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(5) Checklist Method : In checklist method, a new idea is developed or a problem is solved
through a list of related issues or suggestions. The issues / suggestions are in the form of
questions or statements. The entrepreneur can use this list to develop an entirely new idea
or to concentrate on specific ideas.
(6) Free Association : It is a simple, but very effective method for idea generation/creative
problem-solving. It helps to view a problem from a new, different perspective. Here, first, a
word or phrase related to the problem is written down. Then, one after another, new
words are added. Thus, a chain of ideas is created, which can result into a new product
idea. Mobile Phone idea
1
Mobile Library
Social Mobility idea 2
idea 6
Trigger Idea
Mobile
Mobile car repair Mobile Blood Bank
idea 5 idea 3
Mobile Ice cream
vendor idea 4
(7) Collective Notebook Method : In this method, the entrepreneur arranges for a small,
pocket-sized notebook. The notebook contains a statement of the problem, related data
and blank pages. Such notebook are then distributed to the target participants. Participants
have to record their ideas (solutions) in three notebooks preferably three times a day. At
the end of the month, these ideas are collected and analyzed. Based on them, a list of the
best ideas along with suggestions is developed. Ideas can also be given to a central co-
ordinator, who prepares their summary.
(8) Attribute Listing : Here, the entrepreneur makes a list of various attributes of a product,
service or problem. e.g. attributes of a pencil would be shaft material, lead material, hardness
of lead, width of lead, quality, colour, weight, price etc. A table is drawn, having these
attributes as column headings. Below each column heading, possible variations are listed
one-by-one. Now, by selecting and mixing one item from each column, a new mixture of
components can be prepared. It can be a new product, service, strategy or solution.
Finally, the mixtures are evaluated and improved to ensure whether any of them is feasible
or not.
(10) Big-dream Approach : Here, the entrepreneur dreams about the problem and its solution.
thus, he thinks big. He records and investigates every possibility, without considering
anything negative. The base of this technique is to conceptualize idea without any
constraints until it gets into a workable form.