Newgatebusinessplan 120516061329 Phpapp02

NEWGATE INDIA
Hyderbad, Andhra Pradesh

ZIP code- 500038
PROJECT REPORT ON
Business Plan: Recycling & Upycling Plant
NewGate India
Hyderbad, Andhra Pradesh- 500038
Website: www.newgate.in
Email: contact@newgate.in
Slideshare URL :
http://www.slideshare.net/newgateindia
Business Plan: Recycling & Upcycling Plant
Table of Contents
1. INTRODUCTION....................................................................................................................... 7
1. A Name & Address of Business ............................................................................... 7
1.B Names and Addresses .8
1.C Nature of Business.................................................................................................. 8
1.D Financing Needed ................................................................................................. 10
1.E Satement of Confidentiality Report .................................................................... 11
2. EXECUTIVE SUMMARY ...................................................................................................... 13
The purpose of selection of business ......................................................................... 14
Vision............................................................................................................................ 15
Mision ........................................................................................................................... 14
Some Advantages to the environment: ..................................................................... 15
3. INDUSTRY ANALYSIS .......................................................................................................... 16
3.A Future outlook & trends ...................................................................................... 16
Future Outlook .......................................................................................... 16
The Evolution of the Disposable Society ................................................. 16
Trends ........................................................................................................ 19
3.B Competitor analysis.............................................................................................. 19
3.C Market Segmentation .......................................................................................... 20
3. D Industry & Market Forecast .............................................................................. 21
4. BUSINESS DESCRIPTION .................................................................................................... 24
4.A General Description of Business ......................................................................... 24

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4.B Industry & Enterpreneurs Background ............................................................ 24
4.C Goals & Potential of the of the business ............................................................. 26
4.D Products and their uniqueness.26
4.E Sizes of Business ................................................................................................... 26
5. PRODUCTION PLAN ............................................................................................................. 27
5.A Manufacturing Process Including sub contract ................................................ 27
5.A.1 Logistics : TTL PVT LTD .............................................................. 27
5.A.2 Automation Systems: Siemens/Honeywell .................................... 27
5.A.3 Information Processing: Ramco & IBM ....................................... 27
5.A.4 Quality Check: Dedlon ................................................................... 27
5.A.5 Auditing: Price Water Cooper ....................................................... 28
5.B Physical Plant with complete layout ................................................................... 29
5.C Machinery & necessary equipments .................................................................. 30
Machinery .................................................................................................. 30
Equipments ................................................................................................ 30
5.D Name of the suppliers of raw materials ............................................................. 33
6. OPERATIONAL PLAN ........................................................................................................... 36
6.A Description of companys operation ................................................................... 36
The recycling process ................................................................................ 37
The upcycling process ............................................................................... 39
6.B Location Advantage,Zone & Tax benifit............................................................ 40
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Location: .................................................................................................... 40
Zone ............................................................................................................ 40
Tax Benifit ................................................................................................. 40
6.C Flow of order for goods & services ..................................................................... 41
6.D Proximity of suppliers & access to transportation ............................................ 44
6.E Tecnology Utilization ........................................................................................... 45
7. MARKETING PLAN ............................................................................................................... 47
7.A Target Market ...................................................................................................... 47
7.B Market Size and trends ........................................................................................ 47
7.C Competition .......................................................................................................... 49
7.D Pricing ................................................................................................................... 51
Pricing Stratigy: ........................................................................................ 51
Product Pricing: ........................................................................................ 51
7.E Distribution ........................................................................................................... 52
Regional Sales Headquaters ..................................................................... 52
Distribution Channels............................................................................... 53
7.F Advertising & Promotion..................................................................................... 54
Positioning ................................................................................................. 54
Advertisements .......................................................................................... 55
8. ORGANIZATIONAL PLAN ................................................................................................... 56
8.A Form of ownership ............................................................................................... 56
ORGANISATION STRUCTURE ........................................................... 56

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8.B Employee Details .................................................................................................. 58
Number of employee ................................................................................. 58
Salary Structure ........................................................................................ 59
8.C Authotity of Policy & Prinicipals ........................................................................ 60
8.D Management Team Key Personal .................................................................... 61
9. FINANCE PLAN ...................................................................................................................... 64
9.A Profit & Loss Statement ...................................................................................... 64
Calculation of fixed asset with depreciation ........................................... 66
Balance sheet ............................................................................................. 68
9.B Cash Flow statement ............................................................................................ 69
9.C Break-even analysis.............................................................................................. 71
9.D Cost controls & Budgeting .................................................................................. 71
9.E Sources & application of funds ........................................................................... 72
Loan repayment scheme ........................................................................... 72
Start-up ...................................................................................................... 72
10. CRITICAL RISKS.................................................................................................................. 72
10.A Evaluation of weakenes & threat of business .................................................. 72
Weakness ................................................................................................... 72
Threat ......................................................................................................... 72
10.B Potential Problems ............................................................................................. 72
Technical challenges ................................................................................. 72
Failure to offer suitable alternative work ............................................... 72

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Failure to properly consult....................................................................... 72
Financial problems.................................................................................... 72
10.C Obstacle & their risks ........................................................................................ 72
10.D Contigency Plans & Alternative actions .......................................................... 72
10.D.1 Contingency ................................................................................... 72
10.D.2 Alternative Action ......................................................................... 72
11. HARVEST STRATIGY ......................................................................................................... 77
11.A Transfer of Asset ................................................................................................ 77
11. B Continuity of Business Stratigy ........................................................................ 80
11.C Identify Successors ............................................................................................. 81
12. COMPANY ANALYSIS ........................................................................................................ 81
12.A Feasibility of the project .................................................................................... 81
12.B SWOT ANALYSIS ............................................................................................ 81
12.C PRODUCT PROFILE ....................................................................................... 81
12.D Unique Selling Proposition ................................................................................ 83
12.E 6Ps of Marketing ............................................................................................... 81
PRODUCT: ............................................................................................... 81
PLACE: ...................................................................................................... 81
PROMOTION: .......................................................................................... 81
PRICING: .................................................................................................. 81
PROCESS: ................................................................................................. 81
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PEOPLE: ................................................................................................... 81
13. EXECUTION STRATEGY ................................................................................................... 81
14. APPENDIX .............................................................................................................................. 81
APPENDIX-1:Questionnaire ................................................................................... 881
APPENDIX-2: List of Subcontracts .......................................................................... 89
APPENDIX-3: List of Suppliers ............................................................................... 91
APPENDIX-4: Price List of Products ....................................................................... 92
15. REFERENCES ........................................................................................................................ 91
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1. Introduction
1. A Name & Address of Business
Name of company : ECO CAPITALIST PVT.LTD
Address:
ECO CAPITALIST (Kengeri )
Mysore Road, Kanmanike,
Kumbalgodu
Bangalore, Karnataka, India
560060
Phone: 80 - 4012 9800/9802/9820,
Website: www.ecocapitalistindia.com
1.B Names and Addresses of Principals
Names:
1. Sunam Pal
2. Kiran Jacob
3. Rituparna Dutta
4. Ritesh Agarwal
5. Ramanathan K
6. Puneeth K
Address:
Alliance University
Chikkahagade Cross
Chandapura - Anekal Main Road
Anekal, Bangalore - 562106
Karnataka, India
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1.C Nature of Business
Recycling Plant
India is the second most populous country, which has about 16% of the world
population and 25% of the land area. Rapid industrialization last few decades
have led to the depletion of pollution of precious natural resources in India
depletes and pollutes resources continuously. Further the rapid industrial
developments have, also, led to the generation of huge quantities of hazardous
wastes, which have further aggravated the environmental problems in the
country by depleting and polluting natural resources. Therefore, rational and
sustainable utilization of natural resources and its protection from toxic releases
is vital for sustainable socio-economic development.
Hazardous waste management is a new concept for most of the Asian countries
including India. The lack of technical and financial resources and the regulatory
control for the management of hazardous wastes in the past had led to the
unscientific disposal of hazardous wastes in India, which posed serious risks to
human, animal and plant life.
Looking at the current status of the recycling industry in India a number of

attempts have been made in order to use any kind of waste, be it household, e-
waste, industrial etc. or at least to dispose this waste in a wise manner which
would affect the environment in the least possible manner.
A number of committees and societies have been formed to look into this issue.
A number of conferences have been conducted, exhibitions have been put up,
and attempts have been made to spread awareness amongst the public in
relation to the waste management.
The concept of recycling is not very new in India, but looking at the actual
work done in this respect, we found out that there is still a long way to go.
Indias e-waste is increasing at a rapid rate of 10% every year but still there are
no e-waste recycling plants in India yet. There are not many organizations
which are seriously taking steps towards it.
The work done and steps taken all seem to be very theoretical in approach and
good to hear but in reality nothing has seemed to take a practical shape.
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Here is a state wise distribution of the waste produced all over India, it also
classifies as to which waste can be recycled, incinerated or disposed.
Introduction to small/medium scale industries
The Ministry of Small Scale Industries (SSI) is a defunct Indian government

ministry. It was merged with the Ministry of Agro and Rural Industries to form
the Ministry of Micro, Small and Medium Enterprises. The ministry was tasked
with the promotion of micro and small enterprises (MSEs).
The Ministry of Small Scale Industries and Agro and Rural Industries
(SSI&ARI) was created in October 1999. In September 2001, the ministry was
split into the Ministry of Small Scale Industries (SSI) and the Ministry of Agro
and Rural Industries (ARI). The Ministry of Small Scale Industries merged with
the Ministry of Agro and Rural Industries to form the Ministry of Micro, Small
and Medium Enterprises in 2007
The Small Industries Development Organization (SIDO) was under the control
of the ministry, as was the public sector undertakings National Small Industries
Corporation Limited (NSIC).
The Small Industries Development Organization
It is the Office of the Development Commissioner for Small Scale Industries.

SIDO was established in 1954 on the basis of the recommendations of the Ford
Foundation. It has over 60 offices and 21 autonomous bodies under its
management. These autonomous bodies include Tool Rooms, Training
Institutions and Project-cum-Process Development Centers.
Various Services provided by SIDO to the SMEs:-
Facilities for testing, tool mending, training for entrepreneurship

development.
Preparation of project and product profiles.
Technical and managerial consultancy.
Assistance for exports.
Pollution and energy audits.
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SIDO also provides economic information services and advises Government in

policy formulation for the promotion and development of SSIs. The field
offices also work as effective links between the Central and the State
Governments.
1.D Financing Needed
We plan to invest and put in a maximum capital of Rs. 6 Crore. All the money
will be diversified for various purposes ranging from the expenditure of
acquiring machinery to salary of employees, marketing expenses and other
essentials.
Initial Investment costs
PARTICULARS AMOUNT
(Rs)
Building Construction 3000000
Advance for office building 500000
Machinery 10000000
Furniture 300000
Tools 400000
Computers 300000
Preliminary Expenses 1500000
Fixed deposit 1500000
Cash balance 2500000
Total 20000000
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1.E Statement of Confidentiality Report
The Guiding Principle of Confidentiality embodied in the language of the letter

of agreement among AMT, AMTDA, and Object ware Inc. states: "no one
should be able to use these reports to identify a company involved in any
transaction.
The report also states that the Joint Statistics Committee, composed of an equal
number of AMT and AMTDA member representatives, shall approve any
Changes in report structure, use of and access to the data.
The Joint Statistics Committee has

approved the following Confidentiality Rules:
Press release report: No masking. All numbers will be disclosed.
No masking for units. All numbers will be disclosed.
For dollar value data points, the 3/40/5 Rule will function as follows:
A minimum of 3 companies must report transactions for each data point
If one company accounts for more than 40% of the dollars reported, then
the number will not be disclosed; Or If 5 or more companies report
transactions, then the number will be disclosed.
There may be cases of non-disclosure of some dollar values, in order to

prevent someone from determining the value of a single data point which
has not been disclosed, per the above rules.
Unit data is disclosed on the premise that, for any product or sales area,
the number of participants in the program (both builders and
distributors), is at least three companies, and that in any given month, it is
not possible to attribute a transaction to a specific company. Due to
sensitivity of price information, restrictions are imposed on the disclosure
of this information.
The operating agreement further states that industry reports shall be

jointly owned by AMT and AMTDA (not Object ware Inc.).
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Their Joint Statistics Committee retains complete discretion to determine

the scope and terms of distribution of any reports. The participants shall
maintain ownership of their respective data, while the aggregate data base
is owned by the two
Associations.
In addition to the safeguards described above, additional provisions include:
Access to USMTC data limited to the Object ware Inc. staff directly involved
in providing services and producing reports.
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2. Executive summary
Our business has a start - up capital of Rs. 2 Crores. We have allocated
resources to different spheres of the business with much thought and
application. Our basis consists of the up cycling of waste wrappers, cloth
pieces, broken wood pieces, and waste plastic and metal containers. We plan to
focus mainly on plastic and polyester and terracycled papers coming from
masala pouches like pan parag, plastic bottles of mineral water as well as soft
drinks and plastic from almost all packed food items like potato chips etc...
These items which wouldve been a waste could actually be used for
transforming them into different stationary items like pencils, backpacks,
folders, pencil cases and other useful items like trash containers, eco binders,
disposable glasses, plates, umbrellas and bags.
The bottles produced will be used for packaging of cleaning agents used in
houses or for fertilizers, pesticides or other materials used for farming. The only
material required for making these products is trash, which is why our tagline is
"Trash modified is Cash simplified."
Raw material can be made obtained easily. We will have tie ups with major
MNCs who are the major contributors to the kind of resources we are looking
for. Some of these companies include Pepsi and coke India, Parle, HUL & Pan
Parag. We can ask each of these companies to sell their used bottles and
pouches to us as well as their defected products. This is how we will acquire
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our raw material which can be easily made available due to the large amount of
sale of products in these categories in India.
Our project has been formed for the purpose of not only earning huge profits
but also create awareness about the need of saving the environment. Hence, we
are expecting a lot of support when we initiate this revolution because of the
social cause attached to it. This organization will help take care of excess litter
and reuse and up cycle things that would have just added to the pollution if not
acted upon. Incineration adds to air pollution while dumping of reusable
products on land chokes the soil and makes it impossible to grow any crops on
that land.
Being Realistic, our products will be slightly higher priced than the normal ones
in the market because the process of up cycling is more expensive than
manufacturing from the start. The raw material has to be made suitable for safe
human use. Because of this technical 'difficulty', we are starting our business
operations in Bangalore first which will gradually followed by setting up
operations in other Metropolitan cities of Delhi, Kolkata, Mumbai and
Hyderabad.
Educated class would be willing to pay a little extra for an ecofriendly product.
It will just cost equivalent to only a cup of coffee. In India, the percentage of
people paying a little extra for the 'green' products is about 7 - 8% and
fortunately, this % is increasing. Considering the Metro cities, this % would be
about 20% since people have a better purchasing power, they are more educated
and they are more aware of the importance of the eco - friendly products.
The purpose of selection of business
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Personally both of us did think of many topics and had scrutinized quite a few
on various parameters. The reason why we selected this plan is because it is a
very feasible plan and the need of such a business is very much required at this
point in our country. Taking the example of Karnataka alone, every week we
read an article about waste being dumped or burnt in the outskirts of Bangalore
which is causing a number of problems like pollution and the release of very
dangerous gases. If the same waste can be actually used and transformed into
products of daily use then we are sure well be successful in the contribution
process of saving Mother Earth.
Vision
Solutions for a green planet
Mission
To become the world's leading Consumer Company for recycle products and
services rich in process driven operations, with emphasis on environment,
health and safety.
Some Advantages to the environment:
- Reduction and thereby gradual elimination of dumping of waste particularly

plastic.
- No contamination of ground or water by dumping or burning of these harmful

chemicals.
- Less toxic fumes
- Reduction in the rate of global warming, acid rains, etc.
We believe that it will not be very tough in convincing the corporate world also
about the advantages of such products and hence the search for customers could
also end there.
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3. Industry Analysis
3.A Future outlook & trends
Future Outlook:The Evolution of the Disposable Society
It helps to put municipal waste in perspective. At the turn of the 20th century,
the rapid industrialization of the previous century led to urban squalor. People
were crowded together in tenements, throwing their garbage into the streets. But
a dedicated urban reform movement helped to establish municipal sanitation
departments. Uniformed crews began to provide convenient collection and
disposal of municipal waste. The system was overseen by municipal engineers
who convinced local elected officials to invest in modern waste disposal
technologies such as "sanitary" landfills, waste-to-energy combustion facilities
and recycling plants.
As time went by, the waste stream changed. In 1905 municipal waste consisted
of household ashes from cooking and heating (75 percent), kitchen scraps (16
percent) and miscellaneous rubbish (7 percent). A century later, the ashes were
gone, but the "miscellaneous rubbish" (today's consumer products and
packaging) had swelled to take their place.
It only seems sensible, when you think about it, that there would be such
explosive growth in throwaway products and packaging. Municipal waste
management is provided as a public service, perceived by citizens as a free
resource. There is no incentive to economize on waste either at the household
level or, more importantly, in the marketplace.
Producers of consumer products never thought twice about designing their

products to be thrown away. It started with the convenient "no deposit no
return" pop cans which consumers were urged to toss in the trash rather than
return to the store to be refilled. And it continues today with a new generation
of throwaways: consumer electronics. The personal computer is the pop can of
the cyber age, a disposable container for quickly obsolescing information
technology.
Computer makers have shipped hundreds of millions of units without ever a

thought of what would happen to them when the newer, better, faster version
became available. And it is local cities and towns that are expected to bear the
brunt of the problem.
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Despite the figures being so huge no action has been really taken to either
control it or reuse it. Hence, we come up with this project to propose a recycling
up cycling plant which could use this waste as its raw material and make better
useful accessories out of it.
The Future of Waste

So what is the alternative? At the same time that North American cities and
towns were beginning to budget for recycling, there was a quiet policy
revolution underway in Europe and the Canadian province of British Colombia.
There, governments and a handful of citizens were questioning the century-old
assumption that local communities should clean up after the Disposable
Society.
A new waste policy known as Extended Producer Responsibility (EPR) has led
to the adoption of laws in many parts of the world that require any company
that sells a consumer product to provide "cradle-to-cradle" take-back service to
its consumers. In British Columbia these laws are being introduced one product
category at a time. First the producers of paint were called to the table and
required to set up a program to take back and recycle their products from
consumers. Then the producers of pesticides, pharmaceuticals, fuels, and paint
thinners. Most recently the producers of packaged motor oil and oil filters. Soon
it will be tires and batteries. Then British Columbia will likely follow Europe's
example and require EPR for electronic products.
Cities and towns in British Columbia are now able to ban these products from
their waste management programs, reminding citizens to look to the producer
for the waste solutions. People living in British Columbia imagine a day when
cities and towns will devote their resources to developing state-of-the-art
composting and sewage treatment systems - not to mention libraries, parks and
schools - while recycling of consumer products and packaging will be a thriving
commercial activity. It will be carried out in what some like to call "discard
malls." It will be a profitable activity because products will be designed for
recycling and reuse, rather than for the landfill.
This is the New American Dream - that the consumer products industry can
eliminate waste by effectively managing its resources. It will take conscientious
citizens to send this message to our civic leaders.
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While we must currently make do with recycling, it is only one small part of
waste management and we can do much better. As long as communities
continue to pick up after producers of disposable products, producers will never
learn how to pick up after themselves.
Trends
Current trends in the market greatly favor the start-up of our recycling
business.
Municipalities are already seeking alternative means of disposal as disposal
prices are expected to skyrocket as landfill space decreases dramatically.
Municipalities are already seeking alternative means of disposal as disposal
prices are expected to skyrocket as landfill space decreases dramatically.
Growth rate is 7-8%.Thus, a huge opportunity ahead for us since still an
untapped market.
3.B Competitor analysis
Ratings (Scale = 1-5: 1-Poor, 5-Excellent)

Global e-
waste
management
Weight (Must Eco Capitalist, Attero
Attributes & services
Total 100%) Kengeri Recycling
(GEMS),
Sarjapura
Road
Product 30 4 2 3
Product Price 40 4 3 4
Distribution 15 3 3 3
Location 15 5 3 2
Total 100% 16 11 12
Potentially Upcoming Main
Conclusion
Advantageous Threat competitor
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3.C Market Segmentation

DEMOGRAPHIC
Income: Medium and High
Social class: Any class
Occupation: Corporate, young students
PSYCHOGRAPHIC
Lifestyle: who wouldnt mind paying a little extra for a cause.
Outlook: who are willing to save the environment
BEHAVIOURAL
User Status: mainly itll include the 1st timers who have hardly used recycled
products; the people who are regular to this concept will also be attracted.
Usage Rate: will gradually increase as they realize its advantages
Attitude: Looking for potential customers with positive mindset.
GEOGRAPHICAL
Urban India
Metro cities Headquarters at Bangalore alongside operations in all major

metropolitan cities.
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3. D Industry & Market Forecast
Market Forecasting
2005 2006 2007 2008 2009
Potential
Growth CAGR
Customers
Municipalities
with treatment 1% 34 34 34 34 34 0.00%
plant
Compost users 5% 1,779 1,868 1,961 2,059 2,162 5.00%
Other 0% 0 0 0 0 0 0.00%
Total 4.91% 1,813 1,902 1,995 2,093 2,196 4.91%
Market Growth
The possibility of growth in this market is realistically huge. Consider the

following simple facts:
Municipalities must have an alternative means for disposing of human

waste; we offer a great alternative to meet that need.
Market trends are skewing more and more toward organic soil enhancements
and away from chemical fertilizers; we meet this need as well.
We have no direct competition in West Virginia and very little in the Mid-
Atlantic region.
All of this means that Mid-Atlantic Recycling is poised to see tremendous growth.
Buying Patterns
To be a player in the organic fertilizer and soil produce market, Mid-Atlantic

Recycling identified market needs to gain an overall competitive advantage. The
following explains our product's competitive advantages. Our product is:
Organic: Our organic product allows us to be responsive to the dominant

market trend. We offer all of the advantages that organic products have over
chemical competitors.
Comparable application times: Based on the West Virginia University
laboratory analysis, our product is comparable in potency to chemical
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fertilizer. Thus the application time is also comparable, which saves money
and labor since there is no need to purchase and apply additional products.
Recycled: This part of our product has to do with marketing. We are a
company that cares about the consumer and the environment. We offer a
valuable product, at low cost, that saves landfill space
Sales Forecast
The table below outlines the sales forecast and cost of goods sold. The forecast is
based on reasonable sales projections within this very large market.
An additional revenue stream will be the collection and removal of sawdust, wood
chip, and bark from the International Paper Company on a full time basis; the
contract for this work has been won. The sawdust materials collected will be used
in the composting process.
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Sales Forecast
2007 2008 2009
Unit Sales
Sawdust collection services in hours 13,440 13,440 13,440
Waste acceptance in tons 10,640 25,920 51,840
Compost sales in tons 14,776 36,000 72,000
Total Unit Sales 38,856 75,360 137,280
Unit Prices 2007 2008 2009
Sawdust collection services in hours $14.20 $14.77 $15.36
Waste acceptance in tons $18.00 $18.00 $18.00
Compost sales in tons $50.00 $52.50 $55.13
Sales 2007 2008 2009
Sawdust collection services in hours $190,848 $198,509 $206,438
Waste acceptance in tons $191,520 $466,560 $933,120
Compost sales in tons $738,800 $1,890,000 $3,969,360
Total Sales $1,121,168 $2,555,069 $5,108,918
Direct Unit Costs 2007 2008 2009
Sawdust collection services in hours $0.71 $0.74 $0.77
Waste acceptance in tons $0.90 $0.90 $0.90
Compost sales in tons $7.00 $7.35 $7.72
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Direct Cost of Sales 2007 2008 2009
Sawdust collection services in hours $9,542 $9,925 $10,322
Waste acceptance in tons $9,576 $23,328 $46,656
Compost sales in tons $103,432 $264,600 $555,710
Subtotal Direct Cost of Sales $122,550 $297,853 $612,688
4. Business Description
4.A General Description of Business
Our products offer needed solutions to municipalities and the market for
recycled products.
It realizes that consumers today are more conscious of recycling and of their
environment.
4.B Industry & Entrepreneurs Background
Rituparna Dutta
She is currently a student in Alliance University and is pursuing MBA. She

completed her graduation from PES Institute of Applied Science in Bangalore. An
enthusiast by nature, she has believed in exploring opportunities and has tried
being adventurous with whatever she does. Though she had the opportunity of
establishing her career as a Business Consultant, she opted to believe in her ideas
and go ahead with the plan of starting a new venture which she believes would not
only be successful financially but would also help in saving the environment from
the huge amounts of waste disposed every day. Her biggest assets are confidence,
commitment, thorough knowledge about the industry and financing abilities.
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Ritesh Agarwal
Currently pursuing his MBA in Alliance University. He completed his schooling

from Sri Aurobindo Memorial School in Madhepura. He has been involved in
many college level projects relating to marketing and Entrepreneurship
Development and has considerable amount of experience in formulation of plans
and projects. Like his partner, even he believes in being adventurous and doing
something for the environment. His biggest assets are his Marketing techniques
and knowledge of the local environment.
Sunam Pal
Currently in pursuing his MBA Alliance University. He did his engineering in

Electronics. He is Six sigma green belt professional. He has conducted &
organized several events & tech-feast at college level. Has participated in seminar
& presented case study to be published in journal. He is expertized in operation &
production management.
Kiran Varghese Jacob
He is currently pursuing his MBA from Alliance University, Bangalore. He has

completed his engineering in electronics & communication from Musaliar College
of Engineering & Technology. He is involved in many social organizations like
NGO to have a betterment of life of people. He is also an active participant in
social campaigns conducted by Greenpeace. His interests include travelling,
reading and other social activities to provide a better life for the fellow being. He
has always aspired to become an entrepreneur.
Ramanathan K.
He is currently a student in Alliance School of business and pursuing PGPM. He

did his schooling from Jawahar higher secondary school in Neyveli, Tamil Nadu
and he pursued his B.E from Sri Krishna College of engineering and technology,
Coimbatore, Tamil Nadu. He is very friendly in nature and he likes to move along
with people from different places. He is very good in analytical skills and people
skills. He wishes to be an entrepreneur and contribute towards improving the life
of people.
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4.C Goals & Potential of the of the business

To provide a top quality, recycled material to the consumer so that they may
benefit from many good properties and organic elements of the waste
products.
To ensure the financial wellbeing of the business.
To provide municipalities with an economical, alternative for the disposal of
the recyclable wastes.
To build in the consumer a positive feeling about the feasibility of using

recycled goods.
4.D Products and their Uniqueness
Cost: The price of our product is quite less.
Recycled product:
We offer recycled products which is responsive to current
market trends. This includes the entire advantages organics offer over
chemicals. Recycled products characterize a "caring company" and are more
appealing to the customer's changing attitude toward organic fertilizer as
opposed to chemical fertilizer.
Elimination of disposal issues:

Municipalities now have a waste that takes up
landfill space. Our service recycles the waste which saves valuable landfill
space.
Longevity of our Products:

Our product lasts for many months, thereby saving
the customers money (no additional expenditure for more products).
4.E Sizes of Business

Size of Business Number
Business Unit 1
Suppliers 14
subcontractors/outsourcing 8
Employees 40
Sales Head Quarter 8
Plant Size 10,000 square feet
Coverage of raw materials 4 states
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5. Production Plan
5.A Manufacturing Process Including sub contract/Outsourcing
5.A.1 Logistics : TTL PVT LTD

The external logistics will be subcontracted to TTL PVT LTD.
They will look into logistics at both supplier side & distribution to optimize
the cost.
They will operate & negotiate with tariff cost
5.A.2 Automation Systems: Siemens/Honeywell

The automation system will be contacted to Siemens.
Their job will be to install, configure & automate the entire production
process to be controlled from a control room.
5.A.3 Information Processing: Ramco & IBM

Ramco PVT LTD will be subcontracted to build ERP to support the
production process
They will look into the requirements & keep upgrading the tool with time
IBM will look into data management processing tool
5.A.4 Quality Check: Dedlon

The quality check will be sub contracted to Dedlon.
They will be ensuring the quality standard with tolerance zone of customers.
They will adopt practices like lean six sigma, TQM across industry & also
train them
27 | P a g e
5.A.5 Auditing: Price Water Cooper

The entire responsibility of accounting auditing would be handled over to
the PWC.
They will look into the transparency, credibility, corporate governance pert
of it.
Would ensure that accounting abide by the legal laws.
5.A.6 Market Research: Ac Neilson
Market research will be conducted by AC Neilson.
They will look into the new markets that can be trapped.
They will help in sales forecasting.
5.A.7 Branding & Advertisement: Ogilvy & Mather
They will help in branding & promotion.
They will take care of advertisement.
5.A.8 Recruitment: MeritTrac
Recruitment & talent management will be done my MeritTrac.
They will help in developing a people knowledge base within company.
28 | P a g e
5.B Physical Plant with complete layout
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5.C Machinery & necessary equipments
Machinery
We use two kinds of machines. The first is for the recycling of the plastic and the
paper.
From washing basins for waste plastic to granule extruder, complete line of
recycling plant can be seen on diagram. Recycling plant equipment is subject to
change depending on polymer to be recycled. Recycling plants contain washing
basins, crushing machine, agglomerate, drying unit, granule extruder and
packaging unit.
Equipments
Equipment used for sorting are Bales Breaker, mainly used for bottles washing,
Conveyor Belts with different set up, Metal Detectors and Separators, with
different configurations and Trommels.
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After separation plastic scraps should go to size reduction; in this section we will
be talking about Shredders and Granulators.
A good separation is what makes the final product pure therefore there is a
description of Dry Separators and wet separation with Sink-Float Tanks and
Hydrocyclones.
There is also some description of different ways of washing using Washing

Machines with some little explanation about Pre-Washing systems, according with
the scarps you will be dealing with, together with rinsing methods with Rinse-
Dryers and finally drying that is one of the most difficult things to achieve in
plastic recycling, by means of mechanical Centrifuges.
Other equipment commonly use are also Classifiers, Dosing Units, and Mixing
Silo.
When your scrap is clean and dry, you may want to upgrade your final product
according with what it is; for this you may want to go with an Agglomerator
(densifier) specially in case of thin film washing, a Pelletizing Lines together with
Polymer Filtration and speaking about PET and any Crystal Polymer, an IV
upgrade through Solid State Polycondensation.
And do not forget dirt doesn't disappear but goes into Water; few words about a
very important subject.
RAW MATERIAL
Aluminium UBC :-
Baled aluminum Used Beverage Can (UBC) scrap.

This material has a minimum density of 14 pounds per cubic foot and
maximum density of 17 pounds per cubic foot.
Magnetically separated material and free of steel, lead, bottle caps, plastic
cans and other plastic glass wood dirt, grease, trash etc.
Aluminium Litho:-
Clean Aluminum Lithographic Sheets. 1000 and or 3000 series alloys, to be

free of paper, plastic, extensively inked sheets and any other contaminants.
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PET :
Polyethalene Terphthalate is a thermoplastic polymer resin used in making

beverage bottles and other containers.
Specs:
Includes post industrial and post consumer beverage and food containers.
Prohibitive Materials:
Non specific plastic, non-plastic materials, and dirt.

There should be as little moisture as possible.
Free flowing liquid is unacceptable.
Contamination is not to exceed 2%.
Waste Raw Materials Procurement
Waste Procurement Area

Karnataka:
Mangalore,Mysore,Hosur
Tamil Nadu: Chennai,Coimbatore,Hosur,Madurai,katpadi
Industrial
Kerela:Trivandrum,Alapzua
waste
Andhra Pradesh:Tirupati,Hyderabad,Vijayawada,Nellore
Maharashtra/Goa:
Madgaon,Vascodagama,Mumbai,Pune,Thane,Dadar
Domestic
Bangalore,Mysore,Mangalore,Madurai,Chennai,Mumba,Goa
Waste
Municipality Bangalore,Hosur
Home
Bangalore,Mysore,Chennai
Appliances
32 | P a g e
Waste Raw material location
5.D Name of the suppliers of raw materials
5.D.1 TATA REFRACTORIES
Supplier of: Fire Bricks,Graphite Bricks, Clay Bricks.

Use: To insulate high temperature inside kiln chambers & boilers.
Location: Jameshdpur,Jharkhand.
5.D.2 ENMASS
Supplier of : Boilers, Cooling towers, chimneys.

Use: To support production operations in factory.
Location: Ahmedabad,Gujrat.
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5.D.3 ASHOK LEYLAND
Supplier of : Automobiles, Moving trolleys, mixer bucket.

Use: To support internal & external logistics.
Location: Hosur,Tamil nadu.
5.D.4 VEDANTA
Supplier of : Aluminium.
Use: To provide shielding to plant, machinery, and equipments.
Location: Madgaon,Goa.
5.D.5 SAIL
Supplier of : Steel.
Use: To provide shielding to plant,machinery,equipments.
Location: Bhilai,Chattisgarh.
5.D.6 KIRLOSKER
Supplier of : Cranes,Elevators,Drilling machines.

Use: To support operations.
Location: Pune,Maharashtra.
5.D.7 Hindustan Machine Limited
Supplier of : Machines & equipment.

Use: To support production.
Location: Chennai,Tamil Nadu.
5.D.8 SHELL
Supplier of : Oils, Petro chemical, Industrial Fuel gas.

Use: To support ignition at kiln, firing & support vehicles.
Location: Bangalore,Karnataka.
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5.D.9 Honeywell/Siemens
Supplier of : Automation Systems.

Use: To automate the entire production process.
5.D.10 JK paper
Supplier of : Paper, Packaging material, card boards.

Use: To help in covering, packaging.
Location: Rayagada,Orissa.
5.D.11 IBM
Supplier of : ERP system & ETL tool.

Use: To integrate the various departments & help in data management.
5.D.12 SR chemicals
Supplier of : Phosphate,chlorine,Bleaching agent.

Use: To treat the waste & make it free from germs.
Location: Ahmedabad,Gujrat.
5.D.13 Dalmia Cement
Supplier of : Cement.
Use: To support construction.
Location: Delhi,India.
5.D.14 Hindalco
Supplier of : Coal.
Use: To help in ignition & also by-products.
Location: Sambalpur,Orissa.
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6. Operational Plan
6.A Description of companys operation
The Waste-Glass Recycling Plant is a set of machines to produce Supersol, a

pumice-like light porous foamed material, from waste glass produced in the
local community as 99% of its basic materials.
The Waste-Glass Recycling Plant consists of 9 machine units, a bottle supply

hopper, a bottle conveyor, a crusher, a cullet mill, powder conveyors, a
powder sifter, a mixing machine, a baking machine and a Supersol sizer; and
automatic control panels. The bottle supply hopper can hold about 4.5 m3 of
waste glass, which is crushed into cullet of less than 6 mm in size by the
crusher. The cullet is then milled into glass powder with a median grain
diameter of 35 m by the cullet mill. The glass powder is sent to the powder
sifter, which removes foreign objects and powder grains that are not of a
36 | P a g e
specified size. The mixing machine mixes glass powder and add-in materials,
and continuously sends the resulting powder mixture to the baking machine.
There the powder mixture is preheated, softened, baked and foamed in the
temperature range of 700 ~ 920 degrees centigrade. The layer of glass powder
mixture having an initial thickness of 15 mm is converted into a light porous
slab having a thickness of about 60 mm. More than 70% of these machines
have originally been developed by Trim.
Most conventional glass recycling machines crushes glass only into cullet.
The resulting cullet is used for making glass again if it is transparent or
brown, and other cullet is mixed in secondary concrete products, asphalt
paving and blocks. The cullet, however, is low-value-added products, and its
use in business is limited. On the other hand, Supersol, produced by the
Waste-Glass Recycling Plant, has a wide range of application, such as a light
embanking material in civil engineering, a culture medium or an inorganic soil
amendment in horticulture and agriculture, a purification material in water
purification and an insulator in architecture. It is now used in various areas for
various purposes.
Glass cullet of less than 6 mm in size produced by the glass crusher is further
milled to produce galss powder. Our cullet mill is a tube mill modified for
glass cullet. Its inlet can easily take in glass pieces of different sizes and
shapes, and its outlet discharges glass powder in the order of smaller specific
gravities. The produced glass powder is separated from paper, such as bottle
labels, by a rotary sieve within the two-layer hopper. The cullet mill contains
many alumina balls, which collide with each other to mill cullet. The machine
requires no maintenance for about 2 years. The full-automatic operation of the
cullet mill synchronized with the glass crusher enables a continuous
production of glass powder, and has achieved a stable glass powder
production of the specified grain size and a higher production efficiency
(more than 97%).
THE RECYCLING PROCESS

The recycling starts with the sorting of the mixed plastic.
MIX PLASTIC sounds very dirty because coming from garbage selection and
consequently, it is. Pre-washing is provided mainly when granulator blades can
37 | P a g e
wear rapidly because of the amount and type of dirt, but here a single shaft
shredder is the machine to use and wearing is not critical.
Mix plastics means plastics collected from garbage automatic or manual selection.
The average composition is what follows:
60 % LDPE
12 % HDPE
8 % PP
5 % Multi-layer packaging films
3 % PS
3 % PET
2 % PVC
7 % Non sortable garbage (Fabrics, cleaning pads, foamed materials, etc.)
It will never be possible to get a material good for film or other fine applications
but only a decent material that goes into injection molding, lumber production and
so on.
In our opinion the only way to make money with this kind of recycling is to get an
high productive line, in other words something with a throughput over 1500
Kg/hour.
The problem here is mainly separation and two, sometimes three, sink-float tanks
are required to deeply separate, at least, olefins from sinkable plastics.
Just because the best way to achieve results is using clean water, each tank should
"separated" from the following one by a washing/drying step so, while material
goes forward, water goes backwards.
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This applies to almost all systems, surely to all "no chemical" washing lines but, in
this particular case, it is very important.
Back to the pre-washing matter, it goes by itself this system already has a pre-
washing and nothing else is needed, at least from cleaning point of view. (while the
separation problem remains)
Let the trash plastic dry, wash it by centrifugal force , dry it then chop it into small
pieces again wash it using same force again dry it. Put it in a extruder and extrude
it out, it comes out in the form of strings .now, using a granulator make plastic
palletes check the melt flow index of the whole composite. Now, depending upon
the melt flow index of the composite different accessories are made up .
THE UPCYCLING PROCESS
The recycled plastic is then used for making products like Tiffin boxes, pencil
cases, etc. The plastic is put through machine which has special equipment
attached to it called the Dye. For making different products out of plastic the same
machine can be used but the Dye needs to be different. This Dye is available in
various types and shapes.
The plastic doesnt really needs a different process to make different things but a
separate Dye because it needs to be molded in the shape of the desired product
which the Dye does.
These upcycled goods are packed and then distributed.
Our basic distribution channels being the road transport. The selling and
distribution work is outsourced for various cities. Our distribution is mainly be
going through separate stalls in malls and shops like more, reliance mart etc. 1
person is appointed in each city to make sure that these stalls are operating
smoothly and that the representatives are giving sufficient information to our
buyers about the recycled concept. Apart from this we have corporate tie ups with
companies like Cisco, IBM, and Infosys who are going to use our up cycled
products on a regular basis.
39 | P a g e
UPCYCLING PLANT
An up cycling plant has nothing very new in the machinery, but the Dye plays a
very important role. To make anything new out of recycled paper all you need is
a different kind of Dye every time. Each Dye has a different shape and size so as
to give your products the desired design.
6.B Location Advantage, Zone & Tax benefit
Location:
We are planning to set up our unit on our ancestral property which is
located on Mysore road.
Our office will be located on Mysore Road in Bangalore from where all
our operational work will be carried out.
Zone
The property is located 23 kms from Bangalore.
The land will is totally 100,000 sq. ft. in area.
The office premises spread over an area of 1500 sq. ft. with enough space
of accommodating a store room where the latest stock les may be stored
Tax Benefit
Since we are into the manufacturing of recycled products and are set up in
a rural area, the government is giving us a tax holiday for 7 years.
40 | P a g e
6.C Flow of order for goods & services
PROCESS FLOW CHART
RECYCLING PROCESS FLOW CHART
SEPARATION OF PLASTIC FROM

OTHER WASTE MATERIALS
WASH PLASTIC
WITH
CENTRIFUG
FORCE
MAKE DIFFERENT
ACCESSORIES
(UP CYCLING)
EXTRUDE IT IN THE
FORM OF STRINGS
CHECK THE MELT

FLOW INDEX OF
THE WHOLE
MAKE PLASTIC PALLETES THROUGH A
COMPOSITE
GRANULATOR
41 | P a g e
LIFECYCLE OF A PAPER
This is the lifecycle of a paper how it passes the various stages starting from the
customer where he uses the paper to the final stage where he ends up reusing it
after recycling.
Process
You buy something made of recycled paper.

You put your old paper into your recycling box/bin at home, or take it to a
paper bank.
The paper is taken to a factory to be recycled.
The paper is shredded.
The shredded paper has water added and is made into pulp (which looks a
bit like porridge) and has the ink cleaned off.
The paper goes through large rollers which squeeze out the water and
flatten the paper into big sheets
The new sheets can then be made into new newspapers, books and
magazines to be sold in shops.
42 | P a g e
LIFECYCLE OF A PLASTIC
This is the lifecycle of a plastic how it passes the various stages starting from the
customer where he uses the plastic to the final stage where he ends up reusing it
after recycling.
PROCESS
You buy something in a plastic bottle.
You wash and squash your empty bottle and take it to a plastic bottle
recycling bank, or you may be able to put it in your recycling box/bin at
home.
The plastic bottles are taken to a factory for recycling.
The bottles are sorted into different types of plastic to be recycled

separately.
The sorted plastic is washed and shredded into small flakes.
The plastic flakes are melted down and can be made into new items
The new plastic items are sold in shops.
43 | P a g e
6.D Proximity of suppliers & access to transportation
Proximity
S. Mode of Transport
Suppliers Product Location (Distance in Km
no Transportation Agency
)
TATA Railway Good
1 REFRACTORIES Bricks Jameshdpur 1420 Km Train IRCTC
2 Enmass Boilers Ahmedabad 1505 Km Trucks ( Road ) Fed Ex
3 Ashok Leyland Automobile Hosur Within 50 Km Trucks ( Road ) Fed Ex
4 Vedanta Aluminiuma Goa 556 Km Good Train IRCTC
5 SAIL Steel Bhillai 997 Km Good Train IRCTC
6 Kirlosker Cranes Pune 838 Km Trucks ( Road ) Fed Ex
Hindustan
7 Machine Tool Machines Chennai 348 Km Trucks/Flight Fed Ex
Extranet
8 IBM Software Bangalore Within 50 Km Internet access
Automation Personal
9 Honeywell Tool Bangalore Within 50 Km Arrangements Honeywell
10 Shell Oil,Gas Bangalore Within 50 Km Trucks Fed Ex
Automation Personal
10 Siemens Tool Bangalore Within 50 Km Arrangements Siemens
11 JK paper Paper Rayagada 928 Km Flight DLF
12 SR Chemicals Chemicals Ahmedabad 1505 Km Ships/Flight/Road Fed Ex
Railway Good
13 Dalmia cement Cement Delhi 1204 Km Train IRCTC
14 Hindalco Coal Sambalpur 1634 Km Good Train IRCTC
In order to develop or improve SRM, an organization needs to implement a

supplier segmentation approach that considers the internal needs of the business,
spend, and also accounts for all risk and business critical factors. Segmentation
uses 4 categories:
Strategic: Those few, most business critical suppliers, on which most

relationship management effort is expended to drive collaborative
engagement with shared benefits and minimization of risk.
Relationship Managed: Those suppliers with some strategic value, and
with whom an element of supplier relationship managed needs to be carried
out.
44 | P a g e
6.E Technology Utilization
Cullet Mill
Glass cullet of less than 6 mm in size produced by the glass crusher is further
milled to produce glass powder. Our cullet mill is a tube mill modified for glass
cullet. Its inlet can easily take in glass pieces of different sizes and shapes, and
its outlet discharges glass powder in the order of smaller specific gravities. The
produced glass powder is separated from paper, such as bottle labels, by a rotary
sieve within the two-layer hopper. The cullet mill contains many alumina balls,
which collide with each other to mill cullet. The machine requires no
maintenance for about 2 years. The full-automatic operation of the cullet mill
synchronized with the glass crusher enables a continuous production of glass
powder, and has achieved a stable glass powder production of the specified grain
size and a higher production efficiency (more than 97%).
Powder Sifter
Glass powder produced by the cullet mill is sorted according to grain sizes, and
powder of the specified grain size is taken out.
Connection with a powder conveyor allows the continuous sorting of powder. In
addition, because of its closed system, no powder is released into the
surrounding environment.
45 | P a g e
Powder Conveyors
Powder conveyors transfer glass powder from the cullet mill, the powder sifter,
and the mixing machine.
These are spin flow conveyors based on the principle of whirlpools. They allow
full-automatic, stable powder transfer, while powder transfer was considered
difficult before. Furthermore, since they do not use air flow, the generation of
static electricity is low, and no dust is released into the work environment.
Mixing Machine
Glass powder sorted out by the powder sifter and two types of foaming materials
are automatically measured and mixed. These materials. which are different in
quantity, specific gravity and shape, are thus uniformly mixed.
The mixing machine is of sequential batch type and can produce 350 kg of
powder mixture in a batch process. In addition, the whole process of feeding,
measuring and adding the two types of foaming materials is fully automated,
allowing the stable production of glass powder mixture in uniform quality.
Baking Machine
Powder mixture produced by the mixing machine is baked to make a light

porous foamed material, or Supersol. The baking machine consists of a baking
section and an annealing section, each of which has a light, insulating and
fireproof structure. The machine also has a wire-mesh belt conveyor to allow
continuous baking.
46 | P a g e
Furthermore, the baking machine is equipped with 16 burners to carry out the
processes of preheating, softening, baking and foaming.
Supersol Sizer
Produced Supersol blocks are broken and sorted into specified sizes.
The breaker has breaking blades whose shape and material have been
specifically designed for Supersol production, allowing efficient breaking and
sorting.
7. Marketing Plan
7.A Target Market
High income and middle income groups, individuals & corporate.

Mainly the educated class of the society.
Focusing on companies, students and working people.
High frequency users
7.B Market Size and trends
Geographical Market Coverage

Delhi,U.P,M.P,Punjab,Gujrat,Rajasthan,West Bengal,Bihar,
Jharkhand,Chattisgarh, Orissa,Assam,Andhra Pradesh,Tamil
Nadu,Kerela,Karnataka, Goa,Maharashtra, Madhya Pradesh,Pondicherry,Dadar.
47 | P a g e
Geographical Target Markets
Sales
Region State/union Territory Places Targeted
Headquarter
Delhi,Noida,Gurgaon,Lucknow,
Kanpur,Allahabad,Gorakhpur,
Delhi,Punjab,North
Delhi North Varanasi,Chandigarh,Jalandhar,
west U.P,North M.P
Jhansi,Baroda,Agra,Gwalior,
Meerut,Ludhiana,Barelley
Kolkata,Silguiri,Asansol,Bardhaman,
East and West Adra,Darjeeling,Durgapur,Howrah,
Kolkata
North-East Bengal,Assam,Bihar Purulia,Kharagpur,Guwahati,Patna,
Gaya,Baroni,Mazzafarpur
Madgaon,Vascodagama,Mumbai,
Central Goa,Maharashtra,
Mumbai Pune,Thane,Nagpur,Bhopal,
West Dadar,West M.P
Gwalior,Nasik,Kurla,Dadar
Chennai,Madurai,Coimbatore,Hosur
Tamil Nadu,Kerela,
Chennai Chennai Katpadi,Pondicherry,Kanyakumari,
Pondicherry
Trivandum,Cochin,Allapazua
Gandhinagar,Ahmedabad,Bhuj,
Ahmedabad North-west Gujrat,Rajasthan
Ajmer,Kota,Jaipur,Jodhpur,Rajkot
Bhubhaneswar,Cuttuck,Puri,
Sambalpur,Rourkela,Balasore,
Orissa,Chattisgarh, Berhampur,Paradeep,Rayagada,
Bhubhaneswar South-East
Jharkhand Balangir,Jamshedpur,Ranchi,Bokaro,
Dhanbad,Bhillai,Bilaspur,Durg,
Raipur,Korba
South- Bangalore,Mysore,Managalore,
Bangalore Karnataka
West Bijapur,Hubli
South-east Hyderabad,Vishakapatnam,
Hyderabad & central- Andhra Pradesh Vijayawada,Nellore,Rajamundry
east Scendurabad,Tirupati,Srikakulam
48 | P a g e
Market Trends
Current trends in the market greatly favor the start-up of our recycling business.
Laws have been passed in placing greater restrictions of the types of landfills
which can receive human waste sludge. These laws take effect in 2008.
Municipalities are already seeking alternative means of disposal as disposal prices
are expected to skyrocket as landfill space decreases dramatically.
The organic industry now boasts sales in excess of $9 billion at retail, with growth
forecast to continue at 25% per year. The demand for compost to use in organic
farming and other applications is growing rapidly.
7.C Competition
MARKET COMPETITION
Though the concept of recycling and upcycling is relatively new in India , there are
some companies already working in the field of recycling but the up cycling
concept is totally new.
The recycling companies that we came across while our research our
Trishyiraya Recycling India Pvt. Ltd
TPL is a wholly owned Indian subsidiary of SIMS Recycling Solutions. SIMS

group is a USD 8.0 billion corporation having facilities in over 200 locations
across the globe. (www.SIMS-group.com). Pioneers in the area of metals and e-
waste management solutions, SIMS /TPL partner with many multinational
organizations contributing to their corporate social responsibility goals for a eco
friendly e -waste management.
Trishyiraya is focusing on four areas in India, bringing the best practices evolved
by SIMS over a period of time.
Minimizing Product Lifecycle Costs.

Controlling Toxicity.
Sustaining Resources.
Reducing Global carbon footprint.
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Global e- waste management & services
GEMS is the company situated in Surjapura road in Bangalore with over 20

years of experience in handling industrial hazardous waste, partners of this
organization have entered into electrical and electronic waste management in
India. Managed by a group of professionals, the team has all the expertise
necessary for e-waste management and disposal in a globally acceptable
manner. They use different techniques to convert the waste materials into useful
recycled materials.
Attero Recycling
Attero Recycling, an integrated end-to-end electronic waste (e-waste) recycling
company and now the first e-waste recycler to be registered with the Central
Pollution Control Board (CPCB), Ministry of Environment & Forests, Government
of India, is committed to initiate a socially-responsible movement towards
electronic waste. They mainly focus on the recycling of e- wastes and converting
to useful products Competitors located geographically.
Competitor locations
50 | P a g e
7.D Pricing
Pricing Strategy:
The pricing is low enough to ensure rapid growth in the market yet still
provide a very healthy profit.
The pricing can be fixed at lower levels because the raw materials can be
procured at almost no or very less cost
Pricing will be mainly done based on the Overall Manufacturing Costs,
Logistics and Distribution Costs.
Product Pricing:
Products Market Price Our Product Price

Pens Rs 10 Rs 7
Paper (per sheet) Re 1 10 paise
Pen/Pencil Holder Rs 30 - 50 Rs 10 - 20
Toys Rs 200 - 300 Rs 10 - 200
Tote Bags Rs 200 - 500 Rs 50 - 300
Wallet Rs 150 - 1000 Rs 50 - 400
Clocks Rs 300 - 1500 Rs 150 - 500
Book Holders Rs 25 - 300 Rs 5 - 75
Bracelet Rs 10 - 500 Rs 5 - 50
Personalized necklaces Rs 400 - 2500 Rs 200 - 500
Pendants Rs 50 - 2000 Rs 10 - 200
Cufflinks Rs 50 - 500 Rs 10 - 50
Hats Rs 30 - 300 Rs 20 - 80
Brooches Rs 50 - 250 Rs 10 - 100
Earrings Rs 50 - 1000 Rs 10 - 50
Mouse pads Rs 50 - 500 Rs 10 - 50
Mugs Rs 100 - 700 Rs 30 - 150
Water bottles Rs 30 - 200 Rs 10 - 40
Bags (School Bags etc) Rs 250 - 1500 Rs 100 - 500
Plastic Bags (per bag) 50 paise 2 paise
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7.E Distribution
Our operational unit is in Kengeri, Bangalore. For distribution we are

concentrating on metro cities namely Delhi, Kolkata, Hyderabad,
Mumbai,Bangalore,Bhubhaneswar,Ahmedabad and Chennai.
The most important P of marketing mix when we talk in terms of managing

diverse geographical area is Place. Place encompasses distribution channel.
The best distribution channel will have the right mode of transport which will take
into consideration ease of distribution, timeliness, cost rationalization. For long
distance transportation railways or air links is most preferred.
Air links have the advantage of time reduction but are costly so in case of waste
recycling railways is seen to be the most preferred.
Regional Sales Headquarters
1. Kolkata ( East and North-east )
2. Delhi ( North)
3. Mumbai ( Central West )
4. Chennai ( south)
5. Hyderabad ( South East & central )
6. Bangalore ( South West )
7. Bhubhaneswar ( South East)
8. Ahmedabad ( North-West)
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Distribution Channels
Bangalore to Delhi
Distance 2076Km
Best mode of Transport Good Train
Bangalore to Kolkata:
Distance 1886Km
Best mode of Transport Good Train
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Bangalore to Hyderabad:
Distance 569Km
Best mode of Transport Good Train/Truck
Bangalore to Mumbai:
Distance 984Km
Best mode of Transport Ship/Good Truck/Train
Bangalore to Chennai:
Distance 347Km
Best mode of Transport Train/Truck
Bangalore to Ahmedabad:
Distance 1505Km
Bangalore to Bhubhaneswar:
Distance 892 Km
7.F Advertising & Promotion
POSITIONING
A simple way to help the most complicated issue of this world-saving the
environment!
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Advertisements
SMALL DAILY STEPS TOWARDS A

SMALLER PERSONAL IMPACT
C
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S
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8. Organizational Plan
8.A Form of ownership
ORGANISATION STRUCTURE
TOP LEVEL
MANAGEMENT
MIDDLE LEVEL
MANAGEMENT
OPERATIONS PRODUCTION
DEPARTMENT DEPARTMENT
HR DEPT.
PURCHASE QUALITY
FINANCE DEPT. DEPT. CONTROL
MARKETING DEPT.
SALES & DISTRIBUTION
RESEARCH & DEVELOPMENT 56 | P a g e

Since our business involves two major tasks i.e. recycling and upcycling of
plastic, paper and metal , it constitutes of a number of processes and hence a
formal structure for our organization should be suitable.
The lower level management consists of the shop floor workers which
include skilled and the unskilled workers. They are involved in the collection
of the waste which is then chemically treated and is transferred to the
recycling plants. This recycled plastic, paper, glass, fiber and metal is then
transferred to our upcycling plant for further treatment. The lower level
management is supposed to report to their respective supervisors which are in
turn coordinated by the middle management.
While on the other hand, the operations department consists of:
HR DEPARTMENT
FINANCE DEPARTMENT
MARKETING DEPARTMENT
SALES AND DISTRIBUTION DEPARTMENT
These are the managerial departments which are responsible for controlling
the HR, Marketing, Finance, Sales and distribution in the organization.
The Middle level management directs, supervises and coordinates the

working of the operations and production department.
It resorts to the problems faced by these departments and facilitates the

smooth functioning.
It keeps an account and record of the work done.
It ensures that the proposed targets of every department are met

successfully, on time.
Finally,the middle level management is supposed to report all the details to

the top level management in the most comprehensive manner.
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The top management consists of the promoters and the board of directors.
The role of the board of directors is to take strategic decisions which involves
future planning, goals & objectives, laying down of the budget etc. and the
day to day working guidelines.
The Top-level management meets at least once a month so as to discuss the

progress of the organization and to decide the further course of actions.
8.B Employee Details
NO. OF PEOPLE IN EACH DEPT. (TOTAL HEADCOUNT)
Sl Department No. of people

no.
1 Middle level Managers 2
2 Quality Control inspector 1
3 Production workers 15
4 Finance 1
5 Marketing 3
6 HR 2
7 Sales & Distribution 8
8 Research & Development 2
9 Miscellaneous (guards, peons, drivers etc.) 6
Total 40
Hence, we plan to employ around 40 people in all.
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SALARY STRUCTURE
Sl Department No. of Salary/person/m Total Total

no. people onth salary/month Salary/annu
m
1 Middle level 2 10,000 20,000 2,40,000

Managers
2 Quality Control 1 3,000 3,000 36,000
3 Production 15
workers
Skilled workers 6 2700 14,200 1,70,400

on machine (10)
Transfer/ Scrap 9 1890 17,010 2,04,120

collectors (10)
4 Finance 1 6000 6,000 72,000
5 HR 2 6000 12,000 1,44,000
6 Marketing 3 6000 18,000 2,16,000
7 Sales & 8 7000 56,000 6,72,000

Distribution
8 Research & 2 6000 12,000 1,44,000

Development
9 Miscellaneous 6 3000 18,000 2,16,000

(guards, peons,
drivers etc.)
Total 40 21,14,520
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8.C Authority of Policy & Principals
Working hours
The factory workers will have to work a stipulated period 9 hours that is from
8a.m. to 5p.m. There will be 2 ten minute breaks during the day at 10:30a.m. and
3p.m. The lunch break will be a 40minute break from 12:45a.m.
Leave policy
We have two types of leave policies, first for the Production department where all
the workers will be granted leave on all national holidays as well as the first
Sunday of every month. While the operational team will have every national
holiday as well as every Sunday as a holiday. In case any employee or worker
wants to take a leave, he needs to notify the company before doing so. In the case
of any accidental/sick leave the employee must submit the medical certificate.
Maternity leave will be granted for 1 year with 75% wage being paid to the
employees.
Loan grant policy
The company has a very strict and conservative loan grant policy. We will grant
loan only to those employees who have worked in our company for a minimum of
5 years. The maximum loan the employees can apply for is Rs. 1,00,000. This loan
must be repaid with in a time span of 1 year at the rate of 5% interest per annum.
Retirement Policy
The employees must retire by the age of 60, and the pension will be granted to only
those employees who have worked with the company for a minimum period of 7
years. The factory workers will be paid 25% of their salary while the other
employees will be paid 15% of their salary.
Recruitment policy
We plan to employ only those workers who are physically fit and are suitable to
the kind of work we intend to do. To collect the factory workers we intend to
approach a contractor who would be aware of the local man power. To recruit the
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employees for our operational division, we will scan through the application banks
and the job portals. And any leftover vacancies will be filled by our own sources.
Training and Development procedures
Each new employee who is selected for the job goes through a rigorous one week
induction program which makes him thoroughly aware of his duties and
responsibilities on the job. Majorly, Training is required only for the production
team. For this we plan to implement on the job training methods where in the new
employee would work under an existing employee and learn the methods of
working on the machine.
For the clerical work force here, the supervisors train the subordinates in relation to
the work to be done. Every month a mentoring session is conducted, so as to revise
the employees and workers about the company goals and objectives. The
employees also get a chance to share the grievance theyve faced and the redress is
given for the same.
8.D Management Team Key Personal
FACTORY MANAGER:-
1. To plan, develop and monitor weekly / daily charging and delivery

schedules based on S & OP plan to realise targeted volumes and participate in
management meetings for effective interaction
2. To liaison with Q.A. for timely approval of raw material and results of IP
and finished goods and with Process Control Lab for In Process tests to realize
standard yields and quality of Technical& Formulations
3. To liaison with Development Lab for process development needs (trouble

shooting) and opportunities (for improvements) and new products.
4. To identify products as per MIS for reprocessing of Non-conforming

products and plan production for liquidation of the same to reduce inventory.
5. To review monthly MIS and identify products to reduce costs.
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6. To ensure the follow-up in actual practice of the critical process

parameters and controlled conditions by effective implementation of use of
established documented procedures.
7. To ensure the maintenance of the documentation of the production batches

(e.g.. Log sheets and Log books) and registration of any observed deviations
in manufacturing operations.
8. To maintain awareness of unsafe working operations / environment and

effective follow - up for realisation of corrective actions
9. To lead and motivate staff and workmen under control for maximising
productivity and maintaining discipline and adhere to company procedures for
grievance handling and seek support eliminate them.
10. To participate and assist in developing skills.
11. To ensure the maintenance accuracy of the documentation of the production

batches (e.g.. Log sheets and Log books) and registration of any observed
deviations in operations / shop-floor.
12. To follow all systems / procedure ( MIS, SAP) ISO 9001, ISO 14001,
OHSAH in area of operation and assist in ensuring maintenance through
planned audits.
13. To adhere to Company procedures and seek necessary support for grievance
handling and maintenance of discipline.
B) PRODUCTION MANAGER:-
1. He will be expected to manage the day-to-day running of the production facility

while maintaining a cost effective and efficient manufacturing process
2. Solid commercial acumen, strong leadership and good team working capabilities
are vital to the position
3. He will have to have knowledge of quality systems and costing with the ability
to achieve targets within budget
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C) SALES MANAGER:-
1. He will be expected to manage the day-to-day sales while maintaining an

optimum balance between the stock left and production
2. He will have to have knowledge of quality systems and costing with the ability
to achieve targets within budget
D) HR MANAGER:-
1. To create and utilize an able and motivated workforce, to accomplish the basic
organizational goals
2. To establish and maintain sound organizational structure and desirable working

relationships among all the members of the organization
3. To secure the integration of individual and groups within the organization by co-
ordination of the individual and group goals with those of the organization
4. To create facilities and opportunities for individual or group development so as

to match it with the growth of the organization
5. To attain an effective utilization of human resource in the achievement of

organizational goals
6. To identify and satisfy individual and group needs by providing adequate and
equitable wages, incentives, employee benefits and social security and measures
for challenging work, prestige, recognition, security, status, etc.
E) FINANCE MANAGER:-
1. Utilizing the financial resources of the company in a very positive manner.
2. Allocating the resources very efficiently.
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9. Finance Plan
9.A Profit & Loss Statement
PARTICULARS 2009-10 2010-11 2011-12

Projections Projections Projections
RECEIPTS
Sales 22500000 40000000 60000000
Other income 127,500 127,500 127,500

Closing Stock 750000 1333333 2000000
TOTAL (A) 23,377,500 41,460,833 62,127,500
Manufacturing expenses
Opening stock - 750000 1333333
50000 80000
Carriage inwards 20,000
Raw materials 9000000 15000000 25000000
Wastage(2% of RM) 180000 300000 500000
Power & Chemicals 500000 800000 1200000
TOTAL (B) 9,700,000 16,900,000 28,113,333
GROSS PROFIT (A)-(B) 13,677,500 24,560,833 34,014,167
Salaries 21,14,520 21,14,520 2614520

Rent 240000 264000 290000
Advertisement 1500000 1000000 1500000
General Expenses 100000 132500 154700
Audit fees 40000 40000 40000
Provident fund 264315 264315 326815
Employees State Insurance 105726 105726 130726
Repairs 500000 800000 1200000
Telephone charge 60000 75000 95000
Electricity 43500 45600 60000
Maintenance 72000 90000 110000
Preliminary Exp written off (20%) 300000 300000 300000
Loan repaid(25% every year) 2500000 2500000 2500000
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Sales Tax 900,000 1,600,000 2,400,000
TOTAL (C) 6,625,541 3,117,141 6,821,761
NET PROFIT BEFORE

INTEREST & DEPRECIATION
(B) - (C) 7,051,959 21,443,692 27,192,406
Interest on loan 1,200,000 9,000,000 6,000,000

Depreciation-As per Schedule
2,010,000.00 1,779,000 1,481,100
PROFIT BEFORE TAX 3,841,959 10,664,692 19,711,306
- Taxation - - -
NET PROFIT AFTER TAX 3,841,959 10,664,692 19,711,306
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CALCULATION OF FIXED ASSETS WITH DEPRECIATION

1st Year 2009
Rate
Particulars of Opening Closing
Deprn W.D.V Additions Deletions Total Deprn W.D.V
Land
0% 30,000,000.00 30,000,000.00 - 30,000,000.00
Building
10% 3,000,000.00 3,000,000.00 300,000.00 2,700,000.00
Machinery
15% 10,000,000.00 10,000,000.00 1,500,000.00 8,500,000.00
Furniture
10% 300,000.00 - 300,000.00 30,000.00 270,000.00
Computers
60% 300,000.00 300,000.00 180,000.00 120,000.00
Total 43,600,000.00 - - 43,600,000.00 2,010,000.00 41,590,000.00
2nd Year 2010
Rate
Particulars of Opening ` Closing
Land
0% 30,000,000.00 30,000,000.00 - 30,000,000.00
Building
15% 2,700,000.00 - 2,700,000.00 405,000.00 2,295,000.00
Machinery
15% 8,500,000.00 8,500,000.00 1,275,000.00 7,225,000.00
Furniture
10% 270,000.00 270,000.00 27,000.00 243,000.00
Computers
60% 120,000.00 120,000.00 72,000.00 48,000.00
Total 41,590,000.00 - - 41,590,000.00 1,779,000.00 39,811,000.00
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3rd Year 2011
Rate
Particulars of Opening Closing
Land
0% 30,000,000.00 30,000,000.00 - 30,000,000.00
Building
15% 2,295,000.00 - 2,295,000.00 344,250.00 1,950,750.00
Machinery
15% 7,225,000.00 7,225,000.00 1,083,750.00 6,141,250.00
Furniture
10% 243,000.00 243,000.00 24,300.00 218,700.00
Computers
60% 48,000.00 48,000.00 28,800.00 19,200.00
Total 39,811,000.00 - - 39,811,000.00 1,481,100.00 38,329,900.00
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PROJECTED BALANCE SHEET

PARTICULARS
2,009 2,010 2,011
CAPITAL & LIABILITIES
Capital 43,841,959 54,506,651 74,217,957
Long term loan 7,500,000 5,000,000 2,500,000
Current Liabilities 226,210 375,425 550,000
Creditors 750,000 1,500,000 2,500,000
TOTAL 52,318,169 61,382,076 79,767,957
PROPERTIES & ASSETS
Fixed Assets 41,590,000 39,811,000 38,329,900
Investments 1,500,000 1,500,000 1,500,000
Current Assets
Closing stock 750,000 1,333,333 2,000,000
Tools 400,000 600,000 800,000
Cash and bank balances 5,128,169 13,237,743 30,038,057
Debtors 1,250,000 3,500,000 6,000,000
Advances & Deposits 500,000 500,000 500,000
Prelimenary Expenses 1,200,000 900,000 600,000
TOTAL 52,318,169 61,382,076 79,767,957
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9.B Cash Flow statement
Particulars 2009 2010 2011
Projection
Projections Projections s
SOURCES OF FUNDS
Capital - --
Net profit before tax & after Depreciation 3,841,959 10,664,692 19,711,306
Depreciation 2,010,000 1,779,000 1,481,100
Write off of Prelimenary Expenditure 300,000 300,000 300,000
Decrease in Investments - --
Net decrease in Current Assets - --
Net increase in Current Liabilities

&Provisions 976,210 899,215 1,174,575
Total A 7,128,169 13,642,907 22,666,981
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APPLICATION OF FUNDS
Fixed Assets - - -
Increase in investments - - -
Net Increase in Current Assets 2,000,000 3,033,333 3,366,667
Net decrease in Current Liabilities 2,500,000 2,500,000 2,500,000
Income tax - --
Drawings - --
Loans Given - --
Total B 4,500,000 5,533,333 5,866,667
Opening Balance 2,500,000 5,128,169 13,237,743
Closing Balance 5,128,169 13,237,743 30,038,057
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9.C Break-even analysis
9.D Cost controls & Budgeting
PARTICULARS AMOUNT(Rs)
Building Construction 3000000

Advance for office building 500000
Machinery 10000000
Furniture 300000
Tools 400000
Computers 300000
Preliminary Expenses 1500000
Fixed deposit 1500000
Cash balance 2500000
Total 20000000
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9.E Sources & application of funds
Loan repayment scheme

A total loan of Rs. 1,00,00,000 has been taken against the security of the
10,000 sq ft property on tumkur road.
The interest will be charged at 12% p.a. on the repayable part of the loan
25% of the loan has to be repaid at the end of every year.
Start-up
Well have a contract with the municipal corporations of dumping the waste at
our factory on a monthly basis. We also plan to collect the waste from residential
areas as well as big town ships. Every fortnight the material comes 2.5tonnes
10. Critical Risks

10.A Evaluation of weakness & threat of business
Weakness
High Costs initially incurred.
Channelizing the raw materials
Lack of awareness on green products.
Concentration on few customers initially
The prices of our products could be relatively higher
Threats
Customers failing to understand the concept of an eco-friendly company.
Competition pouring in.
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10.B Potential Problems
Technical challenges
Since the field in which we are planning to invest is relatively new to the Indian
market, it may be initially very tough for us to make ourselves recognizable.
Though the concept of recycling followed by upcycling of the same is really strong
but it may take us time in convincing people about its innumerous advantages.
Sometimes we may observe that people are aware about the advantages of
recycling and how helpful it is for the environment but it may be a daunting task
for us to actually put their awareness into practice and somehow encourage them to
use our products.
Failure to offer suitable alternative work
We should try to find suitable alternative work in your business for

employees you have selected for redundancy.
If we fail to offer suitable alternative work where it's available, any
subsequent redundancy dismissal could be unfair.
Failure to properly consult
If we fail to properly carry out collective redundancy consultation, a complaint

may be made to an employment tribunal by:
a trade union or elected employee representatives

individual employees who have been dismissed as redundant
The tribunal may award up to 90 days' pay to each affected employee.
Financial problems
If our business would become insolvent as a result of making the statutory

redundancy payments, assistance may be available from the Insolvency Service's
Redundancy Payments Office (RPO), though you will be expected to repay the
debt as quickly as possible.
The RPO can also help if you become formally insolvent and fail to pay the
employer's contributions into an occupational or personal pension scheme or owe
pay in arrears.
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10.C Obstacle & their risks
Risk - uncertainty of the outcome.
Risk can bring unexpected gains. It can also cause unforeseen losses, even
catastrophes.
Risk: Is the situation when there are a number of specific, probable outcomes, but
it is not certain as to which one of them will actually happen.
Two different attitudes toward risks:
1. Risk aversion: quantify an identified risk and control it, i.e., to devise a plan to
manage the exposed risk and convert it into a desired form.
2. Risk seeking: willing to take the risk with one's money, in hope of reaping risk
profits from investments in risky assets out of their frequent price changes. Acting
in hope of reaping risk profits from the market price changes is called speculation.
Ex: Speculation.
Terminologies
Pure Risk- Always leads to loss.
Speculative Risk- May Result in loss or Gain.
Static Risk- Results in loss.
Dynamic Risk- May Result in loss or Gain.
Acceptable Risk.
Non-acceptable Risk.
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Types of Risks
1. Material Risk- Building,Plant & Machinery.
2. Labour risk.
3. Market risk.
4. Equipment.
5. Legal Risk- Product liability, Public liability.
6. Political Risk- Subsidies, Sanctions etc.
7. Economical risk- interest rate risk, inflation.
10.D Contingency Plans & Alternative actions
10.D.1 Contingency
Added to estimates to offset uncertainty
It helps reduce the probability of a cost overrun.
Base estimate
Base estimate = Estimates + Activity contingencies
Final cost estimate
Final cost estimate = Base estimate + Project contingency
Base estimate:-
1. Equipment risk: 11000000+ 550000(5% of 11000000) = 11550000

2. Labour risk : 2000000+120000(6% of 2000000) = 2120000
3. Material: 900000+90000(10% of 900000) = 990000
So, total Base estimate: (1+2+3) = 13260000
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Final cost estimate:-
Final cost estimate = Base estimate + Project contingency
= 13260000+ 265200(2% of 13260000) = 13525200
10.D.2 Alternative actions
Risk Evaluation
Arrange them in order of priority

Provide information for deciding the most appropriate way of handling.
Ranking risks according to :
1. Frequency of loss
2. Potential severity of loss.
Risk analysis
Risk analysis is to be carried out with proper perception of risk of risk and cost
involved in Analysis.
Not to stick to one method.
Understand company and industry.
Should be financially reasonable.
Accurate record keeping.
Amount of imagination of required.
Risk Reduction
Reduce probability of loss and its severity.

Most important for PM process.
Risk Reduction / Prevention can be from.
Loss prevention.
Ensuring Safety.
Fire protection / Detection.
Environmental protection.
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11. Harvest Strategy

11.A Transfer of Asset
Customizing the Transfer Variant
To post the transfer, a customer-specific transfer variant XY01 was created with
the following settings:
The same chart of depreciation is used in both company codes. The asset will
manage the same depreciation areas in company code AA15 as it did in company
code 1000. Therefore, it is not necessary to define cross-company depreciation
areas.
Transfer transaction types have to be entered for treatment of each of the

following: retirements (prior-year acquisitions) in the old company code, and
acquisitions (prior-year acquisitions) in the new company code. The transaction
types for handling current-year acquisitions are contained in the transaction types
for prior-year acquisitions.
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Asset Transactions
After the intercompany asset transfer, during which a new asset master record was
created in company code AA15, the Asset Explorer shows the following
transactions:
Display of Transactions before and after Asset Transfer
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FI Transactions
Line Items Created
Transaction types 390 and 395 are transaction types for proportional value
adjustments.
Full names of the G/L accounts:
11000: Machinery and Equipment.
11010: Accumulated Depreciation on Machinery and Equipment.
199990: Clearing of Non-Integrated Asset Acquisition.
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11. B Continuity of Business Strategy
Recycling at work is a great way to increase the business sustainability

and help to reduce climate change.
Once we start to recycle at work, well experience the wide range of benefits
that come with making your company a more sustainable and
environmentally responsible organization.
Here are some of the benefits of recycling in the workplace:
Enhances company image - Engaging in Greener Now business practices

and publishing those practices can do wonders for our company's image and
can attract both employees and customers.
Recycling is easy to do - Recycling at work is straightforward and easy to
do. It's easy to separate out materials to recycle from your other waste, if we
get a good system in place it's easy to implement and maintain.
Recycling increases customer loyalty - Customers prefer to do business
companies that behave in an environmentally-friendly way.
Recycling saves space and can reduce clutter - Recycling often reduces
clutter and improves the working environment. Less clutter also means
increased safety around your workplace.
Recycling is great for the environment - Recycling at work helps reduce
the environmental impact of our business. Recycling your waste materials
means they can be used again in new products and applications, instead of
simply going to landfill where they generate harmful greenhouse gas
emissions.
Increases employee morale - Employee satisfaction is the best reason to
undertake a recycling scheme. Employees find pride in working for a
company that embodies environmental values and focuses attention on its
environmental impact and responsibilities.
Recycling is cost effective - Recycling is a cost effective method of dealing
with the wastes of our Company, simply because it is often cheaper when
compared with general waste management and disposal.
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11.C Identify Successors
Identify key roles for succession or replacement planning.

Define the competencies and motivational profile required to undertake
those roles especially in this newly emerging market of Recycled products.
Assess people against these criteria - with a future orientation.
Identify pools of talent that could potentially fill and perform highly in key
roles.
Develop employees to be ready for advancement into key roles - primarily
through the right set of experiences.
The Set of Criteria that can be considered in identifying the Successor is:
Innovative Thinking.
Expert in Domain Knowledge.
Potentiality to understand the huge market opportunity in this industry
and tap this opportunity.
Commitment towards the business.
Excellent Decision-making and Problem-solving skills.
Diversify as and when required.
Good knowledge about International Business Practices which would
help the business while expanding globally.
12. Company Analysis

12.A Feasibility of the project
Drawing conclusions from our survey, we observed that 95% of the population is
concerned about the environment and is willing to take any action to protect it.
Very encouragingly nearly half of the population does not mind paying a few extra
pennies for the recycled products. It is also observed that around 70% of the
population is not aware of any company which is involved in the production of
goods made from recycled plastic and paper. As mentioned above, the feasibility
of our project is very realistic and all the calculations have been taken according to
the market surveys. Firstly, is the acquiring of resources like land, labour,
machinery, technicians etc. All these required resources will be got only after
proper research and also sticking to the budget. Next, is getting the raw material or
trash can be easily got alone by just having a contract with the local municipality.
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But we have taken steps of even having yearly contracts with major MNCs.
Following that will be recycling and segregating the waste and finally up cycling
the same. We also are having an R & D center to track the latest happenings in the
field and the Creativity team which is a part of the R & D team will help us come
out with innovative up cycled products.
USES OF RECYCLED PAPER
Just over 48% of office paper is recovered for recycling. This becomes raw
material for paperboard, tissue, and printing and writing papers. (*Over 73%
of all newspapers are recovered for recycling.
Almost a third goes back into making more newsprint. The remainder is
used to make paperboard, tissue, and insulation, or exported.)
*Approximately 1.5 million tons of construction products are made each
year from paper, including insulation, gypsum wallboard, roofing paper,
flooring, padding and sound-absorbing materials.
Recycled paper can also be made into paper towels, notebook paper,
envelopes, copy paper and other paper products, as well as boxes, hydro-
mulch, molded packaging, compost, and even kitty litter.
12.B SWOT ANALYSIS
STRENGHTS
Socially responsible company.
Might get government incentives
Easy availability of raw material
Great scope for expansions
Wide range of machinery available, customization on request.
green act
WEAKNESSES
High Costs initially incurred.
Channelizing the raw materials
Lack of awareness on green products.
Concentration on few customers initially
The prices of our products could be relatively higher
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OPPORTUNITIES
Expansion prospects
Growing trend of education would increase the number of people buy the
products
Goodwill will be built over the years.
THREATS
Customers failing to understand the concept of an eco-friendly company.
Competition pouring in.
12.C PRODUCT PROFILE
We are using raw materials like paper and plastic and our end products comprise of
the following:
Disposable paper plates
Disposable glasses
Umbrellas
Back packs
Folders
Bottles used for purposes like filling cleaning agents/pesticides
Our target market is essentially the corporate houses and retail market through
stalls in different cities targeted.
12.D Unique Selling Proposition
We are one of its kind in the country and our USP being that not only our products
but even our working methodology is eco-friendly i.e. in the due course of
production we do not harm the environment in any manner (no pollution, no toxic
substances produced, no exploitation of natural resources).
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Hence, we have an edge over the other competitors. We create products from the
most useless substances in the environment and convert them into much more
useful products for reuse. We are an ISO certified company which produces its
products of international quality standards and we stick to our quality controls very
rigidly.
12.E 6Ps of Marketing
PRODUCT: Eco-friendly products produced by recycling and up cycling the

common trash. Products like pencil cases, backpacks, lunch box, eco binders,
homework folders, disposable glasses and plates.
PLACE: We are starting our business operations in Bangalore first which will
gradually followed by setting up operations in other Metropolitan cities of Delhi,
Kolkata, Mumbai and Hyderabad.
PROMOTION: Promotion programs will include distribution of free frooti to

students and corporate houses on house of ECO-CAPITALISTS: Frooti because
we will be tying up with frooti for marketing as well and its cans will have
advertisements on it. Going to companies and educational institutions and making
the people aware of our company our products and how it is important to be
green.
From the very beginning, we will adopt extensive marketing to ensure that the
people in Bangalore are aware of our company and its products. We will also put
some money on two latest trends in marketing. This includes internet marketing
and sms marketing.
All our marketing campaigns will include some amount of sentimental quotient to
induce the customers towards buying products made from recycled paper and
hence make them feel proud by making them aware of how much theyre
contributing in saving the environment.
PRICING: Our daily working cost of refining and recycling plastic comes up to 5-6
Rs. Per day. This means their up cycling costs another 5-7 bucks varying
depending on the product. Our profit margin will be less initially and would be
around Rs. 2.
84 | P a g e
PROCESS:
Our raw material is dumped at our factory by the municipal corporation every
fortnight. Since weve entered into a contract with the municipal corporation, they
give us only that waste which comprises of paper and plastic. Not all kind of waste
can be used for recycling and upcycling purposes. The fact remains that the waste
received goes through thorough segregation so as to pick up the material which is
capable of going through treatments. Hence, our scrap collectors are given this job
of segregation.
PEOPLE:
We need technically sound people who can operate the machines and look through
the technical problems.
They will be trained on a regular basis to keep them updated with the technology.
The people need to adapt to the changes effectively and easily.
13. Execution Strategy
Eco-capitalists have a recycling and up cycling plant that produces new accessories
from the waste. We have mentioned about 6 products that our company would
produce. But, as our implementation strategy we will start up with only 3 products
and check the response of the target market which includes the corporates and the
general public.
We would like to launch the following products in the initial phase:
Disposable paper plates
Disposable glasses
Bottles used for purposes like filling cleaning agents/pesticides
Our initial focus is going to be only on the corporates. Our corporate tie ups for
them using our disposable paper plates and plastic glasses for their employees
85 | P a g e
in their canteen is going to be our first step towards building of the Eco-
capitalists.
For this purpose we aim to focus on companies like CISCO,IBM and Infosys
Initially. Since, these companies have huge canteens and food courts and they
spend huge amounts on their human resource, we expect a good business from
them. Our managers will be going and briefing them about our products and as
to how our organization is working towards the social cause of saving the
environment. This would also help in generating awareness amongst the people
for the most alarming facts.
A good reason as to why our customers should choose us over the competitors
is the reason that by no sense do we harm the environment. When we produce
eco-friendly products we do not exploit the environment, damage it and then
produce, hence we claim to be what we actually are Eco-Capitalists.
According to the response that we receive from them, we will be setting up our
stalls in retail outlets.
Milestones
The following table lists important program milestones, with dates and managers
in charge, and budgets for each. The milestone schedule indicates our emphasis on
planning for implementation.
86 | P a g e
14. Appendix
87 | P a g e
APPENDIX-1: Questionnaire
1) Are you concerned about environmental deterioration?

A. Yes
B. No
2) Do you get time to do anything about it?

A. Yes, I do get time
B. No, who cares
C. No, but I try managing some time.
3) Have you ever used recycled products?

A. Yes many times.
B. Never
If yes, please name some: ______________________________
4) Would you mind paying a little extra if your contribution helps in saving the
environment?
A. Yes, why not.
B. No, I cannot afford it.
C. Cant say, depends on the product and price.
5) Are you aware of any company that specializes in the manufacturing of products
from recycled paper and plastic?
A. Never heard of any such company
B. Yes, a few
6) Have you ever done or took any step towards the recycling of a product?
A. Yes, on a very minor scale
B. Had ideas but no resources.
C. Never tried such a thing.
7) Do you think a company who plans to manufacture products from recycled paper
and plastic would be successful?
A. Yes, definitely
B. No, its not possible
C. Yes, if the products are unique and the marketing is done properly.
88 | P a g e
APPENDIX-2: List of Subcontracts
5.D.1 TATA REFRACTORIES
Supplier of : Fire Bricks, Graphite Bricks, Clay Bricks

Use: To insulate high temperature inside kiln chambers & boilers
Location: Jameshdpur,Jharkhand
5.D.2 ENMASS
Supplier of : Boilers, Cooling towers, chimneys

Use: To support production operations in factory
Location: Ahmedabad,Gujrat
5.D.3 ASHOK LEYLAND
Supplier of : Automobiles, Moving trolleys, mixer bucket

Use: To support internal & external logistics
Location: Hosur,Tamil Nadu
5.D.4 VEDANTA
Supplier of : Aluminium
Use: To provide shielding to plant, machinery, and equipments
Location: Madgaon,Goa
5.D.5 SAIL
Supplier of : Steel
Use: To provide shielding to plant, machinery, and equipments
Location: Bhilai,Chattisgarh
5.D.6 KIRLOSKER
Supplier of: Cranes, Elevators, Drilling machines

Use: To support operations
Location: Pune,Maharashtra
5.D.7 Hindustan Machine Limited
Supplier of : Machines & Equipments

89 | P a g e
Use: To support production

Location: Chennai,Tamil Nadu
5.D.8 SHELL
Supplier of : Oils, Petro chemicals,Industrial Fuel gas

Use: To support ignition at kiln, firing & support vehicles
Location: Bangalore,Karnataka
5.D.9 Honeywell/Siemens
Supplier of : Automation Systems

Use: To automate the entire production process
Location: Bangalore,karnataka
5.D.10 JK paper
Supplier of : Paper, Packaging material, card boards

Use: To help in covering, packaging
Location: Rayagada,Orissa
5.D.11 IBM
Supplier of : ERP system & ETL tool

Use: To integrate the various department & help in data management
Location: Bangalore,karnataka
5.D.12 SR chemicals
Supplier of : Phosphate,chlorine,Bleaching agent

Use: To treat the waste & make it free from germs
Location: Ahmedabad,Gujrat
5.D.13 Dalmia Cement
Supplier of : Cement
Use: To support construction
Location: Delhi,India
5.D.14 Hindalco
Supplier of : Coal
Use: To help in ignition & also bi products
Location: Sambalpur,Orissa
90 | P a g e
APPENDIX-3: List of Suppliers
Proximity
S. Mode of Transport
Suppliers Product Location (Distance in Km
no Transportation Agency
)
TATA Railway Good
1 REFRACTORIES Bricks Jamshedpur 1420 Km Train IRCTC
2 Enmass Boilers Ahmedabad 1505 Km Trucks ( Road ) Fed Ex
3 Ashok leyland Automobile Hosur Within 50 Km Trucks ( Road ) Fed Ex
4 Vedanta Aluminium Goa 556 Km Good Train IRCTC
5 SAIL Steel Bhillai 997 Km Good Train IRCTC
6 Kerlosker Cranes Pune 838 Km Trucks ( Road ) Fed Ex
Hindustan
7 Machine Tool Machines Chennai 348 Km Trucks/Flight Fed Ex
Extanet
8 IBM Software Bangalore Within 50 Km Internet access
Automation Personal
9 Honeywell Tool Bangalore Within 50 Km Arrangements Honeywell
10 Shell Oil,Gas Bangalore Within 50 Km Trucks Fed Ex
Automation Personal
10 Siemens Tool Bangalore Within 50 Km Arrangements Siemens
11 JK paper Paper Rayagada 928 Km Flight Fed Ex
12 SR Chemicals Chemicals Ahmedabad 1505 Km Ships/Flight/Road Fed Ex
Railway Good
13 Dalmia cement Cement Delhi 1204 Km Train IRCTC
14 Hindalco Coal Sambalpur 1634 Km Good Train IRCTC
91 | P a g e
APPENDIX-4: Price List of Products
Products Market Price Our Product Price

Pens Rs 10 Rs 7
Paper (per sheet) Re 1 10 paise
Pen/Pencil Holder Rs 30 - 50 Rs 10 - 20
Toys Rs 200 - 300 Rs 10 - 200
Tote Bags Rs 200 - 500 Rs 50 - 300
Wallet Rs 150 - 1000 Rs 50 - 400
Clocks Rs 300 - 1500 Rs 150 - 500
Book Holders Rs 25 - 300 Rs 5 - 75
Bracelet Rs 10 - 500 Rs 5 - 50
Personalized
Rs 400 - 2500 Rs 200 - 500
necklaces
Pendants Rs 50 - 2000 Rs 10 - 200
Cufflinks Rs 50 - 500 Rs 10 - 50
Hats Rs 30 - 300 Rs 20 - 80
Brooches Rs 50 - 250 Rs 10 - 100
Earrings Rs 50 - 1000 Rs 10 - 50
Mouse pads Rs 50 - 500 Rs 10 - 50
Mugs Rs 100 - 700 Rs 30 - 150
Water bottles Rs 30 - 200 Rs 10 - 40
Bags (School Bags
Rs 250 - 1500 Rs 100 - 500
etc)
Plastic Bags (per bag) 50 paise 2 paise
92 | P a g e
15.References
http://www.sustainabilityadvantage.com/
http://en.wikipedia.org/wiki/Supplier_relationship_management
http://www.epa.gov/sustainability/basicinfo.htm
http://lists.ibiblio.org/pipermail/marketfarming/2002-October/000063.html
http://www.wm.com/residential.jsp
http://www.wastemanagement.in/
http://www.wastemanagement.in/recycling-sustainability-and-energy-
recovery.html
http://en.wikipedia.org/wiki/Recycling
http://en.wikipedia.org/wiki/Waste_management
http://edugreen.teri.res.in/explore/solwaste/recycle.htm
www.waste.nl/redir/content/download/.../CS-pla%20ind_ebook.pdf
http://apac.simsrecycling.com/contacts-and-locations/india/bangalore
http://www.waste.nl/page/287
http://wgbis.ces.iisc.ernet.in/energy/paper/wms_for_bangalore/sustainable_
waste_management_system_for_Bangalore.pdf
http://smetimes.tradeindia.com/smetimes/news/industry/2011/May/09/attero-
recycling-to-set-up-e-waste-unit-in-bangalore5444372.html
http://www.attero.in/
http://www.inewsone.com/2011/05/09/attero-recycling-to-set-up-e-waste-unit-
in-bangalore/49160
http://saahas.org/downloads/ewastereport.pdf
93 | P a g e
http://andhrabusiness.com/NewsDesc.aspx?NewsId=Indias-largest-e-waste-
recycling-unit-to-come-up-in-Bangalore.html
http://india.carbon-outlook.com/news/attero-recycling-set-e-waste-unit-
bangalore-thaindiancom
http://www.ipma.co.in/recycle.asp
http://www.ncbi.nlm.nih.gov/pubmed/19345395
94 | P a g e

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NEWGATE INDIA

Hyderbad, Andhra Pradesh

1. A Name & Address of Business ............................................................................... 7

1.B Names and Addresses .8

1.C Nature of Business.................................................................................................. 8

1.D Financing Needed ................................................................................................. 10

1.E Satement of Confidentiality Report .................................................................... 11

2. EXECUTIVE SUMMARY ...................................................................................................... 13

The purpose of selection of business ......................................................................... 14

Some Advantages to the environment: ..................................................................... 15

3. INDUSTRY ANALYSIS .......................................................................................................... 16

3.A Future outlook & trends ...................................................................................... 16

Future Outlook .......................................................................................... 16

The Evolution of the Disposable Society ................................................. 16

3.B Competitor analysis.............................................................................................. 19

3.C Market Segmentation .......................................................................................... 20

3. D Industry & Market Forecast .............................................................................. 21

4. BUSINESS DESCRIPTION .................................................................................................... 24

4.A General Description of Business ......................................................................... 24

4.B Industry & Enterpreneurs Background ............................................................ 24

4.C Goals & Potential of the of the business ............................................................. 26

4.D Products and their uniqueness.26

4.E Sizes of Business ................................................................................................... 26

5. PRODUCTION PLAN ............................................................................................................. 27

5.A Manufacturing Process Including sub contract ................................................ 27

5.A.1 Logistics : TTL PVT LTD .............................................................. 27

5.A.2 Automation Systems: Siemens/Honeywell .................................... 27

5.A.3 Information Processing: Ramco & IBM ....................................... 27

5.A.4 Quality Check: Dedlon ................................................................... 27

5.A.5 Auditing: Price Water Cooper ....................................................... 28

5.B Physical Plant with complete layout ................................................................... 29

5.C Machinery & necessary equipments .................................................................. 30

5.D Name of the suppliers of raw materials ............................................................. 33

6. OPERATIONAL PLAN ........................................................................................................... 36

6.A Description of companys operation ................................................................... 36

The recycling process ................................................................................ 37

The upcycling process ............................................................................... 39

6.B Location Advantage,Zone & Tax benifit............................................................ 40

Tax Benifit ................................................................................................. 40

6.C Flow of order for goods & services ..................................................................... 41

6.D Proximity of suppliers & access to transportation ............................................ 44

6.E Tecnology Utilization ........................................................................................... 45

7. MARKETING PLAN ............................................................................................................... 47

7.A Target Market ...................................................................................................... 47

7.B Market Size and trends ........................................................................................ 47

7.C Competition .......................................................................................................... 49

7.D Pricing ................................................................................................................... 51

Pricing Stratigy: ........................................................................................ 51

Product Pricing: ........................................................................................ 51

7.E Distribution ........................................................................................................... 52

Regional Sales Headquaters ..................................................................... 52

7.F Advertising & Promotion..................................................................................... 54

8. ORGANIZATIONAL PLAN ................................................................................................... 56

8.A Form of ownership ............................................................................................... 56

ORGANISATION STRUCTURE ........................................................... 56

8.B Employee Details .................................................................................................. 58

Number of employee ................................................................................. 58

Salary Structure ........................................................................................ 59

8.C Authotity of Policy & Prinicipals ........................................................................ 60

8.D Management Team Key Personal .................................................................... 61

9. FINANCE PLAN ...................................................................................................................... 64

9.A Profit & Loss Statement ...................................................................................... 64

Calculation of fixed asset with depreciation ........................................... 66