GKB Assets

Instructions: Fill in what the asset is in the notes section. Then fill in why it is a
An example is highlighted below. You should make this document detailed and c
should serve as a resource for you. If an item truly does not apply to your mark
There is room below for you to update the grid with additional assets, and pleas
market.

ASSET NOTES

10 Bucks season tickets; 4 Packers season

Tickets tickets; 12 Marquette tickets per game
These are such as the Bucks halftime show,
but itll be sponsored by ESPN or Gruber Law
officers, so it would be "the halfitme show
sponsored by ESPN" or the "fourth qurater
"Big Week" sponsorships drive sponsored by Kia"

These can be both audio or writtern blogs

that
Haveare onlineonsite
a talent for people to reading
at a street teamor listen
wholl
to and
call can
back tobe
thebased onlive
staiton anyontopic from
air to sports
promote
Blogs blogs
the to comical
street blogs.he/she is at and let
team event
Call-backs the radio

This is a game recap, For exmaple a 60

second game recap and highlights of game
for WhiteWater University. Normally followed
Custom Vignettes by their own adveritiment.

Display (Banner) ads on
website
Endorsement-Live/Recorded
Festivals/Fairs
Food drop/Free Food Friday
Golf outings - others'
Golf outings - ours
High School sports coverage
Homepage takeover
In-Programming Segments
Networking events
On-air commercials
Is on Website pages on plced on articles,
normally on the side of these pages but
dont move as the reader scrolls up.
Normally have a couple on a page.
When a content host ties his personal brand
with a partners brand. For exmaple a radio
host saying he only buy cars at a certain
place and that everyone should go there as
well. Listeners will go to a place that the
hosts recommend
These are things such as
summerfest/Country fair/ bastille days. Go
there to enhance the brand of ESPN.
When certain partners come in and drop off
free food and in return ESPN give them
advertising or talk time on the radio.
Where we are invited to a golf outing along
with other companies in order to network/do
business. Also golfing outings can to used for
charity events.
This is where ESPN invite companies/clients
out for the day to play golf
Coverage of High school Sports in Wisconsin
with the West Palm beach station covering
the High School in and around ther area.
These are segments that can be sponsored
during a radio show.
These events are where many different
companies come together have give the
chance for people to come up and talk, ask
quesitons and hand in their resumes for
possible jobs or internships.
Commercials that are run during the radio
and TV shows.

On-air giveaways
These are sort videos that appear on the
Online streaming commercials website advertising companies or products.
Play-by-Play
Pre-roll on a podcast
PSA's
Remote broadcast
Signature (annual) events
Social Media
SportsCenter updates
Station Vehicle
advertising/wrap
Stories/writers online at our
site
These are prizes given away during radio
shows for different reasons.
Is the coverage on a game such as the Bucks
that describes the actions by every play.
It is a commerical that will play at the
beining on a podcast. You cant skip over it.
This is what ESPN do for non-profit
organizaitons such as charities. To public
service accounments to drive coverage of a
partners charity.
Remote broadcasts are where ESPN radio
team go out to broadcast from a different
location, for example they go to
Dave&Busters
These are the big main events that happen
such as the ESPN Wisconsin open.
This is the different online websites such as
facebook, twitter, intersgram and so on that
interact with fans/customers on line. Social
media can be used in many ways from
promoting to informing people.
Advertising painted onto the station cars
with the ESPN logo and their radio station
codes.
Where sponsors or partners can sponsor
certain article on the website.

Street team
Studio Title sponsorship
Tailgate
Talent appearance
Tickets
Tundra Trio
Verizon Wireless
Video Pre-roll on the stream
Wisconsin Sports Awards
These
Where teams roam sponsors
a company the streets
theinteracting
radio staiton
with fans face to face instead of
studio. Theyll always say over the over thethat
radio
radio
this radio station is sponsored by that certain
company.
Where ESPN have their own tailgate for
baseball or football. You need a ticket but
once in its free booze and food.
When a star/famous person attends an
events such as an offsite radio show.
These are tickets to the numerous sporting
events such as the Bucks and Green Bay
Packer games.
Are three houses right outside the GreenBay
Packers Stadium that ESPN Milwuakee uses
to host events/Parties and high end
customers
This is another franchise on GKB's list and it
a Verizon phone stores in West bent and
Beeverdam.
This is a video that you have to watch beofre
a live stream or radio stream.
This awards event is where Wisconsin
celebrates the best of wisconsin sports and
its stars with ESPN covering the awards
show.
B Assets

Then fill in why it is an asset for partners in the "why" section.

cument detailed and customized to your market. Eventually, this
ot apply to your market (per your manager), then leave it blank.
onal assets, and please do so as you learn more about your

WHY
Bonding time with a partner, overdeliver for them by giving tickets
or showing up unexpectedly, entertainment for their employees or
clients

Brings attention to that company that is doing that sponsor as well

as providing income for the company selling that sponsorship slot.

These are very useful in keeping and attracting more

customers/fans to your website. They also keep the fans/customers
engaged even when their faviourite radio show or tv isnt on they
are able
Helps to promoting
with keep listening
live or reading
events withthe blogs they
partners love.at certain
but only
times and shouldnt be done to often.

It a very creative way of advertising a partner fro mtellign a story

aobut them to highlighting games. Much better way to advertis and
promote.
Really important as companies pay for adveritising on Website so is
a form of income but alos a great way of advertising yourself In
places that you can reach thousands of people in one place.

These provide the station a great chance to market themselves in a

different environment with different potential clients. Also as
fetivals and fairs the chance to providing advertising for ESPN.
Festivals and fair can also provide an awesome place for remote
boradcasting.

This is important to the partners because it builds a relationships

but also both partners

Gives ESPN the chance to expand its base and to find new leades
as well as build relationships and expand on contacts.

This is important for a partner because it gives ESPN to build

relationships with new or already exsisting customers/clients

Big money with TV and radio right in High school sports especially
since Time Warner paid $8.5 million to buy the High School Football
playoffs. Also with High School sports been so big in Wisconsin its
an area that you have to cover as a sports network.

The partners get their name tied directly with the sponsors.

These events are hugely important because it gives the partnet a

chance to look for new talent that could become staff but also to do
their bit to help the community as well as helping to get their name
out.
These provide the station a source of income as companies pay to
have thC31:D38eir advert placed on the ESPN radio shows.
Makes people want to tune In and listen to the radio in order to
have the chance ot win prizes or just to hear the prizes being
annouced. Add an insentive for people to listen and get involved
with the raido station/show.
Once again these are huge because companies will pay a lot of
money to have the commercials associated and connect with ESPN
because of the brand. Great way for ESPN to make money as well
as making new conections.

Big assert because for people that cant watch or listen to a game,
following a play by play is very important and will take them onto
the ESPN milwuakee website. Also there are numverous advertising
oppertunities for advertising on the play-by-play.

You cant skip over it so their for oyu have to listen to it and there
for people are activitly listening to those comemricals.

They do public service accounments to drive coverage of a partners

charity. Will promote their charity commitments and make them
more recognized.
This is a important to ESPN because it gives them facetime with
their face during a live onair show as well as once again forming
connecitons with other partners in order to d ote radio show at their
location.
These events are what brings in the biggest crowd and levels of
coverage. Its where the biggest business will go and a place where
new contacts can be made.

Its an assert because you can reach thousand if not millions of

people in a matter of seconds with either a tweet or facebook post
which makes marketing easier and a lot more powerful.

Its a assert because when the team are out and about they can
drive the car showing off the companies name as well as driving
past people so there for the adveritising wrap will catch and draw
their attention to ESPN.
Big articles will then bring attention to this partners and give them
coverage.
These teams are very important because they interact with the
fans and gives them the chance to meet and greet and feel
involved.
The partner will get thir name on the raido all the time meaning
huge coverage.

Its way to entertain the partners and clients and have certain
prodcuts in the taligate such as beer all being miler products.
A talent appearance is big because it will bring attention to the
event that the talent is attending meaning more views, more
exposure
These are useful and important because ESPN can use these to
rewards clients or use them as incentives. It will also help ESPN
staff covering any game access so they can do their job.
The GreenBay Packers are a huge topic in Wisconsin so to have the
Tundra Trio is huge for ESPN milwaukee in an events and marketing
based way. They can entertain clients as well as using the space to
rent for events which is a souceof income.

This is improtant because it gives GKB and ESPN another branch

that they can provide services on, in this case wireless.
This is a visual commercial so people will see it as well as haiving to
watch it.
It is hugely improtant to ESPN that they are apart and cover these
awards as they are the biggest sports day in wisconsin so to have
your name assciated with the event and have a strong presence
there is big for the ESPN milwaukee brand.