REPORT ON

HALDIRAM AND YELLOW

DIAMOND

REPORT ON

HALDIRAM CHIPS
TABLE OF CONTENT

S.NO PARTICULAR
1 HALDIRAM'S CHIPS
2 MARKET RESEARCH
3 AREAS COVERED
4 ABOUT SALESMAN
 HALDIRAM'S CHIPS

There are 9 flavours of HALDIRAM CHIPS which

are available in DELHI
WHOPPIES
CLASSIC SALT
PUDINA TREAT
MIRCH MASALA
TASTY CHILLI CHATPATA
SNAC LITE- FRIES
SNAC LITE-WHEELS
HALKE FULKE
TOMATO CHIPS
 MARKET RESEARCH
We have done the Market Research of HALDIRAM
CHIPS on following parameters

S.NO PARTICULAR
1 GRAMMAGE

2 MRP

3 SKU'S

4 SCHEMES

5 DELIVERY INFRASTRUCTURE

6 EXPIRY STOCK

7 MARKET CREDIT

8 NO. OF RACKS

9 SHELF LIFE

10 TYPE OF OUTLET

We have covered seven market in south Delhi

such as JAMIA ROAD , BATLA HOUSE , JOR BAGH,
TIGIDI, JAWHAR PARK, SCHOOL ROAD AND
MADAN GIRI.

AREAS COVERED
JAMIA ROAD
Number of outlets covered in JAMIA ROAD - 34
stores which consist of small and big stores
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
5 25
10 40
20 60

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20
 SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 24-30
RS-10 30-40
RS-20 15-20

RETAIL MARGIN
As the retailer is just getting 10%-12% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.5
Rs-10 RS-1
Rs-20 RS-2-2.5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill (bill is uploaded below)
 DELIVERY INFRASTRUCTURE
They are taking two days to deliver their
product to retailers. Firstly they take
orders from the retailer and after two days
they deliver product to them.
 EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every
week they purchase new stock from
company.

MARKET CREDIT
HALDIRAM does not provide any credit
facility to their customers .They sell their
good on cash.

NO. OF RACKS
HALIDRAM does not provide any shelf or
rack to their retailers.

SHELF LIFE
HALIDRAM does not provide any shelf but
their product get sell easily .Retailers are
purchasing their product on a weekly
basis which means shelf life of their
product is 1 week.

TYPE OF OUTLET
They categories their outlet into different
form such as A+,A,B+,B,C which describe
that retailers who purchase above Rs 4000
are considered into A+, outlet A who
purchase between Rs 3500-4000 , outlet B+
who purchase between Rs 3000-3500, outlet
 B who purchase between Rs2500-3000 and
so on.

BATLA HOUSE
No. of outlets covered in BATLA house - 37 which
consist of small and big stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
RS-5 25
RS-10 40
RS-20 60

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20

SKU'S
 SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 15-25
RS-10 35-40
RS-20 15-20

RETAIL MARGIN
As the retailer is just getting 10%-12% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.5
Rs-10 RS-1
Rs-20 RS-2-2.5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill (bill is uploaded below)
 DELIVERY INFRASTRUCTURE
They are taking two days to deliver their
product to retailers. Firstly they take
orders from the retailer and after two days
they deliver product to them.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every
 week they purchase new stock from
company.

MARKET CREDIT
HALDIRAM does not provide any credit
facility to their customers .They sell their
good on cash.

NO. OF RACKS
HALIDRAM does not provide any shelf or
rack to their retailers.

SHELF LIFE
HALIDRAM does not provide any shelf but
their product get sell easily .Retailers are
purchasing their product on a weekly
basis which means shelf life of their
product is 1 week.

TYPE OF OUTLET
They categories their outlet into different
form such as A+,A,B+,B,C which describe
that retailers who purchase above Rs 4000
are considered into A+, outlet A who
purchase between Rs 3500-4000 , outlet
B+ who purchase between Rs 3000-3500,
outlet B who purchase between Rs2500-
3000 and so on.
JOR BAGH
No. of outlets covered in JOR BAGH -25 which
consist of small and big stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
RS-5 25
RS-10 40
RS-20 60

MRP
Price of chips are given below which are available
in a market
Rs-5
Rs-10
Rs-20

SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 15-25
RS-10 35-40
RS-20 10-15
 RETAIL MARGIN
As the retailer is just getting 10%-12% of margin
on the product price .
MRP MARGIN
Rs-5 RS-0.5
Rs-10 RS-1
Rs-20 RS-2-2.5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill (bill is uploaded below)
 DELIVERY INFRASTRUCTURE
They are taking two days to deliver their
product to retailers. Firstly they take orders
from the retailer and after two days they
deliver product to them.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.
 MARKET CREDIT
HALDIRAM does not provide any credit
facility to their customers .They sell their
good on cash.

NO. OF RACKS
HALIDRAM does not provide any shelf or
rack to their retailers.

SHELF LIFE
HALIDRAM does not provide any shelf but
their product get sell easily .Retailers are
purchasing their product on a weekly
basis which means shelf life of their
product is 1 week.

TYPE OF OUTLET
They categories their outlet into different
form such as A+,A,B+,B,C which describe
that retailers who purchase above Rs 4000
are considered into A+, outlet A who
purchase between Rs 3500-4000 , outlet
B+ who purchase between Rs 3000-3500,
outlet B who purchase between Rs2500-
3000 and so on.

TIGIDI
No. of outlets covered in TIGDI - 26 consist of
small stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
RS-5 25
RS-10 40
RS-20 60

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20

SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 20-25
RS-10 30-35
RS-20 10-12

RETAIL MARGIN
 As the retailer is just getting 10%-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.75&1
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill (bill is uploaded below)

DELIVERY INFRASTRUCTURE
They are taking one day to deliver their
product to retailers. Firstly they take orders
from the retailer and next they deliver
product to them.
 EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
HALDIRAM does not provide any credit
facility to their customers .They sell their
good on cash.

NO. OF RACKS
HALIDRAM does not provide any shelf or
rack to their retailers.

SHELF LIFE
HALIDRAM does not provide any shelf but
their product get sell easily .Retailers are
purchasing their product on a weekly
basis which means shelf life of their
product is 1 week.

TYPE OF OUTLET
They categories their outlet into different
form such as A+,A,B+,B,C which describe
that retailers who purchase above Rs 4000
are considered into A+, outlet A who
purchase between Rs 3500-4000 , outlet
B+ who purchase between Rs 3000-3500,
outlet B who purchase between Rs2500-
3000 and so on.
 JAWAHAR PARK
No. of outlets covered in JAWAHAR PARK - 28
consist of small stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
RS-5 25
RS-10 40
RS-20 60

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20

SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 30-40
RS-10 20-25
RS-20 10-15

RETAIL MARGIN
 As the retailer is just getting 10%-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.75&1
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill.

DELIVERY INFRASTRUCTURE
They are taking one day to deliver their
product to retailers. Firstly they take orders
from the retailer and next day they deliver
product to them.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
HALDIRAM does not provide any credit
facility to their customers .They sell their
good on cash.
 NO. OF RACKS
HALIDRAM does not provide any shelf or
rack to their retailers.

SHELF LIFE
HALIDRAM does not provide any shelf but
their product get sell easily .Retailers are
purchasing their product on a weekly
basis which means shelf life of their
product is 1 week.

TYPE OF OUTLET
They categories their outlet into different
form such as A+,A,B+,B,C which describe
that retailers who purchase above Rs 4000
are considered into A+, outlet A who
purchase between Rs 3500-4000 , outlet
B+ who purchase between Rs 3000-3500 ,
outlet B who purchase between Rs2500-
3000 and so on.
SCHOOL ROAD
No. of outlets covered in SCHOOL ROAD- 30
consist of small stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
RS-5 25
RS-10 40
RS-20 60

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20

SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 20-25
RS-10 10-15
RS-20 15-20

RETAIL MARGIN
 As the retailer is just getting 10%-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.75&1
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill(bill is uploaded below)
 DELIVERY INFRASTRUCTURE
They are taking one day to deliver their
product to retailers. Firstly they take orders
from the retailer and next day they deliver
product to them.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
HALDIRAM does not provide any credit
facility to their customers .They sell their
good on cash.

NO. OF RACKS
HALIDRAM does not provide any shelf or
rack to their retailers.

SHELF LIFE
HALIDRAM does not provide any shelf but
their product get sell easily .Retailers are
purchasing their product on a weekly
basis which means shelf life of their
product is 1 week.
 TYPE OF OUTLET
They categories their outlet into different
form such as A+,A,B+,B,C which describe
that retailers who purchase above Rs 4000
are considered into A+, outlet A who
purchase between Rs 3500-4000 , outlet
B+ who purchase between Rs 3000-3500 ,
outlet B who purchase between Rs2500-
3000 and so on.

MADAN GIRI
No. of outlets covered in MADAN GIRI-24 consist
of small stores.
GRAMMAGE(GRAMS OR QTY)
MRP GRAMS
RS-5 25
RS-10 40
RS-20 60

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20

SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 35-40
RS-10 20-30
RS-20 10-20

RETAIL MARGIN
As the retailer is just getting 10%-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.75&1
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill.

DELIVERY INFRASTRUCTURE
They are taking one day to deliver their
product to retailers. Firstly they take orders
from the retailer and next day they deliver
product to them.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
HALDIRAM does not provide any credit
facility to their customers .They sell their
good on cash.

NO. OF RACKS
HALIDRAM does not provide any shelf or
 rack to their retailers.

SHELF LIFE
HALIDRAM does not provide any shelf but
their product get sell easily .Retailers are
purchasing their product on a weekly
basis which means shelf life of their
product is 1 week.

TYPE OF OUTLET
They categories their outlet into different
form such as A+,A,B+,B,C which describe
that retailers who purchase above Rs 4000
are considered into A+, outlet A who
purchase between Rs 3500-4000 , outlet
B+ who purchase between Rs 3000-3500 ,
outlet B who purchase between Rs2500-
3000 and so on.

HALDIRAM'S SALESMAN
AS we just talked to HALDIRAM'S salesman
we just get some information from them
about their company.
SALARY- Company is giving salary to their
salesman is about Rs 9k-10k which is
variable.
INCENTIVE- Company is giving incentive
to their salesman is about Rs 2100 only if
they will achieve particular target.

NO. OF OUTLETS- In South Delhi they are

having 800 outlets which consist of small
stores and big stores.

REPORT ON
YELLOW DIAMOND
TABLE OF CONTENT

S.NO PARTICULAR
1 YELLOW DIAMOND
CHIPS
2 MARKET RESEARCH
3 AREAS COVERED
4 ABOUT SALESMAN
 YELLOW DIAMOND CHIPS
There are 9 flavours of YELLOW DIAMOND
CHIPS which are available in DELHI.
PLAIN SALTED
TOM-CHI
CREAM &ONION
YUMMY MASALA
CHULBULE (TEKKHA-TADAKA)
NIMBU MASALA CHIPS
CHILI CHEESE RINGS
SALT &BLACK PEPPER
 PUNJABI TADKA

MARKET RESEARCH
We have done the Market Research of HALDIRAM
CHIPS on following parameters

S.NO PARTICULAR
1 GRAMMAGE

2 MRP

3 SKU'S

4 SCHEMES

5 DELIVERY INFRASTRUCTURE

6 EXPIRY STOCK

7 MARKET CREDIT

8 NO. OF RACKS
9 SHELF LIFE

10 TYPE OF OUTLET

We have covered four market in south Delhi such

as TIGIDI, JAWAHAR PARK , MADAN GIRI, SCHOOL
ROAD.

AREAS COVERED
TIGIDI
Number of outlets covered in TIGIDI- 26 stores
which consist of small stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
5 16&28
10 40&62
20 80

MRP
 Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20

SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 35-40
RS-10 30-40
RS-20 10-12

RETAIL MARGIN
As the retailer is just getting 17-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.85
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
 the bill only if they purchase a good in a
bulk.
DELIVERY INFRASTRUCTURE
They are providing goods to retailers at a
same time as believe in READY TO
STOCK .They provide goods to retailers
according to their demand and supply them
on a same day.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
YELLOW DIAMOND does not provide any
credit facility to their customers .They sell
their good on cash.

NO. OF RACKS
YELLOW DIAMOND does not provide any
shelf or rack to their retailers.

SHELF LIFE
YELLOW DIAMOND does not provide any
shelf but their product get sell easily
.Retailers are purchasing their product on
a weekly basis which means shelf life of
 their product is 1 week.

TYPE OF OUTLET
There were only one kind of OUTLETS
1)Normal outlet

JAWAHAR PARK
Number of outlets covered in JAWAHAR PARK- 28
stores which consist of small stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
5 16&28
10 40&62
20 80

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20
 SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 40-45
RS-10 25-30
RS-20 10-12

RETAIL MARGIN
As the retailer is just getting 17-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.85
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill only if they purchase a good in a
bulk.
 DELIVERY INFRASTRUCTURE
They are providing goods to retailers at a
same time as believe in READY TO
STOCK .They provide goods to retailers
according to their demand and supply them
on a same day.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
YELLOW DIAMOND does not provide any
credit facility to their customers .They sell
their good on cash.

NO. OF RACKS
YELLOW DIAMOND does not provide any
shelf or rack to their retailers.

SHELF LIFE
YELLOW DIAMOND does not provide any
shelf but their product get sell easily
.Retailers are purchasing their product on
a weekly basis which means shelf life of
their product is 1 week.
 TYPE OF OUTLET
There were only one kind of OUTLETS
1)Normal outlet

MADAN GIRI
Number of outlets covered in MADAN GIRI- 24
stores which consist of small stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
5 16&28
10 40&62
20 80

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20
 SKU'S
SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 30-35
RS-10 20-25
RS-20 5-10

RETAIL MARGIN
As the retailer is just getting 17-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.85
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill only if they purchase a good in a
bulk.

DELIVERY INFRASTRUCTURE
They are providing goods to retailers at a
 same time as believe in READY TO
STOCK .They provide goods to retailers
according to their demand and supply them
on a same day.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
YELLOW DIAMOND does not provide any
credit facility to their customers .They sell
their good on cash.

NO. OF RACKS
YELLOW DIAMOND does not provide any
shelf or rack to their retailers.

SHELF LIFE
YELLOW DIAMOND does not provide any
shelf but their product get sell easily
.Retailers are purchasing their product on
a weekly basis which means shelf life of
their product is 1 week.

TYPE OF OUTLET
 There were only one kind of OUTLETS
1)Normal outlet

SCHOOL ROAD
Number of outlets covered in SCHOOL ROAD-
30stores which consist of small stores.
GRAMMAGE(GRAMS OR QTY)

MRP GRAMS
5 16&28
10 40&62
20 80

MRP
Price of chips are given below which are
available in a market
Rs-5
Rs-10
Rs-20

SKU'S
 SKU'S are taken on a average basis
MRP INVENTORY(units)
RS-5 40-45
RS-10 20-30
RS-20 10-15

RETAIL MARGIN
As the retailer is just getting 17-25% of
margin on the product price .
MRP MARGIN
Rs-5 RS-0.85
Rs-10 RS-1.5
Rs-20 RS-5

SCHEMES
They are not providing any particular
schemes to their retailers. They are only
providing net discount to their retailers on
the bill only if they purchase a good in a
bulk.
DELIVERY INFRASTRUCTURE
They are providing goods to retailers at a
same time as believe in READY TO
STOCK .They provide goods to retailers
 according to their demand and supply them
on a same day.

EXPIRY STOCK
AS their product does not expire because
their product get sell easily and every week
they purchase new stock from company.

MARKET CREDIT
YELLOW DIAMOND does not provide any
credit facility to their customers .They sell
their good on cash.

NO. OF RACKS
YELLOW DIAMOND does not provide any
shelf or rack to their retailers.

SHELF LIFE
YELLOW DIAMOND does not provide any
shelf but their product get sell easily
.Retailers are purchasing their product on
a weekly basis which means shelf life of
their product is 1 week.

TYPE OF OUTLET
There were only one kind of OUTLETS
1)Normal outlet
YELLOW DIAMOND SALESMAN
AS we just talked to YELLOW DIAMOND
salesman we just get some information
from them about their company.

SALARY- Company is giving salary to their

salesman is about Rs 9k-10k which is
variable.

INCENTIVE- Company is giving incentive

to their salesman is about Rs 2.5k-3k only
if they will achieve particular target.

BILLS- They only deal in Kaccha bills ,

they don't deal in Pakka bills.