4 Stone Ridge Road Beverly, MA 01915

H ALE Y hlalbert@syr.edu
(978) 289 0475
A LB ERT linkedin.com/in/haleyalbert

Education Syracuse University, Martin J. Whitman School of ManagementSyracuse, NY | May 2017

Bachelor of Science in Marketing and Entrepreneurship

Work Experience Sales/Marketing Intern, Empire Recycling CorpSyracuse, NY | February 2017 Present
Revitalize existing marketing efforts, including a complete revision of company website
using WordPress and enhancement of social media presence to promote prospective
new business and increase sales.
Conduct market research to identify relevant suppliers and potential sales
opportunities for the company.
Collect and import potential business contacts into multiple email campaigns created
on MailChimp for marketing and sales purposes.
Marketing Intern, QA ConsultingBoston, MA | May 2016 July 2016
Assisted in QAs new business efforts, including event set-up and implementation for a
new Big Data certification course.
Supported digital communications efforts and increased social following by 30% by
creating and publishing content for the companys social platforms.
Developed social media best practices for use across the company by analyzing
engagement (ad impressions, shares, retweets, clicks, follower increase) using ad
manager, dashboard, and reporting tools to identify new strategies and monitor
campaign success.
Generated, edited, and proofread written content for email templates, course syllabus,
registration materials (Eventbrite), website layout (WordPress) and digital ad
campaigns (social media platforms) for accuracy and style.
Brand Promotions Intern, ALS TDICambridge, MA | May 2015July 2015
Planned, executed, and broke-down the Tri-State Trek event that raised more than
$790K for ALS research.
Utilized social media including Facebook and Twitter to provide information and
update participants on event details.
Counted, labeled and organized 5,000+ medical, food, and signage inventory for the
500+ attendee event.
Led a team of six, assisting them with specific jobs such as arrowing, registration and
inventory.
Created an event focused brochure on Avery, outlining course and itinerary details as
an information guide for participants.
Coordinated room assignments in Excel for 500+ participants to allow for overnight
accommodations during the 3-day ride.

Other Experience Paraprofessional, Beverly Public School SystemBeverly, MA | April 2015 Present
Volunteer, Syracuse City School DistrictSyracuse, NY | September 2016 Present
Sorority Member, Delta Gamma Rho ChapterSyracuse, NY | January 2014Present
Fundraising Committee, Relay for Life Syracuse, NY | September 2014Present
Abroad Student, SUFFlorence, Italy | January 2016May 2016
Camp Counselor, Triumph CenterNorth Reading, MA | June 2015 August 2015
Brand Ambassador, Cinch Mobile AppSyracuse, NY | April 2015- June 2015

Areas of Expertise Certifications: Microsoft Excel 2010

Skills: WordPress, Graphic Design, Microsoft Word, Publisher, PowerPoint and Excel;
MailChimp; Social MediaLinkedIn, Facebook, Twitter etc; Photoshop; Avery; Basic HTML
Coding, Blogging, Budget Management, Project Management, Customer Service Skills
Interests: Running, Hiking, Traveling, Reading, Writing, Researching, Photography,
Volunteering, Working with Children, Event Planning, Interior Decorating, Crafting Projects