EDUCATION
KENDALL A. RAGATZ
EMAIL
KRAGATZ@UGA.EDU
TELEPHONE
678.773.0309
PORTFOLIO
KRAGATZ.WEEBLY.COM
RELATED COURSEWORK
Principles of Marketing, Marketing Research
for Business Decisions, Consumer Behavior,
Social Media Marketing Strategy, Integrated
Marketing & Brand Communications, Digital
Marketing Analytics, Digital & Social
Communications Strategies, Marketing
Strategy & Decision Making
SKILLS
Highly adaptable; Quick decision maker; Able
to adjust & execute
Computer Skills: Proficient in Microsoft
Word, Excel, PowerPoint, & a variety of
social media platforms
Statistical Analysis: Basic knowledge of
SPSS
Experienced in designing survey instruments
and analyzing both primary & secondary data.
Able to convert statistical analyses into
managerially actionable insights.
Certifications: Google Analytics/AdWords
Certified, UGA Arch Ready Professionalism
Certificate
CAMPUS INVOLVMENT
Phi Kappa Phi Honor Society, Member
(April 2016-Present)
American Marketing Association,
Member (April 2015-Present)
UGA Relay for Life, Member (September
2014-Present)
Logistics Committee: Contacted local
businesses for donations; Promoted via social
media & poster signage (Sept. 14 - May 15)
Alpha Omicron Pi Sorority, Member
(October 2013-Present)
The University of Georgia, Athens, GA, Graduation Date: May 2017
Bachelor of Business Administration in Marketing, Emphasis: Digital Marketing
Overall GPA: 3.85/4.00
HOPE Scholarship Recipient, TaylorMade Golf Company Scholarship Recipient, Deans List
Study Abroad: Vienna University of Economics and Business, Vienna, Austria
(Summer 2016)
- Obtained knowledge of global marketing and international business
- Gained insight on real-life business strategies via company visits
RELEVANT WORK EXPERIENCE
UGA Digital Marketing Competition Finalist (January 2017- Present)
Moes Southwest Grill
- Worked on a team of 4 to research and develop a digital marketing campaign for
the large, national fast-casual restaurant chain
- Conducted consumer target research, category research & insight development
- Presented ideas to Focus Brands representatives
Childcare Provider, Athens, GA (August 2016-Present)
- Ensure the safety, health, and well-being of 2 children, ages 2-6, every Wednesday
afternoon
- Organize safe, fun, and educational activities for the children
UGA Intern for a Day Program, Atlanta, GA (December 2016)
CBS46 WGCL-TV Atlanta
- Accepted to participate in the UGA Intern for a Day Program, and selected to
be a marketing intern for CBS46 News
- Attended staff editorial meeting, 12:00PM newscast, and experienced the day-to-
day culture and activities of CBS46 news
- Met with the Local Sales Manager, Marketing Manager, Creative Services
Director, Sr. Research Director, etc. to obtain an overall understanding of each
role, as well as to obtain a brief overview of past & current projects
Marketing Intern, Cumming, GA (June-July 2016)
Chick-fil-A Lanier Crossing
- Implemented the initial startup and use of Instagram and Snapchat
- Assisted in building the CFA brand image through inside and outside promotions
- Assisted in increasing sales by planning and coordinating events, while also
encouraging attendance at these events
- Gained customer service experience through dining room training
AMA Client Team Member, Athens, GA (March-May 2016)
The Atlanta Braves
- Worked in a group of 5, alongside the Atlanta Braves Digital Marketing Director,
to research and develop marketing plans and strategies for the launch of the
SunTrust Park mobile app (via focus groups, surveys, etc.)
- Presented real-world marketing solutions to the Atlanta Brave Digital Marketing
Team at Turner Field