By:

Jordan Dodson
 Introduction

Situational analysis:

Historically, women have created weddings for other women. Yes the groom is
invited and men do attend but every detail and every preparation comes together
for that moment when the bride walks down the aisle as the princess for the day.
But, if given the opportunity, what would a man want for his wedding day?

Today a lovely couple has presented me with this unique opportunity. The bride has
requested that the groom plan the wedding however he wants. Yes, soon to be Mr.
and Mrs. Peter and Mary Parker have asked that the event coordinator plan the
perfect guy wedding. Ms. Mary Jane asks to exchange the vows during the
ceremony and that her father would walk her down the aisle.

Purpose:

Create a guy wedding; meaning a wedding made by a man for men to enjoy.

Target Audience:

The target audiences of this event include 150 of the family and friends of Mr.
Peter Parker and Ms. Mary Jane Watson.

Theme:

As a child Peter Parker has been fascinated by superheroes. So, it is to no surprise

that he asked that the wedding embody a superhero theme. He prefers that the
theme revolve around the Marvel comics and movies.

Goals

Make a wedding that that men enjoy

Have a good time with friend and family
Run event smoothly without error
Follow and complete event timelines and formularies
Measurable Objectives

Invite 150 People

125 people RSVP yes
60 people complement the bride and/or groom about the wedding
Come in under budget

Expected outcomes

Attendance of all who RSVPd

Men enjoyed themselves during ceremony and reception
A extraordinary event that both the couple and attendees will remember for
a lifetime

Date & Time:

October 9, 2018 at 4 p.m.

Place:

Peter Parker has asked to hold the wedding at Universal Studios Orlando, 6000
Universal Blvd, Orlando, FL 32819. The Wedding itself will take place inside the
Island of Adventure section of the park, which will be rented out for two days. The
rehearsal dinner, reception and farewell brunch will be held in the Hard Rock
Hotel, also located inside the park. Peter has chosen the ultimate location for a
guys Super Hero Wedding. This unique venue not only has superhero themed rides
for the guest to enjoy, but it also has a hotel that doubles the reception location.

 Event Staff

Wedding Coordinator:

Jordan Dodson
Oversee all Liaisons and Teams
Assist Bride and groom in decision regarding venue, guest, date, etc.
Develop budget
Create timeline
Produce formulary

The Liaisons:

Professor Venue, Food & Beverage (aka Venue, Food & Beverage Liaison)
Communicate between venues including Universal Studios Orlando Island of
Adventure, Hard Rock Hotel and Palm Restaurant
Answer guests, brides and grooms questions regarding venues
Stay in contact with Culinary Team, Tech Crew, Wait Staff and Set-
Up/Teardown Crew

Captain Dcor (aka Dcor Liaison)

Purchase Decorations
Make Decorations
Assist set-up/teardown crew during event

Scarlet Ceremony Specifics (aka Ceremony Specifics Liaison)

Purchase marriage license
Book and keep in contact with pastor
Pick out and purchase rings
Purchase favors for guest, groomsman and bridesmaids

The Iron Vendor (aka Vendor Liaison)

Vendors include photographer, videographer, deejay, and florist
o Communicate between vendors
o Assist vendors before, during and after the event
Wonder Promotions (aka Promotions Liaison)
Print material included envelopes, save the dates, thank you, invitations,
programs, and stamps
o Design print materials or find retailer to design materials
o Keep in contact with print materials retailer
Social material includes Pinterest, Facebook, RSVPify and Twitter.
o Keep up to date social media
o Promote #adventuresofmp

The Phantom Attire (aka Attire Liaison)

Attire includes dresses, footwear, tuxedos, hair and makeup
Stay in contact with dress and tuxedos vendor
Coordinate fittings
Organize hair and makeup sessions
Purchases superhero shoes for bridal party

The Guardian Travel (aka Travel Liaison)

Communicate with hotel, airport, taxi and golf cart rentals
Answer guest questions regarding travel
Rent or purchase airplane tickets, hotel rooms, taxi and golf carts

Mega Evaluation (aka Evaluation Liaison)

Develop survey and interview questions
Debrief with entire event staff
Interview Bride and Groom
Survey Bridal party and mother and father of the bride and groom
Teams:

Wait Squad (aka Wait Staff) (provided by venue)

Serve guest at Rehearsal dinner
Serve guest at Wedding Ceremony
Serve guest at Farwell brunch

Set-up/Teardown Society (aka Set-up/Teardown Crew) (provided by venue)

Set-up/teardown rehearsal dinner
Set-up/teardown wedding ceremony
Set-up/teardown reception
Set-up/teardown farewell brunch

Technology Titans (Technology Crew) (provided by venue)

Control lighting during event
Manage sound during event
Assist Set-up/teardown crew

The Fantastic Culinary (Culinary Crew) (provided by venue)

Prepare and clean up food for rehearsal dinner held at Palm Restaurant
inside Hard Rock Hotel
Prepare and clean up food for reception held at Avalon ballroom side Hard
Rock Hotel
Prepare and clean up food for Goodbye brunch held inside Hard Rock Hotel

Transportation League (Transportation Crew)

Pick up guest from airport
Transport guest from ceremony to reception

Save the Date Front
Save the Date Back
Invitations
Program Front
Programs Back

Timeline

Time What Who

October 13, 2017 Start binder Bride and Groom
October 27, 2017 Higher wedding planner Bride and Groom
November 10, 2017 Timeline Wedding Coordinator
Budget Wedding Coordinator
November 24, 2017 Select wedding party Wedding Coordinator,
Bride and Groom
December 1, 2017 Create guest list Wedding Coordinator,
Bride and Groom
December 15, 2017 Select date Wedding Coordinator,
Bride and Groom
December 29, 2017 Determine venue Wedding Coordinator,
Bride and Groom
January 12, 2018 Book pastor Ceremony Specifics
Liaison
January 26, 2018 Hire photographer/ Vendor Liaison
videographer
February 9, 2018 Book entertainment/deejay Vendor Liaison
February 23, 2018 Meet caterers Venue, Food & Beverage
Liaison
March 2, 2018 Purchase dress/tuxedos Attire Liaison
March 16, 2018 Reserve hotel rooms Travel Liaison
March 30, 2018 Register Wedding Coordinator
April 13, 2018 Select invitations Promotions Liaison
April 20, 2018 Plan honeymoon Bride and Groom
April 27, 2018 Brides maid dresses Attire Liaison
May 4, 2018 Send save date cards Promotions Liaison
May 11, 2018 Reserve structural and Venue, Food & Beverage
electrical necessities Liaison
May 18, 2018 Book florist Vendor Liaison
May 25, 2018 Arrange transportation Travel Liaison
June 1, 2018 Book rehearsal dinner Venue, Food & Beverage
Liaison
June 8, 2018 Select/order cake Venue, Food & Beverage
Liaison
June 15, 2018 Wedding shoes Attire Liaison
June 22, 2018 Dress/tuxedos fittings Attire Liaison
June 29, 2018 Schedule hair and makeup Attire Liaison
June 29, 2018 Choose your music Vendor Liaison
July 4, 2018 Finalize menu Venue, Food & Beverage
Liaison
July 9, 2018 Order favors Ceremony Specifics
Liaison
July 13, 2018 List people giving toast Wedding Coordinator,
Bride and Groom
July 16, 2018 Finalize order of ceremony Wedding Coordinator
and reception
July 20, 2018 Print programs Promotions Liaison
July 30, 2018 Purchase rings Ceremony Specifics
Liaison
August 9, 2018 Send out invitations Promotions Liaison
August 13, 2018 Meet with florist Vendor Liaison
August 14, 2018 Meet with caterer Vendor Liaison
August 15, 2018 Meet with DJ Vendor Liaison
August 16, 2018 Meet with photographer Vendor Liaison
September 9, 2018 Get marriage license Ceremony Specifics
Liaison
September 10, 2018 Mail rehearsal dinner Promotions Team
invitations
September 17, 2018 Visit dress and tuxedo Attire Liaison and Bridal
retailer Party
September 20, 2018 Assign seating Wedding Coordinator,
Bride and Groom
September 24, 2018 Write evaluations Evaluation Liaison
September 25, 2018 RSVP due Guest
September 30, 2018 Write vows Bride and Groom
October 2, 2018 Check in with vendor, Vendors Coordinator
photograph and deejay
October 4, 2018 Pick up dress/tuxedos Attire Liaison and Bridal
Party
October 8, 2018 Amusement park Guest
Enjoy rehearsal dinner Bridal Party, Bride and

October 9, 2018 Amusement park
Wedding
Reception
October 10, 2018 Wedding brunch
Debrief with all teams
Honeymoon
October 12, 2018 Bridal shower and immediate
family survey
October 19, 2018 Couple interview
Groom
Guest
Guest, Bridal Party,
Bride and Groom
Guest, Bridal Party,
Bride and Groom
Guest, Bridal Party,
Bride and Groom
All Event Staff
Bride and Groom
Evaluation Liaison
Evaluation Liaison
 Formulary

Time What Who

October 8, 2018
Upon arrival Pick up guest from airport Transportation Crew
Upon arrival Guest enjoy amusement Guest
park
2 p.m. Guest begin to check into Guest
hotel
4:30 p.m. Rehearsal dinner set up Set-Up/Teardown Crew
6 p.m. Rehearsal dinner (Palm Wait Staff and Culinary
Restaurant) Crew
7:30 p.m. Rehearsal dinner tear Set-Up/Teardown Crew
down
October 9, 2018
Until ceremony Guest enjoy amusement Guest
Park
10 a.m. Begin set-up wedding Set-Up/Teardown Crew
Technology Crew
Photographers arrive Photographers
Florist arrive Florist
Hair make-up get ready Hair and Makeup crew
1 p.m. Finish set up wedding Set-Up/Teardown Crew
Begin set up reception Set-Up/Teardown Crew
2 p.m. Family photos Photographer
3:30 p.m. Doors open Wedding Coordinator
4 p.m. Deejay arrives Deejay and
Technology Crew
Guest arrive Guest
Pre-ceremony music Technology Crew
Finish set-up reception Set-Up/Teardown Crew
4:15 p.m. Ceremony begins Guest, Bridal party, Bride
Procession (Wedding and Groom
march)
Approval Blessing (Giving
away)
Welcome (Convocation)
Sermon (invocation)
 I Dos
The vows
Exchanging of rings
Pronouncement of
Marriage
The Kiss
Closing Blessing
(Benediction)
The Recession
4:45 Ceremony ends Wedding Coordinator
5 p.m. Move guest into reception Transportation Crew
5:30 p.m. Begin wedding tear down Set-Up/Teardown Crew
5:30 p.m. Dinner served Wait Staff and Culinary
Crew
6 p.m. Toasts Bridal Party
6:30 p.m. Dessert Wait staff and Culinary
crew
7 p.m. First dance Bride and Groom
7:15 p.m. General dance Guest
9:45 p.m. Music off Technology Crew
9:50 p.m. Bride and groom send off Bride and groom
10 p.m. Guest depart Guest
10:15 p.m. Reception tear down Set-up/teardown crew
October 10, 2018
8:30 a.m. Farewell brunch set up Set-up/teardown crew
10 a.m. Farewell brunch Wait staff and Culinary
crew
12 p.m. Farewell brunch tear down Set-up/teardown crew
Hotel Checkout Guest
12:30 p.m. Drive guest to airport Transportation Crew
Honeymoon

 Budget

Subcategory Product Price

Venue, Food, Beverages Rehearsal dinner (Palm Restaurant $1,300
inside Hard Rock Hotel)
Wedding ceremony (Held in Island of $1,200
Adventure)
Chairs
Sound system
Bridal party changing room
Lighting
Island of Adventure 2 day rental $700,000
Hard Rock Hotel Reception (150 $24,000
people)
Reception location (Avalon
ballroom)
Cocktail hour (Hors doeuvres)
Plated meal
Dessert
Dance floor
Staging for DJ
Wedding Cake
Farewell brunch (150 people) $6,000
Wedding cake topper $50
Ceremony Specifics Marriage license $95
Pastor $250
Rings $4,000
Guest favor (The Amazing Spider- $4,500
Man Annual #21) (150)
Groomsmen favor (Superhero $250
cufflinks) (5)
Bridesmaids favor (Superhero $250
earrings) (5)
Vendor Photographer/videographer $2,000
Deejay $1,000
Florist (comic books) $1,400
Boutonniere
Bouquet (bride)
 Bouquet (bridesmaids)
Table center pieces
Alter decorations
Aisle decorations
Dcor Guestbook $50
Ring pillow $10
Linens $300
Balloons $700
Balloon sculpture
Latex balloons
Mylar balloons
Comic Books $150
Heart shapes
Center pieces
Bottles
Promotions Envelopes (450) $450
Save the dates (150) $750
Thank you (150) $1,000
Wedding invitations (150) $1,000
Wedding programs (150) $1,000
Stamps (450) $220
Attire Tuxedos (6) $1,200
Hair/makeup (7) $1,400
Wedding dress $1,000
Brides maids dress (5) $1,500
Footwear $825
Mens shoes (6)
Womens high heals (6)
Socks (6)
Superhero undershirt (6) $100
Travel Transportation to and from hotel $4,300
Hotel 3 day 2 night stay (150 people) $90,000
Transportation from ceremony to $1,000
reception (18 rented golf carts)
Coordinator Event Coordinator $3,000
Emergency fund $43,000
Total $907,700

 Evaluation

Strategy:
Qualitative
Evaluation Liaison
o During event
Take notes on guest body language and facial features during
event
Ask guest how they feel event is going
Monitor and evaluate #adventuresofmp
o After event
Debrief with event staff
Interview Bride and Groom
Quantitative
Evaluation Liaison
o After event
Survey Bridal Party and Parent of Bride and Groom
Monitor and evaluate #adventuresofmp

Interview:
1. How do you feel the overall event went?
2. Were your needs met before, during and after the wedding?
3. Was the cost of the wedding worth the experience? Why or why not?
4. Did the wedding coordinator deliver what was promised? Why or why not?
5. Is there anything that you would change about the event?
6. Please name your favorite thing about the event and why.
7. Do you have any comments for future clients?
8. What, if any, problems did you experience during the event?
9. Overall how please were you with the various promotions for the event? (I.e.
print and social media)
10. How do you feel the various venues during the event meet you and your guest
needs?
11. Did you feel the vendors, including florist, deejay, and photographer, deliver
what was promised?
12. Did the decorations produce the atmosphere desired during the event?
Survey:
1. I participated as a
a. Bridesmaid
b. Groomsmen
c. Parent of Bride
d. Parent of Groom
On a scale from 1 to 5, 5 being the best
2. How well did the event coordinator execute the event?
a. 1 - 2 - 3 - 4 - 5
3. Did you feel well informed from the promotions of the event? (Including
social media and print media)
a. 1 - 2 - 3 - 4 - 5
4. How well did the venue fit with the theme for wedding?
a. 1 - 2 - 3 - 4 - 5
5. How well did the venue meet the needs of the reception?
a. 1 - 2 - 3 - 4 5
6. How enjoyable was the food for the wedding reception?
a. 1 - 2 - 3 - 4 5
7. How much did you enjoy the music during the event?
a. 1 - 2 - 3 - 4 5
8. How well did you enjoy your stay at the Hard Rock Hotel?
a. 1 - 2 - 3 - 4 5
9. How much did you enjoy the wedding favor you received?
a. 1 - 2 - 3 - 4 5
Please rank the following statements via the spectrums below.
10. I check social media to follow the wedding
a. Never Sometimes Always
11. The decorations for the reception matched the theme of the event.
a. Not at all Some what Perfectly
12. The decorations for the wedding made event feel traditional with a hint of
fun.
a. Dont agree Some what agree Completely agree
13. The attire appeared traditional but still matched the theme of the wedding.
a. Dont agree Some what agree Completely agree
14. I was picked up in a timely manner from the airport to hotel and hotel to the
airport.
a. Dont agree Some what agree Completely agree