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Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Next Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
MOBILE SOC I AL
BUSI N ESS FIGURE 2: EVOLUTION OF ENTERPRISE IT
C L I EN T /SER V ER
Unfortunately, the tools designed over time to comprehend, manage, and availability applications (backup, snapshot, disaster recovery,
protect, share, and analyze data are constrained by the context in which business continuity, dev & test, compliance, analytics and others,)
they were created. These tools were designed in the past. They are relics each of which creates copies of production data without knowing
of the same infrastructure-bound era, and as a result, similarly limited in what copies already exist. According to IDC, businesses will spend
their ability to serve the data management challenges of the future. $46B to store copies of data in 2014, or nearly 48 exabytes. This copy
data glut in the data center is the cause of over-spending, operational
inefficiencies, elevated environmental spending such as power and
The Answer: Virtualization
cooling, and a challenge savvy CIOs have begun to focus more
In the early 2000s, data centers were faced with a significant reality resources and attention to answer.
born of this infrastructure-led application design: underutilized servers.
The majority of servers were running less than ten percent utilized. Copy data virtualization is the obvious answer to this problem. With copy
Capital budgets ballooned. Power and cooling costs for those servers data virtualization, production data is kept intact, yet is captured non-
were far greater than needed. Operational expenses to manage large disruptively in its native form. Only a single physical golden copy one
farms of resources were high. And CIOs didnt have a great answer to that can spawn innumerable virtual copies is needed for all use cases.
the question: how do we improve? After an initial capture of production data, only incremental changes need
be moved over the network and stored in the constantly changing golden
Along came server virtualization, pioneered by VMware. Through the copy at the core of the copy data virtualization platform. Management
magic of software, virtualization allowed a single, underutilized physical of this copy data store is conducted in the language of the business:
server to be logically separated into multiple, virtual servers. The economic the SLA. Users are able to define a generic SLA including frequency of
benefits of consolidating excess compute capacity were significant. As capture, location of captured data, duration of time to retain captured data,
According to IDC, businesses will spend $46B to store copies of data in 2014,
or nearly 48 exabytes
schedule, resources, and more. This generic policy may then be applied to desire to gain greater control of their data, for internal governance, for
any automatically discovered application, system, or data set. external compliance, for greater business resiliency and agility.
Once an applications data is being captured and managed under an Copy data virtualization allows nearly unlimited use of copy data virtual
applied SLA, it may be used instantly, in any number of ways. Consider or physical all enabled through a common, unified platform. Workflows
the current tools designed to make copies of data: backup, snapshot, schedule and automate the delivery of up-to-date copies to users or hosts:
clone, replica, mirror, vault, and more. All of these separate tools make to enable faster development and test environments;
one or more copies of production for a variety of use cases: backup, to feed ETL or analytics systems;
disaster recovery, test data management, analytics, offsite data
to automate failover or recovery tests;
protection, data continuity, long-term data retention, the list is endless.
And, in a world without copy data virtualization, these methods all to output to portable media for compliance;
represent separate technologies, separate operational methods, separate and more.
capital and operating expenses, and a continued proliferation of data in
the enterprise. This tool explosion is in direct conflict with an enterprises
IN S TA N T
SNA P MOUNT
SH OT
P H Y SI C AL C O P I E S V IRTUA L COP IE S
CLONE
RE S T F U L A PI
LIV E
CLONE
GLOBAL MANAGEMENT
FORESIGHT API
time that address additional Business Agility and Business Intelligence and executive team, that also means improved data protection and
use cases. governance. Ultimately, resiliency isnt about insurance; rather, its an
investment in the peace of mind for all stakeholders -- from customer
Given the potential scale and scope of an Actifio deployment across and partners, to the board of directors.
applications, systems, data centers, remote locations, public and/or private
clouds its vital to manage the virtual environment simply, directly. Actifio Business agility is a broad concept, yet there are common, specific
delivers global management of the most distributed architectures. elements that span all industries including: faster time to market,
increased innovation, better / more timely customer support, meaningful,
timely business intelligence, and even better / faster product acceptance
The Impact of Copy Data Virtualization
in the market. For five years in a row, develop applications faster has
In a world where copy data is virtualized, the business impact is felt in been the number one priority from the Garter Application Development
three primary areas: Resiliency, Agility, and Cloud. Together, the impact conference survey respondents. And, considering that in the world
to the business is transformational both economically and strategically. of online and mobile commerce, differentiated applications are fast
becoming an invaluable currency. Business agility is only possible when
When it comes to business resiliency, many businesses today wrestle a business can access data when and where it is needed.
with legacy approaches to ensure recoverability, data protection, data
governance, and compliance. The implications of gaps or delays include Though the cloud market is large and growing at a rapid pace, most
increased exposures to outages or service disruptions. Today, those businesses are still in the early days of usage. That said, Gartners
issues come with an increased sensitivity to reputational risk, particularly surveys of enterprise accounts indicate that nearly 3/4ths expect the
with the power of social media to spread negative news quickly and majority of their business to be run in the cloud by 2020. To date, there
broadly. Ensuring business resiliency means better data protection and have been a number of practical realities in most businesses that
availability. For the business that means continuous operations and present challenges to achieving that goal. Security of data is and will
reduced downtime from unplanned events. For the board of directors remain paramount. An equally challenging phenomenon is the amount
of legacy physical systems, running monolithic applications, that require Next Steps
a complete rewrite to be cloud-ready. Cloud standards are also still
Getting started with copy data virtualization is straightforward: all
emerging from competing clouds and standards stacks, to an ever-
transformational journeys begin with a single project, a single use case.
evolving landscape of vendor technologies. Similar to VMware with
The power of a scalable and broad platform like Actifio means that
servers, Actifio views copy data virtualization as a critical enabler to
project might be:
cloud, enabling the transition to a distributed IT application infrastructure
A resiliency use case like backup modernization
model. By virtualizing copy data, IT can lower their cost of service
or proactive disaster recovery;
delivery, improve time to market, and move data seamlessly in and
out of clouds, whether public, private, or hybrid. And for Cloud Service An agility use case like test data management or analytics;
Providers (CSP) incorporating Actifio into their cloud, they can enable Or even a cloud use case like data vaulting or DR as a service.
a broader range of differentiated service offerings, faster, and with far
lower operating expense than previously possible. Hundreds of customer deployments have proven that Actifios economic
benefit will be material in a single project. However, when viewed over a
multi-year roadmap of transformational projects, the savings, operational
improvements, and business impact of Actifios copy data virtualization
will be substantial.