INTRODUCTION

Levi Strauss & Co. is an American based most popular well known branded jeans company. Its
Chief Executive Officer is Charles V. Bergh. It has approximated 28 Subsidiaries Company to
the worldwide i.e.

Dockers
Denizen
Levi Strauss Signature
Subsidiaries, etc .

It was formed and founded by German based American businessman Mr Levi

Strauss under the umbrella of the brand Levi Strauss & Company in San
Francisco, California in the year 1853 with a fabric called as blue jeans.

Levis is worldwide corporation into 3 geographic divisions. First one is (LSA)

which means Levis Strauss the America second one is (LSEMA) which means
levis Strauss Europe middle east and Africa. And the last one is (APD) which
means Asia, Pacific division based in Singapore. Today Levis trademark is most
recognized on the world and Levis is register in more than 160 countries.

Levi's marketing has often made use of old recordings of popular music in advertisements,
ranging from traditional pop to punk rock.

Many popular faces are associated with Levi Strauss & Company while campaigning for the
promotions and popularization of the brand with a popular Catchy Tag Lines.

Ben E King - Stand By Me

Percy Sledge - When A Man Loves Woman
Marc Bolan - 20th Century Boy
The Ronettes - Be My Baby
HISTORY OF LEVIS
The whole sole responsible for introduction of Straus Levi & Co. was goes to eminent
German businessmen Mr Levi Strauss. He founded Levi Strauss in the year 1st
May, 1853 in 90 Sacramento Street address in San Francisco, California.

Denim jeans is one of the world oldest fabric of the world which is
firstly introduced under the roof of Levis Strauss & Company
brand.

Conclusion

While after observation through critical research over the

questionnaire I frame are as under. Most mens preferred slim fit
jeans and low waist jeans as of style and comfort preference,
through observation I realized maximum mens preferred two
types of purchaser of levis jeans i.e. store and online.

On an average calculation I found that upper class and upper

middle class preferred levis jeans an average mens has at least
3 jeans in their war drop.

The main ingredients for the sale of levis jeans are its brand
reputation, good quality, reasonable price and comfort after
analysing the market I found the completive brand which give
competition to levis staruss lee, pepe, skykar.

after analysing avestiouril in frame, found that the maximum

customer who are fascinated toward levis strauss is through
advertisement buy way of tv commercial,
mazines,internet,hoarding etc another reasons fascinated
toward.
 the brand is the brand ambassador over the years till now of the
levis strauss. On an average calculation I found that and average
customer levis strauss purchase at least 1 jeans levis jeans with in
a3 months of the total year.

The maximum customer of the levis strauss are not price

sensitive i.e 78.1% is a result of a price sensitive customers under
the questionnaire structure.

Through my study I found that location of a store place a witel

role in the sale processed the levis strauss jeans i.e 59.4% people
preferred the location of the store is a important factors.

After studying I found maximum customers recognize levis brand

with their logo i.e 83.3% it help to strike the brand image with the
brand quality in their brand.

Entry levis over the stores on the basis of the window display
place a big role for the sale processed o the levis strauss that is
61.3%

Through data chart analysis I found that levis has been successful
to not the need of the customer on the average of 50-80%
through deep analysing of the data one think it is very important,
I found that most people prefer shop levis jeans with friends at
they think that friends could guide them with the present taste is
preference in respect of fashion statement.