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Advertising is a type of communication whereby people promote or persuade customers to utilize their services.
There are two types of advertisements:
1. Classified advertisements
2. Display advertisements
Classified ads will be our subject in this article. Classified ads are called CLASSIFIED ADS because they are
CLASSIFIED into different type of categories depending on their functions.
Classified advertisements
Classified advertisements are advertisements used by the general masses to promote or use services. They
are generally text-based ads where newspaper agencies generally charge on the number of words used. So,
you can very well imagine that there is no place for precise English sentences here and the only concern is
to get things noticed with as minimum words as possible.
Format and marking scheme
Format of Classified Ads
Classified ads should be very well covered in a range of around 50 words. Marks will be deducted if the
student jumps the word limit. So exercise caution in this regard.
There are several type of classified ads, which are as follows:
1. Situation vacant
2. To-let
3. Sale and Purchase of Property/Vehicles/Goods
4. Education institutions promotion
5. Missing persons
6. Tour and Travels
Now lets highlight what to include in each type of classified ad.
1. Situation Vacant types
2. To-Let ads
3. Sale/Purchase of Property/Assets
1. Begin with FOR SALE/PURCHASE/WANTED
2. Brief physical description
3. a. Property Number of floors, size, number of rooms, location and surroundings.
b. Vehicles Colour, model, accessories, year, modifications (if any), price, mileage and condition.
c. Household goods Condition, price offered or expected
EXAMPLES
FOR SALE
Mukherjee Nagar, DDA flat, ground floor, two bedrooms, car parking available, park facing, best location,
reasonable price, contact A. B. Singh #9250556655
FOR SALE
Available Maruti 800, LX, year 1999, self-driven, sparingly used, scratch less, a stereo, air-conditioned,
beautiful upholstery, no expenses, contact C. D. Kumar #9350556655
4. Educational institutions