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Journal of Applied Developmental Psychology 33 (2012) 211218

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Journal of Applied Developmental Psychology

Playing with technology: Mothertoddler interaction scores lower during play with
electronic toys
Michaela B. Wooldridge , Jennifer Shapka
The University of British Columbia, Department of Educational and Counselling Psychology, and Special Education, 2125 Main Mall, Vancouver, BC, Canada V6T 1Z4

a r t i c l e i n f o a b s t r a c t

Article history: To investigate play with electronic toys (battery-operated or digital), 25 mothertoddler (1624 months old)
Received 18 October 2010 dyads were videotaped in their homes playing with sets of age-appropriate electronic and non-electronic
Received in revised form 30 April 2012 toys for approximately 10 min each. Parentchild interactions were coded from recorded segments of both
Accepted 26 May 2012
of the play conditions using the PICCOLO checklist. Mean scores for each play session were compared and
Available online 20 July 2012
the result showed signicantly lower scores in the electronic toy condition for three of the four domains of
Keywords:
the PICCOLO. Family demographic and play pattern data were also collected, via self-report questionnaire.
Play These data indicated that the play experiences of toddlers were compromised by the lower quality of
Toddler development parentchild interaction during joint play with electronic toys. The potential impact on early child develop-
Motherchild interaction ment and suggestions for future research are discussed.
Toys 2012 Elsevier Inc. All rights reserved.
Electronic toys

With the homes of infants and toddlers saturated in screen media The current study recties this by comparing the quality of early
technologies (Rideout & Hamel, 2006), and exponential growth in the parenttoddler play interactions when using toys with and without
production of hardware and software specically aimed at children embedded electronic features.
under three years (e.g., Garrison & Christakis, 2005), children are
now born into, and being raised in, technology-rich environments. Play and toddler development
Paralleling this is a noted decline in the quantity and quality of
children's play (Berk, 2010; Hirsh-Pasek, Golinkoff, Berk, & Singer, Play is what children do, (Bjorklund, 2007, p. 140). Throughout
2009; Singer, Singer, D'Agostino, & DeLong, 2009); a trend that history, and across cultures, play is often considered the dening ac-
began in the early 1980s when daily play time for school-aged chil- tivity of childhood, with adaptive value (e.g., Bruner, Jolly, & Sylva,
dren fell from 40% in 1981 to 25% by 1997 (Hirsh-Pasek & Golinkoff, 1976). Play, in all its forms, is inextricably linked to children's healthy
2004). It is now evident that even very young children spend less development across multiple domainscognition (e.g., Piaget, 1962;
time playing as they spend increasing amounts of time viewing Vygotsky, 1978); emotional regulation and mental health (Berk,
screenstelevision, computers, and/or videos (Anand & Krosnick, Mann, & Ogan, 2006; Lyons-Ruth & Zeanah, 1993; Singer & Singer,
2005; Anderson & Pempek, 2005; Sigman, 2009). 2005); social development, language and literacy skills (Krafft &
Most research looking at the impact of technology on young chil- Berk, 1998; Tamis-LeMonda & Bornstein, 1993; Zigler, Singer, &
dren has focused on screen technology (e.g., Wartella, Vandewater, & Bishop-Josef, 2004); and physical health and growth (e.g., Pellegrini
Rideout, 2005), however, the toys provided to infants and toddlers & Smith, 1998). While older children play as a matter of course, in-
are becoming increasingly technological (Business Wire, 2007; fants and toddlers are uniquely dependent on their caregivers to
Ritchel & Stone, 2007; Wall, 2006). There are now laptop computers learn the social interactions that undergird the development of inde-
for infants and toddlers, electronic talking books, animated stuffed pendent and social play skills required for future peer play and friend-
animals and dolls, digital cameras for little hands, and battery- ships (e.g., Singer & Singer, 2005). In the rst year, infant play occurs
driven materials of every kind, including infant rattles and mobiles. within parentchild affective social exchanges (e.g., Bornstein &
Unfortunately, there is a dearth of information about the impact of Tamis-LeMonda, 2004) and sensorimotor exploration of the environ-
such electronic materials on toddlers (e.g., Wartella et al., 2005). ment (e.g., Piaget, 1954). In the second year, toddlers begin to engage
in representational play as they develop cognitive capacities to un-
derstand and use symbols (e.g., DeLoache, 1991; Piaget, 1962). Par-
Corresponding author. Tel.: + 1 604 822 3000, + 1 604 786 7302 (mobile); fax: + 1
604 822 3302.
ents and caregivers are preferred play partners as children engage
E-mail addresses: micha13@interchange.ubc.ca (M.B. Wooldridge), in increasingly social, reciprocal interactions. Indeed, even when
jennifer.shapka@ubc.ca (J. Shapka). peers and siblings are available, toddlers prefer to play with their

0193-3973/$ see front matter 2012 Elsevier Inc. All rights reserved.
doi:10.1016/j.appdev.2012.05.005
212 M.B. Wooldridge, J. Shapka / Journal of Applied Developmental Psychology 33 (2012) 211218

mothers, who typically scaffold their play in ways that appeal to the Parent teaching behaviours. Parents provide cognitive stimulation
child (Haight & Miller, 1993; Vygotsky, 1978). through shared play and conversation that includes explanations and
questions (e.g., Carpenter, Nagell, & Tomasello, 1998). The temporal se-
Parent behaviours quence of child-action and mother-response within interactions charac-
Given the important role of caregivers in a child's play experience, terized by joint attention provides fertile ground for optimal child
a fundamental aspect of young children's play is the quality of the learning during the infant and toddler periods of development (e.g.,
interactions they have with their parent(s) (Brazelton & Greenspan, Bloom, 1998; Meins, 1997; Tamis-LeMonda et al., 2001). For example,
2000; Shmukler; 1981; Singer & Singer, 2005). Children play more, young children best acquire new linguistic information when engaged
and in more varied ways with a skilled play partner (Hirsh-Pasek & in joint activities with a more mature language user (Moore &
Golinkoff, 2004), which as noted, leads to improved outcomes across Dunham, 1995). Maternal behaviours such as expanding infants'
social and emotional domains (Carpendale & Lewis, 2004; Shonkoff level of functioning in social interactions and symbolic play are
& Phillips, 2000). Qualities of parent behaviour linked to positive most effective for child learning (Laakso, Poikkeus, Eklund, & Lyytinen,
child developmental outcomes have been grouped in the research 1999).
literature into construct domains such as affection (warmth, care),
responsiveness (sensitivity), encouragement (scaffolding, autono- The role of toys in parentchild interactions
my support), and teaching (language and literacy support, cognitive Within parentchild interactions, toys and objects often serve as a
simulation). focus for joint attention. Toys are specically provided to children to
aid in exploration and provide platforms for developing skills and
Parent affect. The construct domain of affection (warmth) includes par- learning concepts (e.g., Bjorklund, 2007). It has been suggested that
ent behaviours such as positive comments and warm tone of voice, the mark of a "good" toy is one that is 10% design and 90% the child's
spontaneity, acceptance, sympathy, and empathy (e.g., Caspi et al., actions with it (Hirsh-Pasek, 2006). Indeed, the level of control a child
2004; Estrada, Arsenio, Hess, & Holloway, 1987; MacDonald, 1992). has over the material has been shown to be positively related to the
For example, a positive affective relationship between mother and amount of learning (Buckleitner, 2006; Calvert, Strong, & Gallagher,
four-year-old child was positively correlated with child mental ability 2005; Resnick, 2006). Parents convey the toy's features, the role of
at age four, school readiness at age four, IQ at age six, and school toys in play, and the social co-construction of knowledge within the cul-
achievement at age 12 (Estrada et al., 1987). Also, parental warmth tural context of the interaction (Bornstein, Haynes, Pascual, Painter, &
and support, along with socioeconomic status, were found to opti- Galperin, 1999; Rakoczy & Tomasello, 2005). For example, in a dyadic
mize cognitive skills and task orientation (Petgill & Deater-Deckard, play scenario, when mothers were highly interactive with their two-
2004). year olds, the addition of play materials was found to result in higher
child problem-solving scores (Hron-Stewart, Lefever, & Weintraub,
Parent responsiveness. Responsiveness (sensitivity) is characterized by 1990).
parents paying attention to the child, adapting to his/her changing in- With the shift to more electronic toys, there is concern for the poten-
terests, and responding to the child's communicative attempts and tial impact on infanttoddler play and development (Hirsh-Pasek &
emotions. Responsiveness predicts children's emotional self-regulation Golinkoff, 2008; Linn, 2009; Sigman, 2009; Winerman, 2009), and, in
(Davidov & Grusec, 2006) and, when started with infants and particular, how this may be mediated through parentchild interac-
maintained across early childhood, enhances cognitive growth such as tions. To date, research on technology and parentchild interaction
cause-and-effect understanding, active exploration of the environment, has been largely limited to investigating the effects of background
language, and learning (Baumwell, Tamis-LeMonda, & Bornstein, screen and has suggested an inverse correlation between the amount
1997; Bernier, Carlson, & Whipple, 2010; Bradley, Caldwell, & of screen media present in a young child's environment and positive
Rock, 1988; Landry, Smith, Swank, Assel, & Vellet, 2001; Maccoby parentchild interaction (Kirkorian, Pempek, Murphy, Schmidt, &
& Martin, 1983). For example, maternal responsiveness at 9 and Anderson, 2009; Masur & Flynn, 2008). Lacking is research that ex-
13 months predicted the timing of ve milestones in expressive plores the potential impact of infant-directed, manipulative elec-
language development (Tamis-LeMonda, Bornstein, & Baumwell, tronic materials on the quality of parentchild play interactions.
2001), and toddlers showed greater exploration when mothers The current observational study does just this by examining the dif-
demonstrated emotional availability as compared to mothers who ferences in parentchild interactions during play when children's
were physically nearby but otherwise preoccupied (Sorce & Emde, toys are digitally enhanced. Given results from screen media re-
1981). search, and that current electronic toys for toddlers are pre-
programmed with a narrow range of possible uses, our hypothesis
Parent autonomy support. Autonomy support (encouragement) in- is that such toys will have a negative impact on the quality of the
cludes four elements of parent behaviour: (a) acknowledgement of interaction between parent and child.
child thoughts and feelings (also called mind-mindedness), (b) pro-
viding meaningful rationale, (c) offering choices, and (d) avoidance Method
of controlling language and behaviour (Deci, Eghrari, Patrick, &
Leone, 1994; Grolnick, Gurland, DeCourcey, & Jacobs, 2002; Participants
Joussemet, Koestner, Lekes, & Houlfort, 2004). Autonomy support is
rst seen with maternal mind-related comments in infancy and has Participants were volunteers recruited from two cities in southern
been shown to predict attachment security (Meins, Fernyhough, British Columbia, Canada, in response to notices placed publicly and
Fradley, & Tuckey, 2001); cognitive-language and social growth outcomes through community services. Eligibility was based on the child's
(e.g. Landry, Smith, Miller-Loncar, & Swank, 1997); exploration, intrinsic age, and the mother identied as the primary caregiver. The mother
motivation, and task persistence (e.g., Kelly, Brownell, & Campbell, was deemed primary caregiver if the child was living with her full-
2000; Whipple, Bernier, & Mageau, 2011); theory of mind tasks (e.g., time, or the majority of the week if in shared custody. Of 32 contacts,
Meins et al., 2003); and academic achievements and social adjustment 25 mothertoddler dyads participated in this observational study. The
(e.g., Joussemet, Koestner, Lekes, & Landry, 2005). Conversely, parents average age of the child was 19.75 months (range 1624.5 months, 10
who are intrusive, directive, or non-emotionally engaged lower the males). Most families (92%) indicated English as their rst language,
quality of the child's play experience with poorer child outcomes with Mandarin identied as the rst language in two families (8%).
(e.g., Ispa et al., 2004). The majority (72%) indicated no second language, while 28% indicated
M.B. Wooldridge, J. Shapka / Journal of Applied Developmental Psychology 33 (2012) 211218 213

using at least one language in addition to English. Child ethnicity was provided the toy sets, with a different set (traditional or electronic)
composed of 76% Caucasian/European, 12% East Asian, and 12% mixed. used in each play session, in counterbalanced order. In some sessions,
Most children (88%) lived in two-parent homes, and 12% lived in children briey approached and/or incorporated their own toys into
extended families (no children lived in single-parent homes). A ve- the interaction, but most of the interaction centered on the novel toys
point scale was used for maternal education level (1 = some secondary provided. At the end of the rst session, the recording stopped briey,
school, 2 = secondary school completion, 3 = some post-secondary while the rst bag of toys was removed and the second bag of toys
training/trade, 4 = college graduate, 5 = post-graduate). For this sample, was presented. Recording recommenced at that point. Following the
the level of maternal education was moderately high (M = 3.56; recorded sessions, mothers and children were thanked for their
SD = 0.87), with no mothers having less than secondary school participation.
completion.
Measures
Setting and apparatus
Self-report play questionnaire
Upon agreeing to being in the study, a time and day was arranged Via open-ended questions, mothers answered, in their own
for the researcher to visit the family's home. Mothers chose the space words, the perceived benet of play for their child and identied
in their homes for the play sessions, but were encouraged to play their child's normal play partner(s). They were asked about the
where they normally would. All play sessions were with the mother proportion of battery-operated/electronic toys in the home (5
and her toddler only. In two families, newborn infants were asleep point scale: none, a few, about half, most, almost all). Finally, they
in the room, but without any interaction by either the mother or were asked about the frequency and average duration of engage-
the toddler during recording. When older children were in the ment in seven play contextsplay with toys, books and/or literacy ma-
home during the play sessions, mothers had made arrangements for terials, language or vocal play (e.g., songs and rhymes), watching screen
their child to be occupied elsewhere. In no cases were the play ses- media (television, videos, computers), household activities, physical
sions interrupted by other family members. games (e.g. chasing), and community excursions. A seven-point scale
Toys were purchased from a variety of stores to represent where was used for frequency (>1/day, 1/day, 34/week, 1/week, b1/week, spo-
families normally shop, and currently available on the market. radic, never). A ve-point scale was used for length of play episodes
These toys were all novel to the mothers and their children. In (b5 min, 510 min, 1020 min, 2030 min,>30 min).
only one instance did a child recognize one of the electronic toys
from a babysitter's home. Toys chosen were designed and marketed PICCOLO
for children between 12 and 24 months, as indicated on the packag- The Parents Interacting with Children: Checklist of Observation
ing. Two sets of toys were assembled (one electronic, one tradition- Linked to Outcomes (PICCOLO; Roggman, Cook, Jump, Innocenti, &
al or non-electronic) designed to facilitate three types of play, Christiansen, 2009) is an observational measure and was the main
namely language, cognitive, and pretend play. For language play, a outcome for this study. The PICCOLO codes 29 parentchild interac-
board book, Stop, Look & Learn, First Words by Brendon Publishing tion behaviours using a three-point scale, grouped in four domains:
International, 2003, and an electronic book, Touch & Teach Busy Affection (seven items), Responsiveness (seven items), Encourage-
Books by V-Tech, were selected. With the power on, the electronic ment (seven items), and Teaching (eight items).
book asked the child to use an attached bee to touch various im- A new measure, the PICCOLO was developed as an observational
ages of objects on each page of the book, receiving a correct or measure of parenting behaviours that support development for zero
try again response. Shape sorters were used to elicit cognitive to three year-olds. In developing the measure, Roggman et al. (in
play. A six-shape block and wooden box model, The Shape & Sort It press) utilized data from the national Early Head Start Research and
Out by Plan Toys, and the Cookie Shape Surprise by Fisher-Price, Evaluation Project and had a group of observers independently rate
represented the non-electronic and electronic versions respective- over 4500 video clips of parents and toddlers. Analyzing these obser-
ly. With the power on, the electronic shape sorter ashed lights and vations in conjunction with feedback from infanttoddler practi-
played music when a shape was placed either into the shaped tioners, they identied 29 behaviour items, which were then tested
opening or into the open top, and also named the shape or the col- by new observers (observers matched for ethnicity to families) on
our when inserted through the shaped holes. Pretend play was over 2000 fteen-minute video clips of children aged 14, 24, and
encouraged with animal gures. The non-electronic set consisted of 36 months playing with their primary caregiver.
a plastic barn, ve animals, and a person. The electronic animals, The 29 items represent four domains of parentchild interactions:
Funderful Roll Along Safari, consisted of three plastic animal gures Affection (e.g., parent smiling, warm tone of voice, expressions of
on wheels (giraffe, tiger, duck), each of which ashed lights and played praise); Responsiveness (e.g., parental interest, following child's lead,
classical music, or named shapes and colours corresponding to the making eye contact); Encouragement (e.g., supports autonomy and
activating buttons. creativity, offers help without interference); and Teaching (e.g., labels
objects or actions, repeats or expands on child's words, asks questions,
Procedures models pretend play). It should be noted that domain indicators
describe specic interactions between parents and children at home
Prior to the play sessions, mothers completed a self-report ques- and scoring is not determined by the presence of specic materials
tionnaire about their family's play patterns and signed the consent or toys. Rather, the PICCOLO's emphasis is on what parents do with
form. The questionnaire took approximately ten minutes to com- the materials on hand in their interactions with the child. (Cook &
plete and reported demographic information and typical play expe- Roggman, 2009).
riences for the child. The mothers then engaged in a 20- to 30- With the extant data available, the developers of the PICCOLO
minute video-recorded play session with their toddler. The obser- have been able to show good reliability and validity, including predic-
vational part of the study involved having each motherchild dyad tive validity with other child outcomes, such as language and literacy
participate in two sequential, 10- to 15-minute, play sessions. (as measured by the Peabody and Woodcock-Johnson), emotion-
Mothers were informed that one set of toys consisted of tradition- regulation (as measured by the Bayley), and aggressive behaviour
al or manipulative toys and that the others were battery-operated (as measured by the Child Behavior Checklist). Regarding reliability,
or electronic. Mothers were instructed to try to explore all the toys the four domains were identied through factor analysis and each
and play with your child as you normally would. The researcher has shown good internal consistency, with Cronbach's alphas ranging
214 M.B. Wooldridge, J. Shapka / Journal of Applied Developmental Psychology 33 (2012) 211218

from .75 to .80 across the four domains (Cook & Roggman, 2009). The one or both parents as the child's primary play partner. Secondary
developers of the PICCOLO note that the four domains are play partners consisted of siblings, other relatives, paid caregivers, and
moderately-highly correlated to each other, but not so much as to unrelated adults and children. In terms of the proportion of the child's
measure the same construct, with correlations weakening over time. toys that were battery-operated, on a ve-point scale where zero repre-
Each domain score is moderately stable over time in that early scores sented none and four represented almost all, this sample's proportion of
predict later scores within the same domain (Cook & Roggman, battery-operated toys was M = 1.36, SD = 0.81, or somewhere be-
2009). tween a few and half.
Alphas for the current study are lower than the ones reported by Mothers reported on how frequently and for how long their child
Cook and Roggman (2009) and ranged from .47 to .65 across the typically engaged in seven different modes of play. Means and stan-
four domain scales. The lower scores are not surprising given the dard deviations for frequency and duration of typical play are sum-
impact of sample size on the precision of alpha estimates. As rec- marized in Fig. 1. Most of the children in this sample were afforded
ommended by Duhachek, Coughlan, and Iacobucci (2005), we experiences in all seven modes of play. On average, toys, books,
have also reported the standard errors as ranging from 0.29 to vocal play, and physical play were experienced daily. One exception
0.55, which are considered good for a small sample, producing nar- was exposure to screens (television, videos, computers) where expo-
row condence intervals. sure was less than weekly for almost a third (32%) of children, and
To score the play sessions, each behaviour was scored on a three- 16% had no exposure whatsoever. However, for parents who did per-
point scale, where zero represented not seen; one represented some- mit their toddlers to view screens, they did so frequently with 52% of
times seen; and two represented frequently seen. A three-point scale this subset of children engaged in this activity daily or more often.
is used to eliminate the need for coders to count behaviours, and pur- This apparent split approach to toddlers' use of screen technology
portedly limits the bias inherent in larger scales (Roggman et al., in may explain some of the high variability in scores for this activity.
press). In general, if a behaviour is clearly seen more than once or Children engaged in all play modes for at least 510 minutes per ses-
twice during a 10-minute play session, it is deemed frequent, or a sion. As might be expected, excursions had the longest mean duration
score of two. To create the domain scores, each dyad received a score at close to 30 min. Time spent viewing screens was over 20 min per
out of 14 (seven items each with a score of zero, one, or two) for the Af- session for 44% of toddlers. At the same time, 16% of toddlers were
fection, Responsiveness, and Encouragement domains. The Teaching reported to engage with screens for less than ve minutes per session,
domain yielded scores out of 16 because it has an additional item. with 12% reporting no time at all in this activity. In general, there was
Scores were obtained from each observer/coder independently and av- greater variability for duration than frequency of play.
eraged for statistical analysis. In each domain, the lowest 5% of scores An open-ended question on the survey asked parents to answer
are considered high risk and the lowest 11% deemed as moderate risk. how does your child benet from play? Specic answer options
The highest scores are considered to be strengths (Roggman et al., in were purposely omitted so as not to lead to particular responses. To
press). group mothers' responses, categories were created based on research
literature where play is linked to developmental outcomes. Cognition
Inter-observer reliability included words such as learning, cognition, problem-solving, and
To become competent and reliable coders, the PICCOLO developers concepts. The perceptual-motor category included gross motor, ne
recommend approximately eight hours of observation and coding train- motor, spatial awareness, exercise, and coordination. Social develop-
ing under their tutelage. Two experienced infanttoddler practitioners ment includes responses such as relationships, friends, and socialization.
completed such training in 2008 and 2009, followed by extensive Creativity includes words such as imagination, curiosity, and explora-
joint practice in the eld. As training was provided by two of PICCOLO's tion. Language includes words such as talking, words, language, and
authors (Lori Roggman and Mark Innocenti), it can be assumed that vocabulary. The theme of emotional development includes responses
coding procedures for this study followed the same procedure as was such as happy, self-esteem, condence, competence, and patience. Be-
used in reliability and validity studies. To minimize the inuence of haviour includes words such as life skills, perseverance, occupied, and
observer bias, each videotaped play session was coded independently proper behaviour. Each response was placed into a category and each
with the exception of one dyad where the coders jointly viewed but category was counted for frequency of responses. Multiple words consis-
separately coded the recordings. One observer/coder was blind to the tent with one category were counted as a single entry. For purposes of
study's hypothesis. Recorded play sessions were transferred from inter-rater reliability, responses were placed into categories indepen-
video camera to separate DVDs to permit coding in small batches across dently by another developmental expert. Of 27 types of response (inclu-
several weeks. At no time were dyads viewed or coded in both play sive of multiples), the coders disagreed on only one placement into the
conditions in the same time period. The overall inter-rater reliability categories, representing an agreement rate of 96%. An overwhelming
for this study averaged 96% (range 8798% across domains), which majority of mothers (88%) listed cognitive benets as the primary bene-
exceeds inter-rater reliability for this tool reported as 85% across the t of play for their toddlers. Play was also seen as important for the
four domains (range 8192%; Cook & Roggman, 2009). For additional
inter-rater reliability data, average measures for intraclass correlations
were as follows: Affection at .91 (traditional) and .82 (electronic);
Responsiveness at .70 (traditional) and .86 (electronic); Encouragement
at .72 (traditional) and .88 (electronic), and Teaching at .92 (traditional)
and .95 (electronic).

Results

Self-report data

The parent-completed questionnaire yielded information about the


child's play opportunities and the families' play patterns and resources.
Specically, mothers were identied as the child's most common play
partner (44%), while parents equally were identied in almost one-
third of families (32%). Only one family identied someone other than Fig. 1. Frequency and duration of child's typical play by parent report.
M.B. Wooldridge, J. Shapka / Journal of Applied Developmental Psychology 33 (2012) 211218 215

development of social skills (48%), perceptual-motor skills (44%), crea- deprivation of play opportunities, materials, or play partners. Moreover,
tivity (36%), language (24%), and emotional and behavioural domains in terms of practical signicance, for the teaching domain, the scores on
(20% each). These mothers appeared to recognize the importance of parentchild interaction were an average 2.5 points lower compared
play for children across developmental domains. with electronic toys, which, in real terms, reects an absence of three
to ve of the eight behaviours in this domain. Given the links between
Preliminary analyses the items in the Teaching domain and the development of language
and cognition (e.g., repetition, labeling; Carpenter et al., 1998), these
Before analysing the PICCOLO data, preliminary analyses were run ndings have very real implications for development of emergent liter-
to examine order effects. Specically, two one-way ANOVAs were acy (e.g., Pellegrini & Galda, 1993) and pretend play (e.g., Berk et al.,
conducted to explore the effects of order of toy presentation on 2006).
total PICCOLO scores for each play condition (traditional; electronic). One explanation for lower scores in the electronic sessions might
Thirteen dyads received the traditional toys rst and twelve dyads be attributed to the distinct absence of child language, which was an-
received the electronic toys rst. The ANOVAs showed no signicant ecdotally noted by the observers. More specically, it was noted that
differences between groups (p > .05), which suggests that the order during these sessions, the predominant sounds were the electronic
of toy presentation did not impact the PICCOLO scores. voices and noises often coming from several toys simultaneously.
The most poignant examples occurred when playing with the elec-
Observational data PICCOLO tronic book, which asked the child to nd an item in its pages by
touching the bee onto a particular object. In no cases did a child re-
To explore differences in parentchild interaction, a one-way spond directly to the toy's request. Once or twice, a child did repeat
within-groups multivariate analysis of variance (MANOVA) was the toy-initiated word(s), but only after the mother rst repeated
performed to investigate toy type (electronic versus non-electronic) the toy's words, effectively mediating the interaction. In a couple of
on PICCOLO scores. The four domains of the PICCOLO (Affection, cases, a child did point to a picture in the electronic book, but only
Responsiveness, Encouragement, and Teaching) were included as the in response to his/her mother asking him/her a where is question.
dependent variables and the independent variable was toy type (elec- Similar to emerging evidence that screen media is associated with re-
tronic, non-electronic). Preliminary testing was conducted to check for duced parental language input, child language output, and conversa-
assumptions of normality, linearity, homogeneity of variancecovariance tional turn-taking (Christakis et al., 2009; Lavigne et al., 2011), these
matrices, multicollinearity, as well as to identify any univariate or multi- results suggest that electronic toys also may be interfering with
variate outliers. These analyses resulted in the removal of one extreme children's language development by reducing parentchild commu-
outlier due to multivariate non-normality. nication and by failing to serve as a language-learning partner.
Results of the MANOVA indicated a statistically signicant difference Embedded within the Teaching domain, pretend play was not spe-
between toy conditions on the combined dependent variables, F (4, cically examined as an individual item. However, the lack of observ-
43) = 6.65, p = .000; Wilks' = .62; partial eta squared = .38. When able pretend play in the electronic toy condition was obvious to, and
the results for the dependent variables were considered separately, discussed by, both observers/coders. Specic comments were that
using an alpha level of .01, three variables reached statistical signicance: most mothers tried to follow the dictates of the electronic toys with
Responsiveness, F (1, 46) = 7.68, p = .008, Cohen's D = 0.80; Teaching only a few attempts made to use the toys creatively (e.g., outside of
F (1, 46) = 21.67, p = .000, Cohen's D = 1.34; and Encouragement, F their intended purpose). For example, one mother paraded the elec-
(1, 46) = 6.72, p = .01, Cohen's D = 0.75. An inspection of the mean tronic animals across a ledge, made corresponding animal sounds
scores indicated that the non-electronic toy condition yielded statistically over the electronic music output, and had the animals talk to each
signicant higher scores than the electronic condition for three domains: othersimilar to the actions she performed in pretend play with
Responsiveness (M = 12.77, SD = 0.93, range 1114 vs. M = 11.73, non-electronic animal gures. This was no observed difculty for
SD = 1.59, range 914); Teaching (M = 11.92, SD = 1.96, range mothers using non-electronic toys in pretend scenarios. Given the
7.515 vs. M = 9.17, SD = 2.13, range 3.513); and Encouragement weight of evidence about the critical value of pretend play in healthy
(M = 13.17, SD = 0.62, range 1214 vs. M = 12.40, SD = 1.32, range development, and particularly so during toddlerhood (Berk et al.,
1214). 2006; Elias & Berk, 2002; Howes & Matheson, 1992; Singer & Singer,
Although the scores on the PICCOLO were higher in the traditional 2005), it is notable that mothers had difculty using electronic toys
toy play condition across the four domains, the affection and encour- creatively when they were able to easily demonstrate pretend play
agement domains had higher percentages of participants who scored with traditional toys during the same play period. As it is the adult
higher in the electronic toy condition (20% and 12%, respectively). In who models and mediates the symbolic use of toys and actions in pre-
contrast, only 4% of the sample had higher scores in the electronic toy tend scenarios, it may be that the technological design and software
condition for each of the responsiveness and teaching domains. This of these electronic toys failed to stimulate the parents' ability to en-
suggests that the electronic toy condition had a stronger negative gage in make-believe play. Exploring ways in which language and
effect on the behaviours related to responsiveness and teaching. pretend play are impacted by technologically enhanced toys is an im-
portant area for future research.
Discussion Regarding the signicantly lower scores in the Responsiveness do-
main, and given the known links between parent responsiveness and
Results for this study show that in two of the four domains of self-regulation (e.g., Davidov & Grusec, 2006), the results of this study
parentchild interaction (as measured by the PICCOLO), mother's suggest that children's socio-emotional development may also be
behaviours were signicantly less positive in the responsiveness and compromised by playing with electronic toys. More specically, in
teaching dimensions, and they were marginally less encouraging with the electronic toy session, there were fewer incidents of mothers
their children while playing with electronic toys. These results support matching the child's pace and preferences in play, and less exibility
our hypothesis that electronic toys may have a negative impact on the shown upon child shifts in activity or focus. It has been argued that a
quality of parentchild interactions. The generally high PICCOLO scores narrower range of outcomes associated with electronic toys may limit
in the traditional toy condition, combined with our demographic infor- the child's (and parents') ability to play in novel ways and/or may
mation (education), suggest this sample of mothers to be competent in elicit more directive or intrusive parent management of play, which
dyadic interactions in the domains measured. Further, the self-report may, in turn interfere in the child's learning process (Isenberg &
questionnaire indicated that this sample of children did not suffer Quisenberry, 2002).
216 M.B. Wooldridge, J. Shapka / Journal of Applied Developmental Psychology 33 (2012) 211218

Similarly, lower scores in the Encouragement domain (which argu- understand that children learn by experiencing play as self-expression,
ably hold little practical signicance in isolation) may reect lower and in interaction with people, and help children move beyond simple
levels of maternal exibility, characterized by impatience, prevention stimulusresponse patterns of activity. Indeed, recent research on tech-
of exploration, or verbally intrusive directives, as the child is guided to nology has found that children at 30 months learn better from an inter-
the correct way of engaging with electronic toys. For example, if a active computer game coupled with live observation than they do from
mother did not permit her child to place the shapes into the top opening video alone (Lauricella, Pempek, Barr, & Calvert, 2010). Although 24-
of the container and only allowed the child to play with the toy in a month-old children have consistently shown greater difculty learning
specically desired manner. to use information from video alone (Schmitt & Anderson, 2002;
Troseth & DeLoache, 1998), emerging evidence suggests that parents
Limitations and strengths can learn to augment the quality of interaction with their infants when
combining co-viewing of infant-directed videos with learned media-
A strength of this study was the use of a quasi-experimental design tion skills during subsequent free-play (Pempek, Demers, Hanson,
that recorded sequential play sessions in which only the toy type was Kirkorian, & Anderson, 2011).
manipulated. In addition, data were collected in the child's natural envi- In terms of interactive digital materials (computers, internet), there
ronment with the child's primary caregiver, which enhances the valid- is also evidence that adults are able to mediate the use of these technol-
ity of the study (e.g., Aspland & Gardner, 2003). Further, we utilized a ogies in the home for their school-aged children (six to nine years) to
measure of positive parentchild interaction, which is a departure realize their learning value (Espinosa, Laffey, Whittaker, & Sheng,
from many studies on play and/or development in which the focus is 2006). Perhaps parents can similarly be taught how to mediate manip-
on decits in developmental skills or parentchild interaction. A focus ulative and interactive electronic products to more positively support
on positive behaviours is most appropriate for a community sample their infants' and toddlers' development and learning. One method
where no assumption is made about maladaptive functioning in the may be for practitioners to model, support, and encourage parents to
motherchild dyad, and reects a strength-based approach to family play with their children with electronic materials. In general, educating
support and early intervention services (Barnard, Morisset, & Spieker, parents and caregivers about the value of social interaction and pretend
1993; Bernstein, 2003). play, for enjoyment and without pre-determined outcomes, could form
Despite these strengths, there were some limitations to this study. the cornerstone of service provision in early childhood development
One of the main limitations was the small sample size, which precluded and family support programs.
the opportunity to explore other explanatory factors, including moder-
ating effects. However, it is notable that despite the small sample size, Conclusion
the effect sizes for this study were large. The lack of socioeconomic
and ethnic diversity in the sample likely contributed to this, and limits Certainly, many researchers and advocates are sounding the alarm
our ability to generalize beyond this sample. Another limitation in- bells regarding technology's potential role in the decline in children's
volved the use of a new measurement tool. Although the PICCOLO has play, with concomitant concerns about children's developmental
had extensive testing, with good psychometric properties, it has not wellbeing (Azar, 2002; Berk, 2010; Hirsh-Pasek et al., 2009; Sigman,
yet stood the test of time. A possible further limitation, inherent to all 2009; Winerman, 2009). However, it is theoretically possible that
videotaped data, is the inability to guarantee that the parentchild in- well-designed, age-appropriate digital toys could be developed, and
teractions were accurate representations of typical dyadic behaviour. it would be ideal if experts in child development and toy design
However, given the ubiquitous nature of video cameras in the lives of could come together to harness the power of technology and create
modern families, it is unlikely that this study failed to capture natural electronically-embedded toys that enhance development.
parentchild interaction. As an exploratory study, we have provided evidence that extends
Future research in this area might explore parentchild interac- the concerns associated with screen technology to include technologies
tions more broadly by incorporating longitudinal and/or event sam- that have become integrated into materials directed at infants and
pling methods that capture parent and child language and play toddlers. It is not just screen media (television, video, computers) or
interactions at different times of the day/week (with all signicant background television in the home (Garrison & Christakis, 2005;
adults instead of just mothers), as well as how these interactions Kirkorian et al., 2009; Masur & Flynn, 2008; Mendelsohn et al., 2008;
change with developmental milestones. In addition, a more compre- Rideout & Hamel, 2006) that compromises rich parentchild play, but
hensive assessment of children's opportunities for various types of child-directed electronic materials may have a similarly negative im-
play combined with factors that facilitate or impede these opportuni- pact. This study's sample included mothers who were well-educated,
ties is needed. This could include a qualitative exploration of when lived in two-parent families, and who provided a healthy array of play
and why parents make the decision to introduce digital media and opportunities for their toddlers. Indeed, they were interested enough
technology to very young children. in this topic to volunteer for the study. The capabilities of these mothers
makes the ndings of this study potentially more alarmingthat even
Implications for practice the most well-intentioned mothers cannot compensate for decits in
parentchild interactions associated with playing with electronic toys.
This study provides evidence that electronic toys potentially compro- The impact of electronic toys might be more pronounced and/or have
mise the quality of parenttoddler interactions. It is possible that parents greater impact on children already at risk for poor developmental
believe that their role in play is less important in the face of a highly en- outcomes due to a variety of socio-economic, mental health, or develop-
tertaining electronic toy, or that a digital program has the power to teach mental factors. Perhaps future developments in children's play mate-
a child through simple exposure. To avoid this, it is important for practi- rials will provide guidance for developmentally appropriate use so
tioners to help parents and caregivers become critical consumers of play that parents can learn how to incorporate the use of technological
materials, especially those deemed educational. As well, it is critical to toys in ways that best scaffold their child's development within the
educate parents and caregivers about the broad spectrum of children's context of positive parentchild interactions.
play, and to help them ensure that children engage in a healthy diet
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