Professional Documents
Culture Documents
DRIVE
Winter 2016
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT CODE & NAME
BBA204 MARKETING MANAGEMENT
1. Define Market and classify Market on the basis of Economy. What are the differences
between Marketing and selling?
a. Definition of Market
b. Classify market based on economy
c. Differences between Marketing and Selling
Answer: a) The word Market is derived from the Latin word Marcatus meaning
merchandise, wares, traffic, trade or place where business is conducted. The common usage
of market means a place where goods are bought and sold. In its strict meaning, market need
not necessarily mean a place of exchange. Historically, markets were physical meeting places
where buyers and sellers gathered together to trade. Although physical markets are still vital,
virtual marketplaces
3. The brand is the symbol of the products personality. It is developed though diligent
market research and is based on the customers needs and wants. Explain the various
types of brands and importance of brand and branding and its merits.
Types of brands
Importance of brands and branding
Merits of branding Importance of brands and branding
6. Explain the characteristics of services and elaborate marketing mix for services.
Characteristics of services
Marketing mix for services