10/23/2016 Program: Consumer Behavior Minor - University of Southern California - Acalog ACMS

University of Southern California USC Catalogue 2016-2017

Consumer Behavior Minor

Consumer behavior studies inform decision makers in the business, government and non-prot sectors on how consumer
decisions, preferences, activities and other behaviors are inuenced by factors such as culture, subculture, demographics,
sensation, thinking, conscious and unconscious information processing, knowledge organization, beliefs, interpersonal
communication, learning from experience and values. This is an interdisciplinary eld, drawing on such disciplines as
marketing, psychology, sociology, anthropology, economics,linguistics, ethnic studies, gender studies, geography, history,
cognitive science and communications to understand the experiences of contemporary consumers across the world.

To enroll in this minor, students must have completed a minimum of 32 units of college-level courses and have a minimum
overall GPA of 2.75.

Requirements

This minor requires 18-20 units.

MKT 450 Consumer Behavior and Marketing Units: 4

PSYC 100Lg Introduction to Psychology Units: 4
Complete at least 10 units consisting of at least three courses from the list below subject to the following
constraints:
A minimum of 18 units (including MKT 450and PSYC 100) must be unique to the minor (i.e., not be countable
toward requirements for the major). This does not include any prerequisites for courses listed.
At least 16 units of all courses taken for the minor are not offered by the students major department. For
Business Administration and Accounting majors, courses with prexes of BUAD and MKT are considered to be
offered by the students major department.
No more than two of the courses chosen from the list below may be offered by the same department.
At least one of the courses chosen below has a prex other than COMM, MKT and BUAD.
Courses taken at institutions other than USC (i.e., International Exchange programs and transfer credits) cannot substitute
for any of the minor requirements.

American Studies
AMST 274gmw Exploring Ethnicity through Film Units: 4
AMST 380 American Popular Culture Units: 4
Anthropology
ANTH 355 Urban Anthropology Units: 4 **
ANTH 370 Family and Kinship in Cross- Cultural Perspective Units: 4, 2 years
ANTH 375 Applied Anthropology Units: 4, 2 years
ANTH 445 African American Anthropology Units: 4
ANTH 460 Economic Anthropology Units: 4 **

Business Administration
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10/23/2016 Program: Consumer Behavior Minor - University of Southern California - Acalog ACMS
BUAD 307 Marketing Fundamentals Units: 4

Comparative Literature
COLT 102g On Location: The Place of Literature in Global Cultures Units: 4
COLT 303 Globalization: Culture, Change, Resistance Units: 4

Communication
COMM 302 Persuasion Units: 4
COMM 340 The Cultures of New Media Units: 4 *
COMM 384 Interpreting Popular Culture Units: 4
COMM 396 Fashion, Media and Culture Units: 4 **

Computer Science
CSCI 109 Introduction to Computer Science Units: 2
CSCI 110 Introduction to Digital Logic Units: 3
CSCI 270 Introduction to Algorithms and Theory of Computing Units: 4 *
CSCI 360L Introduction to Articial Intelligence Units: 4 *

Economics
ECON 340 Economics of Less Developed Countries Units: 4 *
ECON 346 Economics of Transition and Development: China Units: 4 *
ECON 405 Neuroeconomics Units: 4 *
ECON 415 Behavioral Economics Units: 4 *
ECON 420 Experimental Economics Units: 4 *
ECON 432 Economics of Happiness Units: 4 *

English
ENGL 392 Visual and Popular Culture Units: 4

History
HIST 380 American Popular Culture Units: 4

Marketing
MKT 385x Marketing of Creative Disruption and Innovation Units: 4
MKT 402 Research Skills for Marketing Insights Units: 4 *
MKT 405 Advertising and Promotion Management Units: 4 *
MKT 410 Professional Selling Units: 4 *
MKT 465 Global Marketing Management Units: 4 *

Policy, Planning, and Development

PPD 245g The Urban Context for Policy and Planning Units: 4

Psychology
PSYC 240gx Scientic Inquiry and Reasoning in Health Care Units: 4
PSYC 355 Social Psychology Units: 4 *
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10/23/2016 Program: Consumer Behavior Minor - University of Southern California - Acalog ACMS
PSYC 422 Human Judgment and Decision Making Units: 4 *
PSYC 451 Formation and Change of Attitudes Units: 4 * **
PSYC 454 Social Cognition Units: 4 * **
PSYC 456 Conservation Psychology Units: 4 *

Sociology
SOCI 155gm Immigrant America Units: 4
SOCI 210g Science, Technology, and Social Conict Units: 4
SOCI 242g Sociology, Demography, and Health Units: 4
SOCI 305m Sociology of Childhood Units: 4
SOCI 331 Cities Units: 4 **

Total requirements: at least ve courses: 18-20 units

Notes:

* Prerequisites required

** Courses not offered regularly

(Prerequisites will not be waived for upper-division courses; students must complete the prerequisite courses needed in addition to
the courses for this minor.)

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