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Bologna

APRIL 2017 VISIT PW AT HALL 26 B38

Bologna 2017: A Colorful Mash-Up


of Commerce, Art, and Technology
This years fair will have 35,000 visitorsincluding 20,000 professionalsand
1,300 exhibitors from 75 countries
BY ED NAWOTKA
This year we have moved from a childrens book fair con-
cept to a childrens content concept, says Elena Pasoli, exhi-
bition manager for the Bologna Childrens Book Fair. We
are enhancing what we do and exploring all kinds of new
ideas to help people do business better, and we are looking
at ways of combining our traditional best practices with the
latest innovations in tech, retailing, and content creation.
This new approach expands the fairs mission from serving
primarily as a marketplace for content to expanding into
becoming a forum for exploring new ideas and innovations
on all sales fronts. This doesnt mean we have shifted pri-
orities, Pasoli explains. Bringing together publishers,
authors, and illustrators is still the core activity of the fair
but we are exploring how we can combine things in this
mishmash world and this mishmash industry. It helps every- Judges reviewed the finalists for the 2017 BolognaRagazzi awards in
one understand each other. February, with the winners announced prior to the fair.
The Digital Cafwhich took on a more prominent role Pitti Immagine Bimbo, a prominent Italian childrens fash-
last year, having been moved to its own dedicated space in ion fair. The result was The Extraordinary Libraryan
Hall 32is getting even more glitzy in 2017. Members of the exhibition of 100 illustrated books for children and teens
Google Play and Google Daydream teams are scheduled to about fashion and art, which has been presented at various

INSIDE:
appear alongside numerous presentations about opportuni- events around Italy and will
ties in virtual- and augmented-reality storytelling. Among be on display at the fair.
the other technologists on hand will be representatives from This got a great result,
Italys Pubcoder, who will present Pubcoders new ABC Pasoli says. She adds that since INSIDERS
app for refugees, and representatives from Singapores the debut of the exhibition, VIEWS ON
SnaptoLearn, who will present a new VR viewer. As they did
last year, a full contingent of VR/AR developers from South
the fair has attracted buyers
from high-end fashion stores
PREFAIR
TRENDS
4
Korea will offer education solutions, and the European Kids and design shops who are
App Collective will present their latest projects. sourcing books to sell and A TALK WITH
The fair has also attracted Chinese computer manufacturer who are talking with pub- TRANSLATOR
Lenovo, which will debut a new pen-enabled Yoga tablet lishers and illustrators about DANIEL HAHN 12
computer in the Illustrators Caf, where aspiring and estab- licensing illustrations for
lished book illustrators gather at the conference. They are a T-shirts and other products. THREE PUB-
prime audience for the tech giant, which is keen to show just In addition, a new Bologna- LISHERS GROW
how eager it is to collaborate with content creators. We
think this is going to offer new and unique opportunities for
Ragazzi Award for books on
art and artists was estab-
TRANSLATION 16
LISTS
illustrators and publishers to experience the capabilities of lished this year, with the
some of the new technology firsthand, says Neal Hoskins, inaugural award going to SNAPSHOTS
who curates the Digital Caf. Cloth Lullaby: The Woven OF 11 KIDS
Cross-industry promotion is becoming integrated into the Life of Louise Bourgeois by MARKETS 22
year-round life of the fair, which last year collaborated with Amy Novesky, illustrated by
I absolutely loved The Black Witch
and will have a very hard time waiting for the second book!
Tamora Pierce, #1 New York Times bestselling author


With strong feminist messages, In Ellorens tale, this briskly
lively secondary characters, paced, tightly plotted novel enacts
and an especially nasty rival the transformative power of
(imagine a female Draco Malfoy), education, creating engaging
fans of Harry Potter and characters set in a rich
Tamora Pierce will gobble alternative universe with a
down the 600-plus pages complicated history that can help
and demand the sequel. us better understand our own.
Booklist, Kirkus Reviews,
starred review starred review


Available May 2017

Check out these


compelling reads!

Visit us at the HarperCollins booth: Hall 26, Stand A 96

17_158_PWDaily_TEEN_Bologna_Rev9.indd 1 2017-03-24 10:01 AM


APRIL 2017

Two N.Y.C. Events Set


Publishers Weekly and the Bologna Childrens Book Fair
have announced that the third Global Kids Connect con-
ference will be held in NewYork City on December 4. Simi-
lar to the two previous conferences conducted by PW and
Bologna, the 2017 event will feature leading figures in the
childrens publishing market discussing industry trends
and issues.
Separately, BolognaFiere, which organizes the Bologna
Isabelle Arsenault (Abrams). Arsenault will take part in a
Childrens Book Fair, has announced that it is launching a
panel titled Childrens Books on Art and Artists moder-
book industry trade show focused on publishing, inter-
ated by New York Times childrens book editor Maria
national rights, and licensing.The first show is scheduled
Russo and featuring Charles Kim, associate publisher of
for June 2018 in NewYork. BolognaFiere has yet to
the Museum of Modern Art in New York. Asked why the
announce partners for the event but hopes to release
fair put a new emphasis on books about art, Kim replies: more information at this weeks fair.
Visual-arts education and visual literacy for children is
increasingly important in a world where children are look-
ing at screens for much of the day. It teaches them to see featuring the works of each of the illustrators in the exhi-
and to understand what they are seeing. Rather than just bition. The postcards will have the illustrators contact
being told what they are looking at, they can develop a information so that it will be easier for publishers and
critical eye. others to track the illustrators down after the fair. It is a
simple idea that will have a big impact, and something we
Illustrators Survival Corner havent done in the past, Pasoli says.
Other exhibitions planned for this year include a special
display dedicated to the history of pop-up books, as well as Catalonia as Guest of Honor
the usual illustrators exhibition, which this year features Catalonia and the Balearic Islands are the fairs guests of
works by 75 artists. We are very much a fair about books, honor. More than 40 events related to the region are
books, books, and more books, Pasoli says. And we are planned in Bologna and around the book fair, including
focusing even more than before on illustration and helping street art, film screenings, and theater performances, all
young illustrators advance their careers. curated by Paula Jarrin, owner of the Al-lots childrens
To this end, the fair has added what it is calling the illus- bookstore in Barcelona. We also have over 40 publishers
trators survival corner in Hall 26. This area is reserved for and nearly 200 students, illustrators, and official represen-
young, inexperienced illustrators and will offer workshops tatives coming to the fair, notes Izaskun Arretxe of the
on the basics of networking at the fair and working in pub- Institut Ramon Llull, which has organized the exhibition.
lishing, including how to set up a portfolio, how to Among the highlights will be a display of 42 Catalan illus-
approach a publisher, how to handle portfolio reviews, and trators featuring the artwork of each displayed on the
more. inside of one of 42 hammocks. In this way, fairgoers can
In addition, the fair will now print out free postcards literally get inside the art and experience it, Arretxe says.
One Catalan company that has been committed to coming
Bologna Show Daily is published by Publishers to Bologna year in and year out is Gemser Publications, an
Weekly in cooperation with the Bologna Children's illustrated-book publisher based outside of Barcelona that
Book Fair. publishes some 20 titles a year. It is the single most impor-
tant fair for us, says Georgina Segarra, who serves as for-
To contact Publishers Weekly during the fair,
eign-rights director and manages the company alongside
visit us at our stand in Hall 26 B38.
her sister and mother. With Catalonia as guest of honor,
Publisher: Joseph Murray this year is special. But we always come to Bologna, as it is
Editors: Ed Nawotka, Diane Roback, Jim Milliot important for us to get a sense of where the market is
Contributors: Miah Arnold, Jef Van der Avoort, Jasmin moving. For example, we now have seen that for us Russia
Kirkbride, Teri Tan and Brazil have fallen off, but the situation in other coun-
tries where there had previously been difficultiesas in
Project Management: Bryan Kinney
Layout and Production: Clive Chiu Greece and Portugalis improving. But, of course, this
always changes, which is part of the joy of returning each
To subscribe to Publishers Weekly, call +001-818- year. What doesnt change is how we like to end our days
487-2069, or for a free digital trial to the weekly herewith a nice Aperol spritz in the afternoon and then a
magazine, go to publishersweekly.com/freetrial. limoncello to end the evening in a bar under the arches in
the city center! 

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BOLOGNA SHOW DAILY

Trend Watching Compiled by Diane Roback

photo by diane roback


We asked a number of U.S. agents and On the international side, I love the years when there is
no particular trend that publishers are seeking at Bologna:
scouts attending this years Bologna all of our books get similar attention, and it makes for
book fair to talk about the trends theyve animated conversation. One of the most enjoyable aspects
of my job directing foreign rights is watching the changes
been noticing: in themes, in genres, and over the years in each of the markets: for instance, where
in international demand. Their responses YA sci-fi didnt work a few years ago in Poland, or contem-
porary YA in Italy, theyre now safe bets; Italian pub-
covered a wide range of issues. lisher Il Castoro has even launched a new YA imprint, Hot
Spot. And its so nice to be getting good offers again in
Spain and Portugal.
CHERYL PIENTKA
Director, foreign and subsidiary rights, and agent BARRY GOLDBLATT
Founder
sonya sones

Jill Grinberg Literary Management


Barry Goldblatt Literary
Domestically, were seeing
andrea hand

more marginalized voices Agency


across age groups, more My sense of things in the
graphic novels, more fan- international market is that
tasy. But while we observe everything has gotten harder,
current trends, we prefer to especially YA, and there are
follow our heartswere far fewer titles selling into
drawn to and look for gor- translation these days. There
geous voices and authentic are obviously still big break-
stories with an emotional out titles, and always will be,
core. I think that well be but success in the U.S. doesnt guarantee any kind of success
seeing some surprising and in international markets. I think its particularly interest-
imaginative work in the near future, projects inspired by ing that the reinvigoration of contemporary YA and middle
the presidential election and our current climate of unease, grade has not, at least for me, been echoed in markets around
resistance, and protest. the world.

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BOLOGNA SHOW DAILY

As for trends in my own submission box, the big thing


is diversity and [the] #OwnVoices [campaign]though I
really hate referring to it as a trend, because its more a
collective awakening and opening of doors in publishing.
Ive been making a concerted effort to reach out to mar-
ginalized writers, and Im sure that is impacting the number
who are querying me. Weve still got a really long way to
go, but the efforts of groups like We Need Diverse Books,
and the high-profile successes of authors like Nicola Yoon,
Angie Thomas, Sabaa Tahir, and others feels like its not just
opening doors, but smashing down walls.
We Are Quarto
RACHEL HOROWITZ
Senior scout
Maria B. Campbell
Associates
In Frankfurt there were a
lot of reimagined fairy tales,
and stories set in space, but
were seeing a bit less of those
for Bologna. Middle grade
adventure series with a
magical element are still
evergreen, but the bar is
really high. Licensed properties are very competitive,
especially books based on video games. More and more
foreign publishers are looking at American graphic novels,
Please come and visit us at specifically ones with strong narratives, and these are
Pad. 25 Stand A/163 translating into film as well. Ive been reading a lot of
self-published fan fiction, mostly compulsively readable,
guilty pleasure romancessome quite sexyfor the 18-plus
#wearebooks #wearepeople #wearequarto
space, or what we call new adult, and foreign publishers
are publishing them on their crossover lists. Crossover in
quartoknows.com
general is a big themeolder YA that adults may want to read.
Nonfiction is a real growth area in both YA and middle
grade, with books that tackle issues like body image,
bullying over social media, and sexuality, as well as titles
about girl power and coding. Picture books are still of
interest in Asia, especially in China, and for film clients
looking to be inspired for animation. Were still seeing
a lot of YouTube stars writing nonfiction and fiction
alike; I keep hearing that YouTube is Google for kids,
which is actually true for my kids as well. Finally, we
always see a surge in material that reflects the political
climatelast year it seemed to be stories inspired by
the Black Lives Matter movement, and Ive been reading
a lot more stories about the refugee experience, whether
they are first-person or fictionalized.

JENNY BENT
Lindpendance crative Founder
The Bent Agency
We are having nice success with YA contemporary right
now, both domestically and abroad. If it has a speculative
twist, even better. I also see a small trend of YA historical

6
APRIL 2017

heating up, again both domes- See Your Content


tically and abroad. I think
fantasy can still work, but it
Come Alive!
has to be very different and Capitalize on your
freshI see a ton of fantasy
submissions that are too existing content
similar to whats already out
there. We are also selling
more middle grade abroad Problem
areas shown
Word and
than we used to, but YA is phoneme level
in red

still dominant, at least for scoring

our agency.

JONATHAN LYONS
Director of translation rights
Curtis Brown Ltd.
Curtis Browns childrens list
is quite varied, but we continue
to have particular domestic
success with literary middle
grade and YA fiction. In
Areas of
addition, publishers continue mastery noted
to express interest in finding in green

diverse voices and unique pre-


sentations across the spectrum.
For picture books, nonfiction, A LanguaBook is the most
advanced format of a book
where unique people, places,
with the power to accelerate
and things can be introduced to a young audience in fun and
learning for English language
original ways, is trending strongly. learners and Struggling
In terms of the global market, middle grade works remain Readers. Ask us how we
hot, continuing and expanding the trend weve seen over the can help you generate
past three years. Otherwise, a number of publishers (primar- additional revenue
ily in Western Europe and Brazil) are interested in publishing Next
streams from your
Generation
upmarket young adult works as crossover fiction. Picture existing titles. Your Speech Enhanced
book sales remain strong in Asia, with more scattered suc- digital market Products
cesses in other markets. Finally, correlating with the sig- share awaits.
nificant upswing in interest in graphic novels domestically,
we are noticing that some markets seem more open to these
works in translation than in years past.

LAURA DAIL
CAROLINE KRAVITZ

Founder
The Laura Dail Literary
Agency
In YA, Id say everybody is
looking for high-concept
Languabooks transforms static
fiction with a voice that content into books that listen,
grabs you and never lets go. speak and teach.
YA fantasy is still working,
but it has to really stand out.
Come see us at Hall 32 Stand C/13 or
The darker the better in all of these. Were hearing that
science fiction is difficult. Editors and houses are very Visit us online at LanguaBooks.com
focused on diversity, smartly and rightly so!
LanguaBooks is a division of LanguaMetrics, Inc.
Middle grade editors seem to be looking for action and
To learn more, please visit www.languametrics.com.
adventure. Were doing quite a bit of younger middle grade

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BOLOGNA SHOW DAILY

(more 810 than 1112); at the same time were doing KATHLEEN ORTIZ
older YA (protagonists are 18 and 19). We are bullish Director of foreign rights and agent
about narrative nonfiction and fun, creatively designed New Leaf Literary & Media
reference for middle grade.
In young adult it seems
MELISSA WHITE everyone overseas is still
Director of international rights looking for (but being very
selective with) fantasy;
Folio Literary Management contemporary is also a hot
Middle grade is certainly genre, though everyone wants
having its moment across something different. Were
many territories, mainly seeing a large wave of
for series but also for the requests for more diverse
unique, exquisite stand- voices, which were thrilled
alone, especially when there to see is not limited to the
is an element of fantasy or U.S. On the middle grade
magic involved. There is side, series are selling better than standalones, and everyone
fatigue with contemporary is looking for that big, breakout fantasy or adventure story.
YA, as most markets have
gotten very crowded with CHRISTA HESCHKE
these titles over the last few Literary agent
years and still have many in the pipeline. The good thing is
we are seeing publishers continue to invest in an author
McIntosh & Otis
for their third and fourth books, but then its that much As were an agency that has
harder to get a commitment for a debut contemporary YA. been around since 1928, we
Still, if the voice is really special or it has a fresh setup, work with a lot of estates and
there is still interest. backlist titles. There have
Theres been an uptick in childrens sales in the U.K. from been great new opportunities
the U.S. over the last two to three years, so one can assume in the foreign market for our
that will plateau or decrease in the coming year, even if its classic titles, especially in
just an overall feeling of uncertainty. China, Korea, and Japan. All
of these countries actively
ALLISON HELLEGERS look for and buy a lot of picture books, both classic and
Rights director and agent frontlist. The Thai and Indonesian markets seem to be
growing. Ive been working more with them this year
Rights People on a variety of titles, from picture books to YA.
I think U.S. agents and edi- For frontlist, Ive had strong interest in the U.K. and
tors are both apprehensive Europe for middle grade and contemporary YA. One of our
and excited right now. The titles that has sold in the most territories and still receives
political climate is generat- a lot of interest is a YA contemporary tearjerker. Im not
ing raw, intense feelings, and sure if Id call this a trend or hot, but Im having luck
we cant help but wonder with contemporary YA right now. Big fantasy titles still
what kind of art will be cre- seem to be going strong in the foreign market as well.
ated now. In YA, Ive been
hearing that most people ROSEMARY STIMOLA
want to avoid dystopias with Founder
escapist novels of family
and heartfelt romance. But I believe that sci-fi and fantasy
Stimola Literary Studio
will continue to be on the rise and be redefined in ways In tumultuous times around
that are shocking and new. People want to see life reflected the globe, I find many books,
in art, but they also want to see a life they havent seen across format, age range,
before. and genre, adding themes
Foreign sales are well spread across the age ranges at of kindness, tolerance, and
present, with Brazil continuing to struggle, while China acceptance of the other
continues to power ahead. Brexit is being heavily dis- to those of courage, determi-
cussed but has not yet had any noticeable impact on nation, and defiance seen in
rights sales. recent trends. The setting

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BOLOGNA SHOW DAILY

may range from historical to contemporary and futuristic, Speaking to the American
the context may be one of peace or one of war, and the tone market, everyone is aware
may be light and humorous or dark and ominous. It might of certain key awards that
be a little girl facing down her fears to save a wolf cub, or a cant be won unless book-
middle grade zombie looking to fit in with his living class- makers are American citizens
mates. It might be a story that connects multigenerational or residents. And so even
characters across different time periods, or one in which just a few years ago, I saw
different sexual preferences, identities, and diverse cultures a more nationalistic envi-
are naturally mainstreamed. ronment, with international
I also find the impact of social media in the lives of young talent sometimes being
people is being universally felt and increasingly woven into passed over in favor of
mysteries and psychological thrillers for older readers, Americans. But recently Im
who pay for their interconnectedness with a loss of privacy. seeing a resurgence in international enthusiasm. Publishers
And then there are those stories that bring readers to seem less preoccupied by award eligibility, and are instead
secondary worlds in which familiar rules do not apply, sparking brightly around unusual and unfamiliar styles
a recalibration of accepted thought is required, and a touch and voices. At least within the world of picture books
of magic may be friend or foe. which is where I spend most of my timemy international
Overall, current trends in books for young readers point to clients are seeing bigger financial offers and more oppor-
tales that pose challenges to all-too-human characters to be tunities in general. Culturally different is replacing
overcome with strength and resilience, but also with heart award eligible as a publishing priority, paving the way
and understanding. for more opportunities for foreign authors and illustrators
in the American marketplace, and leading us into a cultur-
KIRSTEN HALL ally richer and more internationally united kids book
Founder world as a result.
Catbird Agency
RACHEL HECHT
Founder
Rachel Hecht Childrens Scouting
Ive noticed a good number
N E W STO R I E S WITH of YA thrillers around so
UNIVERSAL HEART AND APPEAL far this year, both new
projects on submission and
finished books starting to
hit the shelves, and though
there is interest interna-
tionally I think we still
have yet to see foreign
publishers fully embracing
this trend on the childrens
Life affirming Pure weird entertainment sidein contrast to their
Publishers Weekly Booklist
adult counterparts. Diverse
reads and #OwnVoices books are very much in demand,
and are perhaps more important than ever, as are refugee
stories and those addressing the immigrant experience.
Similarly, Ive observed (and welcomed!) a minitrend of
YA feminist storiesempowering contemporary ones as
well as feminist-minded fantasies.
And in terms of the global market, from where I sit,
Brazil and Scandinavia have been quieter markets so far
Longlisted for the Devastatingly vital.
National Book Award Kirkus this year, while there have been some fierce competitive
Magnetic and chilling moments in Poland and China. Im continuing to cast
New York Times
around for projects that are going to capture that univer-
sal international appeal as we swim into the high tides
For subsidiary rights information,
VISIT OUR BOOTH: contact Maria Kjoller: of the prefair offerings, and as always am very much
HALL 26 B/66 mkjoller@lernerbooks.com
MK247-0317 looking forward to catching up with my foreign clients
and dear friends in Bologna in a few short weeks.

10
APRIL 2017

Aarhus 39 Show-
cases Top Emerg-
ing Childrens
And YA Writers in
Europe
Authors from 20 diferent countries will
be featured in a two-volume anthology
and honored at the European Children's
Literature Hay Festival in Denmark
By Jasmin Kirkbride
Aarhus 39, a partnership between Hay Festival and Aarhus
(Denmarks second largest city, which is holding a year-
long European Capital of Culture celebration in 2017), has
chosen 39 contributors for a new anthology featuring what
it is calling the top emerging writers in European childrens
literature under the age of 40. The writers have been
invited to appear at this years inaugural European Chil-
drens Literature Hay Festival in Aarhus (October 2529),
which is being organized in conjunction with Literature
Across Frontiers and the British Council.
The 39 childrens and YA writers, from 20 countries
and working in 16 languages, were selected from over
400 submissions by three acclaimed contemporary childrens
authors: Kim Fupz Aakeson (Denmark), Ana Cristina
Herreros (Spain), and Matt Haig (U.K.).
By complete coincidence, the judges actually had the
meeting to select the 39 writers on June 23, 2016 [the day
of the Brexit vote], so we were having our very positive,
outward-looking, bridge-building conversation while out-
side this cataclysmic thing was happening in society and
politics, recalls Daniel Hahn, who will edit the anthology
of original works by the 39 authors. The theme of the
anthology is journey. The anthology will be published in
two volumes and will launch at Hay Festival Wales in May,
publishing in English with Alma Books and in Danish with
Gyldendal later this year.
The idea of things being mobile and not restricted is
so important to the way we talk about politics and the
modern European experience now, Hahn says. Appropri-
ately, the majority of the Aarhus 39 writers have never been
published in English before, and only four of the stories
in the anthology were written in English originally.
Beyond the political aspect, Hahn is thrilled by the look
of the collectionseach story has been assigned its own
illustrator. 

Jasmin Kirkbride is a freelance writer living in London.

11
APRIL 2017

The U.K.s Champion of

JOHN LAWRENCE
Childrens Book Translation
Daniel Hahn is a tireless advocate for bringing books
from around the world to English-language readers
BY MIAH ARNOLD

Daniel Hahn is the kind of man who walks into a well-


appointed London bookshop and counts the chil-
drens books. As he does so, he roughly determines
how many have been written by authors who write in
languages other than English. And the inevitably low Daniel Hahn
number is tantamount to sacrilege for him.
Hahn looks like the book-jacket drawing of Harry Potter,
filled out and grown up. In a phone interview, he asks rhetor- mutual commitment. The childrens book world gathers
ical questions so quickly they seem like incantations: How here, Hahn says. A lot of what you get here is catching
many childrens book authors from Scandinavia can you up with people, a gathering of the tribe, and so it has that
name? From all of Latin America? From Asia, from the kind of energy of people who have something in common.
entire continent of Asia? Can you name 10 contemporary That energy is no small matter: it helped Hahn see his way
childrens writers working not in English? He adds: Were through two alarming recent world eventsthe Brexit vote
missing out on a lot. Most people dont think about what and the U.S. presidential election. Coincidentally, he says,
were missing. he was surrounded by translators when each of these elec-
Since 2002, when Hahn started work as a translator, he tions was called.
has translated books from French, Portuguese, and Span- Very quickly, Hahn recounts, in both cases, after the
ish; books from Africa, the Americas, and Europe. He has initial shock and disgust had passed, rather than saying,
translated everything from soccer star Pels autobiogra- Whatever we do is a waste of time, we were saying: We
phy to Jos Eduardo Agualusas Man Booker Interna- need to do more of what we do, we need more people to be
tionalshortlisted novel, A General Theory of Oblivion. aware of thinking about the rest of the world, to know
Hahn has multiple translations coming out this year across how important it is to understand different points of view.
the English-speaking world and is in the midst of launch- Why the traffic of ideas is valid. He adds that transla-
ing In Other Words, a London Book Trust project dedi- tors, like all writers, are by definition vocationally against
cated to publishing 10 childrens books in translation small-mindedness.
every year. This year once again he has some very good news
The work of translation is, according to Hahn, all-con- regarding his own work to share with his cohorts here in
suming. Translators have to change all the words in a Bologna: another of his books has been nominated for an
book without alarming writers too much. In addition to important award. Not only has his translation of Socorro
the actual work of translation, translators promote the idea Aciolis The Head of the Saint been shortlisted for the Los
of translation and what it representsan opening of Angeles Review of Books Prize for Young Adult Literature,
worlds, a listening in on the 95% of the world that doesnt but it has been shortlisted among books originally written
write in English. And they act as the face of foreign-lan- in English. It is being judged, in other words, not as a novel
guage authors to domestic readers and as the salesmen of in translation, but as a novel, period.
the books to publishers in the English-language world. This nomination vindicates Hahns argument that we too
The challenge of convincing publishers can be great. often miss the best writing from most of the world. It is a
Imagine I approach a publisher, Hahn says, and I say, milestone, a victory for Hahn and for translators everywhere.
This is the most important book for you to publish right This novel is very different from a novel you would see
now. Im sure of it. But heres the thing: you cant read it [by an English-language author], Hahn says. The way it
yet, you have to buy it based on trusting me, on a synopsis, talks about the world is completely different from American
on how it sold in Poland. Hahn laughs. You understand or British books, which is part of its appeal. This nomination
the publishers reluctance. It makes sense. makes a huge difference, he adds. It makes some practical
For Hahn, events such as the Bologna Book Fair are difference, and quite a lot of symbolic difference.
important for bringing the community of publishers and
translators together in dialogue, fostering a sense of Miah Arnold is a writer and educator in Houston, Tex.

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BOLOGNA SHOW DAILY

Play Starters and the Power of Slime


Human imagination remains the best virtual-reality engine ever built
By Jef Van der Avoort

Sticky, green, smelly play slime. It has been 25 years, but I still
remember how the smell hit my nostrils every time I opened
the little plastic container with the Ghostbusters logo on it.
When my parents were moving a couple of years ago, I found
it in the back of my old closet; the bright-green substance
had turned into something best described as toxic puke. It
was the best toy I ever owned.
Recently, I watched my friends son running around in the
garden. He is a digital native, born into a world of zeros
and ones. But running in the garden he looks like any six-
year-old boy throughout history, enjoying the grass between
his toes, chasing bugs, and attempting to whistle for the first
time. I can only imagine how much he would like a big
container of slime.
According to Jef Van der Avoort, cofounder of Squirl, to stay relevant,
publishers should turn to the toy industry.

THE BUSINESS OF IMAGINATION proposition again. Great stories have the power to trigger
No, our kids are not digital creatures. And while we adults the best virtual-reality engine ever built: the human brain.
may be addicted to instant gratification and endorphin- Often we try to build the hardware when it is already there.
inducing digital delights, as professionals in the publishing Instead we should focus on creating the right software
industry we need to understand that we cant be digital just for our brains. Innovation that augments our imaginations,
for the sake of being digital anymore. The space has matured that opens up new worlds for the reader, should be our goal.
and consumers are reevaluating the place of modern technol- Toy designers and marketers talk about play starters, little
ogy in their lives. triggers that push users off to a good start but then give
We are in the middle of a counterswing to bring the atten- them the space to discover on their own.
tion back to ourselves, to the way we like to experience the When we talk about innovation, we should look for the
world with all our senses. Digital may seem perfect: sleek, publishing equivalent of play starters. How can we use the
fast, and error freeall the things we humans are not. The different senses to access the readers brain? Companies such
more efficient and polished our world becomes, however, as Booktrack, which creates soundtracks for e-books, are
the more we will fall back on tangible, imperfect things such already popping up. We are just at the beginning of an excit-
as paper books, vinyl records, and board games. (Remem- ing time in the evolution of digital. The moment is oppor-
ber the Star Trek holodeck?) tune for digital leaders who dare to take a step back and
We as an industry need to adapt to this social undercur- who are not afraid to let a book be a book. In the end movies
rentthis counterswing. Traditionally, publishing has turned are better at being movies and games are better at being
to other media for inspiration: film, music, games. But in games.
this phase of the digital evolution, there might be a better Back to that smelly green play slime in my closet. Why was
place to look: the toy industry. Just as Lego bricks can turn it the best toy I ever owned? Because it was the most com-
into a dragon, a series of well-written paragraphs can build plete toy a six-year-old boy could wish for. You could
an entire world in the readers mind. Publishing is in the squeeze it, make funny sounds with it, and if you were really
business of imagination, creating worlds that are bigger than brave you could even taste it. It was a full sensory experi-
their parts. ence, one that is hard to recreate with just a screen and some
Companies such as Lego, Mattel, and others have been speakers. The digital wave will roll on, becoming more
working hard over the past decade to bring analog experi- humancentric along the way. Eventually the border between
ences into an increasingly digital world. Earlier than in any the two worlds will completely disappear, likely creating
other industry, toy companies burned their fingers by seeing totally new sensory experiences. But until that day, we in
digital as the end goal. Today, these companies use technol- the publishing industry need to stay relevant in a world of
ogy to enhance their core product experiencesnot replace instant gratification and constant status updates. 
themwith digital staples such as connectivity, user-specific
context, and customization. Jef Van der Avoort is cofounder of Squirl, a location-based book-discovery
We can learn from them to believe in our unique selling app.

14
Books parents trust, activities kids love!

From Pre-K to Grade 6. www.flashkids.com

STERLING PUBLISHING, CO., INC


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PLEASE VISIT US AT HALL 25, STAND B63
BOLOGNA SHOW DAILY

Trio of U.S. Publishers


Seeks More Translations
Archipelago Books and Restless Books join
New York Review Books in focusing on
translations of childrens titles
By Miah Arnold

Last year Kendall Storey was sifting the rich offerings in


Bologna when a cover jumped out at her. She was at the A book by Chinese author Cao Wenxuan is a highlight
of Elsewheres inaugural list of translated titles.
fair to acquire books for Elsewhere, a new imprint for chil-
drens books in translation from U.S. publisher Archipelago international childrens literature since 2003, says, Its
Books. When she inspected the cover more carefully, it almost like speaking another language when you read a
revealed a series of international connections of the sort book that comes from another country. You get a better
that make Bologna such a rewarding experience for pub- sense of what that culture is like. Not an immersion, but a
lishers, editors, writers, translators, and illustrators alike. sense of it. Then perhaps you go on to read another book
First, Storey saw that the book was written by Chinese from that same country, from a different author. You read
author Cao Wenxuan, who was new to her, and that the another, and bit by bit, in increments, that builds up.
illustrations were by Brazilian author and illustrator Roger Restless Books Yonder, Stavans says, has sought to acquire
Mello. Coincidentally, Elsewhere had recently acquired a books that bring magic to young readers while also allowing
picture book by Mello, You Cant Be Too Careful, and them to see themselves in other cultures. Stavans hopes that
admired his work. Like Mello, Wenxuan had recently won in the work of identifying with strong, well-drawn charac-
the esteemed Hans Christian Andersen Award. Storey ters living in other parts of the world, Yonders young read-
opened the book and read its trade-show translation. The ers will come to see these worlds and their customs not as
book is about a feather looking for its bird of origin, distant and peculiar, but instead as being as normal as our
searching all the birds of the sky for the one to whom it own culture.
belongs. Whats more, translated books can have a wide commer-
Moved by this adventurous, thoughtful story of belonging, cial appeal. One of Yonders books, a YA novel by Juan
Storey fell for Feather. She says now, I just knew it belonged Villoro called The Wild Book, sold over two million copies
on our list. A few months later, when she read Chloe Garcia in its native Mexico. Its a kind of Neverending Story,
Robertss translation of Feather for the first time, it brought Stavans says. Im really excited to introduce it to young
tears to my eyes, Storey says. people in the U.S.
For a work of translation to find a home in the U.S. book NYRBs Barba points out that parents are often motivated
market is no small feat. According to Restless Books Ilan by nostalgia when they choose books for their children, and
Stavanswho is launching Yonder, another new imprint that many people dont even think of the childrens books
for translated childrens books, this fallaround 3% of that theyve read in translation as translationsthink of
books published in the U.S. each year are translations, and the Pippi Longstocking, Heidi, or Tintin books, for example.
the numbers for the childrens market are similar. This lack Sometimes, she says, parents seek out newer works from
of representation for translated works, coupled with a around the world to help their children to understand for-
passion for opening the wider world up to young readers, eign cultures and places. Barba cites the recently published
accounts for the sense of mission that is a common element translation of Anna Starobinetss Catlantis as an example
among publishers specializing in childrens translation in of a book that will give children an idea about what life is
the United States. like in Moscow.
Susan Barba, senior editor at the New York Review The mission of publishers of translated childrens books
Childrens Col- has become more urgent during the last few months of politi-
lection, which cal upheaval in the United States. Up until November 8 we
has published were just a publisher of international literature, Stavans
says. After the election, all of a sudden, this type of writing
An image from has become all the more necessary, in an atmosphere where
Yonders transla- our politicians are sending messages isolating our country
tion of the from other countries and cultures. There is compassion,
Ramayana.
there is empathy in understanding these stories. 

16
BOLOGNA SHOW DAILY

Checking on Trends in the


Asian Childrens Book Market
Long-term challenges go hand in hand with surprising
opportunities in some major markets

By Teri Tan

Low birth rates are a longstanding issue in several Asian ute positively to their personal growth and development.
countriesparticularly Japan, Singapore, South Korea, Over in Seoul, the economy may be in the doldrums,
and Taiwanand one that has been the bane of their but there has been a noticeable upswing in the publishing
childrens book markets. industry. The birth rate in our country remains low at 1.24,
But for Taiwans childrens book market, there is a silver but the childrens book segment is experiencing a long-
lining to the countrys low birth rate, which at 1.18 is among awaited rejuvenation, says Eric Yang, CEO of RHK and
the lowest in the world. Parents, especially dual-career founder of South Koreas biggest rights agency, Eric Yang
urban couples, most of whom have only one child, are now Literary Agency.
spending a lot more of their discretionary income on their The South Korean book industry, Yang says, went through
children, particularly on buying educational materials and a difficult period after the fixed-book-price laws were passed
edutainment products, says Huang Paoping, director of in November 2015. Many childrens publishers with sizable
the Taiwan Pavilion at Bologna Book Fair, which this year door-to-door sales channels, unable to compete on fixed
will host a delegation of 13 publishers, including Hsin-Yi pricing, closed down. But last October, several small and
Publications, CommonWealth Education Media and midsize houses reestablished their childrens editorial teams
Publishing, and Aichi Books Co. So our childrens book and publishing programs, Yang says. There are two major
publishers are flourishing. This is evident from the 14% reasons behind this. First, the introduction of a new edu-
increase in sales of childrens books at our islands largest cation system that puts an emphasis on improving childrens
online bookstore, Books.com.tw, last year. reading ability. This will naturally create demand for more
Huang offers more statistics that evidence the booming childrens books and reading materials. Second, the growing
childrens book segment. According to the National number of public, municipal, and school libraries, and the
Taiwan Library, which archives our islands publications, increases in budget allocations for them. Yang adds that
there were 38,807 new titles released in 2016, and nearly most librarians prefer using these budget increases to pur-
20.4% of them were intended for preschoolers, school- chase childrens books rather than, for example, adult
children, and young adults, Huang says. So while the bestsellers. This upswing in the South Korean childrens
Taiwanese book industry in general has declined over the book market, Yang adds, could not have come at a
years, the childrens book segment has bucked the trend better time.
and continues to expand. The Northeast Asian region, where diplomatic relations
Last year, for the first time ever, a childrens bookThe between governments have always been complex, has hit
Little Train of Courage, a book/CD package by popular another difficult period diplomatically in recent months.
childrens book author and illustrator Lai Matopped Tensions in South KoreaChina relations have already
Books.com.tws bestseller list. It was a huge surprise since affected the publishing industry on both sides. In recent
the top title, more often than not, tends to be a literary years, Korean publishers have licensed more than 1,500
read, Huang says. [Lai topping the chart] underscores titles to China annually, Yang says. Now we are seeing
the strength of the current childrens book segment in cutbacks in rights as well as coproduction deals between
Taiwan. Huang adds that Lai also collaborates with Korean and Chinese publishers. Yang does not see a
CommonWealth to produce a variety of educational prod- relaxing of the soft embargo anytime soon. This is
ucts such as puzzles, board games, and English-language unfortunate, because Chinese parents and children have
learning kits. Such derivative products by well-known been reading and enjoying translated works from Korea
authors and illustrators are very trendy in Taiwan, Huang for a long time, and now they will have lesser access to
says. Parents are buying these products in the hope that our content, Yang says.
their children will have a well-rounded learning experience What Yang and his counterparts can do to make up for
that covers areas such as language skills, and also that they the loss in sales to China is to leverage the current resur-
will acquire social and emotional training that will contrib- gence in the South Korean book market while working to

18
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BOLOGNA SHOW DAILY

form new partnerships with publishers in Europe and in And that is where the challenges (and new opportunities)
other parts of Asia. Opportunities are everywhere as long are in the Chinese childrens book industry, according to
as one works hard to find them, Yang says. Li. Our current industry is geared toward the retail
For Japanese childrens book publishers, on the other market, Li says. Shifting to publishing for the class-
hand, China is a fast-growing rights market. Last year, rooma segment in which most of us lack experience
my agency signed more than 400 titles, including extension is a challenge. Meanwhile, the grading system to measure
and derivative works, with Chinese publishers, says reading proficiency has not been established, and therefore
Yurika Yoshida, president of Tokyo-based Japan Foreign- we have no concrete idea as to the types of books to rec-
Rights Centre (JFC). That is double the number of deals ommend for different grades. On the other hand, our
we had in Taiwan or Korea in the same period. Our business childrens publishing industry has been focused on litera-
in China also represents nearly 50% of our total overseas ture, with few titles produced on science, technology, the
sales. That means that for many Japanese publishers, humanities, and social sciences. Li points out that, going
royalty income from China has increased significantly in forward, industry players will need to rework their pub-
recent years. lishing programs to meet the dual goals of fulfilling retail-
But Japan-China relationsand, to a certain extent, market demands and school requirements.
JapanSouth Korea relations as wellare currently dete- With the above in mind, Li has already started tweaking
riorating, and the backlash has affected the Japanese his companys publishing program. We are spending more
childrens publishing industry. time studying school curricula and working on attracting
And since many Chinese publishers are state owned, highly experienced teachers to write for us, so that we will
any tension between the two countries is like a gray be able to publish more titles that meet the reading and
cloud hanging over our heads, Yoshida says. It may learning needs of schoolchildren. (For more on Lis com-
lead to severe limits placed on the number of Japanese titles pany and on the childrens book market in China, go to
entering China. Yoshida, however, remains hopeful that publishersweekly.com/chinachildrens2017.)
the mutual trust and close collaboration nurtured in the To the south, in Thailand, the attitude of parents toward
past decade between the Japanese and Chinese book indus- digital content is a major issue, says Trasvin Jittidecharak,
tries will prevail, he says. Many of our titles are loved owner of Silkworm Books and executive member of the
by Chinese parents and children, and we will continue our International Publishers Association. Thai reading culture
mission to introduce great content not just to China and is not strong, and parents tend to think that free content
Korea, but also to other countries in the world. Sharing is good enough and to see no reason to pay for content,
the joy of reading with childrenthat will bring all of us Jittidecharak says. Unfortunately, most of the childrens
together to transcend politics, culture, and geography. content that is available for free download is of inferior
The JFC team recently sold Megumi Iwasas newest pic- quality, and that is a worrisome issue for Thai educators.
ture book to New Zealand (published by Gecko Press there This habit of obtaining content for free has contributed
as Yours Sincerely, Giraffe) and Germany. They also sold to the growth of piracy websites in Thailand, according
a Taro Gomi picture book to Chronicle Books. The book, to Jittidecharak. Many Japanese manga titles have
titled Over the Ocean, was a 2017 Batchelder Award Honor been pirated and translated for free downloads, causing
Books selection. big sales losses for both Thai and Japanese publishers,
Over in China, the childrens book market is going along Jittidecharak says. Thai publishers are forced to keep
just fine. The most significant impact on Chinas childrens their retail prices very low in order to fight piracy. This
book publishing industry is coming from the latest reforms has resulted in chain bookstores closing down some
of Chinas university-entrance-exam system. From 2017 branches, with those that remain dedicating as much as
onward, students taking the university entrance exam will 40% of their shelf space to nonbook products.
need to have more general knowledge of Chinese culture While there are no published figures on the lost sales,
and history, increased language capabilities, and better read- Jittidecharak notes, The fact that four major Japanese
ing and subject comprehension, says Li Xueqian, president manga publishersKadokawa, Kodansha, Shueisha,
of China Childrens Press & Publication Group (as well and Shogakukanand the manga- and anime-goods
as president of the Chinese section of the International vendor Animate have set up a joint-venture anime store
Board of Books for Young People). Some test subjects will in Bangkok together to tackle the piracy issue means that
have more questions, thus requiring better and faster read- the losses must be substantial.
ing skills, information analysis, and logical thinking. This year, various Thai government ministries for culture,
China, Li points out, has always been an exam-centric education, and home affairs set up a five-year Promote
society, with its university entrance exam the most important Reading Culture master plan with a THB five billion ($142
test of all for students. Following these exam-requirement million) budget. The Publishers and Booksellers Association
changes, primary- and secondary-school curricula are also of Thailand has yet to get actively involved in this project,
undergoing overhauls, Li says. One major change is the Jittidecharak says. As for the piracy issue, the Department
unprecedented focus on reading. Today, weekly reading of Intellectual Property has been focused on other counter-
classes in primary schools are no longer a novel thing. feit products and not so much on book piracy.

20
APRIL 2017

Worldreader to Help Refugees


In Jordan
The charity will offer 50,000 Syrian families free e-books
By Ed Nawotka

In the second implementation of its Read to Kids program, million readers a month.
Worldreader, the literacy-promotion organization that We know the Syrian refugees in Jordan have mobile
offers free e-books to disadvantaged communities around phones, so this is how we plan to reach them, Rimerman
the world, has launched a new program to assist Syrian says. The goal is to reach 50,000 families in the first year
refugees living in Jordan. This project follows a 2015 pilot after the project is launched. Currently, Worldreader is
funded by Pearson that targeted families in New Delhi sourcing Arabic-language content. Arabic is a new lan-
with children up to age six to encourage family members guage for us, Rimerman says. If this is successful we
to read to children out loud. The goal was to promote could spread it out to Turkey, Canada, and other places
the idea of parents or caregivers as first teachers, says where there are Syrian refugees.
Susan Rimerman, director of content for Worldreader. The Jordanian project is being supported by a $1 million
Worldreader began in 2010 by offering free Kindles to grant from the Stavros Niarchos Foundation. One of
schools in Ghana and Kenya and setting up digital librar- the things that is specific about this situation is that it
ies in those countries. As it has grown, it has shifted focus has severely impacted childrens access to education,
away from dedicated readers to mobile phones; it now Rimerman says. Something as basic as reading to kids is
offers 40,000 titles for everyone from prereaders all the a great first step in trying to help. We see it as an opportu-
way up to adult lifelong learners. The books are available nity to provide an emergency response for educational
in 43 languages and 52 countries and reach nearly half-a- support unlike ever before. 

Come to Pad 26 Stand B/117 to learn about opportunities for translation rights

Magination Press publishes beautifully


written and accessible picture books,
middle school readers, teen guides,
and workbooks to help children deal
with a wide variety of psychological
concerns and challenges.

Life Skills Special Needs


Family Issues Health Issues
Bullying Self-Esteem
Emotions Anxiety

www.apa.org/pubs
BOLOGNA SHOW DAILY

Bologna Show Daily Publishing Postcards


We surveyed 11 childrens publishers, booksellers, and librarians from across the
globe and asked them to share the challenges and opportunities they face
Edited By Ed Nawotka

People who work in childrens publishing tend to see their Overall, the entire Argentinean book market has been
jobs as both a mission and a calling. We surveyed childrens stable for the last five years, but the future is uncertain. In
publishers, booksellers, and librarians from around the December 2015 a new government took power and very
world, asking them to share their viewpoints on the state quickly loosened restrictions on book imports, which were
of the industry, to comment on their personal journeys in significantly curtailed during the previous administration.
publishing, or to reflect on the challenges they face today. This allowed many childrens publishers to return to print-
ing overseas. At the same time, the new administration
Argentina: Kids Books Are 25% of suddenly ended official government purchases of childrens
literature for schools, which led to a childrens book market
the Market and YA Is Growing sales decline of approximately 15% in 2016 compared to
2015. Many small childrens book publishers were surviving
thanks to these government purchases, which could amount
to as few as 8,000 copies per title, but which could go up to
90,000 copies or even more.
For decades, the childrens book market in Argentina was
dominated by two publishers: Atlntida and Sigmar. But
several new independent and commercial houses, including
V&R, Guadal, and Vertice, have emerged in recent years
to become serious players. In addition, several smaller yet
prestigious publishers have grown, including El Zorro Rojo,
Calibroscopio, and Del Naranjo.
One of the most important trends in the Argentinean book
market is the continuing development of the YA and middle
grade markets, which account for 20% of overall book
Trini Vergara
sales in the country. And we are starting to see some new
literary stars emerge in Latin America. After J.K. Rowling,
Argentines have strong reading habits, something that starts the top-selling childrens author in Argentina last year
in childhood, with children who have books available to was German Garmendia, a Chilean YouTube star, whose
them. Today, around 96 of the 240 active trade publishing book Chupaelperro (Lickthedog)published by PRH
houses in Argentina have a childrens book list, and 24 of sold 90,000 copies in just a few months.
these 96 specialize in childrens books. Childrens publishers Trini Vergara, international manager of the
sell a total of some 10 million books annually and publish Cmara Argentina de Publicaciones and director and
about 3,500 titles per year, with the latter figure representing founder of VR Editoras
approximately 25% of the whole trade publishing market
in Argentina. Brazil: With a Big Market Come Big
There are still many independent bookstores in Argentina
(independent bookstores represent around 70% of the
Challenges
bricks-and-mortar bookstore market), but childrens books People look at Brazil and think: wow, what a big country;
are mainly sold in specialized areas of the big chain stores wow, what an opportunity. But being a childrens book
(Yenny El Ateneo and Cuspide). One of Argentinas childrens publisher in Brazil is not easy. For 20 years, the government
bookstores is Ramos 0 a 18 (the bookstore caters to kids was our biggest client. It bought books for public schools
up to age 18) in Quilmes, in the outskirts of Buenos Aires, and libraries. I must say the government programs spoiled
which is owned by the Canalicchio family. We are a fac- us and we did not pay heed to the real market. But since
tory of readers, Valeria Canalicchio says in defining the 2014, the government has significantly cut back on its book
stores vision. The store hosts activities with children and purchases for schools, putting many publishing houses in a
young adults year round and has developed a database of difficult financial situation. Relying on the government to
over 4,000 customers. buy books is not an option any longer, so what about the

22
Introducing
...

Select
Marit Weisenberg
It had always been a fact of life that we were
biologically differentbetterand that it had
to be kept secret.
Julia Jaynes has the perfect life. The perfect family.
The perfect destiny. But theres something rotten beneath
the surfacedangerous secrets, superhuman abilities,
and an elite society of people determined to remain
anonymous to humanity. Caught between the prejudices
of her manipulative father and the allure of an outsiders
life, Julia must decide how she will define herself
and whom she will betray.

Running Full Tilt


Michael Currinder
I really didnt have much choice but to run, and I had
to run far. . . . Sometimes I felt like I could run forever.
In many ways Leo and Caleb are like most brothers. But
when Calebs erratic behavior forces Leo to run, he runs
far, far away. The survival tactic becomes talent when Leo
tries out for the cross-country team. When a family trauma
interrupts the precarious calm, however, Leo cant run
away this time.

Visit us in Hall 26 at Stand B117


For foreign rights, contact Mary Ann Sabia at
masabia@charlesbridge.com

www.charlesbridgeteen.com
BOLOGNA SHOW DAILY

retail market? After Chile: Dreaming of Making a Real


all, Brazil has some Difference
20 million people
under the age of 14 If I had to say what the biggest challenge or obstacle facing
who are potential childrens book publishing and literacy in Chile today is,
consumers of chil- the first thing that comes to mind is the perennial difficulty
drens books. Unfor- in finding interesting subjects to bring to children. In the
tunately, they dont Chilean book market, we have a good variety of books on a
read enough books, wide range of subjects, but its always necessary to try to
in part because they deliver new stories with new themes that can answer chil-
and their caregivers drens questions and be part of their various stages of growth.
are not educated suf- Even though MsKe Libros is a small company, with only
ficiently about the three people running two bookstores, we have tried to make
Miriam Gabbai
importance of reading. a difference in improving our countrys reading level. That
In my view, in addition to buying books for schools and includes publishing our own bookswe have released two
libraries, the government should develop a long-term pro- so far.
gram for promoting literature and reading. There are some In our stores, we dont stock any Harry Potter titles, so
public and private efforts in this vein, but they dont go far our bestseller list tends to be a little different than the usual.
enough. There should be more focus on helping teachers to While some authors on our list, such as Mo Willems, will
effectively use the books that have been purchased for the be familiar to many, other local writers and publishers
classroom and on helping families with children to incor- whom we have done well with are lesser known. Among
porate reading into their daily lives. the lesser-known titles that have sold well for us are Yo
When it comes to anything to do with Brazil, the scale tena diez perritos by Paloma Valdivia and Carles Ballesteros
of the country, both in terms of population and geo- and Animezclados by Constanze von Kitzing, both published
graphic size, makes implementing any widespread project by Editorial Amanuta.
daunting. I was once talking to someone from the Ministry Miguel Wolter, manager, MsKe Libros
of Education and he said, You must realize that every-
thing we do, even a simple letter, is done in great quanti- Colombia: Kids Books Open the
ties... millions. We distribute books all over Brazil and
that is not an easy task. So we must take into consider-
Door to Discussing Difficult Issues
ation that any large-scale literacy or education project in a Thirty years in childrens publishing have convinced Mara
big country will not be easy to implement. With a big Osorio, owner and founder of Bogota-based Babel Libros,
market come big challenges. of the necessity of addressing Colombias complicated and
 Miriam Gabbai, publisher, Callis Editora often violent history in childrens literature. Issues such as
death, vulnerability, ransom, displacement, and massacres
Canada: Staying Ahead of the have been central to childrens stories by Colombian authors
such as Irene Vasco, Yolanda Reyes, Triunfo Arciniegas,
Curve on STEM Pilar Lozano, and Francisco Montaa, Osorio explains.
There are a couple of economic challenges facing rights sales Osorio references Reyess 2013 book Agujeros negros, a
for Canadian childrens publishers right now: (1) market 60-page story about a displaced boy who lives in a run-
saturationthere are just more and more books available; down house in Bogota with his grandmother. His parents
and (2) a stagnant world economy, which means foreign disappeared following a home invasion at their house in
editors tend to be risk averse when it comes to emerging the woods. The boy survived by hiding in a closet. The
authors and innovative, unproven content. black holes of the title refer to the voids left by his parents
Certain themes that might be resonating in Canada and disappearance, voids he will have to face as he travels back
the U.S.STEM or global issues, for examplemight not to the house in the woods and relives the dark experience.
catch on internationally until a few years later. This actu- The history of Colombias long armed conflict is evident
ally works in favor of Canadian childrens publishers. in stories such as this one. Childrens stories make no effort
Our book The Most Magnificent Thing, for example, has to hide the context in which events take place; they show
sold over 250,000 copies due to its strong STEM content reality as it is seen from a childs perspective, Osorio says.
and the growing maker movement. But its only now, three One result of this frankness has been strong sales. [These
years after it was first published, that were starting to see books] give parents an excuse to talk about contentious
rights sold internationallycurrently into nine languages issues with their children, Osorio says.
and counting. Now that the STEM movement is a world- According to Osorio, local childrens publishing began to
wide one, we expect to see quicker pickup on our upcoming flourish in the 1980s, with the success of publishers such as
STEM-related books. Editorial Norma (bought by Spains Grupo Prisa in 2016)
Adrienne Tang, rights director at Kids Can Press and Carlos Valencia Editores. Nowadays, other players

24
BOLOGNA SHOW DAILY

such as Panamericana Editorial and smaller independent interested in sharing stories with fans through a broad
companies such as Cataplum, GatoMalo, Salmn, Rey spectrum of media. This type of 360-degree storytelling is
Naranjo, and Tragaluzare are paving the way for new exactly how readers, particularly the children and teens
subject matter, authors, and illustrators. who comprise our target audience, prefer to experience
After a 15-year career in childrens publishing at Editorial their beloved stories. This phenomenon is just as strong
Norma, Osorio founded her own company, Babel Libros, in Finland as it is in the rest of the world: young Finnish
in 2001, a three-pronged venture into book publishing, readers devour their favorite series through subscription
book distribution, and bookselling. Since then she has been services that range from book services to games to VOD
actively engaged in numerous initiatives around childrens services.
books in Colombia. Many of the publishing trends in the bigger publishing
Last February, Babel Libros was awarded the Bolo- markets correspond with what is happening in Finland.
gnaRagazzi New Horizons Award at the Bologna Book Subscription services seem to have the same dilemma here
Fair for La mujer de la guarda by Chilean authors Sara Ber- as they do in other markets: they are very successful with
trand and Alejandra Acosta, becoming the second Colom- children and YA readers but they arent as popular with
bian publisher to receive such a distinction in a few short adults. Likewise, childrens publishing here is strong, as is
years, after Rey Naranjo Editores for La chica de polvo licensed childrens publishing.
by Jong Jumi in 2014. The trend of major brands shifting to content production
Andrs Delgado Darnalt, a Bogota-based writer (e.g., Hasbro) continues. As a multimedia production studio,
Kaikens publishing and animation units work in tandem
Finland: 360-Degree Storytelling in developing and creating story properties that we see as
franchisable. We also handle licensing, which gives us a
the Far North two-way door that allows us to add consumer products to
As cofounder of Kaiken Entertainmenta global enter- the franchises around our stories.
tainment company based in Helsinki, Los Angeles, and Kaikens tagline is, Creating stories. Building worlds.
Vancouver specializing in storytelling through TV, film, Its not a trend necessarily but rather my strong belief that
digital-products licensing, and publishingIm really in Finland and throughout the globe, audiences are keen
on stories that branch out and beyond and that encompass
all forms of media

A POIGNANT SYRIAN REFUGEE STORY Laura Nevanlinna, CEO, Kaiken Entertainment

[A] lovely, timely book.


Guatemala: Planting Seeds for a
Quill & Quire Starred Review Culture of Reading
Beauty and sorrow sit side by side in this compassion- Rural schools in Guatemala function with the bare necessi-
ate and age-appropriate depiction of contemporary tiesa chalkboard, wooden desks, miniature chairs, and
refugee life.The Horn Book Magazine dusty shelves. School supplies are scarce and books are
A stunning offering for libraries wishing to add to nearly nonexistent.
their collection of hopeful yet realistic refugee tales. As an educator, mother, and librarian I understand that
School Library Journal in order to produce a generation of readers, we must first
give children access to booksmore specifically, to books
978-1-77278-010-9 that they desire to readand we must grant children time
Hardcover with dust jacket
to read and encourage them to learn, ultimately, that read-
ing is fun!
For those students who are lucky enough to attend
public school in rural Guatemala, most will learn to read.
However, very few will learn to enjoy a good story or expe-
rience the pleasure of having adventures in reading. Even
fewer will be encouraged to develop their critical-thinking
Canada Stand 29 D7 and comprehension skills through reading.
Catherine Mitchell, Rights Mgr Families in rural Guatemala earn just enough to survive
rights@pajamapress.ca day by day. Most men work in the fields harvesting a vari-
Gail Winskill, Publisher ety of fruits and vegetables. When work is available, they
gailwinskill@pajamapress.ca will bring home approximately $8 a day to cover the living
expenses of their families. For the families who struggle to
buy tortillas and beans to feed their children, little extra
Rights Available: World ex
North America & Korea www.pajamapress.ca
funds remain for books and educational materials.
At Biblioteca Puerta Abierta, on the shores of Lake Atit-

26
A Brand-New 5-Book Miniseries
Join the Aldens on a secret mission that takes them around the world!

#1: Journey on a Runaway Train #2: The Clue in the Papyrus Scroll #3: The Detour of the Elephants
Available now! Available now! June 2017

#4: The Shackleton Sabotage #5: The Khipu and the Final Key
HC 9780807506875 PB 9780807506882 August 2017 HC 9780807506813 PB 9780807506820 October 2017

Look for the new animated movie, Surprise Island, fall 2017!

Visit Albert Whitman & Company in Hall 26, Stand B38 to learn more
about the licensing opportunities for this exciting new series!

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GKC_SAVE_BOL_HALF_V.qxp_Layout 1 3/21/17 5:40 PM Page 1

BOLOGNA SHOW DAILY

lnwhich Aldous Huxley once described as the second


most beautiful lake in the world (after Lake Como)we
have created a safe environment for students to explore
reading and to connect with literature. By providing story
hours, reading clubs, and creativity workshops we have
A WORLD OF INFORMATION IN A DAY begun to plant the seeds of a culture of reading. We lend
books to students who have never held a storybook in their
hands before, giving them the opportunity to lose them-
selves in a story for the first time.
Amanda Flayer, director and founder of

SAVE THE DATE Biblioteca Puerta Abierta

DECEMBER 4, 2017 Latvia: The Struggle Is to


Encourage Reading for Pleasure
NEW YORK CITY
In Latvia, the best information we have about the reading
habits of children comes from the Childrens Literature
Centre of the Latvian National Library. The literature
Youre invited to the third annual
centers manager, Silvija Tretjakova, has said that the
Global Kids Connect conference, chief challenge facing literacy initiatives in Latvia is
the premier childrens publishing getting new and interesting books into childrens hands.
School libraries purchase only textbooks and teaching
event of the year. materials.
The other problem is that there is little public support
to encourage reading as a pastime to children. There are
almost no reviews of or discussions about childrens
books in the media, and the visibility of local childrens
authors and illustrators is rather poor in comparison to,
say, local singers or actors. There are ongoing discussions
between the Latvian Publishers Association and the
Ministry of Culture to find the best ways to develop a
Sign up now to get all long-term, reliable model to help finance reading pro-
grams as well as the publication of interesting new illus-
the latest event information. trated books for children. As Latvia is quite small, and
www.PublishersWeekly.com/GKC17 the local market is limited, publishing these types of illus-
trated books in Latvian can be prohibitively expensive.
Renate Punka, president of the Latvian Publishers
Association and managing director of
Janis Roze Publishers

United Arab Emirates: Kalimat


Celebrates Its 10th Anniversary
I cant believe the journey we have taken, says Bodour Al
Qasimi, founder and CEO of Kalimat Groupthe first
PR ESE NTE D B Y publishing house dedicated to the production of Arabic-
language titles for children. Since its inception, the company
has published 175 books, and last year Kalimat won the
BolognaRagazzi Award for Best Publisher of the Year in Asia.
That made a huge difference to us, Al Qasimi says. We
saw random traffic to our booth [at the Bologna Childrens
Fair] really increase, as people who were curious about us
stopped by. More and more people are getting to know us.
Kalimat has long professed that its goal is to educate
and entertain its readers, and it has placed a special empha-
sis on making its books attractive to Arabic-speaking read-
ers, for example by incorporating local design elements.

28
The Tools you need to maximize your Rights Business
Stand # Hall 26 B38

www.Pubmatch.com
BOLOGNA SHOW DAILY

Our goal has always been to offer original content repre- tions around the world and with anyonein houses large
sentative of local cultures, Al Qasimi says. Initially, we or smallworking to create a more inclusive book land-
were happy to produce books with girls in head scarves scape.
there were none of those when we startedbut have since I believe were at a pivotal period in publishing history
expanded into a very diverse range of products, from in which its possible to tap into rising public concern to
counting books to comic books to young adult books. create transformational change in the industry. Whos
In 2016, the company struck rights deals with Quarto with me?
and Bloomsbury in the U.K. and recently announced a new Alice Curry, founder and publisher of Lantana Publishing
deal with Gallimard in France. Kalimat and the foreign
publishers will trade rights and publish each others titles. United States: Social Justice Books
Its amazing for me to think that the first time I came to
Bologna, it was just mewith no boothwalking around
Are Not a Trend, but a Mission
on my own, Al Qasimi remarks. Now we have a staff of For the past two years, childrens publishing headlines
18 and a wonderful booth. Whats more, in this age, our have been dominated by stories about diversity. Since the
books are all the more important and relevant to readers November election, that talk has intensified, as publishers
who want to understand cultures different from their own and booksellers take special care to reaffirm their own
and people who may be different from themselves. We are valuesfor diversity, but also for activism, organization,
as motivated as we have ever been. and a commitment to community. It is impossible to ignore
Ed Nawotka, Publishers Weekly news stories about bullying, vulgarity, and racial and ethnic
slurs and threatsthe very things we warn our children
United Kingdom: Inspired by Snow against. Today, more than ever, we need childrens books
that provide models for activism and that tell stories that
on a Summer Day in Cape Town give us hope that change is possible.
On a sweltering day in 2012, I visited a school in South Children have an instinctive sense of fairness and justice,
Africa. It was a relatively affluent middle-class school in but they may also not be aware of how recent many of
Cape Town with a mixed student population. In the our gains on those frontssuch as in womens, civil, and
library, the childrens books on display featured white fam- LGBTQ rightstruly are. Having grown up in a more
ilies, a lot of snow, and New York City skylines. In a card- inclusive society (even if there is always room for
board box in one corner of the room were a handful of improvement) than previous generations, they may take
books about black-African children. When I asked the certain things for granted. Fortunately, books can rein-
librarian why these books were in a box, she told me that force the importance of social justice and tell stories
they werent popular enough to take up shelf space. A few about the important contributions of those who have
of the white children will read them, she confided, but the come before us.
black children wont touch them. Why? I asked. Because, At Peachtree, weve been interested in the topic of social
she saidand here it should be noted that she was a black justice for years, as a result of our collective perspective and
African herselfwhite people have a better life. of our location in Atlanta, itself an incubator for civil- and
This conversation comes to mind whenever the publica- human-rights activism. For many years weve focused on
tion of diversity statistics in publishing causes a new wave telling some of the stories of this activism, and our commit-
of consternation. It seems obvious to me that those young ment remains strong. One example is the forthcoming picture
black-African students attending the school in Cape book biography Dangerous Jane by Suzanne Slade and Alice
Townand finding no mirror therewill start questioning Ratterree (fall 2017). It tells the story of Nobel Prizewinner
the role the education system and social institutions are Jane Addamss efforts to help immigrants and bring about
positioning them to play in society. If black lives and black world peace by organizing women around the world.
experiences are represented only through secondary char- Today, many of us need inspiration and examples of
acters or stereotyped into roles the majority culture marks resilience. As with many adults, children may feel power-
out for them, why should children of color expect a life less in the face of injustice and cruelty. Cynthia Levinsons
that isnt similarly marginalized, valued less than the lives middle grade books Weve Got a Job and Watch Out for
of those in the majority culture, or relegated to a meta- Flying Kids remind us that individuals, even children,
phorical box in the corner of the library? can and do make a difference.
I set up Lantana Publishing in 2014 on a small budget Childrens publishers are (and have been) out there pro-
and with just two staff but with a big ambition: to publish ducing impactful works of fiction and nonfiction on
visually stunning contemporary picture books in which all social-justice themes. For us, its not a trend. Its a mission.
children can see their lives reflected. For us, diversity isnt As long as there are readers, well continue helping writers
a tick-box exercise dependent on sales trends or hashtags and artists deliver their messages of community, inclusion,
on Twitter feedsits the basis for each and every publish- empathy, and peace.
ing decision we make. Diversity is a message that Im ener- Margaret M. Quinlin, president and publisher,
gized to see resonate strongly with like-minded organiza- Peachtree Publishers

30
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