Market Research

and
Analytics
Pros of taking MR&A
Important developing an approach

Better understanding of the industry

Good CV Pointer
TERM
4
Online Research
Credits 1

Faculty Ashutosh Dutt / Neha Nupur

Key Highlights

Lime Survey
Google Barometer
Expert Panels
Survey Games

Assignment : 4 Group assignments

Marking : Not Lenient

Consumer Insight Mining
Credits 2

Faculty Rajneesh Krishna

Key Highlights

Psychological aspect of Marketing

Beyond Consumer Behavior
Engaging pedagogy

Assignment : 2 Assignments (Individual + Group)

Marking : Relative to performance

SARMP
Credits 3

Faculty Pratibha Vinayak

Key Highlights

Not very relevant to this specialization

Extension of IMP
Learning opportunities in the assignment which is extensive

Assignment : 1 Ongoing group assignment

Marking : Strict
Advertising Research
Credits 1

Faculty Usha Kavan

Key Highlights

Industry relevant techniques which are proprietary

Communication Research Procedures

Assignment : 1 Quiz + 1 Group Assignment

Marking : Relative to Performance

Advanced Qualitative Research
Credits 1

Faculty Rajneesh Krishna/Varsha Jain/ Piyali Tandon

Key Highlights

ZMET, Netnography
Engaging Pedagogy

Assignment : 3 Assignments

Marking : Relative to Performance

TERM
5
Econometrics
Credits 2

Faculty Rajneesh Pathak

Key Highlights

Machine Learning, Logistic Regression, Marketing Mix Model

Proprietary Information
Too cramped but good learning

Assignment : 3 Assignments

Marking : Relative to Performance

Use of SAS & R
Credits 1

Faculty KK

Key Highlights

Complements Econometrics
R is not taught
Too cramped

Assignment : 2 Assignments

Marking : Unpredictable
Applied Areas in MR
Credits 2

Faculty Ashutosh Dutt & Co.

Key Highlights

Pricing Research, Concept Testing, Product Testing

Vast learning experience

Assignment : 4 Assignments

Marking : Strict
TERM
6
Big Data Analytics
Credits 1

Faculty Chirag Dhebar

Key Highlights

Superficial view on industry techniques

Interesting for non-engineers

Assignment : 1 Group assignment

Marking : Result awaited

Big Data Analytics
Credits 1

Faculty Ad Tracking and Evaluation

Key Highlights

Brand Track and information on other MR companies

Reading an Ad Track and Brand Track

Assignment : 1 Group assignment + End Term

Marking : Result awaited

Must take courses

B2B marketing (Only Audit) (Cheap marking)

Behavioral Architecture (Only Audit)
Supply Chain Management
Business of Digital Startups
DCCAB
Retail & Shopper Marketing
Social Media Management
Taxation (Basic)
Digital Campaign Planning
Both AP Ogilvy Workshops
Digital Media Marketing ( no learning but good marking owing to GA
exam)
Must not take courses

Luxury Branding
IDCP
Digital Media Citizenship
Cyberculture
Search Marketing (Depends on the faculty)
Display & Video Advertising
E-Commerce
Thanks!