Professional Documents
Culture Documents
Alex MacDougall
March 26, 2017
Advanced Events
idea, event or action that is done to for the benefit of humanity [with]
property. In this case a company pays for the right to advertise and make
contact with the non-profits audience (and properties) to benefit and raise
measurable and the ROI can be easily assessed and evaluated. As well, it
plays a key role for non-profits in activities such as events and programs
their targeted audience and the non-profit receives the money it needs.
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To identify the properties that a charity has that would be suitable for a
corporate sponsorship I would first begin with creating a chart that would list
the more obvious properties and with other members of the team brainstorm
available are the title and presenting naming opportunities. These are
typically the first and most obvious properties but can add length to the
name of your event and challenge to including other companies because the
value that is agreed upon to basically own your event will set the stage for
because these words tend to limit sponsorships to being the only one and so
you cannot offer that opportunity at that cost to anyone else. I would then
look at opportunities for logos, signage, and branding. Further I would look
for any unique opportunity for our audience that a sponsor can be a part of
Reality Check and Chris Bayliss guide, almost everything has an opportunity
evaluation of worth.
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do this by first determining what my target company want and who their
typical target audience is. Reality Check suggest to follow business trends
company has and is currently sponsoring and if there was any audiences
they needed activated. Social media is a good place to look and determine
their image and their target audience. This information is good background
knowledge but it must be taken with a grain of salt until you have your
Discovery Call with the company. Next I would determine who in the
company makes the sponsorship decisions to ensure I get in contact with the
right person. I would next create a list of questions that I wish to have
answered during the discovery call. These questions will ensure that the
companys wishes and goals are revealed and to find a match with the
properties we have to offer. Concluding this I would create and send a brief
email containing only one or two sentences that would encourage the
4. Describe the process that you would follow at the Discovery Call
to identify matches between a companys brand and interests and a
charitys sponsorship properties. (5 marks)
The process I would follow at the Discovery Call to identify the matches
would focus on the questions that Chris Baylis suggest such as: Who is your
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target audience? How do you normally engage in sponsorship? What does
your target market value? What can you tell me about your sales goals for
the coming year? What would you consider to be the most important
questions, I would thank them and arrange another meeting within the next
week that would allow me to go back and put together a personal package
that outlines a sponsorship match between the needs of the company and
5. Outline using bullet points the sections that you would include
in a proposal created for one company (after the Discovery Call
where you have identified a suitable property for that company to
sponsor). (5 marks)
summary
About the Sponsor page use the phrase As we discussed at the
meeting on (date)
Include a summary about what the needs, objectives, and properties
the proposal
Benefit section outline the complete list of benefits and the assets
that the prospect will gain from this sponsorship. Always start with the
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highest benefit package if the prospect askes for more than one price
level proposal
Investment and Discount section use real market value and provide a
signatures
Reflect back if they have any suggestions to ensure all needs are met
6. Define activation and describe the process that you would follow
to create the types of activation opportunities that maximize the
corporate/charity partnership. (5 marks)
Activation is the marketing activities that a company can conducts to
leverage its sponsorship. Activation on behalf of the sponsor will help ensure
a higher ROI and engagement because if done correctly both the charity and
the sponsor can take advantage of the sponsorship to engage further with
and is something the sponsor invests in to optimise their name with the
opportunities with our charity to leverage their public relations. This step is
and show the community that they are involved. Another example is
sampling. This is a good tactic if a company has products that they can give
out to get their products in the hands of the audience. This is also a good
way for a company to test a new product in the area. Other examples are
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coupons. Discussing and including activation activities in a sponsorship
package can help encourage a company to be involved and learn more about
the cause of the charity, as well as create a good relationship so that they