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Page 1
Table of Contents
Page 2
Hass Irrigation Systems
Hass Irrigation Systems will serve the irrigation needs of our customers. Hass Irrigation
Systems will focus on the residential construction boom in Monroe's Lake Charles section. The
city has been growing by 9% annually for the past 10 years. With the population now at
900,000, the new construction in the Lake Charles section of the city is valued at $600
million in home sales next year alone.
The current population of the city's Lake Charles area is 120,000 with an income range of
$100,000 - $500,000. Hass Irrigation Systems is well positioned to capture a lion's share of the
irrigation business in this growing residential area.
Chart: Highlights
1.1 Objectives
Capture the majority of the irrigation business in the Lake Charles area.
Offer our customers a superior service, at a low price.
Page 1
Hass Irrigation Systems
1.2 Mission
Hass Irrigation Systems' emphasis will always be customer satisfaction. Putting our customers
needs first, we will build our customer base. We will not do business in the way as other
irrigation companies. We will not disappear at the end of October and reappear in March, we
will be here when our customers need us.
Hass Irrigation Systems tailors solutions to customer's irrigation needs. Currently, Hass
Irrigation Systems is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and
Landmark Homes to provide garden carpentry services to their new homes in the Lake Charles
area.
Hass Irrigation Systems firmly believes that "you get what you pay for." Not only in terms of
customer irrigation systems, but also in terms of staff and equipment. We have invested a great
deal of time and effort in hand picking the most qualified employees and then gave them the
tools and support they need to excel at their job. This philosophy also extends to the equipment
and hardware we use. Everything is top-of-the-line and has been chosen specifically for its
ability to meet our customer's exacting standards.
Andrew Hass, owner of Hass Irrigation Systems, has spent over 15 years developing his own
program and protocols. The result is a comprehensive, custom-designed program. His
experience will meet the customer's needs faster than any other company.
Page 2
Hass Irrigation Systems
Andrew Hass will invest $60,000 in Hass Irrigation Systems. Andrew will also secure a
$100,000 loan.
The following table and chart show projected initial start-up costs for Hass Irrigation Systems.
Start-up Funding
Start-up Expenses to Fund $57,300
Start-up Assets to Fund $102,700
Total Funding Required $160,000
Assets
Non-cash Assets from Start-up $90,000
Cash Requirements from Start-up $12,700
Additional Cash Raised $0
Cash Balance on Starting Date $12,700
Total Assets $102,700
Liabilities
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Capital
Planned Investment
Andrew Hass $60,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $60,000
Page 3
Hass Irrigation Systems
Chart: Start-up
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $2,000
Stationery etc. $300
Brochures $3,000
Insurance $1,000
Rent $1,000
Equipment and Tools $20,000
Vans (2) $30,000
Total Start-up Expenses $57,300
Start-up Assets
Cash Required $12,700
Start-up Inventory $40,000
Other Current Assets $0
Long-term Assets $50,000
Total Assets $102,700
Page 4
Hass Irrigation Systems
3.0 Services
Hass Irrigation Systems tailors solutions to customer's irrigation needs. Through precision
system design, Hass Irrigation Systems professionals can custom design a system that
meets the customer's landscaping needs, assuring the ultimate end result--a beautiful, green
lawn.
Hass Irrigation Systems uses products from all the premier manufacturers of the irrigation
industry. This provides our customers with a system that has been customized to meet all of
their individual property needs. By utilizing products from all of the leading manufacturers, Hass
Irrigation Systems can choose products that definitively meets our customer's specific needs.
With these tools, the design professionals at Hass Irrigation Systems are able to design a
system that can meet each and every design challenge presented. Granted, a beautiful, green
lawn is the first objective of any irrigation system. But, equally important is the investment our
clients have made in bedding plants, shrubbery and trees. Each has its own unique water
requirement that must be taken into consideration when developing any irrigation system
design. Hass Irrigation Systems knows the inherent strengths and weakness of every product
manufactured today.
The city has been growing by 9% annually for the past 10 years. With the population now at
900,000, the new construction in the Lake Charles section of the city is valued at $600
million in home sales next year alone. New construction represents an important customer
group for Hass Irrigation Systems.
The other significant customer group are the existing home owner in the Lake Charles area. The
revitalization of the area has generated increase remodeling of existing homes. Last year,
remodeling projects were up 20% over the previous year and accounted for $15 million paid for
remodeling services in the area.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
New Home Construction 7% 2,000 2,140 2,290 2,450 2,622 7.00%
Landscaping Projects 5% 2,200 2,310 2,426 2,547 2,674 5.00%
Total 5.97% 4,200 4,450 4,716 4,997 5,296 5.97%
Page 5
Hass Irrigation Systems
The market for irrigation contracting services is very competitive. Among these, only five
are competing for work in the Lake Charles area. These are small businesses with less than four
full-time employees, except for J. Dodd Irrigation Services that has a staff of eight. Hass
Irrigation Systems' current niche is its strong relationship with Bentwood Custom Homes,
Greenridge Homes, and Landmark Homes.
Andrew Hass's unique landscaping program and protocols will also be a critical advantage in
building Hass Irrigation Systems' customer base.
Hass Irrigation Systems' strategy is simple and ambitious. First, build its base with new home
construction that is planned in the Lake Charles area. From this secure footing, Hass Irrigation
Systems will begin to market to new customers.
Andrew Hass' reputation for quality work and excellent customer skills has been a hallmark
of his work history in irrigation. Starting his own company is just another step in his quest to
deliver services to customers that were second to none.
Andrew began his career in landscaping in 1985 with Burke Landscaping as a member of the
installation crew. Within three years, Andrew was a Project Install Foreman. He held this
position with Burke Landscaping for five years. His next position was with De Spain Irrigation.
His initial position was Project Install Foreman but he was soon promoted to Field Operations
Manager. In this position, Andrew began to develop his own program and protocols to improve
irrigation services. Over the next five years, De Spain grew to become one of the biggest
irrigation/landscaping businesses in Monroe.
Page 6
Hass Irrigation Systems
For the first two months of operation, Hass Irrigation will focus on subcontract work with local
builders. During that time period, we will be marketing our services to existing homeowners in
the Lake Charles section.
We estimate that with current staff, Hass Irrigation can install up to six irrigation systems a
month. Each system will, on average, generate $5,000 in sales. In most cases, the new
irrigation system will be in place within 15 days of the order being finalized.
The following table will outline Hass Irrigation Systems sales forecast data.
Sales Forecast
Year 1 Year 2 Year 3
Sales
New Home Construction $248,000 $262,000 $285,000
Landscaping Projects $63,000 $81,000 $93,000
Total Sales $311,000 $343,000 $378,000
Page 7
Hass Irrigation Systems
Andrew Hass will manage the daily operations of Hass Irrigation Systems.
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Andrew Hass $30,000 $34,000 $42,000
Irrigation Crew Members (3) $90,000 $102,000 $124,000
Total People 0 0 0
Page 8
Hass Irrigation Systems
The monthly break-even point is shown below, taking into account monthly running costs.
Break-even Analysis
Assumptions:
Average Percent Variable Cost 28%
Estimated Monthly Fixed Cost $14,557
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 4971, Irrigation Systems, are shown for
comparison.
The following is explanation of the plans divergence with industry ratio profile.
Sales Growth and Profit Before Interest and Taxes: will be double the industry average
because of the increased housing development in the Lake Charles area over the next five
years.
Short-term Assets: are higher than the average due the size of our start-up inventory.
Page 9
Hass Irrigation Systems
Long Term Assets: are below the industry average but will be more in-line after additional
equipment is purchased which is planned during the fourth year of operation.
Long Term Liabilities, and Expense of Sales: are higher than the industry average due to the
start-up loan and the maintenance of a year-round staff.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 10.29% 10.20% 4.70%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 72.03% 72.30% 73.28% 64.10%
Selling, General & Administrative Expenses 63.05% 63.85% 67.37% 45.40%
Advertising Expenses 3.86% 4.37% 4.76% 0.20%
Profit Before Interest and Taxes 15.86% 14.55% 10.43% 5.20%
Main Ratios
Current 7.79 7.80 8.84 1.79
Quick 7.24 6.66 7.67 1.44
Total Debt to Total Assets 74.09% 59.57% 49.53% 49.10%
Pre-tax Return on Net Worth 111.96% 64.12% 36.71% 4.70%
Pre-tax Return on Assets 29.01% 25.92% 18.53% 9.30%
Activity Ratios
Accounts Receivable Turnover 9.01 9.01 9.01 n.a
Collection Days 58 39 39 n.a
Inventory Turnover 6.00 8.03 5.74 n.a
Accounts Payable Turnover 10.64 12.17 12.17 n.a
Payment Days 27 27 30 n.a
Total Asset Turnover 2.26 2.15 2.19 n.a
Debt Ratios
Debt to Net Worth 2.86 1.47 0.98 n.a
Current Liab. to Liab. 0.12 0.16 0.18 n.a
Liquidity Ratios
Net Working Capital $79,888 $103,167 $119,795 n.a
Interest Coverage 5.21 5.87 5.25 n.a
Additional Ratios
Assets to Sales 0.44 0.47 0.46 n.a
Current Debt/Total Assets 9% 9% 9% n.a
Acid Test 5.05 4.78 5.61 n.a
Sales/Net Worth 8.74 5.31 4.35 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 10
Hass Irrigation Systems
The following table and chart highlights the projected profit and loss for three years.
Page 11
Hass Irrigation Systems
Page 12
Hass Irrigation Systems
Expenses
Payroll $120,000 $136,000 $166,000
Sales and Marketing and Other Expenses $18,000 $23,000 $28,000
Depreciation $4,284 $4,284 $4,284
Leased Equipment $0 $0 $0
Utilities $2,400 $2,400 $2,400
Insurance $0 $0 $0
Rent $12,000 $12,000 $12,000
Payroll Taxes $18,000 $20,400 $24,900
Other $0 $0 $0
Page 13
Hass Irrigation Systems
Page 14
Hass Irrigation Systems
Chart: Cash
Page 15
Hass Irrigation Systems
Current Assets
Cash $59,405 $72,527 $85,748
Accounts Receivable $25,875 $28,537 $31,449
Inventory $6,380 $17,277 $17,884
Other Current Assets $0 $0 $0
Total Current Assets $91,660 $118,341 $135,082
Long-term Assets
Long-term Assets $50,000 $50,000 $50,000
Accumulated Depreciation $4,284 $8,568 $12,852
Total Long-term Assets $45,716 $41,432 $37,148
Total Assets $137,376 $159,773 $172,230
Current Liabilities
Accounts Payable $11,772 $15,174 $15,286
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $11,772 $15,174 $15,286
Page 16
Appendix
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
New Home Construction 0% $19,000 $19,000 $19,000 $23,000 $27,000 $30,000 $29,000 $24,000 $19,000 $14,000 $11,000 $14,000
Landscaping Projects 0% $0 $0 $4,000 $6,000 $7,000 $9,000 $9,000 $8,000 $6,000 $4,000 $4,000 $6,000
Total Sales $19,000 $19,000 $23,000 $29,000 $34,000 $39,000 $38,000 $32,000 $25,000 $18,000 $15,000 $20,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
New Home Construction $5,000 $5,000 $5,000 $6,400 $7,800 $9,000 $8,000 $6,400 $5,000 $4,000 $3,000 $4,000
Landscaping Projects $0 $0 $1,000 $1,800 $2,200 $2,700 $2,700 $2,000 $1,800 $1,200 $1,200 $1,800
Subtotal Direct Cost of Sales $5,000 $5,000 $6,000 $8,200 $10,000 $11,700 $10,700 $8,400 $6,800 $5,200 $4,200 $5,800
Page 1
Appendix
Table: Personnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Andrew Hass 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Irrigation Crew Members (3) 0% $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Page 2
Appendix
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Gross Margin $14,000 $14,000 $17,000 $20,800 $24,000 $27,300 $27,300 $23,600 $18,200 $12,800 $10,800 $14,200
Gross Margin % 73.68% 73.68% 73.91% 71.72% 70.59% 70.00% 71.84% 73.75% 72.80% 71.11% 72.00% 71.00%
Expenses
Payroll $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Sales and Marketing and Other $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Expenses
Depreciation $357 $357 $357 $357 $357 $357 $357 $357 $357 $357 $357 $357
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Payroll Taxes 15% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $14,557 $14,557 $14,557 $14,557 $14,557 $14,557 $14,557 $14,557 $14,557 $14,557 $14,557 $14,557
Profit Before Interest and Taxes ($557) ($557) $2,443 $6,243 $9,443 $12,743 $12,743 $9,043 $3,643 ($1,757) ($3,757) ($357)
EBITDA ($200) ($200) $2,800 $6,600 $9,800 $13,100 $13,100 $9,400 $4,000 ($1,400) ($3,400) $0
Interest Expense $826 $819 $813 $806 $799 $792 $785 $778 $771 $764 $757 $750
Taxes Incurred ($415) ($413) $489 $1,631 $2,593 $3,585 $3,587 $2,480 $862 ($756) ($1,354) ($332)
Net Profit ($968) ($964) $1,141 $3,806 $6,051 $8,366 $8,371 $5,786 $2,010 ($1,765) ($3,160) ($775)
Net Profit/Sales -5.10% -5.07% 4.96% 13.12% 17.80% 21.45% 22.03% 18.08% 8.04% -9.80% -21.07% -3.87%
Page 4
Appendix
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Net Cash Flow ($6,237) ($5,219) $4,531 $5,228 $8,225 $7,688 $2,277 $8,381 $10,521 $6,727 $3,876 $707
Cash Balance $6,463 $1,244 $5,775 $11,002 $19,227 $26,915 $29,193 $37,574 $48,096 $54,823 $58,698 $59,405
Page 5
Appendix
Current Assets
Cash $12,700 $6,463 $1,244 $5,775 $11,002 $19,227 $26,915 $29,193 $37,574 $48,096 $54,823 $58,698 $59,405
Accounts Receivable $0 $14,250 $28,025 $31,025 $38,425 $46,525 $53,900 $56,775 $51,550 $41,950 $31,625 $24,300 $25,875
Inventory $40,000 $35,000 $30,000 $24,000 $15,800 $11,000 $12,870 $11,770 $9,240 $7,480 $5,720 $4,620 $6,380
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $52,700 $55,713 $59,269 $60,800 $65,227 $76,752 $93,685 $97,738 $98,364 $97,526 $92,168 $87,618 $91,660
Long-term Assets
Long-term Assets $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Accumulated Depreciation $0 $357 $714 $1,071 $1,428 $1,785 $2,142 $2,499 $2,856 $3,213 $3,570 $3,927 $4,284
Total Long-term Assets $50,000 $49,643 $49,286 $48,929 $48,572 $48,215 $47,858 $47,501 $47,144 $46,787 $46,430 $46,073 $45,716
Total Assets $102,700 $105,356 $108,555 $109,729 $113,799 $124,967 $141,543 $145,239 $145,508 $144,313 $138,598 $133,691 $137,376
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $4,458 $4,453 $5,318 $6,416 $12,366 $21,409 $17,566 $12,883 $10,510 $7,393 $6,479 $11,772
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $4,458 $4,453 $5,318 $6,416 $12,366 $21,409 $17,566 $12,883 $10,510 $7,393 $6,479 $11,772
Long-term Liabilities $100,000 $99,167 $98,334 $97,501 $96,668 $95,835 $95,002 $94,169 $93,336 $92,503 $91,670 $90,837 $90,004
Total Liabilities $100,000 $103,625 $102,787 $102,819 $103,084 $108,201 $116,411 $111,735 $106,219 $103,013 $99,063 $97,316 $101,776
Paid-in Capital $60,000 $60,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000
Retained Earnings ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300) ($57,300)
Earnings $0 ($968) ($1,932) ($791) $3,016 $9,067 $17,433 $25,803 $31,589 $33,600 $31,835 $28,675 $27,900
Total Capital $2,700 $1,732 $5,768 $6,909 $10,716 $16,767 $25,133 $33,503 $39,289 $41,300 $39,535 $36,375 $35,600
Total Liabilities and Capital $102,700 $105,356 $108,555 $109,729 $113,799 $124,967 $141,543 $145,239 $145,508 $144,313 $138,598 $133,691 $137,376
Net Worth $2,700 $1,732 $5,768 $6,909 $10,716 $16,767 $25,133 $33,503 $39,289 $41,300 $39,535 $36,375 $35,600
Page 6