• Memory capacity up to 7000 records.
• Audio-visual indications.
• In-built message library.
• Anti passback protection for access control system. .
• Onboard printer connectivity. .
• Provision of custom-built system to high security zone.
• Optional siren interface.
• Multilevel password access for programming.
• Door sensor feedback to know if door is left open.
• 24 hours battery backup for system operation.

Usage:-

28
 • Banks
• Financial Institutions
• Offices, Refineries and Allied Industries
• Factories and Warehouses
• Jewellers, Post offices, Shops,
• Multistorey Buildings.
• Hotels and Hospitals.

6. Door Frame Metal Detector:-

Features:-
• Multi-Zone - minimum 9 real detection zones.
• Automatically calibrates itself up to Environmental
Conditions.
• Light indicators at side panels and control panel.
• Automatic Sensitivity Program selects the correct
sensitivity for a specific weapon or a recognized test
object.
• Graphic zone display.
• Easy-to-mount and assemble walk through metal detector
(15 minutes).

Usage:-
• Airports

29
 • Railway stations
• Tourist Places
• Governmental institutions
• Banks, Factories & Warehouses
• Private Organisations
• Religious Places
• Shopping Malls

7. Hand Held Metal Detector:-

Features:-
• Sensitivity to 0.1 grams
• Detection mass : long alarm - large target, short alarm -
small target
• Alarm indication : High intensity L.E.D. and piezo sounder
• Instant response to all metals
• No risk to persons with pacemakers
• No false alarm
• Non interference to magnetic recorded material

Usage:-
• Airports

30
 • Railway stations
• Tourist Places
• Governmental institutions
• Banks, Factories & Warehouses
• Private Organisations
• Religious Places
• Shopping Malls

Etc……
Doors

1. Flush Doors:-

Features:-
• Flush Doors are powerful decorating accessories
• They compliment a wide variety of interior decors
• These doors provide the utmost in convenience and
versatility
• They accentuate interiors with the beauty & refinement of
natural wood.

31
Usage:-
• Hotels and Hospitals.
• Residential Colonies, Homes
• Jewellers, Post offices, Shops
• Office,etc

2. Moulded Panel:-
2 Panel Arch Top 4 Panel Mediterranean

6 Panels

Designs :-

• 2 Panel Arch Top

• 4 Panel Mediterranean
• 6 Panel

Features:-
• Embossed authentic wood grain texture.
• Available in variety of designs – 2 Panel Arch top / 4 Panel
Mediterranean / 6 Panel SquareTop.
• Adds elegance and style to your home.
• Environmentally friendly product.
• Can be Painted or polished to match your interiors…..
• Long life trouble free performance throughout your life….

32
 • Better resistance to sound transmission.
• 2 years warranty.

Usage:-
• Hotels and Hospitals.
• Residential Colonies, Homes
• Jewellers, Post offices, Shops
• Office,etc

3. Royal Teak Doors:-

Designs

• 2 Panel Arch Top

• 3 Panel Arch Top
• 4 Panel Arch Top
• 6 Panel Square Top

Features:-
• Solid Wood Engineered Door.
• Natural Teak finish for a Royal look.
• Finely sanded uniform grains throughout the door.
• Aesthetically designed panel configurations.
• Highly resistant to fungal, borer, rot and termite attack
• Manufactured to suit local climatic conditions
• 1 Year Warranty

33
Usage:-

• Hotels and Hospitals.

• Residential Colonies, Homes
• Jewellers, Post offices, Shops
• Office,etc

4. Moulded Panel:-
2 Panel Arch Top 2 Panel Horizon

4 Panel Arch Top 4 Panel Mediterranean

6 Panels

Designs :-

• 2 Panel Arch Top

• 2 Panel Horizon
• 4 Panel Arch Top
• 4 Panel Mediterranean
• 6 Panel
• 1 Panel

Features:-

34
 • Impact and scratch resistant HDF skin
• Embossed wood grain structure, can be painted or
polished
• Dimensionally stable core assuring strength & durability
• High resistance to moisture, rot, borer and termite attack
• Manufactured to suit local climatic conditions
• 2 years warranty

Usage:-
• Hotels and Hospitals,
• Residential Colonies, Homes
• Jewellers, Post offices, Shops

35
 Analysis and Interpretation

1. Universe:- The research work was accomplished in Jaipur, so

Jaipur is my Universe.

2. Sampling Unit:- The Sample unit was the hospital, religious

and residential places where I accomplished my training programme.

3. Sample Size:- Sample size was 100.

4. Type of Sampling:- I took convenience sampling.

5. Research Design:- For research design I choose descriptive and

diagnostic research study method.

First, I formulating the objective of the study that is,

“PROJECT ON NEED ANALYISIS & PROMOTION OF
SECURITY EQUIPMENT IN HOSPITALS, RELIGIOUS &
RESIDENTIAL PLACES”.

After this I design the method of data collection.

Primary data was collected by Questionnaire, Observation &
Personal Interview & Secondary Data collected by the websites. Then
I decided how much sample I needed for the research work. I
collected “100” sample. Then I decided how to process and analyse
the data after complete these work I found some conclusion. On the
basis of these conclusions I gave my suggestion to the company.

36
6. Research Instrument:- A complete Questionnaire prepared
on the basis of Need of Security Equipment in Hospitals, Religious &
Residential places in present scenario. The Questionnaire designed
keeping the following points in mind.

• Is the Question required?

• Has the responded experienced the situation describe in
the question?
• Will the respondent part with information voluntary?
• Can a single Question be fragmented into small but
multiple questions for better understanding?
• Are the questions very easy to understand to the
respondent?
• Are the question very conveniences to analysis the need
of the respondent regarding security equipment?

7. Data Collection: - Since the study undertaken by me is

descriptive research, I have concerned on primary data through
survey and collection of secondary data through various websites
including Godrej and books.

(a) Primary Data: - Primary data are those, which are

collected afresh and for the first time, and thus happen to be original
character.

(b) Secondary Data:- Secondary data are those which have

already been collected by someone else and which have already bee n
passed through the statistical process. It has two types.

• Public data

37
 • Non- public data

Graphical Analysis of Every Question:-

1. How do you make secure your self?

ANALYSIS ON SECURE YOUR SELF

Manpower,Security
3% Equipment
8%
12% Security Equipment

Others

17% 60% Manpower

None of Above

2. Have you ever faced any of the following threats?

38
 FACING OF THREAT

4% 2% 3% No
22% Fake Currency,Fire
46%
Fake currency
Burglary,Fire
Burglary,Fake Currency
23% Fire

3. Rank impacts of threat in your life?

40 38

35 33 34
31
30 28 28 28
26 26
25 24
1 st RA NK
20 20 2 nd R A N K
20 18
16 17 3 rd R A N K
15 13 4 th R A N K

10

0
B U R G L A R Y/T H E F T T E R R O R IS M FA KE C URRENC Y F IR E

4. Do you feel public security system is sufficient to prevent you

against following?

39
 120

100 96
86 89
84
80

YES
60
NO

40

20 16 14 11
4
0
B UR G L A R Y /T HE F TT E R R O R IS M F A K E C U R R E NC Y F IR E

5. Do you feel that you should also have your own protection
arrangement against following?

100 94

90 87

80
71
70

60 54
YES
50 46
NO
40
29
30

20
13
10 6

0
BURGLARY/THEFT TERRORISM FAKE CURRENCY FIRE

6. How do you secure your self against burglary/theft?

40
 HO W W O UL D Y O U S E C URE F RO M T HR E AT S

B urglary
10% A larm ,V DP ,S afes ,None
10% 33% B urglary A larm ,V DP

B urglary A larm ,F enc ng,V D P

19% B urglary
A larm ,F enc ng,V DP ,S afes
2 8% VDP

7. Are you using any security measure against burglary/theft?

USING OF SECURITY MEASURE AGAINST

BURGLARY/THEFT

47%
YES
NO
53%

8. Security Measure Using for this Threat:-

41
 • CCTV
• BURGLARY ALARM
• VIDEO DOOR PHONE

9. Satisfaction and Less Satisfaction:-

100

90

80

70

60
SATISHFACTION
50
LESS SATISHFACTION
40

30

20

10

0
1 2

11. Are you using any security measure against fire?

USING SECURIT Y M EASURE AGAINST FIRE

20%

YES
NO

80%

12. Security Measure Using for this Threat:-

42
 • FIRE EXTINGUISHER
• FIRE ALARM SYSTEM

13. Satisfaction and Less Satisfaction:-

90

80

70

60

50 SATISHFACTION
LESS SATISHFACTION
40

30

20

10

0
1 2 3

14. Are you using any security measure against Terrorism?

USING OF SECURITY MEASURE

AGAINST TERRORISM

43%

YES
NO
57%

15. Security Measure Using for this Threat:-

43
 • CCTV
• VIDEO DOOR PHONE
• DOOR FRAME METAL DETECTOR

16. Satisfaction and Less Satisfaction:-

100
90
80
70
60
SATISHFACTION
50
LESS SATISHFACTION
40
30
20
10
0
1 2 3

17. Differentiation between fake currency/credits cards/traveller

cheques with genuine?

DIFFERENTIATE BETWEEN FAKE &

GENUINE CURRENCY

38%

YES
NO

62%

44
18. How would you judge the Fake currency and genuine currency?

JUDGEM ENT BET WEEN FAKE & GENUINE

3% Common Sense
28% 37%
Common Sense,Technical
Specification
Can't Judge

Technical Specific ation

32%

19. Are you using any security measure against Fake Currency?

SECURIT Y M EASURE AGAINST FAKE CURRENCY

37%

YES
NO

63%

20. Security Measure Using for this Threat:-

45
 • NOTE COUNTING MACHINE
• FAKE NOTE DETECTOR

21. Satisfaction and Less Satisfaction:-

90

80

70

60

50 SATISHFACTION

40 LESS SATISHFACTION

30

20

10

0
1 2 3

46
 FINDING

After completing the survey and analyzing the

responses of the persons contacted. We came across the following
facts: -

• A large number of Government & Private Organizations

and many religious places using Security equipment and
are quite satisfied with the performance of the equipment.

• Majority of the respondents in the survey were found

reluctant about giving details to us.

47
• Existing customers of Godrej are satisfied with after sales
services, with few exceptions.

• Customer think that brand name of the company can

influence their purchase decision.

• Hospital & Religious places owner very much aware about

their inbound and out bond security solution.

• After the serial Bomb blast in Jaipur the customer gave

the quick response and they really appreciate it.

• Mostly Respondents were not much aware about these

security solutions.

• Respondents think that only manpower is not sufficient

to provide 100% security solution.

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 Suggestion

• The Company should advertise its Security equipment

as a result customer would aware about security
solution.

• Today Price based competition is skyrocketing so if it is

possible that Company cut down its security equipments
price.

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• During the survey I got the demand of Bullet proof door
so I would like to suggest to the company provide these
type of security solution.

• The sales & marketing officer of the company should

regular visit to these places so they can easily get the
requirement of the customer regarding security solution.

• Company should promote its security equipment

through canopy.

• Company should do mall activities once in a week

because it is necessary to promote the high involvement
security product.

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 Limitation

Every research has it own limitation. It is not possible

that a research is accomplished without having bounding and
limitation. There are always some short comings which come into the
way of accomplishment of a particular research study. It is almost
impossible for research to get away from it.

Following are the few limitation of the particulars

research study.

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• In the particular research the study duration was
limited to time of a few weeks, so having a limited time
span of work on that project.

• Some time the costumer does not reveal the correct

information so biases come.

• The life of the people in metropolitan cities is running so

fast. They don’t have much time to give reply.

• The administrator or security incharge of target places

are not easily prepared to tell about the security
information which they using.

• This fieldwork is confined to a single city JAIPUR only

therefore study does not reveal the exact market
condition.

• Mostly people are not much aware about the advanced

security equipment.

• Human error is unavoidable.

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 CONCLUSION

At the time of survey it was found that some of the

Hospitals, Religious & Residential places owners using these security
equipment and some are not. All the hospitals, religious & residential
places owners who are using any type of Security Equipment, they all
are really appreciate the GODREJ Security Equipment product
and implemented in their places. I felt so wonderful to see the brand
loyalty of the customer towards the product of GODREJ
SECURE.

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 GODREJ Security Equipment was related to the middle
upper segment. We found most of the customers who purchase this
Security Equipment were highly satisfied with the performance of
the product as well as services which are providing by the company.
We found only few complaints regarding GODREJ SECURE
because the company is careful about their commitment; we also
found that the company got tremendous response from the customer
side.

The demand of the Security Equipment is become aggressive

after the serial bomb blast in Jaipur on 13th May 2008. The sale of
Security Equipment was so much high as compare ordinary days.

After completion of analysis we come on conclusion that

maximum respondents wants to secure their self from the various
threats. On the basis of respondents I found that only manpower is
not sufficient to prevent any kind of threats, so most of the
respondents like to use both manpower and security equipment to
secure their self. Most of hospital, religious & residential places still
using both kinds of security measure against various threats.

Majority of the respondents (53%) think that burglary/theft

is high fear in their running life. To protect their self from the
burglary/theft threat they are using burglary alarm system, video
door phone and safes and they are quite satisfied with their security
solution performance which they are using.

As far as to protect the record/cash is concerned from the

threat of fire maximum respondents using safe personal safe rather
than bank locker and mechanical safe.

From the threat of fire which is common threat world wide so

to protect their self they generally (78%) using Fire extinguisher and
very few of them using fire alarm system. As far as their satisfaction
is concerned (82%) of respondents are satisfied with this
equipment.

Security measure against terrorism is concerned most of the

respondents are using CCTV Cameras, some of respondents using
door frame metal detector and rest of the respondents not using any
type of security solution against Terrorism. And their satisfaction
level towards the equipment which are using is 86%.

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 When I asked to the respondents that what else security
threats could be possible according to their perception then I got
following threat Rites, Incoming of unknown person, Pickpocket,
Fear of danger animals and some of the respondents could not
suggest about other kind of threats.

If we talk about their budget that how much they can spend to
prevent their self against,

Less than 5000/-

5000/- to 10000/-
10000/- to 15000/-
More than 15000/-

The project has been successfully completed and it is helped

us to understand the mindset of the respondents and the ways that an
organization should follow to always retain their customers.

This project can help the organization to get clear insight

about the customer taste and preferences. Thus helping the
organization to exist successfully in the business environment.

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 QUESTIONNARIE

Hospital …………….
Religious place ………
Residential ………….. Name:-
Age:-
Sex:-
Address:-
MobNo:-

1) How do you make secure your self?

a) Manpower

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 b) Security equipment
c) Others sources
d) None of above

2) Have you ever faced any of the following threats?

a) Burglary/Theft
b) Terrorism
c) Fake Currency
d) Fire

3) Rank impacts of threat in your life? (High threat to Low threat )

a) Burglary/ Theft
b) Terrorism
c) Fake currency
d) Fire

4) Do you feel public security system is sufficient to prevent you against

following?
a) Burglary/Theft Yes No
b) Terrorism Yes No
c) Fake Currency Yes No
d) Fire Yes No

5) Do you feel that you should also have your own protection
arrangement against following?
a) Burglary/Theft Yes No
b) Terrorism Yes No
c) Fake Currency Yes No
d) Fire Yes No

6) How do you secure your self against burglary/theft?

a) Burglary alarm system
b) Fencing
c) Video door phone
d) Metal detection system
e) Other,…………………
f) Not using any security equipment

7) Are you using any security measure against burglary/theft?

a) Yes
b) No

8) If yes, please mention the equipment?

…………………………….
9) Are you satisfied with equipment you are using against
burglary/theft?
a) Yes

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 b) No

10) How would you protect your records/cash /jewellery from the threat of
fires?

………………………………………………..
11) Are you using any security measure against fire?
a) Yes
b) No

12) If yes, please mention the equipment?

…………………………..
13) Are you satisfied with equipment you are using against fire?
a) Yes
b) No

14) Are you using any security measure against Terrorism?

a) Yes
b) No

15) If yes, please mention the equipment?

……………………………….

16) Are you satisfied with equipment you are using against Terrorism?
a) Yes
b) No

17) Today fake currency threat is going high so under this condition can you
differentiate the fake currency notes/credits card/traveller cheque with
genuine currency notes/credit cards/traveller cheque?
a) Yes
b) No

18) How would you judge the Fake currency and genuine currency?
a) Common sense
b) Technical specification
c) Others
d) Can’t judge

19) Are you using any security measure against Fake Currency?
a) Yes
b) No

20) If yes, please mention the equipment?

……………………………….

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21) Are you satisfied with equipment you are using against Fake
currency?
a) Yes
b) No

22) As far as your perception is concern what else security threat could be
possible?

…………………………………………............
23) How much can you spent to prevent yourself against
a) Burglary/Theft Rs…………………..
b) Terrorism Rs…………………..
c) Fake Currency Rs…………………..
d) Fire Rs…………………..

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BIBLIOGRAPHY

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BOOKS:-

• Philip Kotller & Keller

• C.R.Kothari
• Sangeeta Agarwal

WEBSITES:-
• www.godrej.com
• www.google.com
• www.answers.com

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