Professional Documents
Culture Documents
+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Primary +9 Strong
+3 Medium
Secondary +1 Weak
Secondary
Primary
Customer Requirements
Prioritized Customer
Requirements
(WHATs)
A's Product
B's Product
Competitive A's Product
Assessment B's Product
Importance to Customer
Degree of Technical Difficulty
Target Value
Scale-up Factor
Assessment
Competitive
Customer
Sales Point
Relative Weight and Percent 0 0 0 0 0 0 0 0
Prioritized Technical
Descriptors
QFD Example
Step 1 - List Customer Requirements (WHATs)
February 28, 2008
Secondary
Primary
Resonable Cost
Customer Requirements
Performance Aesthetics
Aerodynamic Look
Nice Finish
(WHATs)
Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 2 - List Technical Descriptors (HOWs)
February 28, 2008
Technical Descriptors
(HOWs)
Material Manufacturing
Primary Selection Process
Secondary
Powder Metallurgy
Sand Casting
Die Casting
Secondary
Aluminum
Titanium
Welding
Primary
Forging
Steel
Resonable Cost
Customer Requirements
Performance Aesthetics
Aerodynamic Look
Nice Finish
(WHATs)
Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 3 - Develop a Relationship Matrix Between WHATs and HOWs
February 28, 2008
Powder Metallurgy
Sand Casting
Die Casting
Secondary
Aluminum
Titanium
Welding
Primary
Forging
Steel
Resonable Cost
Customer Requirements
Performance Aesthetics
Aerodynamic Look
Nice Finish
(WHATs)
Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 4 - Develop the Interrelationship Matrix Between HOWs
February 28, 2008
+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak
Powder Metallurgy
Sand Casting
Die Casting
Secondary
Aluminum
Titanium
Welding
Primary
Forging
Steel
Resonable Cost
Customer Requirements
Performance Aesthetics
Aerodynamic Look
Nice Finish
(WHATs)
Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 5 - Competitive Assessment
February 28, 2008
+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak
Powder Metallurgy
Sand Casting
Die Casting
Secondary
Aluminum
Titanium
Welding
Primary
Forging
Steel
Resonable Cost 3 4 2
Customer Requirements
Performance Aesthetics
Aerodynamic Look 4 5 3
Nice Finish 4 5 3
(WHATs)
Corrosion Resistant 4 4 2
Lightweight 3 4 2
Strength 3 3 4
Durable 3 3 4
Our Product
A's Product
B's Product
Competitive A's Product 0 0 5 0 5 0 0 0
Assessment B's Product 5 0 0 4 0 0 0 0
Assessment
Competitive
Customer
QFD Example
Step 6 - Develop Prioritized Customer Requirements
February 28, 2008
+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak
Powder Metallurgy
Sand Casting
Die Casting
Secondary
Aluminum
Titanium
Welding
Primary
Forging
Steel
Resonable Cost 3 4 2 8 4 1.3 1.5 16
Customer Requirements
Performance Aesthetics
Prioritized Customer
Aerodynamic Look 4 5 3 5 4 1 1.5 8
Requirements
Nice Finish 4 5 3 5 4 1 1 5
(WHATs)
Corrosion Resistant 4 4 2 2 4 1 1 2
Lightweight 3 4 2 7 4 1.3 2 19
Strength 3 3 4 5 3 1 1 5
Durable 3 3 4 3 3 1 1 3
A's Product
B's Product
Competitive A's Product 0 0 5 0 5 0 0 0
Importance to Customer
Assessment B's Product 5 0 0 4 0 0 0 0
Scale-up Factor
Assessment
Competitive
Customer
Target Value
Sales Point
QFD Example
Step 7 - Develop Proritized Technical Descriptors
February 28, 2008
+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak
Powder Metallurgy
Sand Casting
Die Casting
Secondary
Aluminum
Titanium
Welding
Primary
Forging
Steel
Resonable Cost 9 9 1 9 3 9 3 1 3 4 2 8 4 1.3 1.5 16
Customer Requirements
Performance Aesthetics
Prioritized Customer
Aerodynamic Look 1 1 1 9 3 3 9 4 5 3 5 4 1 1.5 8
Requirements
Nice Finish 3 9 9 1 9 1 3 9 4 5 3 5 4 1 1 5
(WHATs)
Corrosion Resistant 1 9 9 1 3 3 3 3 4 4 2 2 4 1 1 2
Lightweight 1 9 9 1 3 4 2 7 4 1.3 2 19
Strength 9 3 9 1 3 3 9 1 3 3 4 5 3 1 1 5
Durable 9 3 3 1 9 3 9 3 3 3 4 3 3 1 1 3
A's Product
B's Product
Competitive A's Product 0 0 5 0 5 0 0 0
Importance to Customer
Assessment B's Product 5 0 0 4 0 0 0 0
Degree of Technical Difficulty 1 6 9 4 7 3 6 9
Target Value 5 5 5 4 5 0 0 0
Scale-up Factor
Assessment
Competitive
Customer
Absolute Weight and Percent 168 227 193 92 162 122 132 125
Target Value
Sales Point
Relative Weight and Percent 252 410 312 167 213 203 165 172
Prioritized Technical
Descriptors