CONTENTS

Topic

1. Introduction
2. About Pantaloons
3. Origin Of Pantaloons
4. Vision & Mission
5. Growth Of Pantaloons
6. Research Methodology
7. Data Analysis & Interpretation Analysis Of Data
8. Conclusion, Suggetion & Limitation
9. Questionnaire
10.Bibliography
 INTRODUCTION

Pantaloon Retail (India) Limited India's leading retailer that operates

multiple retail formats in both the value and lifestyle segment. Pantaloon

has ushered a retail revolution in India and its founder Kishore Biyani is

known as India's "King of Retail". Pantaloon's headquarter is in

Mumbai. The company currently operates over 5 million square feet of

retail space and has plans to increase it to 30 million sq. ft by 2011.

Pantaloon has plans to open over 3000 new stores by 2010.

Pantaloon's origin can be traced to 1987 when the company was

incorporated as Manz Wear Private Limited. The company launched Biz

Bazar trouser, India's first formal trouser brand. In 1992, Pantaloon

launched its IPO. In 1994, The Pantaloon Shoppe - exclusive menswear

store in franchisee format was launched across the country. Pantaloon

started distribution of distribution of branded garments through multi-

brand retail outlets across the nation. In 2001, Big Bazaar, India's first

hypermarket chain was launched. In 2002, Food Bazaar, the supermarket

chain was launched. In 2006, Future Capital Holdings, the company's

financial arm launched real estate funds, "Kshitij" and "Horizon" and

private equity fund "Indivision". The company is also planning forays

into insurance and consumer creation.

Pantaloon Retail (India) Limited, is a large Indian retailer, part of

the Future Group and operates in multiple retail formats in both, value

and lifestyle, segments of the Indian consumer market. Headquartered in

Mumbai, the company has over 1,000 stores across 71 cities in India and

employs over 30,000 people, and as of 2010, it was the country's largest

listed retailer by market capitalization and revenue.

The company separated its discount store business, which includes

the Big Bazaar, hypermarket and the Food Bazaar supermarket

businesses, into Future Value Retail Ltd., its wholly owned subsidiary,

so that the company may be listed independently.The companys brands

include Biz Bazar, a chain of fashion outlets, Big Bazaar, a

Hypermarket chain, and Food Bazaar, a supermarket chain. Some of the

company's other regional brands include Depot, Shoe Factory, Brand

Factory, Blue Sky, all, Top 10 and Star and Sitara.

ABOUT PANTALOONS
 Aditya Birla Group ( PARENT GROUP OF PANTALOONS)

Aditya Birla Group

Type Private

Industry Conglomerate

Founded 1857

Founder Sanjay Sena

(s)

Headqu Mumbai, Maharashtra, India

arters

Area Worldwide
served

Key Kumar Mangalam Birla(Chairman)

people

Product Metals, cements, textiles,chemicals

s , agribusiness,carbon
black, mining, wind
power, , financial
services, information
technology, retail,

Revenue US$ 40 billion (2012)

Employe 136,000 (2012)[3]

es
Subsidiar List of subsidiaries
ies

Website www.adityabirla.com
 ORIGIN OF PANTALOONS

The first Pantaloons was opened in Gariahat in 1997. Over the years, it

has undergone several transitions. When it was first launched, this store

mostly sold external brands. Gradually, it started retailing a mix of

external brands while at the same time introduced its own private

brands. Initially positioned as a family store, it finally veered towards

becoming a fashion store with an emphasis on 'youth' and clear focus on

fresh fashion. Today, the fashion store extends to almost all the major

cities across the country. Pantaloons have established its presence with

stores not just in the metros, but also in smaller towns. Today there are

around 46 Pantaloons store across the country.

It is led by its flagship enterprise, Pantaloons Retail, the group operates

over 12million square feet of retail space in over 71 cities and towns and

65 rural locations across India.Pantaloons are among India's largest

chains of fashion stores. Pantaloons Fresh Fashion, with its focus on

'fresh look, feel and attitude' offers, trendy and hip collections that are in

sync with the hopes and aspirations of discerning young and 'young-at-

heart' consumers.

Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines

of how fashion is followed internationally. This 'fresh fashion'

destination allows customers to shop for the latest in fashion apparel and

accessories throughout the year in an attractive and visually stimulating

ambience.

Spotlighting today's buoyant youth, Pantaloons, India's premium

lifestyle apparel company offers chic and trendy fashion to meet their

ever- changing needs. Pantaloons reflects the ideology of always

keeping alive the 'newness factor' through fashion apparel and

accessories that are visually appealing and fashionably upbeat.The first

Pantaloons store was launched amidst much fanfare in Gariahat,

Kolkata in 1997. Over the years, the brand has undergone several

transitions and re-invented itself to bring forth compelling trends and

styles catering to the evolving fashion hub.

Since its inception, Pantaloons progressed from retailing just a mix of

brands to its very own popular private labels as well, designed by the in-

house Design Studio. With a sharp focus on bringing the latest in

fashion, the Design Studio combines its prowess in design and aesthetics

to present styles that keep the consumer fashionably dressed each

season.

Initially positioned as a store catering to the fashion needs of the entire

Pantaloons has transitioned to a fashion and lifestyle brand with an

emphasis on youth and a focus on designs that are inherently in sync

with current fashion trends. This compelling

combination has helped Pantaloons retain its place on the style radar of

every consumer's wardrobe. Pantaloons stores have an abundance of

choices across categories that range from western to Indian wear, formal

to party wear and active wear for men, women and kids. To further add

to the customer's innumerable choices that reflect style, attitude, and

comfort, Pantaloons has extended Its horizons to fashion accessories like

fragrances, footwear, handbags, watches, sunglasses and much more.

With a chain of 75 fashion stores across 38 cities and towns, Pantaloons

is constantly extending its foot-prints into the rest of modern India. A

Pantaloons which was previously controlled by the Future Group has

established.
 VISION & MISSION

GROUP VISION

To be a premium global conglomerate, with a clear focus on each of the

Businesses.

GROUP MISSION

To deliver superior value to our Customers, Shareholders, Employees

and Society at large.

 Board & management team

Dr. Rakesh Jain

Mr. Pranab Barua, Managing Director

Mr. Sushil Agarwal

Mr. P. Murari

Mr. Bharat Patel

Management team

Mr. Shital Mehta, Chief Executive Officer, Pantaloons Fashion

& Retail Ltd.

Mr. Chandrashekar Chavan, Chief People Officer, Apparel

Business,

Mr. Manoj Kedia, Chief Financial Officer, Pantaloons Fashion &

Retail Ltd.
 Evolution of Pantaloons:-

The Company was incorporated on October 12, 1987 as Manz Wear

Private Limited. The Company was converted into a public limited
company on September 20, 1991 and on September 25, 1992 the name
was changed to Pantaloons Fashions (India) Limited and in the same
year the Company made an initial public offering. We later changed our
name to Pantaloons Retail (India) Limited on July 7 1999.
The Equity Shares of the Company
were first listed on BSE, DSE and ASE, on July 30, 1992. Thereafter, the
Equity Shares were listed on the NSE on February 20, 2001. The
company started his operations by selling branded garments under
Pantaloons, Bare and John Miller brands. They set up our first menswear
Pantaloons Shoppe Outlet in 1993. The business has grown from one
store in Kolkata in 1997 occupying an area of 8,000 Sq. ft. to 72 stores,
apart from our 22 factory outlets located in the multiple cities
occupying an aggregate area of 21,07,608 Sq. ft. They focus on the
Lifestyle segment through 14 Pantaloons stores, 3 Central Malls, 2 aLL,
2 Fashion Station and 1 MeLa store. In the Value offering, they cater to
the mass through our 21Big Bazaar and 30 Food Bazaar outlets.

Objects of our Company our objects as contained in our

Memorandum of Association include:
To carry on the business of manufacturing, buying, selling,
exchanging, altering, importing, exporting, distributing or otherwise
dealing in ready made garments an hosiery made of cotton, silk, rayon,
wool, nylon, man-made fabrics, polyester, canvas, jute, leather, any
other fabric coated with any chemical or not, or other preparation and
other fabric.
To carry on the business of manufacturing, processing, dyeing,
bleaching, buying, selling, exchanging, importing, exporting or
otherwise dealing in yarns and textiles made of cotton, silk, rayon,
wool, nylon, man-made fibres, polyester, canvas or any other
substances.
To carry on trade or retail business in India through retail formats and
including but not limited to hyper markets, super markets, mega
stores/discount stores, cash & carry, departmental stores, shoppers
plaza, direct to home, phone order and mail order, catalogue, through
internet and other forms and multi level channels for all products an
services, dealing in all kinds of goods, materials and items including
but not limited to food & provisions, household goods, consumer
durables, jewellery, home improvement products, foot wears, lug
gages, books & stationery, health care and beauty products, toys and
music, computers & accessories, telecom products, agri input products,
furniture & furnishings, automobile & accessories, and acquiring and
running food, service and entertainment centers including but not
limited to multiplexes, cinemas, gaming centres, amusement parks,
restaurants and food courts and acquiring of land or building on lease
or freehold or any commercial or industrial or residential building for
running and management of retail business and to acquire flats, offices
and retail spaces for carrying on retail business and to sell them, lease
or sublet them and to undertake and execute civil, mechanical,
electrical and structural works contracts and sub contracts in all their
respective branches to carry on retailing business.
 About Future
Group
(Former Parent of
Pantaloons)
Future group:-

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is
one of Indias leading business houses with multiple businesses
spanning across the consumption space. While retail forms the core
business activity of Future Group, group subsidiaries are present in
consumer finance, capital, insurance, leisure and entertainment, brand
development, retail real estate development, retail media and logistics.

Led by its flagship enterprise, Pantaloons Retail, the group operates over
16 million square feet of retail space in 73 cities and towns and 65 rural
locations across India. Headquartered in Mumbai (Bombay), Pantaloons
Retail employs around 30,000 people and is listed on the Indian stock
exchanges. The company follows a multi-format retail strategy that
captures almost the entire consumption basket of Indian customers. In
the lifestyle segment, the group operates Pantaloons, a fashion retail
chain and Central, a chain of seamless malls. In the value segment, its
marquee brand, Big Bazaar is a hypermarket format that combines the
look, touch and feel of Indian bazaars with the choice and convenience
of modern retail.

The groups specialty retail formats include supermarket chain - Food

Bazaar, sportswear retailer - Planet Sports, electronics retailer - eZone,
home improvement chain -Home Town and rural retail chain - Aadhaar,
among others. It also operates popular shopping portal -
www.futurebazaar.com.

Future Group believes in developing strong insights on Indian

consumers and building businesses based on Indian ideas, as espoused in
the groups core value of Indianness. The groups corporate credo is,
Rewrite rules, Retain values.

Future Groups Includes-

Future Retail- Covering all retail business.

Future Capital- covering consumers finance, insurance and
advisory services.
 Future brands- covering all brands owned and managed by
company.
Future space- which includes development and management of
real states.
Future logistics- which manages supply chain and distribution.
Future media- which develops and manages retail media spaces.
Future Group Manifesto:-

Future the word which signifies optimism, growth, achievement,

strength, beauty, rewards and perfection. Future encourages us to
explore areas yet unexplored, write rules yet unwritten; create new
opportunities and new successes. To strive for a glorious future brings to
us our strength, our ability to learn, unlearn and re-learn our ability to
evolve.

Future Group will not wait for the Future to unfold itself but create
future scenarios in the consumer space and facilitate consumption
because consumption is development. Thereby, we will effect socio-
economic development for our customers, employees, shareholders,
associates and partners.

Our customers will not just get what they need, but also get them
where, how and when they need.

We will not just post satisfactory results, we will write success stories.

We will not just operate efficiently in the Indian economy, we will

evolve it.

We will not just spot trends; we will set trends by marrying our
understanding of the Indian consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that will
help us succeed in the Future. We shall keep relearning. And in this
process, do just one thing.
Rewrite Rules, Retain Values:-

Group Vision
Future Group shall deliver Everything, Everywhere, Every time for
Every Indian Consumer in the most profitable manner.

Group Mission
We share the vision and belief that our customers and stakeholders shall
be served only by creating and executing future scenarios in the
consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail

realty, making consumption affordable for all customer segments for
classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in

whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.

Core Values

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in

our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and

information.

Valuing and Nurturing Relationships: to build long term

relationships.
 Simplicity & Positivity: Simplicity and positivity in our thought,
business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

GROWTH OF
PANTALOONS
Growth of pantaloons-

Pantaloons Retail (India) Limited, is Indias leading retailer that operates

multiple retail formats in both the value and lifestyle segment of the
Indian consumer market. Headquartered in Mumbai (Bombay), the
company operates over 16 million square feet of retail space, has over
1000 stores across 73 cities in India and employs over 30,000 people.

The companys leading formats include Pantaloons, a chain of fashion

outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar,
a supermarket chain, blends the look, touch and feel of Indian bazaars
with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats
include Brand Factory, Blue Sky, aLL, Top 10 and Star and Sitara. The
company also operates an online portal, futurebazaar.com.

Future Value Retail Limited is a wholly owned subsidiary

of Pantaloons Retail (India) Limited. This entity has been created
keeping in mind the growth and the current size of the companys value
retail business, led by its format divisions, Big Bazaar and Food
Bazaar.

The company operates 148 Big Bazaar stores, 169 Food Bazaar stores,
among other formats, in over 70 cities across the country, covering an
operational retail space of over 6 million square feet. As a focussed
entity driving the growth of the group's value retail business, Future
Value Retail Limited will continue to deliver more value to its
customers, supply partners, stakeholders and communities across the
country and shape the growth of modern retail in India.

A subsidiary company, Home Solutions Retail (India) Limited, operates

Home Town, a large-format home solutions store, Collection i, selling
home furniture products and e-Zone focused on catering to the consumer
electronics segment.

Pantaloons Retail is the flagship company of Future Group, a business

group catering to the entire Indian consumption space.
Why Pantaloons Retail India Ltd. ?

Pantaloons Retail is not just an organization - it is an institution, a

Centre of learning & development. We believe that knowledge is the
only weapon at our disposal and our quest for it is focused, systematic
and unwavering.

At Pantaloons Retail, we take pride in challenging conventions and

thinking out of the box, in travelling on the road less traveled. Our
corporate doctrine Rewrite Rules, Retain Values is derived from this
spirit.

Over the years, the company has accelerated growth through its ability
to lead change. A number of its pioneering concepts have now emerged
as industry standards. For instance, the company integrated backwards
into garment manufacturing even as it expanded its retail presence at the
front end, well before any other Indian retail company attempted this. It
was the first to introduce the concept of the retail departmental store for
the entire family through Pantaloons in 1997. The company was the first
to launch a hypermarket in India with Big Bazaar, a large discount store
that it commissioned in Kolkata in October 2001. And the company
introduced the country to the Food Bazaar, a unique 'bazaar' within a
hypermarket, which was launched in July 2002 in Mumbai. Embracing
our leadership value, the company launched aLL in July 2005 in
Mumbai, making us the first retailer in India to open a fashion store for
plus size men and women.

Today pantaloons are the fastest growing retail company in India. The
number of stores is going to increase many folds year on year along with
the new formats coming up.

The way we work is distinctly "Pantaloons". Our courage to dream and

to turn our dreams into reality - that change peoples lives, is our biggest
advantage. Pantaloons is an invitation to join a place where there are no
boundaries to what you can achieve. It means never having to stop
asking questions; it means never having to stop raising the bar. It is an
opportunity to take risks, and it is this passion that makes our dreams a
reality.

Come enter a world where we promise you good days and bad days, but
never a dull moment!
Our Culture-

Passion for Retail is why we are here.

At Pantaloons Retail, Empowerment is what you acquire and Freedom at

Work is what you get. We believe our most valuable assets are our
People. Young in spirit, adventurous in action, with an average age of 27
years, our skilled & qualified professionals work in an environment
where change is the only constant.

Powered by the desire to create path-breaking practices and held

together by values, work in this people intensive industry is driven by
softer issues. In our world, making a difference to Customers lives is a
Passion and performance is the key that makes it possible. Out of the
Box thinking has become a way of life at Pantaloons Retail and living
with the change, a habit.

Leadership is a value that is followed by one and all at Pantaloons

Retail. Leadership is the quality that motivates us to never stop learning,
stretching to reach the next challenge, knowing that we will be rewarded
along the way. In the quest of creating an Indian model of retailing,
Pantaloons Retail has taken initiatives to launch many retail formats that
have come to serve as a benchmark in the industry. Believing in
leadership has given us the optimism to change and be successful at it.
We do not predict the future, but create it.

At Pantaloons Retail you will get an opportunity to handle multiple

responsibilities, and therein, the grooming to play a larger role in the
future. Work is a unique mix of preserving our core Indian values and
yet providing customers with a service, on par with international
standards.

At Pantaloons you will work with some of the brightest people from
different spheres of industry. We believe its a place where you can live
your dreams and pursue a career that reflects your skills and passions.

The Indian retail industry is the fifth largest in the world. Comprising of
organized and unorganized sectors, India retail industry is one of the
fastest growing industries in India, especially over the last few years.
Though initially, the retail industry in India was mostly unorganized,
however with the change of tastes and preferences of the consumers, the
industry is getting more popular these days and getting organized as
well. With growing market demand, the industry is expected to grow at a
pace of 25-30% annually. The India retail industry is expected to grow
from ` 35,000 Crores in 2004-05 to ` 109,000 crores by the year 2010.

Major Retailers in India-

Pantaloons:

Pantaloons is one of the biggest retailers in India with more than 1000
stores across the country. Headquartered in Mumbai, it has more than 16
million sq. ft retail space located across the country. It's growing at an
enviable pace and is expected to reach 30 million sq. ft by the year 2010.
In 2001, Pantaloons launched country's first hypermarket Big Bazaar.
It has the following retail segments:

Food & Grocery: Big Bazaar, Food Bazaar

Home Solutions: Hometown, Furniture Bazaar, Collection-i

Consumer Electronics: e-zone

Shoes: Shoe Factory

Books, Music & Gifts: Depot

Health & Beauty Care: Star, Sitara

E-tailing: Futurebazaar.com

Entertainment: Bowling Co.

Tata Group:

Tata group is another major player in Indian retail industry with its
subsidiary Trent, which operates Westside and Star India Bazaar.
Established in 1998, it also acquired the largest book and music retailer
in India Landmark in 2005. Trent owns over 4 lakh sq. ft retail space
across the country.

RPG Group:

RPG Group is one of the earlier entrants in the Indian retail market,
when it came into food & grocery retailing in 1996 with its retail
Foodworld stores. Later it also opened the pharmacy and beauty care
outlets Health & Glow.

Reliance:

Reliance is one of the biggest players in Indian retail industry. More than
300 Reliance Fresh stores and Reliance Mart are quite popular in the
Indian retail market. It's expecting its sales to reach ` 90,000 crores by
2010.

AV Birla Group:

AV Birla Group has a strong presence in Indian apparel retailing. The

brands like Louis Phillipe, Allen Solly, Van Heusen, Peter England are
quite popular. It's also investing in other segments of retail. It will invest
` 8000-9000 crores by 2010.
Board of Directors-
Mr. Kishore Biyani, Managing Director.

Kishore Biyani is the Managing Director of Pantaloons Retail

(India) Limited and the Group Chief Executive Officer of Future
Group.

Mr. Gopikishan Biyani, Director

Gopikishan Biyani, is a commerce graduate and has more than

twenty years of experience in the textile business.

Mr. Rakesh Biyani, Whole time Director

Rakesh Biyani, is a commerce graduate and has been actively

involved in category management; retail stores operations, IT and
exports. He has been instrumental in the implementation of the
various new retail formats.

Mr. Vijay Biyani, Wholetime Director

Vijay Biyani has more than twenty years of experience in

manufacturing, textiles and retail industry and has been actively
involved in the financial, audit and corporate governance related
issues within the company.

Mr. Kailash Bhatia, Wholetime Director

He has over 28 years of valuable experience in the fashion

business and has worked with some of the well known companies
like Arvind Mills and Weekender.
 Mr. Vijay Kumar Chopra, Independent Director

V.K. Chopra is a fellow member of The Institute of Chartered

Accountants of India (ICAI) by profession and is a Certified
Associate of Indian Institute of Bankers (CAIIB). His banking
career spans over 31 years and he has served senior management
positions in Central Bank of India, Oriental Bank of Commerce,
SIDBI, Corporation Bank and SEBI.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost

Accountant, and a Certified Internal Auditor. He is the Deputy
Managing Partner of Haribhakti & Co., Chartered Accountants
and past president of Indian merchant Chambers. He is on the
Board of several Public Limited Companies, including Indian
Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd.
etc. He is on the Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of

Central Bank of India and serves on the board of DSP Merrill
Lynch Trustee Co and CEAT Limited among others.

Dr. D O Koshy, Independent Director

Dr. Darlie Koshy, a PhD from IIT Delhi and rank holder in MBA
headed NID (Ministry of Commerce, GOI) as Director for 2 terms
of office prior to which he was the founding Chairperson of
 Fashion Management at the National Institute of Fashion
Technology (Ministry of Textiles, GOI). He is currently the
Director General & CEO of ATDC Network of 58 Institutes /
Centers and two premier campuses of Institute of Apparel
Management under the aegis of AEPC (Sponsored by Ministry of
Textiles, GOI). Dr. Koshy received the Delhi IIT Alumni Award
for contribution of National Development in 2008. Dr. Darlie
Koshy was also conferred with the Star of Italian Solidarity one
of the highest civilian awards of the Government of Italy. Dr.
Koshy is the author of three pioneering books including the much
acclaimed Indian Design Edge.

Ms. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India)

Ltd. and also serves on the boards of Deccan Aviation, Nagarjuna
Construction, Welspun India and Indus League Clothing Ltd,
among others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates &

Solicitors and an LLM from University of Miami. He also serves
on the board of Mahindra Gesco, Unitech, IndusInd Bank and
Hinduja TMT, among others.

Major Milestones-

1987

Company incorporated as Menz Wear Private Limited. Launch of

Pantaloons trouser, Indias first formal trouser brand.

1991
 Launch of BARE, the Indian jeans brand.

1992

Initial public offer (IPO) was made in the month of May.

1994

The Pantaloons Shoppe exclusive menswear store in franchisee

format launched across the nation. The company starts the
distribution of branded garments through multi-brand retail outlets
across the nation.

1995

John Miller Formal shirt brand launched.

1997

Company enters modern retail with the launch of the first 8000
square feet store, Pantaloons in Kolkata.

2001

Three Big Bazaar stores launched within a span of 22 days in

Kolkata, Bangalore and Hyderabad.

2002

Food Bazaar, the supermarket chain is launched.

2004

Central - Indias first seamless mall is launched in Bangalore.

2005
 Group moves beyond retail, acquires stakes in Galaxy
Entertainment, Indus League Clothing and Planet Retail. Sets up
Indias first real estate investment fund Kshitij to build a chain of
shopping malls.

2006

Future Capital Holdings, the companys financial is formed to

manage over $1.5 billion in real estate, private equity and retail
infrastructure funds. Plans forays into retailing of consumer
finance products.

Home Town, a home building and improvement products retail

chain is launched along with consumer durables format, Ezone
and furniture chain, Furniture Bazaar.

Future Group enters into joint venture agreements to launch

insurance products with Italian insurance major, Generali. Forms
joint ventures with US office stationery retailer, Staples.

2007

Future Group crosses $1 billion turnover mark.

Specialized companies in retail media, logistics, IPR and brand

development and retail-led technology services become
operational.

Pantaloons Retail wins the International Retailer of the Year at

US-based National Retail Federation convention in New York and
Emerging Retailer of the Year award at the World Retail Congress
held in Barcelona.

Futurebazaar.com becomes Indias most popular shopping portal.

2008
Future Capital Holdings becomes the second group company to
make a successful Initial Public Offering in the Indian capital
markets. Big Bazaar crosses the 100-store mark, marking one of
the fastest ever expansion of a hypermarket format anywhere in
the world. Total operational retail space crosses 10 million square
feet mark.
PANTALOONS BRAND-

The American Marketing Association describes a brand as-

Name, term, symbol or design, or a combination of them intended to

identify the goods and service of one seller or group of sellers and to

differentiate them from those of competition

COMPETITORS-

The company has its own brands but it focus on other multiple brands as

well. It also provides various other brands to its customers. The

Competitor Brands in the Market are-

Koutons, Cantabil ,Park Avenue Reliance trends, Shoppers stop,

Lifestyle, Max, Mufti, Levis, etc. out of some are small retail outlets

placed nearby to the local markets, so they are giving competition to

pantaloon.
Core Values-

Indian ness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in

our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and

information.
Valuing and Nurturing Relationships: to build long term

relationships.
Simplicity & Positivity: Simplicity and positivity in our thought,

business and action.

Adaptability: to be flexible and adaptable, to meet challenges.
Flow: to respect and understand the universal laws of nature.
MEANING OF CONSUMER SERVICE

Buying Behavior is the decision processes and acts of people involved in

buying and using products.

 STAGES OF THE CONSUMER BUYING PROCESS

1. Problem Recognition- in this stage, a consumer realizes or

recognizes that their desired state is different from their actual

condition. This could be a simple as Im naked, I need clothing,

or Im hungry, I need food.

2. Information Search -in this stage, a consumer recognizes their

need (or want) and sets forth to find a solution. If it is clothing

 they need to solve their problem, the look for clothing, if it is

food, they look for food.

3. Evaluation of Alternatives-In this stage, a consumer has a good

idea of what they want, now they are looking at the options that

exists. They are evaluating the features of products and brands.

4. Purchase Decision -In this stage, a consumer is processing the

information from the information search and deciding on the

products, store, payment options. More importantly, they are

making the decision to move forward with the purchase or not.

5. Purchase-This is the stage that the transaction is completed. The

actual problem that was recognized is solved.

6. Post-Purchase Evaluation-This stage, the consumer determines

if they are satisfied or dissatisfied with the purchasing outcome.

 Here is where cognitive dissonance occurs, Did I make the right

decision.

Types of consumer buying behavior

Routine Response/Programmed Behavior-buying low

involvement frequently purchased low cost items; need very little

search and decision effort; purchased almost automatically.

Examples include soft drinks, snack foods, milk etc.

 Limited Decision Making-buying product occasionally. When

you need to obtain information about unfamiliar brand in a

familiar product category, perhaps. Requires a moderate amount

of time for information gathering. Examples include Clothes--

know product class but not the brand.

Extensive Decision Making/Complex- high involvement,

unfamiliar, expensive and/or infrequently bought products. High

degree of economic/performance/psychological risk. Examples

include cars, homes, computers, education. Spend alot of time

seeking information and deciding.Information from the companies

MM; friends and relatives, store personnel etc. Go through all six

stages of the buying process.

Impulse buying- no conscious planning

EMPLOYEE WELFARE

After employees have been hired, trained and remunerated, they need to
be, retained and maintained to serve the organization better. Welfare
facilities are designed to care of the well-being of the employees Welfare
means faring or doing well. It is a comprehensive term, and refers to the
physical, mental, moral and emotional Well- being of an individual.
Labour welfare, also referred to as betterment work for employees;
relates to taking care of the well-being of workers by employees, Trade
unions and governmental and non-govt. agencies. Labor welfare as a
term which is understood to include such services, facilities and
amenities as may be established in or in the vicinity of undertakings to
enable the persons employed in them to perform their work in healthy,
congenial surroundings and provide them to perform their work in
healthy, congenial surroundings and provide them with amentias
conductive to good health and high morale.
Labour welfare has too aspects-negative and positive on the negative
side, labour welfare is concerned with contracting the beneficial effects
of the large-scale industrial system of production (especially capitalistic)
so far as India is concerned-on the personal / faily and social life of the
Worker, On its positive side, it deals with the provisions of opportunities
for the worker and his/her family for a good life as understood in its
most comprehensive sense.

6.1 MERITS OF WELFARE MEASURES

Labour welfare is justified for several reasons:

The industrial worker is indeed a soldier safe guarding the

social and economic factors of the industrial economy, and
his/he actions and interactions within the industrial frame
work will have great impact and influence on industrial
development.
 Welfare facilities help motivate and retain employees
removes dissatisfaction and help in developing loyalty in
workers towards the organization.

Welfare may not directly increase productivity, but it may

add to general feedings of satisfaction with the company and
cut down labour turnover.

Welfare may help minimize social evils (such as alcoholism,

gambling, drug addiction and the like). A worker is likely to
fall a victim to any of these if he/she is dissatisfied or
frustrated. Welfare facilities tend to make the worker happy,
cheerful and confident looking.

6.2 TYPES OF WELFARE ACTIVITIES

The meaning of labour welfare may be made more clear by listing the
activities and
facilities which are referred to as welfare measure.
A comprehensive list of welfare activities is given by Morty in his
monumental work
of labour welfare he divide welfare measures into two broad groups,
namely

1. Welfare measures inside the work place; and

2. Welfare measures outside the work place. Each group includes several
activities.
1. Welfare Measures inside the work place

a) Conditions of the Work Environment

b) Conveniences

c) Workers Health Services

d) Women and Child Welfare

e) Workers Recreation

f) Employment Follow-up

g) Economic Services

h) Labour- Management Participation

i) Workers Education

2. Welfare Measures Outside the Work Place

a) Housing: bachelors quarters; family residences according to types

and rooms.

b) Water, Sanitation, Waste disposal. .

c) Roads, lighting, parks, recreation, Playgrounds.

d) Schools: nursery, primary, secondary and high school.

e) Markets, Co-operarives, consumer and credit societies.

f) Bank.

g) Transport.

h) Communication: post, telegraph and telephone.

i) Health and medical services: dispensary,emergency ward, outpatient
and in-patient care, visiting; family planning.

j) Recreation: games; clubs; craft centres; cultural programmes, that is,

music clubs; intrest and hobby circles; reading room and library; open
air theatre; swimming pool; athletics, gymnasia.

k) Watch and ward; security.

l) Community leadership development: council of elders; committee of

representatives; administrative of community services and problem;
child, youth and womens clubs.

Welfare facilities may also be categorized

a) Intra-moral

b) Extra-moral.

Welfare Facilities by the government

With a view to making it mandatory for employers, to provide certain

welfare facilities for We their employees, the government of India has
enacted several laws from time to time. These laws are -the factories
Act, 1948; the Plantation labour Act, 1951; the Bidi nd Cigar Workers
(Conditions of Employment) Act, 1996; and the Contact Labour
Regulation and Abolition) Act, 1970.
Another significant step taken by the central government has been to
constitute welfare funds for the benefit of the employees. These funds
have been established in coal, mica, iron-ore, limestone, and dolomite
mines. The welfare activities covered by these funds include housing,
medical, educational and recreational facilities for and their dependents.

Welfare activities may also be defined as:

1) Statutory Provisions;
These are mandated by the factories Act, 1948; The Mines Act, 1952;
The plantation Labour Act, 1951 and some other act of all there, the
factories act is significant.
2) Non statutory Provisions:
Non statutory benefits, also called voluntary benefits include loans for
house building, education of children leave travel concession, fair price
shops, loans for purchasing personal conveyance and a host of other
facilities.
The Indian factories Act, 1948 is a comprehensive place of legislation
covering all the aspects regarding the factories Under the rule making
power practically all the states have framed their rules and regulations
thereby ensuring maximum advantages.
The act was first conceived in 1881 when a legislation was enacted to
protect children and to provide health and safety measures Later, hours
of work were sought to be regulated and were therefore, incorporated in
the Act in 1911.

The Act was amended and enlarged in 1934 following the

recommendations of the Royal Commission of labour A more
comprehensive legislation to regulate working conditions replaced the
Act in 1948.

6.3 FACTORIES ACT

Welfare
(Sections 42 + 052)

The Act contains provisions for welfare measures for the workers. The
whole of the chapter containing a sections to the long desired provisions
of uniform standard of welfare order for industrial labour.

a) Washing facilities (S.42)

b) Facilities for storing and dry clothing (S.43)

c) Sitting facilities for occasional rest for workers who are obliged to
work standing
(s.44)

d) First aid appliances (like first aid owes or cupboards) one for every
150 workers and ambulance facilities, if there are more than 500
workers (S.45)

e) Canteens if employing more man 250 workers (S.46).

f) Shelters, rest rooms and lunch rooms, if employing over 150 workers
(S.47) .

g) Crche if employing more man 30 women (S.48).

h) Welfare officer, if employing 500 or more workers (S.49

FACTORS INFLUCING EMPLOYEE BENEFITS

Absolute and per capita cost of fringe benefits.

Organization financial ability to provide the

benefits.

Employees deficiencies or needs

.
The bargaining strength of trade unions.

Employees significance to the organization.

Fax benefits to the organization and individual

employees.

Need for building public image for the

organization.

Organizations awareness and policy towards

social responsibility.

Employees reaction to the benefits

EMPLOYEE WELFARE AT PANTALOONS

1. Conditions of the work Environment:

(A) Safety:

For the purpose of neighborhood safety and safety of the plant there are
mainly three types of securities at PANTALOONS.
I. CISF( Central industrial Security force): appointed by Govt.
II. PANTALOONS security.
III. Security on contract basis
To take care of the cleanliness of the work place there is a separate
sanitation department (under Administration Department).

b) The various other functions such as House keeping: up-

keeping of premises- Compound Wall, Lawns, gardens and saffron,
passages; With-washing. Etc. are taken care by Estate office and
Horticulture Department Separately according to the nature of the job.

c) Sanitation and a cleanliness:

At PANTALOONS proper attention is paid to the Workshop
(room) sanitation and cleanness.
Proper attention is paid accusation of dust (and refuse) and is
removed daily by sweeping or by other effective means.

Ventilation:
At PANTALOONS there is Provision for adequate ventilation by
circulation of fresh air.

Elimination of dust, fumes, smoke and gases:

At PANTALOONS effective measures are adopted to clean the
dust and fume from the workroom. The fumes are discharged at a
height of 96 meters and the content of NH3 and Urea in it is a low
as 6 ppm.
Humidity:
At PANTALOONS the humidity of the air is not artificially
increased during the manufacturing process.

Overcoming:
At PANTALOONS there is 15 cubic meter space for every worker
thus no overcrowding.
Lighting:
At PANTALOONS there is sufficient and suitable lighting
artificial or natural provided and maintained at every part of a
factory.

d) Control of effluents:
PANTALOONS understand its responsibility forwards the environment.
The effluent from various plants undergoes extensive treatment in
Effluent Treatment Plant (etv) and this water is then used for irrigation.

e) Sitting arrangement:
At PANTALOONS there is suitable arrangement for sitting and proper
attention is paid to the convenience and comfort of workers , there are
shelters restrooms and lunchrooms for the same purpose.

(f) Work mens Safety measures:

At PANTALOONS there is proper maintenance of machines and

tools used.

To provide protection against dangerous fumes and gases (Which

can be used up
to 35 minutes) workers are provided with breathing apparatus, safety
helmet, earplugs or muffs , Goggles, Dust mask, hand gloves to avoid
any sort of inhalation.
Further there is a huge vacuum cleaner and high rotation fans to remove
accumulated from workshop or from clothes of workers respectively.
 For the employee working in Ammonia Plant, Ammonia Suit is
provided to product them.

Detectors are there in the plant to detect leakage of Ammonia and

Hydrogen.

Pressure relive Valves are there to excess pressure if any

machinery.

All electric equipments are earned to prevent any shock.

PANTALOONS has trained male workers for examination of the

machinerys Further employees are not allowed to wear loose
clothing and are instructed to wear shoes while working.

PANTALOONS employees no young person work as dangerous

machines unless he is fully trained or under adequate supervision,
there is no women worker in plants.

In PANTALOONS proper attention is paid to fencing of

machines:
There is a safeguard (Pu11 guards, coupling guards etc.) On
every moving part of a prime mover, every part of electric
generator or motors, rotators converter, every dangerous part of
any other machinery.

In PANTALOONS there is provision for intervals for rest of about

30 minutes they can also take, occasional break if required.

Extra wages for Overtime: In PANTALOONS workers are paid for

overtime at twice the existing rate of wages. The officers are given
compensatory off for working overtime.
ii) Conveniences urinals and lavatories:
Sufficient lavatories and urinal accommodation (Separate for male
and female workers) of prescribed type and conveniently situated
and accessible to workers at all time while they are at factory.

There are bathrooms, waste disposal baskets, spittoons, washbasins in a

sufficient number at convenient places and are maintained in a clean and
hygienic condition.

b) Drinking Water: there are sufficient numbers of water coolers in the

plant situated at convenient places.

c) Canteen: In PANTALOONS the canteen is established near the main

gate of the factory. It provide tea, snacks and meals at very reasonable
rates to the employees.

d) There are shelters, cloak rooms, rest rooms, reading rooms. There is
library (both at the plant and in the township) for the employees.
Worker like urinals, rest rooms etc. In the plant as there are no women
worker in the plant.

e) Employment follow up: in PANTALOONS progress of the employee

Problems with regard to workload, Supervisors and colleagues in Taken
care by P & A Department via grievance handling etc.

f) Economic Services: In PANTALOONS there, are suitable, welfare

schemes regarding health insurance, rewards and incentives, and gratuity
and pension, workmens compensation for injury, family assistance in
times of need, profit and bonus sharing schemes etc.

h) Workers Education: in PANTALOONS stress is given to enhance

the workers education this
is done via reading room library, social education, seminars, factory
news review, magazines etc.

i) Washing facility: In PANTALOONS there is adequate and suitable

facilities for washing for the use of the workers employed there in. They
are kept clean and hygienic.

j) Fire and Safety: A well equipped, fire , and safety section has been in
addition to various built in safety features of plan and technology.To
include safety habit in each employee various safety seminars, training
and competitions are organized from time to time.

Labour Welfare Officer:

Schedule of the act provides that in every factory where in
500 or more workers are ordinarily employed; the employer shall
appoint at least one welfare officer. The officer is expected to act as an
advisor, counselor, mediator and Liaoning.
Officer between the management and the labour Specifically his/her
duties include the following:
For the same purpose PANTALOONS has appointed a welfare officer
Mr. Jeetendra Bhardwaj who acts as an advisor, counselor, mediator and
Liaoning Officer between the management and the lobour.

1. Supervision of safety, healthy and welfare programmes

(i) Like housing, recreation and sanitation services.

(ii) Working of joints committees.

(iii) Grant of leave with wages.

(iv) Redressed of workers grievances.

2. Counseling workers in

(i) Personal and family problems.

(ii)Adjustment to their work environment.

(iii)Understanding their rights and privileges.

3. Advising management in matters of

(i)Formulating welfare policies.

(ii)Apprenticeship training programmers.

(iii)Complying with statutory obligation to workers.

(iv) Developing fringe benefits.

(v) Workers education.

4. Liaoning with workers so that they may

(i)Appreciate the need for harmonious industrial relations in the plant;

(ii) Interpret company policies correctly.

5. Liaoning with the management so as to apprise the latter about

workers viewpoints on
Organizational matters.
 RESEARCH PROBLEM

To study the welfare schemes at Pantaloons Bareilly.

To find out the employee draw backs towards the Pantaloons

Bareilly.
 RESEARCH METHODOLOGY

This section deals with the methodology used in the present

investigation. It describe the nature of study, details of samples and

statistical treatment through which data have been obtained and

analyzed.

RESEARCH DESIGN

A research design is simply the framework or plan for a study that

is used as a guide in collecting and analyzing the data.

It refers to the pattern or outline of the research project.
Present study survey in nature which involved employees at

PANTALOONS, Bareilly.

Employee chosen under the present studies were categories into

two categories, the first one being manager/technical staff while

non technical staff/ supervisor.

Their response was analyzed using statistical technique. The tool

in study, the questionnaire designed by investigator, is attached in

last section of report.

FEATURE OF RESEARCH DESIGN

 Nevertheless a good research design should possess the following
characteristics---

1) Objectivity

2) Reliability

3) Validity

METHOD OF RESEARCH DESIGN

1) Exploratory research

Search of secondary data & literature search

Survey of knowledge person or experience survey
Case study

2) Conclusive research
Descriptive
Experimentation & ex-post facto research design

OBJECTIVE OF EXPLORATORY RESEARCH

Precise formulation of the problem.

Provide more knowledge to the researchers about the

problem environment.
Establishes priorities for further research.
 To describe relationship between various factor associated

in the problems.
Gathering information on the problems associate with doing

conclusive research.

RESEARCH TERMINOLOGIES

Population
Sample
Tools
Sampling
Sample size

DATA COLLECTION

The collection of data is accomplished at PANTALOONS, Bareilly plant

the investigator personally visited all the department to have information

from selected samples.

After a brief talk & rapport with individual, the researcher distributed

the questionnaires among selected respondents. They were asked to fill

up general information and then give answer to all the items mentioned

in questionnaires.

Method of data collection

 Census method
Sampling survey method

TYPES OF DATA

Any statistical data can be classified under two categories depending

upon the sources utilize. These categories are---

Primary data

Secondary data
\
DATA ANALYSIS & INTERPRETATION

ANALYSIS OF DATA
The data after collection has to be proceed and analyzed accordance with the

outline laid down for the purpose of the time of developing of their research

plan.

Analysis of data required------

Editing

Coding

Tabulation

After collection of data appropriate statistical technique were adopted. It is

so because raw scores without statistical application say nothing about the
result .Therefore technique like tabulation of data graph etc. are used to
interpret results
 FINDINGS-

Que-1 Are you satisfied with job?

A)-Strong satisfied B) - Satisfied

C)-Less satisfied D) - Not satisfied

strong satisfied
satisfied
less satisfied
not saisfied

Strong satisfied 16%

Satisfied 52%

Less satisfied 12%

Not satisfied 20%

Que-2 Are you satisfied welfare facilities of PANTALOONS?

A) - Strong agree B)- Agree

C) - Disagree D)- cannot say

Strong agree 28%

Agree 56%
Disagree 8%
Cannot say 8%
Que-3 Do Labour welfare plays any role in the organization?
A)- Most important role B)- Important role
C)- Less important role D)- Not important role

most important role

important role
less important role
not important role

Most important role 70%

Important role 16%
Less important role 6%
Not important 8%
Que-4 Are you satisfied with your present wages and allowances?
A- Strong satisfied B)- Satisfied
C- Less satisfied D)- Not satisfied

respondent

strong satisfied
satisfied
less satisfied
not satisfied

Strong satisfied 60%

Satisfied 10%
Less satisfied 10%
Not satisfied 20%
Que-5 what are the objective of the welfare facilities?
A)- Motivation B)- Satisfaction
C)- Competition D)- Need of employees

respondent

motivation
satisfaction
competition
need of employee

Motivation 28%
Satisfaction 20%
Competition 28%
Need of employee 24%
Que-6 Are you satisfied with fringe benefits?

A)- Strong satisfied B)- Satisfied

C)- Less satisfied D)- Not satisfied

respondent

strong satisfied
satisfied
less satisfied
not satisfied

Strong satisfied 60%

Satisfaction 10%
Less satisfaction 5%
Not satisfaction 25%
Que-7 Do you believe that the work atmosphere is friendly?

A)- Yes B)- No

C)- Cant say

respondent

yes
no
can not say

Yes 65%
No 25%
Cannot say 10%
Que-8 Are your superior helps in your development or not?

A)- Yes B)- No

C)- Cant say

respondent

yes
no
can not say

Yes 60%
No 25%
Cannot say 15%
Que-9 How do you rank company on treating employee problems fairly?

A)- Excellent B)- Good

C)- Fair D)- Poor

excellent
good
fair
poor

Excellent 40%
Good 30%
Fair 10%
Poor 20%
Que-10 Are you satisfied with the training provided for the job?

A)- Strong satisfied B)- Satisfied

C)- Less satisfied D)- Not satisfied

strong satisfied
satisfied
less satisfied
not satisfied

Strong satisfied 50%

Satisfied 20%
Less satisfied 20%
Not satisfied 10%
Que- 11 Are you satisfy with the security of the job?

A)- Strong secure B)- Secure

C)- Less secure D)- Unsecure

respondent

strong secure
secure
less secure
unsecure

Strong secure 55%

Secure 25%
Less secure 5%
Unsecure 15%
Que- 12 Do you feel any problem before the management?

A)- Very problems B)- Some problems

C)- No problems D)- Cant say

respondent

very problems
some problems
no problems
cannot say

Very problems 15%

Some problems 20%
No problems 45%
Cannot say 20%
 CONCLUSION, SUGGETION & LIMITATION

CONCLUSION)-

The most significant impact of PANTALOONS ambition plan for growth &

globalization will be an the important welfare as well as human resources of the

organization being the single most critical resources which detainee the effective

utilization of all other resources of the organization.

With the changing business scenario the challenges for the employee welfare

function will be unused that the welfare policies remain will not only with the

business policies of the company, but also with the changing need & expectation of

its employees.

It will also help to ensure the development to the employee welfare in term

empowering with the necessary knowledge, skill, leadership, and competencies

and alive the innovative capabilities for gaining competitiveness in the market.

This would demand from the employee welfare a higher degree of sensitivity to the

environment and the scanning of the existing welfare policies on the continuous

basis to keep them need based on the times.

Suggestion

To promoted harmonious relation b/w worker & management.

To make the welfare scheme.

Redcement to the voluntary workers.

LIMITATION

1) There were many problems facing on the time of entering in the Pantaloons,

so the many time waste in entering in Pantaloons.

2) The research was based on the subjective knowledge rather than the

objective one.
3) Most of the employees have faced some problem to fill the questionnaire.
4) The technical knowledge was not satisfactory and the employees were not

aware about the computer knowledge also.

QUESTIONNAIRE
 A study of employees job satisfaction in Pantaloons anola(Bareilly)

Name: - Age: - ..

Mobile no.: - .... Occupation: -

..

Income: - .........

Please fill these questionnaires as it is part of my research report.

Que-1 Are you satisfied with job?

A)-Strong satisfied B) - Satisfied

C)-Less satisfied D) - Not satisfied

Que-2 Are you satisfied welfare facilities of PANTALOONS?

A) - Strong agree B)- Agree

C) - Disagree D)- can not say

Que-3 Do Labour welfare plays any role in the organization?

A)- Most important role B)- Important role
C)- Less important role D)- Not important role

Que-4 Are you satisfied with your present wages and allowances?
A- Strong satisfied B)- Satisfied
C- Less satisfied D)- Not satisfied

Que-5 what are the objective of the welfare facilities?

A)- Motivation B)- Satisfaction
C)- Competition D)- Need of employees

Que-6 Are you satisfied with fringe benefits?

A)- Strong satisfied B)- Satisfied

C)- Less satisfied D)- Not satisfied

Que-7 Do you believe that the work atmosphere is friendly?

A)- Yes B)- No

C)- Cant say

Que-8 Are your superior helps in your development or not?

A)- Yes B)- No

C)- Cant say

Que-9 How do you rank company on treating employee problems fairly?

A)- Excellent B)- Good

C)- Fair D)- Poor

Que-10 Are you satisfied with the training provided for the job?

A)- Strong satisfied B)- Satisfied

C)- Less satisfied D)- Not satisfied

Que- 11 Are you satisfy with the security of the job?

A)- Strong secure B)- Secure

C)- Less secure D)- Unsecure

Que- 12 Do you feel any problem before the management?

A)- Very problems B)- Some problems

C)- No problems D)- Cant say

 BIBLIOGRAPHY

There are some study materials which is used by us to develop my project report,

which are as follows--

Website:

www.Pantaloons.com

www.Pantaloons.nic.in

www.indianfertilizer.com

Kothary C.R : Research methodology

Technologies (New Age international Publishers, 2nd edition 2004)