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BOTS
TO GENERATE LEADS AND SALES
Since 2015, my other company, INFINITUS has made famous this method of
being at the right time and place, called the SSF Method.
Well, used properly in conjunction with Messenger Bots and you have a lethal
combination. Yes, you can have a bot fairly quickly.
Right content
The right message
The right delivery style
The right call to action
The RIGHT experience...
Ready to jump?
USING FACEBOOK MESSENGER BOTS
IS THE NEW GAME IN TOWN.
For the past 15 years, email marketing has reigned as the dominant way to drive
sales and attention to your leads and customers.
However, Facebook Messenger Bots and Messaging is changing the game for
marketers and online businesses.
This guide gives 8 effective ways to use Facebook Messenger Bots that nearly
anyone can quickly use to drive attention, relevancy and sales in their business.
Facebook is the most popular website on earth. With nearly 2 billion active users
since its inception, a large part of its strategy has been messaging.
About 3 years ago, Facebook saw a larger opportunity and turned its Facebook
Messenger feature into a standalone product.
At the time of writing (March 2017), not only is the Messaging software effective
for business, but its driving massive sales.
In our own business, our average open rate is 82% with an average 30% click
through rate. Lets compare that to our email marketing with an average of 19%
and 5% click through rate and you can see why its so effective.
SO, WHAT'S A BOT?
Now, lets call a spade a spade.
You likely dont really need a bot, what youre really wanting is called a
sequence.
It performs like a bot, sort of like this:
A sequence isnt exactly smart, think of it like an advanced quiz that allows us
to properly know who someone is, what they want, and then deliver that
experience.
No, your bot isnt going to respond to random questions or queries. No its not
going to be super advanced.
I wont go into the training of ManyChat.com, you can likely figure that piece
out.
However, what I will get into is very simply how to use this messaging service
to generate conversations, relationships and ultimately sales.
Things may change and I suggest joining the free Bots for Business
Community, if you want the latest.
(Join here)
1.) DRIVE LEAD "CONVERSATIONS"
People hate giving their email addresses for anything, however, at the moment,
they are fine giving access to their messenger, largely as its so easy to
unsubscribe and its a slight pattern interrupt. In our testing of 4 different
campaigns, on average we were able to generate leads for an average of $1.73
for 2 different guides with a conversion rate of 92% - thats up from 40% using a
traditional landing page.
Once you get the lead, you can learn a LOT about your
lead by asking them a few simple questions and you
can also distribute content easily.
2.) CONTENT DISTRIBUTION
Once you have a lead, you can run them through a specific sequence or you
can also send broadcasts to them.
This allows for an amazing ability to deliver content to them that can start
further conversations.
There wasnt huge email sequence involved, no need for a landing page, none
of the typical setup for a lead magnet simply delivering the value to those
who wanted it at the right place and time in the relationship.
3.) SALES "CONVERSATIONS"
What you must realize is that every conversation is a sales conversation.
Yet - we cant think of it that way.
a). Passive
Passive conversations are the easiest and it typically comes from segmenting
your leads and leading someone down the path of understanding that they
have a problem and a gap in what they are currently doing.
This is permission-based selling at its finest and can be added to any type of
sequence or automation when using messenger bots.
The more direct way, which will always cost more and will always result in more
backs raised, is the direct-marketing method.
For example, I know that over 400 people on our list want notifications on
webinars, 34% of our list said they have revenue above $250k, 41% said they
have less than $125k in revenue. I also know that 62% of people are tinkering
with their online marketing my ideal customer.
Just like me, you can start collecting these pieces of information, allowing you to
be ultra-relevant.
Human beings want to be asked. They want experiences that feel right to them
and when you can create this moment, its magical for them.
5.) LIVE STREAM STACKING
If youre not using Live Streaming as part of your Facebook Video Strategy, its just plain
dumb.
Well, part of having a Live Stream is having as many people live as possible.
This allows you to do what we call social stack the live stream.
Giving it comments, shares, reach and relevancy that wouldnt be possible otherwise.
Well, whats the best way to get people there?
Tell them.
Thats the problem with live streams at the moment, we have to rely on Facebook to tell
people that we are live.
In our testing, we were able to increase the number of live viewers of our live
stream within the 3rd stream of doing this by 1400%.
Not only does it increase our relevancy score, it also decreases our
advertising costs.
The CTR increases by 200-500% of that specific ad.
So, if you have a new lead magnet, a new post, or a new video whats
the best way to socially stack it?
Send it to those that are on your Messenger List instantly you can get
HUNDREDS of likes, clicks and engagement that goes through the roof.
It will give you traction, share your content and decrease your advertising
costs giving you more leads and more sales for less money. Smart, right?
8.) ENGAGEMENT & ATTENTION
Those who own attention are paid.
Those who engage more often are paid even more.
See, there are 4 different types of things you must do in your business.
Facebook Messenger allows you to do all 4 of these all in the same platform,
seamlessly, for free, allowing you to scale your relevancy and intimacy to a
higher ability than ever before.
Remember this and youll be able to sell like a rockstar using it.
If youre ready to use this effectively, you may want to consider our
upcoming training on using Facebook Messenger Bots inside of your
business
Simply click here to join the Bots for Business Community and youll be the
first to know about it.
Scott Oldford
Hey, Im Scott.
I help Entrepreneurs scale using effective Online Lead Generation, I wrote my first lines of code when I was 8 years old and have always be
fascinated by technology. At the moment, we are seeing a gigantic shift in Lead Generation for small business owners, we are in a time where
we are able to give a personalized, relevant experience.
Messenger Bots allow us to do this even better. See, I believe that being relevant IS marketing and any tool or system that allows us to do this
in an effective way allows us to grow our business significantly.
Its why I partnered up with Katya to bring bots to every business. Regardless if its our course or our done-for-you solution, you need a bot
inside of your business. The future of lead generation is here and its waiting for you.
Katya Sarmiento
Hey there, Im Katya.
Ill systemize anything -- you name it.
That makes me an Entrepreneur's best friend. Operations, Technology and Processes is what allows for Entrepreneurs to create
true businesses.
Ive used this superpower to help Entrepreneurs, like you, implement effective Lead Generation by systemizing your ability to
automatically bring new customers to your doorsteps. In the realm of Bots, I help build systematic experiences that allow you to
qualify, engage and interact with your leads in a 1-to-many way, that feels like a 1-to-1 experience.
Combined with Scotts marketing and sales genius, this allows you to grow your business in a sustainable and
scalable way, giving you new found power adding revenue and profit to your bottom-line.
HTTP://BOTSFOR.BUSINESS