Recruitment and Retention Plan

Goal #1: The local chapters goal is to increase the membership by 50%.
Collaboration Projection Tasks
Objective Tasks Implementation Plan
Partners Due (s) Status
To hold a At the beginning of schools
membership drive registration, FBLA is required to hold a Aug. 2-5,
and table membership drive to recruit returning and FBLA Officers and 2016 Completed
new members. the Membership
Aug. 16-Oct
During lunch in the high school Coordinator
31,
commons area, have a membership drive
2016
table setup to recruit new members.
Provide meet and Each month during the chapters Sept. 2016
network sessions membership meetings, a meet and FBLA Officers, VP - Completed
for the membership network sessions was offered to the of Social Events & Feb. 2017
to meet, mix and membership to meet, mix and mingle. Membership
mingle. Coordinator

To provide Each month, the VP of Social Events,

membership integrated Kahoot for the FBLA trivia FBLA Officers, VP Sept. 2016 Completed
engaging activities. game, team building activities, staying of Social Events & -
connected on social media by interacting Membership Feb. 2017
with one another on social media. Coordinator

To invite a friend In the month of October, the chapter

day to a meeting. members are encouraged to invite a FBLA Officers, VP Oct. 2016 Completed
friend to the monthly meeting. Members of Social Events &
who bring the most friends and they join, Membership
the member and the friend(s) who joined Coordinator
will receive a gift for their membership
recruitment dedication.

8th and 9th Grade During the 2nd semester of school, the
High School Tours chapter participates in the 8th and 9th FBLA Officers, VP
grade high school tours to promote and of Social Events & January 2017
recruit members. Volunteer members of Membership To Completed
the chapter will either be tour Coordinator February
ambassadors, volunteer at the 2017
recruitment table or be the chapter
spokesperson to promote FBLA and
encourage them to join and get involved.
Goal #1 Status: Met-The 2016-2017 membership count is 68 members. 2015-2016 membership count was 39.

Public Relations Plan

Goal #2: The local chapters goal is to promote and brand FBLA and the local chapter throughout the school
and community.
Collaboration Projection Tasks
Objective Tasks Implementation Plan
Partners Due Date(s) Status
To advertise local The president or the vice president is President or VP
chapter officers responsible for contacting all local chapter
meetings and officers for their monthly meeting. VP or VP of
Sept. 2016
membership The vice president or the vice Public Relations Ongoing
to
meetings. president of public relations is responsible
Present
for contacting and posting when the next
local chapters membership meeting.

To advertise special The president, secretary and vice

events and guest president of public relations are
speakers. responsible for writing and submitting FBLA Officers, the
advertisement of special events and guest Secretary and VP of
Sept. 2016
speakers for publication approval to the Public Relations,
to Ongoing
adviser. and advisers
Present
To advertise
The adviser is responsible for submitting
community service
the information for publication to the
projects,
schools public relations coordinator to
fundraisers and
submit to local newspapers, the Districts
activities.
website, and more.

The vice president of public relations is

responsible for posting the approved
Sept. 2016
information on all social media sites. FBLA Officers, the
to Ongoing
Secretary and VP of
Present
Public Relations,
and advisers

To advertise The adviser is responsible for submitting

chapter and the information for publication to the
individual schools public relations coordinator to FBLA Advisers Oct. 2016 Ongoing
recognitions, submit to local newspapers, the Districts To
competitive event website, and more. Present
winners and
participants The vice president of public relations is
responsible for posting the approved
information on all social media sites.
Goal #2 Status: Some of the objective tasks are an ongoing process; however, this goal has been met.

Fundraising Plan
Goal #3: The local chapters goal is to raise money to support local chapter and all conference events for the
membership.
Collaboration Projection Tasks
Objective Tasks Implementation Plan
Partners Due Date(s) Status
 The chapter officers and advisers are
responsible for analyzing and outlining a
fundraising campaign to determine the
chapters fundraising efforts. The
To raise money for fundraising activities includes but not Aug. 2016
FBLA Officers and
the local chapter limited to the following: Membership To
advisers Ongoing
and all conferences Dues, Yankee Candles, Krispy Kreme Present
Doughnuts, Sqwincher Sqweeze Pops,
March of Dimes Donations, Build-a-Bear
Donations and sponsorships.

Goal #3 Status: Ongoing

Community Service Projects

Goal #4: The local chapters goal is to raise awareness and contributions in support of local, state and
national projects.
Collaboration Projection Tasks
Objective Tasks Implementation Plan Partners Due Status
Date(s)
To raise money for The chapter member was responsible to
the March of Dimes promoting and raising money for the FBLA Officers, VP
March of Dimes. The officers and the of Community May 23, 2015 Completed
vice president of community services Services, &
planned numerous activities: Blue Jeans Advisers
for Babies, Dime Wars, and M.O.D. Walk-
a-thon to get the membership and
community involved.

Goal #4 Status: The local chapter raised $700 for March of Dimes with 125 students and staff members in
attendance.