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Kathy Garfield www.kathygarfield.

com

18330 Woodland Ridge Dr. Apt. 15 Spring Lake, Michigan 49456 • kathygarfield14@gmail.com • 248.345.0454

EXPERIENCE Social Media & Cause Marketing Specialist: Spring Meadow Nursery September 2009-Present
• Spearheading the product launch of the Invincibelle Spirit hydrangea by designing ads and marketing materials, planning
events, managing the website, and building partnerships with customers and organizations across North America
• Manage social media channels including Facebook, Twitter, and YouTube for Proven Winners, the #1 plant brand in the U.S.

Digital Asset Management Intern: Team Detroit: JWT | Y&R | Wunderman | Ogilvy | Mindshare June 2009-August 2009
• Led experiential efforts in group project to present new ideas for Warrior account to top agency executives
• Tested and documented the launch phase of Team Detroit’s new custom digital asset management system
• Researched and documented social media trends for TheFordStory.com
• Shadowed multiple disciplines within the agency including Ford dealer group advertising, art buying and traffic

Digital Account Intern: Campbell-Ewald, Warren, Michigan June 2008-August 2008


• Selected for Campbell-Ewald’s national competitive internship program
• Heavily involved in ongoing improvements and research for client web campaigns including U.S. Mint, American Heart
Association, and Carhartt
• Presented new media proposal to senior management for the agency’s press marketing
• Aggregated research reports, online ad metrics, and assisted in assembling creative briefs and production requests

Associate Account Executive: The State News, East Lansing, Michigan April 2007-September 2007
• Lead contact for over 30 clients and the largest collegiate newspaper in the U.S. with a daily circulation of 27,500 and
annual ad revenue of $1 million
• Advised clients in developing effective sales plans within a wide range of budgets and helped produce display ads

Intern: Motion Marketing & Media, Lansing, MI June 2007-August 2007


• Researched and developed client business expansion feasibility study; now used as a template for all agency proposals
• Aided in the redesign of client Web site and assisted in commercial broadcast production

Study Abroad, Advertising in Asia: Japan, South Korea, and China May 2007-June 2007
• Studied global advertising and branding and attended presentations by top agencies: Dentsu, Hakuhodu and Ogilvy to
learn new media trends in Asian markets
• Assisted in developing market entry plan for Huiyuan Beverage Company and presented to executive management

Account Coordinator Intern: DP & Company, Farmington Hills, MI June 2006-August 2006
• Provided research and coordinated the Michigan Economic Development Corporation campaign starring Jeff Daniels
• Assembled creative briefs, opened job tickets, managed client budget and added-value spreadsheets

EDUCATION Michigan State University, East Lansing, MI September 2005-May 2009


• B.A., magna cum laude, Advertising Graduated May 2009
• Dean’s List: 7 out of 8 semesters
• College of Advertising, Public Relations, and Retailing (APRR) High Achievers Award: 2005-2009

MEMBERSHIPS AdCraft Club of Detroit November 2008-present


Michigan State University Advertising Association August 2006-May 2009, Publications Director, August 2008-May 2009
• As Publications Director, I created the newsletter for each bi-weekly meeting and directed a 12-member committee to
develop a permanent resource pamphlet for the college’s Department of Advertising
American Advertising Federation (AAF), Michigan State Chapter August 2005-May 2006

PROFICIENCIES • Microsoft Office (Word, PowerPoint, Excel), Adobe Creative Suite 3 (Photoshop, InDesign, and Illustrator), Keynote

Find me online: Twitter: @kathygarfield | Facebook: Kathy Garfield | LinkedIn: linkedin.com/in/kathygarfield