Professional Documents
Culture Documents
Members Present:
1. V.M. Winston M. Santiago
2. Lilia C. Januare
3. Maricel A. Rapada
4. Gemma A. Marco
5. Arlene D. Dela Merced
6. Leida Ganaden
7. Orlando B. Davalos
8. Paulo N. Perez
9. Soliezer Delas Armas
10.Raul P. Hababag
11.Leida R. Ganaden
12.Ma. Christine Vallido
13.Sally A. Parucha
14.Rebecca F. Jose
15.Dominique Dionisio
16.Patricia Littaua
17.Micah Pinto
18.Ronald Baluyot
III. PROJECTS, WORK PROGRAMS & CAMPAIGNS FOR THE YEAR 2014
Copies of the 2014 CCP Season and an outline listing of the 2014 work
program, projects and campaigns were distributed to the participants for the
discussion of marketing plans and strategies, advertising campaigns for
major products and launching of new products.
Among the major marketing campaigns to be prepared are for the
various festivals such as the Pasinaya Open House Festival, Virgin Labfest,
and Cinemalaya. A major focus on the marketing campaign will be for various
activities and products of the Philippine Philharmonic Orchestra such as the
remaining concerts for the Classic Blend Season, the 2014-2015 Concert
Season, Out of the Box Concert Series at the Rizal Park, and PPO Pop and
Christmas CDs.
Related to Market Development are various campaigns such as:
1. Hotel non-cash sponsorship campaign
2. Restaurant sponsorship campaign
3. Membership and donation drive.
CCP Experience Tour package and Balikbayan Tours sales campaign
The Sales and Promotions team was tasked with other various
campaigns such as:
1. Gift Card product development
2. Publications sales blitz
3. VIP Box and Vip Pass development
4. Sales and promo campaign for PPO, Pasinaya, Virgin Labfest, Cinemalaya
and other various productions and festivals
5. CCP Publications sales blitz
6. Audience development
7. Information center launch
8. PPO Christmas CD and Pop CD
9. 2014 CCP omnibus programs Ad
10.45th CCP Anniversary Institutional Ad
11.Various advertising campaigns for the PPO.
Other activities that will be focused on by the Marketing Department
include market research and tickets sales report automation feasibility study.
IV. GROUP DYNAMICS ACTIVITY: THE INDIVIDUAL AND HIS ROLE IN THE
ORGANIZATION
A. Animal Names
Each participant was assigned an animal sound of his choice. This will
be the name or sound used to refer to the participant throughout the
team-building. The group was made to stand in a semi-circle and the
members had to recite all the names of his co-participants from memory.
B. Interview
The participants were divided into groups and were given a set of
questions to be answered by the members who interview each other by
turns. After each interview is finished, the members regroup and repeat
the same process. The questions include personality factors such as
drives, strengths and weaknesses and self-concepts. It also includes work-
related factors such as personal impressions on co-workers, perception of
ones role in an organization, job knowledge and expectations, distribution
of responsibilities and other factors.
Following are the items included in the questionnaire:
1. Who am I?
2. What drives me?
3. What areas am I good in?
4. What are my weaknesses?
5. What is my job?
6. What people dont know about my job
7. What is the CCP Marketing Department?
8. What do you like and dont like about me?
9. What I like and dont like about you
10.What can be done and needs to be done
11.Who will be in charge?
12.What can make me happy?
C. Synthesis
The activities were conducted to build rapport and to encourage
openness among the participants. Based on the responses, each
participant learned different aspects of himself/herself and of the other
participants that they were not aware of before. Hopefully, this would lead
to more understanding and patience when dealing with one another in the
workplace. Through the interview the participants were also enlightened
about their roles in the organization and how significant each one is. The
participants also realized the importance of listening to each other and
understanding what each one has to express before passing judgments.
The last question was about the source of happiness for each one and the
responses are generally family and friends, a healthy work environment,
recognition and monetary rewards.
A. Feeding
Participants were grouped into pairs and members of each pair were
made to feed his/her partner throughout the meal.
B. Sight-Seeing
Participants were made to stand on the porch and take the view of the
lake, the surrounding islands and mountains, and the towns below while
inhaling the fresh mountain air and meditating on the scenic view.
C. Synthesis
The first activity showed the dynamics of being a member of a team
and the responsibilities, attitudes and behaviour created by such a
relationship. Responses included such impressions as the initial part was
awkward and difficult but as the activity progressed, rapport, trust and
concern for one another was built and the task became more manageable.
The second activity was about acquiring new viewpoints life by an
insightful meditation on the simple things in life.
Mr. Santiago gave each division an opportunity to meet and discuss their
plans and strategies in relation to the 2014 Work Program, Projects &
Campaigns and on how each division will reach their income target for the
year. As discussed during the division meeting of the Sales & Promotions
Division, headed by Ms. Gemma Marco, below is the distribution of tasks and
responsibilities in the Sales & Promotions Division:
LILIA JANUARE will be in charge of the VIP Box/Passes, which is the annual
subscription, a new product we will offer this year. She will also be in-charge
of generating affiliates or partner merchants to enhance attractiveness of the
products (VIP box, prepaid and gift card).
ARLENE DELA MERCED, aside from handling box office tasks and taking
charge of advertising space & e-board sales, will take over the function of Ms.
Delia Teneza when the latter retires. This will include ticket control,
processing pull-out requests from resident companies and CCP productions,
and printing out all CCP house seats.
SOLIEZER DELAS ARMAS will now be in-charge of the CCP Gift Card, festival
passes and Box Office duties. His CCP website responsibilities will be
transferred to Sally Parucha so he can focus more on sales, especially festival
pass sales and gift cards.
ORLANDO DAVALOS will do all administrative and finance functions in the
division. He is also in-charge of printing IN-HOUSE (Chase Printer)tickets as
well as manning Box Office during performances.
RAUL HABABAG will take charge of all the Creatives and Advertising
requirements coordinated with Ms. Marco, Division Chief. Ms. Marco and Mr.
Hababag will creater a production timeline based on the 2014 Programs,
Projects & Campaigns. He will update the Division Chief with information on
creative service related activities, monitor deadlines of job orders, and other
related tasks that include gathering of production info from coordinating
units.
SALLY PARUCHA will remain in the Creative Services Unit to do all video
requirements for E-Board and CCP Led, utilization of air spots in E-board and
coordinating with Image One as well as coordinating the installation of the
banners, marquee and billboard. It is also agreed that the uploading and
updating of the CCP Website will also be transferred to her.
ACRYT VALLIDO will have the same responsibility as the graphics illustrator
and designer.
MARICEL RAPADA will report to Sales and Promotions Division once the
Department Manager Secretary comes in. She will then be assigned to CCP
Merchandising, which includes selling of souvenir programs and other
merchandising items during the shows.
The following items were discussed during the division meeting of the Market
Development Division, headed by Ms. Rebecca Jose.
OTHER MATTERS
Ms. Jos will report back on March 4, 2014 while Ms. Dionisio will be on leave
Feb. 18-28, 2014
For the position vacated by Ms. Japay, Ms. Jos will discuss with Ms. Barco re
processing of applicants and other details so position can be filled. Contract
of Ms. Pinto as account executive new contract still pending; for follow up.
A. Competition
The participants were divided into 3 groups and assigned to review the
2014 CCP Calendar of Events. Each group was made to formulate 7
questions with 5 multiple choice of answers, based on the events and
programs of the 2014 Season. They then took turns in the quiz game.
B. Synthesis
The activity was an exercise in one of the most important aspects of
marketing: product knowledge. If the marketing staff members are armed
with substantial information on the products offered by CCP, anyone can
provide answers to queries from various clients even if his/her position
does not entail sales.
X. CLOSING
All the participants were assembled and Mr. Santiago gave the closing
remarks and officially declared the conclusion of the Planning and Team-
Building program.