Professional Documents
Culture Documents
1. Discuss the concept of international marketing. How is international marketing difference from
domestic marketing?
A concept
difference
Answer: The concept of International Marketing primarily involves an application of marketing tools and
techniques to develop and manage trade across international boundaries. The principle of international
marketing in its simplest meaning is based upon an understanding of the consumer needs in global
markets. Therefore, the traditional definition of a successful marketing programme focuses on two
concepts,
2. Explain Hofstedes cultural dimension. Discuss the main elements of culture with examples
A Elements Hofstedes cultural dimension
Elements of culture
3. Define international marketing research approach? Discuss the international research process.
A International marketing research approach
Discuss the various steps in the process
Answer: International marketing research deals with the analysis of the market, information regarding the
nature, size, organisation, profitability of different markets, changes in the market and various factors
economic, social and political
4. Discuss the various steps in the process of product development. Describe international product
life cycle.
A Discuss the various steps in process of product development.
Describe international product life cycle
6. Define ethical problems in international Marketing? Explain the 4ps of international marketing?
A Define ethical problems in IM
Explain 4ps of International marketing