Positioning of Solar Petrol Pump Power System

________________________HAMSHINE Electronics and Energy System
PART A
Industry Profile:
Solar energy, radiant light and heat from the sun, has been harnessed by humans since
ancient times using a range of ever-evolving technologies.
Solar radiation, along with secondary solar-powered resources such as wind and wave
power, hydroelectricity and biomass, account for most of the available renewable energy
on earth.
The Earth receives 174 petawatts (PW) of incoming solar radiation (insolation) at the
upper atmosphere.
Approximately 30% is reflected back to space while the rest is absorbed by clouds,
oceans and land masses.
The spectrum of solar light at the Earth's surface is mostly spread across the visible and
near-infrared ranges with a small part in the near-ultraviolet.
Yearly Solar fluxes & Human Energy Consumption

Solar - 3,850,000 EJ
Wind - 2,250 EJ
Biomass - 3,000 EJ
Primary energy used - 487 EJ
Electricity - 56.7 EJ
The global solar energy industry is in the early phases of what may be a 30- to 50-year
expansion. By the end of 2007, the cumulative installed capacity of solar photovoltaic
(PV) systems around the world had reached more than 9.2GW, up from 1.2GW at the end
of 2000.
1
RIT, Department of Management Studies, Hassan
Installations of PV cells and modules around the world have been growing at an average
annual rate of more than 35 percent since 1998 (Solar Generation V Report, EPIA, and
September 2008).
The chart here, by the German Advisory Council on Global Change, indicates the vital
role that solar energy may play in our energy futures. While contributing only a fraction
of the world energy needs today, by 2060 it may be the largest single contributor to
global energy production.
The European Photovoltaic Industry Association (EPIA) estimates that by the year 2030,
PV systems could be generating approximately 260 GWp of electricity around the world,
enough to satisfy the electricity needs of almost 14 percent of the worlds population.
India has the opportunity to play a major role in this global energy transformation. With
significant technical and production resources, India can be a major supplier of PV cells
and modules to meet the growing world demand.
With the current pace of growth, Indias solar industry could emerge as the fourth largest
generator of solar energy in the world after, Germany, China, and Japan. Given the
significantly increasing energy consumption, solar power can play a significant role in the
countrys domestic energy supply.
With over 50,000 villages in India without electricity, solar power has enormous potential
to meet rural electrical needs, improving the lives of millions of Indians and meeting
critical agricultural, education and industrial needs.
Current situation in India
India is already a major contributor to the global technology market. According to ISA/
Frost & Sullivan report, the total market revenue for semiconductors in India during 2008
is estimated at $4.38 billion. The growth of the key user segments, telecommunications,
IT and office automation (IT & OA) and consumer electronics, is anticipated to catapult
the semiconductor TM revenues to $5.49 billion in 2009. With recent government
2
initiatives and industry actions, India can also be expected to join the leaders in the global
photovoltaic market.
In June of 2008, the Indian Prime Minister Dr. Manmohan Singh said: We will pool all
our scientific, technical and managerial talents, with financial sources, to develop solar
energy as a source of abundant energy to power our economy and to transform the lives
of our people. Our success in this endeavor will change the face of India."
To accomplish these goals, the India government has instituted programs on both the
demand and supply side for solar industry. On the supply side, last year the India cabinet
approved incentives to attract foreign investment to the semiconductor sector, including
manufacturers of semiconductors, displays and solar technologies.
The government announced it will bear 20 percent of capital expenditures in the first 10
years if a unit is located within Special Economic Zones (SEZs), including major
economic zone in Hyderabad called Fab City. The minimum investment was set at Rs
25 billion (~$500 million) for semiconductor manufacturers and Rs 10 billion for other
micro- and nanotechnology makers. With these recent announcements, the solar industry
has been the chief beneficiary of this incentive-based economic policy.
In August 2008, as a follow up to its semiconductor policy (the Special Incentive Package
Scheme, or SIPS), the government of India received 12 proposals amounting to a total
investment of Rs. 92,915.38 crore. Ten of these proposals were for solar PV, from: KSK
Surya (Rs. 3,211 crore), Lanco Solar (Rs. 12,938 crore), PV Technologies India (Rs.
6,000 crore), Phoenix Solar India (Rs.1,200 crore), Reliance Industries (Rs.11,631 crore),
Signet Solar (Rs. 9,672 crore), Solar Semiconductor (Rs.11,821 crore), TF Solar Power
(Rs. 2,348 crore), Tata BP Solar India (Rs. 1,692.80 crore), and Titan Energy System (Rs.
5,880.58 crore), respectively.
In late September, there were three further announcements, concerning: Vavasi

Telegence, which plans to invest Rs. 39,000 crore for a solar PV and polysilicon unit;
EPV Solar, which will invest Rs. 4,000 crore for a solar PV unit; and Lanco Solar, which
will invest Rs. 12,938 crore for a solar PV and polysilicon unit.
3
In 2009, approximately 130MW of shipments are projected, compared with

approximately 30MW in 2008.
On the demand side, India has a long-term goal of generating 10 percent of the countrys
electricity from renewable sources by 2032. In early 2008, India instituted a feed-in tariff
for solar PV and/or thermal electricity generation (i.e. ~$0.30/kWhr for up to 75 percent
of solar PV output) at the national level as a supplement to more modest local incentive
programs. The feed-in tariff is subject to annual digressions and is slated to be in force for
ten years. Regional caps will limit total installations in a given year, but should drive
solid percentage growth in 2008, with accelerating growth through 2010.
The new incentive scheme for solar power plants in January 2008 could further enable
rapid market growth in the coming years. For power producers, a generation-based
subsidy is available up to Rs. 12/kWh from the Ministry of New and Renewable Energy,
in addition to the price paid by a state utility for 10 years.
With state utilities mandated to buy energy from solar power plants, several state
electricity regulatory boards are setting up preferential tariff structures. Among the states
that already have proposals in place are Rajasthan (Rs.15.6 per kWhr proposed), West
Bengal (Rs.12.5 per kWhr proposed), Punjab (Rs. 8.93 per kWhr), with several other
states exploring such a possibility.
Aside from the feed-in tariffs, the Indian Renewable Energy Development Agency
(IREDA) provides revolving fund to financing and leasing companies offering affordable
credit for the purchase of solar PV systems in India. Additional incentives include, 80
percent accelerated depreciation, lower import duties on raw materials, and excise duty
exemption on certain devices.
4
Company Profile:
HAMSHINE Electronics and Energy system is based in HASSAN Industrial Area.

Covers on Area Nearly 12000sq.ft.
It is a proprietary concern started in 1984. To develop the product to International

standards R&D is Essential.
So Hamshine invested Maximum time and money in Development of new products for
customers needs.
We positively organize the products to meet the demands of customers

around the world insisting on the quality of both superior quality and
superior service, honoring the contacts and keeping the promise.
At Hamshine, the group of professionals are trained and dedicated to the field
of non-conventional energy with optimum use of the science as their goal.
With years of experience behind each one of them, they are in a vantage
position to offer expert advice on non-conventional energy along with R&
D, manufacture and supply of equipment tailor made to suit your line of
utility to exactly fit the requirement of the customers.
They are empowered by a man power of technocrats and service engineers

who can take care of different division such as R&D , development ,
planning , manufacturing , quality control , marketing , commissioning and
servicing
5
Background of Company
It was established in the year 1984, by NRI Mr. HAMSRAJ Consentrated

in developing and manufacturing solar products .
Nature of the Business Carried
Research and Development

Production
Sales and services
Vision:
To be a Global leader, and technology driven

company for solar modules, with a strong R & D pipeline .
Mission:
To provide world class technology for solar module

manufacturing.
To provide world class process technology to achieve best

module results.
To provide continuous R&D support.
6
Value - we believe in
Total customer satisfaction.
Continual up gradation of technology.
Optimizing the competence of our people through training

and development.
Motivating our people through involvement & empowerment.
Working to designed systems & procedures.
Respect & care for all our people.
Products and Service
Around 195 products are produced by the company, some

of them are:
Solar Home Lighting 17 LCD TV with 9w 2 CFL lights

Solar Power pack for Micro-wave oven
Solar Powered Automatic Road sign Board
Solar petrol pump power system
Area of Operation
Regional
It is mainly concentrated on RURAL area and economic

purpose and it is economic product.
7
Ownership Pattern
It is an private organization and sole trading company. Operating

in
Hassan district , Karnataka
Competitors Information
It is the first product of its kind in Karnataka at present

there are no competitors for products.
Infrastructural Facilities
Transportation System
Transportation is provided to employees and from major

points throughout the city for all shifts.
It has good logistic and it is connected to highways for

logistics supply.
Canteen Facilities
Company provides canteen facilities to its employees.

Personnel Department takes incharge of canteen.
Canteen is run on contract basis, the company provided

building, fuel and utensils. The food charges are less than
what is charged outside.
8
Communication Network
The communication channel that is in place is via

electronic mail and Internet and Intranet facility. E-mails
IDs will be provided to employees based on the profile
and requirements.
Company provides laptops and mobile phones to the

departmental heads.
Achievements/Awards
Appreciation Award for taking initiative in actualizing the concept

of computer aided learning in rural elementary school in India
9
Work Flow model
Raw- Materials
PCB
Soldering
Power supply
LED
Dispatch
Future growth
To recycle the flood waters into drinking water by

using solar system.
To manufacture the solar ATM machine.
10
Mckensys 7s frame work
Strategy: The plan devised to maintain and build

competitive advantage over the competition.
Its strategy is to be committed to the state of the

technology, environmental protection and safety in its operations,
social commitment and employee relations.
Structure: The way the organization is structured and who

reports to whom.
Expanding their overall scope of operations through

further penetrating existing markets.
Systems: System means all the rules, regulations and procedures both
formal and informal .
The daily activities and procedures that staff

members engage in to get the job done.
Shared Values: called "superordinate goals" when the model

was first developed, these are the core values of the
11
company that are evidenced in the corporate culture and the

general work ethic.
Style: The style of leadership adopted.
Staff: The employees and their general capabilities. People

are main asset of the organization.
Organization performance mainly depends upon individuals

performance who are working in the organization
Skills: The actual skills and competencies of the employees

working for the company.
The company encourages and provides training for the

developments of skills, depending on the employees at operating level
and management level.
12
SWOT Analysis
S= Strength.
They are among the few sellers of solar energy

products in Karnataka.
So they can create good reputation of the company

through competitive price. With Latest technology.
W= Weakness. Lack of awareness
As the business is new in Karnataka, thats why there

is lack of awareness in people.
O= Opportunity.
13
As they are starting a new unique venture that has a

limited market in Karnataka, so we can be dominant in the
industry.
Greater variety of Products. Select right location Select

right market target.
Its a profitable business and they think that they can

recover their investment in a short time and can earn maximum
profit.
T= Threat.
As Karnataka is not a stable state , so the political

crises may effect their business in a bad way.
Low level income group may not afford the product of their
business. But they can overcome these threats through their
contingency plans.
14
Learning experience
The summer internship project work that was undertaken at

Hamshine has created a sense of practical exposure ,how theoretical
concepts are practiced .
Employees at Hamshine were very co-operative and

resourceful who helped in getting the required data.
It was a wonderful experience when undergoing the project in

Hamshine came to know about using the Solar Energy.
Statement of the problem
Awareness of the Solar Petrol Power Pump System in Market
15
Company is facing problem because it is not able to create the

image of the product in the mind of customers , Due to lack of
advertisements it is not creating Awareness in the market.
Objectives of the Study
To study the Perception towards Solar Petrol Power pump

System among existing Customers.
To identify the factors influencing Consumer Buying Decision.
To study Gap between User and non-User of product
To Suggest Strategies in Positioning the Product.
16
Scope of the study
HAMSHINE positively organizes the products to meet the

demands of Customers around the world insisting on the quality of
both superior quality and service , honoring the contracts and keeping
the promise .
At HAMSHINE group of professionals trained aboard, dedicated to
the field of non conventional energy with optimum use of the science as
their goal.
They are empowered by a man power of technocrats and service
engineers, who take care of different division such as Research and
development, planning, manufacturing, quality control , marketing,
commissioning and servicing.
17
Methodology
1. Primary Data
Questioners and Direct conversation with company persons
2. Secondary Data
Company profile , journals , prospectors.
Limitations of the Study
Information's were not reveled by the company.
Technology
Balance sheet
18
1. Were you aware of Solar petrol pump power system?
19
Analysis : From the above chart it is clear that only the 40% of the
respondents were aware of the product before they purchase.
2. How did you come to know about solar petrol pump power system?
Analysis: From the above bar chart , we can easily findout that, the users of
the Solar petrol pump power system were aware about the product through
their Friends , where in 12 out of 18 respondents were aware.
20
3. Do you use solar petrol pump power system regularly?
Analysis: From the above chart it is clear that the usage of sola petrol pump
power system is 100%.
21
4. What factors did you consider while purchasing the Solar petrol pump
power system?
ANALYSIS:
22
5. Have you seen the advertisements in T.V or News Papers
ANALYSIS
23
6. Which type of consumer promotional tools influenced you to buy the

Solar Petrol pump power system?
ANALYSIS;
24
7. Opinion about the price of the solar petrol pump power system
ANALYSIS;
25

Positioning of Solar Petrol Pump Power System

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________________________HAMSHINE Electronics and Energy System

Yearly Solar fluxes & Human Energy Consumption

Current situation in India

In late September, there were three further announcements, concerning: Vavasi

In 2009, approximately 130MW of shipments are projected, compared with

HAMSHINE Electronics and Energy system is based in HASSAN Industrial Area.

It is a proprietary concern started in 1984. To develop the product to International

We positively organize the products to meet the demands of customers

They are empowered by a man power of technocrats and service engineers

It was established in the year 1984, by NRI Mr. HAMSRAJ Consentrated

Nature of the Business Carried

Research and Development

Sales and services

To be a Global leader, and technology driven

To provide world class technology for solar module

To provide world class process technology to achieve best

To provide continuous R&D support.

Total customer satisfaction.

Continual up gradation of technology.

Optimizing the competence of our people through training

Motivating our people through involvement & empowerment.

Working to designed systems & procedures.

Respect & care for all our people.

Products and Service

Around 195 products are produced by the company, some

Solar Home Lighting 17 LCD TV with 9w 2 CFL lights

Solar Powered Automatic Road sign Board

Solar petrol pump power system

It is mainly concentrated on RURAL area and economic

It is an private organization and sole trading company. Operating

Hassan district , Karnataka

It is the first product of its kind in Karnataka at present

Transportation is provided to employees and from major

It has good logistic and it is connected to highways for

Company provides canteen facilities to its employees.

Canteen is run on contract basis, the company provided

The communication channel that is in place is via

Company provides laptops and mobile phones to the

Appreciation Award for taking initiative in actualizing the concept

Work Flow model

To recycle the flood waters into drinking water by

To manufacture the solar ATM machine.

Mckensys 7s frame work

Strategy: The plan devised to maintain and build

Its strategy is to be committed to the state of the

Structure: The way the organization is structured and who

Expanding their overall scope of operations through

The daily activities and procedures that staff

Shared Values: called "superordinate goals" when the model

company that are evidenced in the corporate culture and the

Style: The style of leadership adopted.

Staff: The employees and their general capabilities. People

Organization performance mainly depends upon individuals

Skills: The actual skills and competencies of the employees

The company encourages and provides training for the

They are among the few sellers of solar energy

So they can create good reputation of the company

W= Weakness. Lack of awareness

As the business is new in Karnataka, thats why there

As they are starting a new unique venture that has a

Greater variety of Products. Select right location Select

Its a profitable business and they think that they can

As Karnataka is not a stable state , so the political