Dicto Simpliciter

A Fallacy Analysis
By Max and Amber
 Definition:

1. A deductively valid but unsound argument occurring in statistical syllogisms

when an exception of a rule of thumb is ignored.

2. An argument based on an unqualified generalization.

Image Demonstrating Dicto Simpliciter
Ad Annotation
 Analysis
I n this image, dicto simpliciter is clearly being
used to sell Lustre-Creme Lotion and Shampoo.
They chose Marilyn Monroe to represent their
product, as she was a popular name and a sex
symbol of her time. This may appeal to women
who would like to be attractive in that societys
standards. It is mentioned that 4 out of 5
Hollywood stars enjoy the shampoo, so those who
use the product are able to compare themselves to
these celebrities and place themselves in their
shoes.
Excerpt Example Of Dicto Simpliciter:
 Analysis:

In the Presidential Debates that took place in

January of this year, Dicto Simpliciter was one
of the many fallacies used to strengthen or
weaken one candidate's chances. Senator Cruz
uses the fallacy to over generalize the state of
New York, and its inhabitants. Cruz defines the
thoughts of one person, Mr. Trump, into the
opinion of a whole crop of people residing in
New York, thus using Dicto Simpliciter in the
wrong way. Stating: Everyone understands..
shows not only his understanding of the fallacy,
but also his misinterpretation of the situation.
Annotated Ad:
 Analysis

In our advertisement for USB tires, we are focused on reaching an audience of mostly middle-class,
middle-aged men and women who have busy work schedules and lives. In order to portray the USB tire as the
perfect product for that busy, working man or woman through the use of color psychology. The silver and dark
colored background is used not only as a plain backdrop for the main idea of the advertisement, but also to
represent elegance and formality. The orange car is designed to stand out from the rest of the advertisement;
orange, the main color of the car, represents determination, success, creativity, and freedom, which the consumer
will want to experience with their USB tires. The typography is a single line of the words USB TIRES going
across the top bar, and the three fallacies -- If youve got a USB, then these are the tires for you, perfect for
the average traveler, and everyone loves the USB tire-- across the bottom. The white font is meant to
represent perfection and goodness, and to add to the sleek appearance of the advertisement.