Professional Documents
Culture Documents
TV ADVERT-Subway
Aqila Hussain
AKA
7TH MARCH 2017
PROPOSAL
In our group, there will be 3 of us working together, Aqila, Abbey and Kyla.
For our FMP, we have decided to produce a TV advert. We are producing a
TV advert for a fast food brand, Subway together we feel that we both
enjoy the food they produce and also are familiar with. As Kyla works for
Subway, we thought it would be a good idea to go forward with this idea. I
truly believe we can pull this together.
The advertising structure we are going to use will be realist narrative and
series. This is because we decided to have a storyline in our advert. a
storyline that is realistic and appeals to our audience. In our advert, we
will be having 2 main characters, male and female. Then in our final
advert we will show a family. This is to show brand target audience. By
including both genders and a family involved in the advert shows the
audience what SW is aimed at. It will make the audience want to go with
their family or by themselves.
The style of our advert will be humours. This is because in our final advert
it will show that the guy she likes is not the one for, as it he gay and has a
family of his own. This will be a funny side in our advert.
We are going to use lifestyle appeal on our advert. because in our advert
we will be having actor and extras in a family. This will show that subway
is a place to go with familys. This is our purpose of the advert is to
persuade the audience to go to subway with familys and enjoy the
atmosphere they have in the subway environment. Brand Identity is
another technique of persuasion were going to use. We are advertising
subway by promoting the food they sell and they service they have. This
is so the audience can see what subway to as a business.
The camera shots- the camera angles were mostly going to use is mid
shot and wide shots. The reason why were using mid shots is because the
shot shows the characters expressions of the food there receiving back.
Wide shot to show the audience the location and environment around. We
will also use close up shots to show the audience actors face and body
language. This is to generate interest.
The lighting of our advert will be done in natural lighting. This is because
we are filming indoors. It makes it more realistic for the audience to
watch. Filming in a dark lighting will change the atmosphere, making it
look evil and dull. And thats not what we want. We are trying to make it
look fun, friendly place to eat and purchase lunch from.
We have decided not to have any dialogue or sound coming from our
actors. This is because most of the fast food adverts have a lot of dialogue
and we want to be different and have no dialogue just sound tracks and
effects. This makes it easier for us and also for our audience, as they dont
need to think about the dialogue being said. Adding in dialogue from the
actors it takes attention off the product were advertising. It looks more
professional by just having music added in the background. For us music
and sound is important to be added in our advert as it changes the mood
and views of the audience.
The advert will show how to use the product and what the product does to
the actors. How it captures special moments and makes them happy. This
will make the audience purchase the product even more because it gives
them an idea on how they could use the go pro to capture special
moments.
Target audience
We have looked at other restaurant adverts on YouTube and also the ones
that are banned. This is so we dont cover the same mistakes they have
done. We made sure that we aim the advert to everyone is a suitable
manner. This is so no one gets
offended. For our first advert, we
thought to use the same concept from
the original subway advert, that was played
in UK. This is when the guy is
struggling to buy a sandwich for
himself. We thought to use the same
kind of concept but towards the end
give a storyline that will link
into our other 2 adverts.
Cap codes
The cap codes we have looked out that we may need to consider are:
13.4 only nutrition claims listed in the updated Annex of the EU regulation
are permitted in adverts.
13.4.1 making sure the nutrition claims must comply with the criteria in
the EU. They must make sure they do not mix or make anything up about
the nutrition in the advert.
13.4.2
13.4.3
13.4.4
Claims of a nutrition or health benefit that gives rise to doubt the safety or
nutritional adequacy of another product are unacceptable.
13.9.1
13.9.2
13.9.3
13.9.4
Resources needed
Feasibility
We have the confidence to produce the advert. as we are prepared and
planned for what we have decided to do. We have enough money to buy
sandwiches, travel and location for our actors. We are able to get access
off the location, to film, as Kyla is a staff member at subway. Also, college
provides us for equipments so dont need to get our own equipment. With
college, it is more reliable and handy, as we have used their equipments
before
Schedule
As we are busier during weekends we will have to film our footage all on
SDS lessons. So, we will have Tuesday afternoons off, whole of Wednesday
and Friday afternoons off. We have plenty of spaces to film in the
weekdays. During the weekends, we will all complete paperwork for our
folders.
Budget required (industry)
Budget wise we will only be spending on travel and food. As the location is
free to film in and the equipment we will use it from college and that will
be for free.
Research results
Conclusion
Though all the research we have gathered, resources we have and permission we
have gained, we believe this is a valuable idea, that is unique for our target
audience. We hope you enjoy our final product.