MATTEL INC.

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COMPANY OVERVIEW

Worldslargest Toy Manufacturer withbrandslikeFisherPrice,BarbieDolls,HotWheels,etc.

Founded: 1945
Headquaters: ElSegundo,California,USA
Founder: HaroldMattMatsonandElliotHandler
Sellsproductsinover150 countries
Ranked#403inFortune500
PRODUCTS AND MORE

Theproductsofthebrandinclude:

FisherPrice BarbieDolls WWEToys BoardGames

Intheearly1980s,Mattelproducedvideogamesystems,underbothitsownbrandsand
underlicensefromNintendo
 Why is CSR
Important for MATTEL
 Mission:
Ourmissionistoactwithintegrityinallthatwedo,positivelyimpactingourpeople,
ourproducts,andourplanetbyplaying responsibly.
PLAYING RESPONSIBLY

Thestrategicapproachtosustainability,"Re-imagine the way we play," inspiresthe

companytomakecontinuousimprovementthroughourthreerelatedplatforms:

Designitwiththe Liveitwithpersonal
endinmind commitment

Makeitwitheco-
efficiencies
 Caringforthe
Environment
Actions GeneratingAwareness
BeingResponsibleand
Ethical

Values

PlaywithPassion
Togetherness
FairnessToGrow
TargetGroup

Productsareusedby
children,whichmakesit
intheirinterestto
promotethefutureof
theplanet
DIVERSITY, A KEY STRATEGY FOR
SUCCESS

PEOPLE PERSPECTIVE PARTNERS PRODUCTS

Hire,retain,and Createacompany Dobusinesswith Createandmarket

promoteadiverse culturethatencourages customersandsuppliers productsthatappealto
workforce,andwill anexpressionof,anda whoreflectthediversity andengageconsumers
encourageopportunities respectfor,diverse oftheworldwide aroundtheworld
withintheir viewpoints community
communities
CSR initiatives
MATTELS CHILDREN FOUNDATION

Establishedin1978
Charitableorganizationincorporatedasanonprofit public benefit corporation
Computer learning labs for underserved children intheUS,HongKong,MexicoandCanada
Supportingmobile clinics to provide preventive healthcare tolow-incomechildren
Scholarships to children ofMattelemployeesin13countries
Domestic Grant makingsupportinghealthylivesandactiveplay,literacy,girlsempowermentand
creatingjoyforchildreninneed.
InternationalGrantimpactingchildreninneedin30countries.
MatchingGiftsforMattelemployeesinsupportof youth-focused charities and disaster relief.
VOLUNTEERISM

10,000+ employees cometogetherandorganize, volunteer for events inhospitalsandschools

InChina,manufacturingemployeesvolunteeralongsidetheirmanagementcounterpartstomakea
meaningful difference in the lives of local disabled children throughtheirworkattheNanhai
Charity Center
Inmorethan20 countries throughout Europe, Latin America and Asia,Mattelemployeesvolunteer
tosupporttheirlocal Special Olympics
Mattelemployeesaresupporting children and adults with intellectual disabilitiesaroundtheworld
aspartofTeamMattel, the largest global corporate team of volunteers in Special Olympics' history
MATTEL CITIZENSHIP REPORT

Mattelregularlyreportsontheirglobalcitizenshipeffortsthroughourdedicatedcitizenshipwebsite.
Thisprocessisheadedupbythecitizenshipteam.
Mattel publishesaCitizenshipReportastheybelieveItsimportanttoshareprogresswithourmany
stakeholders,andthisreportisakeywayweaccomplishthis.
Ibelievethatourcommitmenttocorporateresponsibilitywillnurtureandexpandourcultureof
innovation,becausethepeopleatMattelbelieveinthepowerofdoingthingsright,improving
processes,solvingproblemsandsavingresources.
Uptilnowtheyhavepublished4suchreports:2004, 2007, 2009 and 2012.
Eachreportgivesdetails,notonlyaboutthepastyearsprogressbutalsogivescertaingoalsforthe
comingyears.
Hereareafewhighlightsfromtheirlastreport:
PROGRESS REPORT GOALS
Increasepercentage
ofoverallsocial
impactfunding
dedicatedto
addressingthe
barrierstoplayto
75%annuallyby
Reducethe Promotea 2015
environmental Cultureof
impactofour sustainable
packaging Growth

Reducethe Bringplay
environmental DecreaseCarbon opportunitiesto10
impactofour Emissions mnchildreninneed
products by2015
How it gets it funded?

FundedexclusivelywithanannualdonationmadebyMattel,Inc
TheMattelChildren'sFoundationhasdevelopedpartnershipswithexemplarynonprofitpartnersfor
strongfinancialaccountability
KEY PERFORMANCE MEASURES
KEY PERFORMANCE MEASURES
THANK YOU
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