Professional Documents
Culture Documents
New York, NY
New York, NY
99:10 a.m. Conference Welcome Conference co-chairs Andrea Chambers, director, NYU School of
Professional Studies Center for Publishing, and Carl Pritzkat,
vice president of business development, Publishers Weekly.
9:109:45 a.m. Opening Keynote: Sree Sreenivasan, chief digital officer, New York City, and
Two Institutions Kinsey Wilson, editor, innovation & strategy and executive vice
Reimagine the Digital president, product & technology, the New York Times, discuss how
Future two of New Yorks leading institutions dared to disrupt their way
to innovation.
9:4510:30 a.m. The Innovators: Leaders from renowned change-making companies discuss the
Shaking Up the Mold entrepreneurial mindset, cultivating an obsessed audience, creating
and What Publishers new metrics for tomorrows consumer, and what it takes for
Need to Learn executives and organizations to make meaningful change.
W W W . P U B L I S H E R S W E E K LY. C O M 3
TIME SEMINAR TITLE SPEAKER & COMPANY
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10:3011 a.m. Networking Break
11:3011:45 a.m. Tools for Tapping Talent Listen in on a targeted talk about how to manage todays
multigenerational workplace, with special focus on millennials and
the soon-to-arrive Gen Z. Lindsey Pollak, author and millennial
workplace consultant, helps you turn generational diversity into a
competitive advantage.
11:45 a.m. Reaching Your Next Top executives relay their experiences and best practices for
12:30 p.m. Audience: Risks, discovering the most passionate niche audiences (in the strangest
Rewards, and Memorable places), being the ones to say yes when everyone else says no,
Moments from Marketing and cultivating multiple channels in multiple countriesand
and Digital Leaders staying sane all the while.
1:452:25 p.m. Heres My Platform Learn the latest tips on how best to use the platforms most relevant
Use It Well today for maximizing growth, reach, and ROI.
Marcelle Hopkins, executive producer for 360 News, the New York
Times, guides you through the worlds of virtual reality (VR) and
360-degree video to discuss how these storytelling innovations
can help your work.
Max Linsky, cofounder, Pineapple Street Media, shows how you can
tap into the power of podcasting.
Ian Schafer, founder and chairman, Deep Focus, shares strategies on
how to maximize advertising and content on Snapchat.
2:303:15 p.m. Scenario Planning: These three seminars give attendees the chance to work with their
Think Smart, Think Ahead peers to tackle some of todays knottiest issues.
Content: Author Care and Led by Judith Curr, president and publisher, Atria Publishing Group,
Feeding in a World of Simon & Schuster.
Self-Publishing and
Author Brands
Marketing: Next-Gen Led by Kristin Fassler, vice president and director of marketing,
Social Storytelling and Ballantine Bantam Dell, Penguin Random House.
Getting the Message Out
in Different Ways
Digital Innovation: When Led by Torrey Oberfest, vice president, corporate strategy,
(and Why) to Say Yesand Hachette Book Group.
Noto the Next Best Thing
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TIME SEMINAR TITLE SPEAKER & COMPANY
New York, NY
3:303:45 p.m. Tools for Tapping Talent Learn how to recruit and engage with millennial talent, particularly
digitally savvy innovators who will help accomplish necessary
CONFERENCE
transformations, PRESENTED
as envisioned byBY:
Kathryn Minshew, CEO and founder
of the Muse, a career platform used by more than 50 million people,
and author of The New Rules of Work, a modern playbook to help
millennials navigate their careers.
3:454:15 p.m. Afternoon Keynote: Listen to Jim Bankoff, chairman and chief executive officer, Vox Media,
Creating the Media and Sarah Ellison, special correspondent, Vanity Fair, chat frankly about
Company of Tomorrow what it takes to build a business based on technology, multiple
content categories, and a make-it-happen mindset.
4:155 p.m. Electrifying Legacy Look forward with leaders from long-established brands at the
Brands: The Future forefront of technological transformation.
is Now
sales@newgen.co www.newgen.co
Speakers New York, NY
George Baier IV readers. Launched in 2007, the site has more than 60 million
Head of Media Solutions members who have added 1.8 billion books and written more
Dropbox than 60 million reviews. Before cofounding Goodreads,
Baier consults with media clients, communi- Chandler was a lead software engineer and product manager
cating how Dropbox can transform work and at Tickle.
IT infrastructure for media customers. He
plays a strategic role coordinating efforts to deliver product Judith Curr
features and packaged solutions that meet media customer President and Publisher
needs. Prior to Dropbox, Baier spent 10 years in publishing, Atria Publishing Group, Simon &
most recently as v-p of business and workflow systems at Schuster
Macmillan. Curr oversees the editorial, publishing, and
marketing activities of the Atria groups
Jim Bankoff imprints, which include Atria Books, Emily Bestler Books,
Chairman and Chief Executive Enliven Books, Howard Books, Keywords Press, Marble Arch
Officer Press, 37 Ink, and Washington Square Press. Since Curr founded
Vox Media the imprint in 2002, Atria has published more than 280 New
Bankoff oversees all aspects of Vox Media, York Times bestsellers. Atria is the publishing home of
the fast-growing digital media company. A authors including Isabel Allende, Vince Flynn, Alice Walker,
veteran of the online industry, Bankoff developed and led and Jennifer Weiner. Curr teaches From Writer to Reader: An
several popular websites including AOL, AOL Music, Introduction to Book Publishing at the NYU School of
Engadget, Mapquest, and Moviefone while he was an executive Professional Studies.
v-p at AOL. He cofounded the TMZ website, won an Emmy
award for his production of the Live 8 concerts, and oversaw J.P. Eggers
AOLs applications including AIM, ICQ, and Netscape. Vox Associate Professor
Media consists of eight distinct brands: Curbed (real estate NYU Stern School of Business
and home), Eater (food and dining), Polygon (gaming), SB Eggerss interests span business strategy,
Nation (sports), Racked (shopping), Recode (technology and industry, technology evolution, and mana-
business), the Verge (technology and culture), and Vox (general gerial decision making. As an associate pro-
news). fessor of management and organizations, he teaches across
multiple programs, including the core M.B.A. strategy class,
Tara Brannigan a capstone strategic elective for M.B.A.s and executives; in
Marketing Manager, Brand the business analytics program; and executive education
Strategy, Book by Cadillac programs. Eggers is a frequent contributor to strategy and
Cadillac technology discussions at various media outlets. He received
Brannigan runs branding for Book by his Ph.D. from the Wharton School of the University of
Cadillac, the luxury vehicles subscription Pennsylvania, his M.B.A. from Emory University, and his
service. Brannigan has more than 15 years of experience B.A. from Amherst College.
developing brands and reimagining products across indus-
tries, including consumer packaged goods, financial servic- Rachel Elam
es, luxury automotive, and retail. Prior to joining Cadillac, Business Lead, Global Business
she worked as a marketer for Bluebird by American Express. Marketing
Facebook
Elam serves as chief of staff to the v-p and
Otis Y. Chandler leads strategy and communication for the
Chief Executive Officer and Global Business Marketing division of Facebook. Over the past
Cofounder four years, Elam has successfully designed and led new ways of
Goodreads thinking in areas like global partnerships, where she built the
Chandler leads Goodreads, Amazons social first sales activation channel. Prior to joining Facebook, Elam
network for book recommendations by led successful fund-raising teams in different sectors.
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Today @ 2:30 pm
Come Join Our Colleague
KRISTIN FASSLER
V.P., Director, Marketing,
Ballantine Bantam Dell
DK PUBLISHING
Sarah Ellison of media and commerce. The partners also created the data-
Special Correspondent driven and
New curated
York, NY fashion site Who What Wear in 2006. From
Vanity Fair there, home and lifestyle website MyDomaine was born, and
Ellison is a special correspondent for Vanity Fair soon after came beauty-centric Byrdie as well as Obsessee, the
CONFERENCE PRESENTED BY:
and frequent commentator to the magazines social platform targeting Gen Z females. In addition to their
digital daily, the Hive. She chronicled Rupert media business, in January 2016 Kerr and Power launched a
Murdochs takeover of the Wall Street Journal in her 2010 book, War clothing and accessories collection to be sold at Target under the
at the Wall Street Journal: Inside the Struggle to Control an American Who What Wear name. Kerr is also coauthor of three books:
Business Empire. Previously, she was a reporter for the Journal in Paris, Who What Wear: Celebrity and Runway Style for Real Life; What
London, and New York, and for Newsweek in Paris. to Wear, Where; and The Career Code.
www.ingramcontent.com
homeowners, and CMO of BigDoor, an enterprise software solu- Torrey Oberfest
tion serving companies including Starbucks, CBS, and the NFL. Vice President, Corporate
New York, NY
Strategy
J.J. McCorvey Hachette Book Group
CONFERENCE PRESENTED BY:
Staff Writer At HBG, Oberfest focuses on corporate acqui-
Fast Company sition and business strategy, identifying and
McCorvey covers the intersection of business, pursuing acquisition targets and managing the execution of
technology, and social equity for Fast Company. Hachettes investment strategy activities. Recent acquisitions
He has written feature stories on Amazon, include Perseus Books from Centre Lane Partners, indepen-
Oprah Winfrey, and the journey of Tristan Walker, founder of dent publisher Black Dog & Leventhal, and Hyperion Books
Walker & Company Brands and one of Silicon Valleys most from Walt Disney Co. Oberfest also contributes to the formula-
prominent African-American entrepreneurs. Before joining tion of HBGs corporate strategy, working closely with the
Fast Company, McCorvey was a reporter at Inc. magazine. executive management team to identify areas of growth and
strategic value. Prior to joining the strategy team at HBG, she
Kathryn Minshew was managing editor of the companys Bulfinch Press.
Chief Executive Officer and
Founder Sam Olstein
The Muse Global Director of Innovation
Minshew runs the Muse, a career platform General Electric
used by more than 50 million millennials to Olstein runs the disruption lab on the corpo-
find jobs, learn professional skills, or advance in their careers, rate brand team responsible for creating
and by hundreds of companies looking to hire or grow their more access to the GE brand using emerging
employer brand. A Wall Street Journal and Harvard Business media tools of technology and culture. His team handles GEs
Review contributor, Minshew has spoken at MIT and Harvard, distributed digital presence across Facebook, Instagram,
appeared on NBCs Today and CNN, and is the author of The Snapchat, Twitter, and many other distribution platforms.
New Rules for Work: The Modern Playbook for Navigating Your Previously, Olstein led OMDs Ignition Factory East Coast.
Career. She has also been named to SmartCEOs Future 50 and He is a member of the inaugural Social Impact Council for
Inc.s 35 Under 35. young leaders to tackle social causes and an innovation advisor
to the Ad Council.
Howard Mittman
Chief Business Officer Lindsey Pollak
GQ, GQ Style, Golf Digest, Golf Author and Consultant
World, Pitchfork, and Wired Pollak is a leading expert on the millennial
Media Group (Wired, Ars generation and how all generations can thrive
Technica, and Backchannel) in todays workplace. She advises both young
Mittman oversees revenue for the portfolio of Cond Nast media professionals looking to succeed in todays
properties, working directly with clients to bring innovative work environment and the organizations that want to recruit,
solutions to market and grow the heritage of each brand. Before retain, and engage them. She is author of the New York Times
taking on his new role in January, Mittman served as publisher bestseller Becoming the Boss: New Rules for the Next Generation of
and chief revenue officer of GQ and GQ Style. Leaders, and her advice and opinions have appeared in the New
York Times and Wall Street Journal and on the Today show, CNN,
Declan Moore and NPR. Her consulting clients and speaking engagements
Chief Executive Officer have included Citigroup, Este Lauder, GE, JP Morgan Chase,
National Geographic Partners LinkedIn, Harvard, MIT, Princeton, and Yale.
Before assuming his current role overseeing all
of National Geographics media platforms in Sterling Proffer
November 2015, Moore was chief media Senior Vice President
officer of the National Geographic Society, responsible for global Vice Media
media across print, TV and digital. He previously served as Proffer is head of strategy and development
National Geographics president of publishing and travel, with of Vice, where over the past eight years he
global responsibility for magazines, books, travel, membership, has worked on the development and scal-
maps, digital media, mobile, apps, home entertainment, and the ing of the companys global multimedia operation, includ-
organizations photo and video agency business. Moore is a ing the launches of Motherboard, the Creators Project, and
member of the NYU Center for Publishing Board of Advisors. Noisey. Proffer established Vices YouTube presence, amassing
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Are you passionate
about both
Publishing
AND
Technology?
Publishing Software
Business Intelligence
Marketing Automation
Machine Learning
CRM
12 P U B L I S H E R S W E E K L Y A P R I L 1 0 , 2 0 1 7
transparent, digitally equitable city in the world. Sreenivasan Amory Wooden
runs the citys office of digital strategy and works with city New York, NY Director of Brand Marketing
agencies and colleagues throughout the five boroughs. He Squarespace
also works with startups and tech companies to help them Wooden works with Squarespaces design and
CONFERENCE PRESENTED BY:
thrive. Before coming to City Hall, Sreenivasan spent three media teams in the development and execu-
years as chief digital officer of the Metropolitan Museum of tion of campaigns and activations across
Art. He also worked for 21 years at Columbia University, digital, out-of-home advertising, social, events and brand
teaching digital media at the journalism school, and served as partnerships. Prior to joining Squarespace, Wooden worked
the universitys first CDO. at agencies including Big Spaceship, Mother, and 50000feet.
Meet the PubTechConnect Speakers
Kinsey Wilson
Executive Vice President, PubTechConnect features a stellar lineup of media and
tech leaders. Read interviews and articles about them at
Product and Technology publishersweekly.com/ptcspeakers.
New York Times Co.
Wilson, who was named to his current posi- Meet the PubTechConnect Team
tion in March 2015, also serves as editor for Conference co-chairs: Andrea Chambers, director, NYUSPS
innovation and strategy, a role he assumed in February 2015. Center for Publishing; Carl Pritzkat, vice president of business
Previously, Wilson oversaw worldwide news-gathering, pro- development, Publishers Weekly
gramming, and digital operations at NPR. He drove editorial Cevin Bryerman, publisher, Publishers Weekly
and product development to deepen NPRs journalism, adapt Judith Courtade, consultant, NYUSPS Center for Publishing
to changing audience demands, and extend the organizations Bryan Kinney, marketing & events director, Publishers Weekly
influence and reach. Wilson championed the development of Elizabeth Parks, assistant director, programs,
the NPR One mobile app, a personalized digital listening NYUSPS Center for Publishing
experience. Caroline Waxler, executive producer, PubTechConnect
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Biblio: Completing the Circle of Publishing
Royalty Title
Processing Acquisition
Sales
Production
Aggregation
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