Mekelle University

College of Business and Economics

Department of Marketing Management

Program Marketing Management

Course Code Bmgt 3041
Course Title Business Statistics
Degree Program BA in Marketing Management
Module Name Marketing Research and Info. System
Module No 04
Name: Abebe Tilahun
Office: NBR: B6 105
Instructor
e-mail: abebetile@gmail.com
Contact hour: it will be posted
ECTS credits (CP) 5
Contact Hour per week 3
Lecture, Day, Hour and Room As per schedule provided
Target Group Year II/Semester I, Marketing Management students
Pre requisite None
Status of the course Core
Academic Year 2014/15

1. Course Description
Important decisions are rarely made by intuition alone. We need to use data to develop our insights
and to support our analyses. The aim of this course is to develop critical reasoning skills necessary to
understand, interpret, and draw conclusions from the abundant quantitative data available in the
business world. These courses acquaint students to the concepts of probability and statistics relevant
to business decision making. Topics include concepts and terminology of statistics, descriptive and
inferential statistics, probability distributions, sampling distributions, estimation, hypothesis testing,
regression and correlation analysis. Numerous examples are chosen from applications of statistics in
finance, marketing, management and business analysis.

2. Course Rational
Because of the ever increasing size and complexities of modern decision making, there arises a need
for every manager to make a sound and timely decision which requires collecting, processing and
analysis of data on the facts expressed in quantitative forms. Thus, there is hardly field in the modern

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 world where statistical tools are not applicable. The application of statistics pervades virtually every
area of activity, research and development, manpower planning, and marketing.
3. Course Objectives
At the end of the course students will be able to:

Distinguish the Types and Use of Statistics;

Appreciate the Relationship of Basic Statistics and Business Statistics
Acquaint with the Theory and Application of Probability;
Understand the Concept of Sampling and Sampling Distribution;
Understand the Basic essence of Hypothesis Testing;
Understand the Basic concepts of Regression and Correlation;
4. Course Content and Schedule
Week Lec. Hr. Topic of the Lecture Reference Materials
I: Introduction
I.1. What is Statistics? Kinfe Abraha
Week 1 3hrs I.2. Functions and Types of Statistics Lind , D. Mason and G.
I.3. Limitation of Statistics Marchal
I.4. Terminology of Statistics
II: Data Collection Methods
2.1. Classification of Data Kinfe Abraha
2.2. Sources of Data Lind , D. Mason and G.
Week 2 4 3hrs 2.3. Tools of Data Collection Marchal
2.4. Pros and Cons of Data Collection Methods Anderson
J. Stephens
III: Summarizing Data in Graphical and Numerical Methods
3.1. Summering Data in Graphical Methods Kinfe Abraha
3.1.1. Constructing Frequency Distribution
Bowen Karl
3.1.2. Statistical Computations of Frequency
Distribution Anderson
3.1.3. Presenting Data in Graphs Lind , D. Mason and G.
3.1.4. Other Graphic Presentation Marchal
Week 4 7 9hrs 3.2. Summarizing Data in Numerical Methods
3.2.1. Measures of Location
3.2.2. Measures of Dispersions
3.2.3. Other measures of Dispersions
IV: Theory of Probability and Probability Distribution
4.1. Elementary Probability Theory Kinfe Abraha
Week 8 10 9hrs 4.1.1. Approaches and Rules of Probability
Lind , D. Mason and G.
4.1.2. Principles of Counting and Tree Diagram
Marchal
4.2. Probability Distribution
Anderson
4.2.1. Discrete Probability Distribution
4.2.2. Continuous probability Distribution J. Stephens

V: Sampling and Sampling Distribution

5.1. Population Vs Sample
Lind , D. Mason and G.
5.2. Types of Sampling Methods(Techniques)
Marchal
Week 10 &11 5hrs. 5.3. Population Vs Sampling Distribution
Anderson
5.4. Statistical Estimators
J. Stephens
5.5. Determining Sample Size
VI: Hypothesis Testing
6.1 Introduction
.Lind , D. Mason and G.

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 6.2 Hypothesis Testing in Large Sample Cases
Marchal
6.2.1 Types of errors in Hypothesis Test
6.2.2 Steps of Hypotheses Test
6.2.3 One and Two Tailed Hypothesis Testing
6.2.4 Testing Hypothesis Using P-Value
6.2.5 Hypotheses Testing of Population Proportion
Week 11 14 13 hrs 6.3 Hypotheses Testing in Small Sample Case
6.3.1 Test for Population Mean
6.3.2 Hypotheses Testing of Two Independent
Population Mean
6.3.3 Hypotheses Testing of Dependent Sample
6.3.4 Comparing Dependent and Independent
Sample
VII: Regression and Correlation
7.1 Simple Regression
Lind , D. Mason and G.
7.1.1 Scatter Diagram
Marchal
7.1.2 Regression Equation
7.1.3 Ordinary Least Square (OLS)
Week 15 & 16 6hrs 7.2 Multiple Regression
7.3 Simple Correlation
7.3.1 Coefficient of Correlation
7.3.2 Nature of Coefficient of Correlation
7.4 Multiple Correlation
Final Exam

5. Pedagogy
The course would be conducted through lectures, group discussions, brainstorming for refreshing
lecture contents questions and answers and short discussion sessions on material taught, class
participation and answering of questions raised in the class are highly encouraged. Students are
expected to read the assigned chapters prior to the lecture so that sufficient time is spent in class
discussions.
6. Class room policies
Every student is bound to the universitys rules and regulations.
Students shall submit their assignments on time. Late submissions will be subject to 10%
penalty.
Duplication of assignments is strictly forbidden; it entails stringent penalty.
Every student is required to take all the quizzes. Since quizzes are equivalent to taking
attendance, a student who fails to take the quiz shall get zero.
Cheating of any form is illegal. If a student is found cheating, s/he shall be penalized as per
the universitys rules and regulations.
Students shall make their cell phones silent while they are in class.

7. Assessment
To be eligible for final grade in this course, students submit individual and group assignments which
account 10% of the total mark and attend all quiz exams. The final exam will be based on the
objectives of the seven chapters, and will consist of work out questions. The final grade for the course
is based on achievement in quizzes, assignments and final exam. The course evaluation methods and
its weight described as follow;
Quiz 1-------------------------------------------------------------------------------------------------------------10%

Quiz 2-------------------------------------------------------------------------------------------------------------10%

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Quiz 3-------------------------------------------------------------------------------------------------------------10%

Quiz 4 ------------------------------------------------------------------------------------------------------------10%

Individual assignment & Group assignment ----------------------------------------------------------------10%

Final Exam-------------------------------------------------------------------------------------------------------50%

Total-------------------------------------------------------------------------------------------------------------100%

8. Reference
1. A. Lind , D. Mason and G. Marchal. Basic Statistics for Business and Economics 3rd ed.
McGraw- Hill, 2000.
2. Aczel. Complete Business Statistics 7th ed. McGraw- Hill, 2008.
3. Anderson, Sweeney and Williams. Statistics for Business and Economics 6th ed. West
Publishing Company, 1996.
4. Bowen Karl, Basic Statistics for Business and Economics.
5. Dowdy, Weardon, Chilko. Statistics for Research 3rd ed. John Wiley & Sons, Inc., 2004.
6. J. Stephens. Beginning Statistics. McGraw- Hill, 1998.
7. Kinfe Abraha (2002). Basic Statistics Quantitative Method
8. M. Weiers, J. Brian and H. Peters. Introduction to Business Statistics 6th ed. South-
Western, 2008.
9. Wilcox, Rand R. Basic Statistics: Understanding Conventional Methods and Modern
Insights Oxford University Press, Inc. 2009.