Nimisha Gupta

9920569538 | nimisha.gupta1@gmail.com
DOB : 2nd March 1988

Summary:
5 years of cumulative experience in Analytics, web development, client and account management.
Currently pursuing career in the field of marketing analytics with focus on CRM, specializing in customer insights through data
science, loyalty program concept design, customer segmentation, CRM strategies, promotion strategies, merchandising,
setting up store performance KPIs, EWS and predictive modelling

Educational Qualifications
MBA in Marketing 2013-2015
NMIMS, Mumbai

B.Tech Electrical Engineering 2006-2010

National Institute of Technology, Surat, India

Skills
R SPSS QLIKVIEW
MS OFFICE SQL TABLEAU

Specialities
Predictive Modelling Decision Tree Account Management
Clustering Techniques Regression Techniques CRM and Loyalty Analytics

Professional Experience
Associate Consultant June 2015 - Present
Cartesian Consulting
Leading a team of analysts which is responsible for providing analytical solutions to multiple clients (US based
Retail Client India & Thailand Operations, Online Bus Aggregator Client, Multi-Brand Retail Client)
Designing, implementing and optimizing marketing strategies with focus on CRM Strategy and Loyalty Programs
using statistical tools and data analytics
Performed customer analytics like clustering, segmentation and profiling and build predictive models to
understand customer purchasing pattern and key drivers and increase customer repeat and retention and hence
improving lifetime value of customer
Helped organizations connect to their target audience with relevant and integrated marketing communications
and measure the effectiveness and revenue impact of a Marketing campaign
Implementing Customer life cycle Management (CLM) and automating related campaign executions

PROJECTS:
Budget allocation for ATL and BTL activities using data analytics for leading bus booking portal
o Determined optimum timing for marketing initiatives and expected incremental business by analyzing past
trends
o Analysed market behaviour of the regions to understand emerging and matured markets and determined
budget for ATL and BTL activities
Re-structured loyalty program of a retail client using competition benchmarking and customer transaction
behavior analysis
Performed loyalty migration analysis to understand migration of customers within segments (Premium,
valuables, potential, under developed and cold)
Market basket analysis for effective design of cross sell and up sell models
Merchandising Planning and In-season Mark Down for leading fashion retail
o Monitored performance of products in stores and benchmark them against regional performance to suggest
in season activities to improve performance and sell through of weak performing merchandises
o Understood correlation amongst various design attributes, store size & depths using decision tree and
provide recommendations for Buy ins
Logistic regression model to identify target segment for Winback and Frequency driver campaigns
Build a measurement framework Engagement Score to measure the efficacy of email campaign using AIDA
model
 System Engineer June 2010 - May 2013
Tata Consultancy Services, Mumbai
Developed an online end-to-end solution for a leading publishing company
Collaborated with country marketing managers of 40 different countries to maintain their web content via content
management system
Assisted the client in the launch of email campaign using an campaign management tool
Maintained client database using SQL 2008 and generated reports for business acumen
Participated in knowledge management activities with the objective of ensuring highest levels of service offerings to
client

Professional Accolades
Received award for Best report and Best customer understanding in Cartmania 2016, annual event of Cartesian
Consulting
Received Employee of the month and On the Spot award in TCS for on time and excellent deliveries

Industry Interface
Summer Intern April 2014 Jun 2014
PriceWaterHouseCoopers, Mumbai
Analyze the key performance and profitability indicators across the life cycle of the under construction and under
development project by the Independent Power Players
Perform root cause analysis to identify the various causes of delays in the project execution
Identified new business opportunities for PwC to assist the project developers in clearing identified bottlenecks

Position of Responsibility
Pubilicity Head Managed on campus and off campus publicity activities for tech fest and got
Mindbend participation from 50+ colleges
SVNIT, 2009 Managed various PR activities for the event
Hospitality Head Organized opening and valedictory function for the event
Autofest Handled end-to-end arrangements for the delegates & participants from various
SVNIT, 2008 colleges

Other Achievements
National Finalist for Shrinkhala, flagship event of IIM Shillong, out of teams from over 100 colleges
National Finalist for IPL Auction 8.0, management event held by SJSOM Mumbai
National Finalist Chanakya, management event held by IIM Indore
Best Choreography award and Runner Up of group dance in college cultural festival, NIT Surat

Interests
Travelling, Cooking, Dancing