Fact file

The beginning: Launched in 1995, Tanishq is the jewellery

division of Titan Industries. It has established itself as the
most desirable and trustworthy jewellery brand in India. In
2005, the company launched a new jewellery line, GoldPlus,
for semi-urban and rural areas.

The store: Tanishq stores are all about experience. The

product portfolio includes jewellery for everyday wear and
for occasions, in 22-carat gold, diamonds and precious
gemstones. The jewellery designs range from traditional to
contemporary and are available in several styles such as
jadau and kundan. The GoldPlus brand focuses on local
tastes in 22-carat gold.

The spread: Tanishq has 104 stores in 71 Indian cities;

GoldPlus has a presence in 21 towns.
 J
ewellery is about purit
y of gold and stone an
exquisite designs. Bu d settings in
t more than that, it is
little secret that Tanis abou t emotions, a
hq knows well. And the
Tanishq, jewellery is refore, at
not a product but a pie
shopping for jewellery ce of art; and
is an exalting experie
nce.
Footfalls to Tanishq sto
res have increased in
pull factors have been the recent years. The
trust, reliability, desig
experience. Tanishq sto ns and the shopping
res are quite distinct
is conducive for custo as the environment
mers to browse. The
ambience, salesperson manner of display,
behaviour, the showcas
collections, is all desig ing of new
ned to encourage the
shop in a friendly en ne w-age consumer to
vironment.

The jewellery spread

is a blend of tradition
outlook. The collecti al values and modern
ons though rooted in
contemporary express In dian ideas have a
ion. Of late, Tanishq
projects. Three years has taken up special
back, the company de
for Bollywood movie signed the jewellery
Paheli. More recently
crafting jewellery for , they spent two years
historical magnum op
Through its jewellery us Jodha Akbar.
, Tanishq captured the
of the Mughal era. Th opulence and glory
is collection has had
customer impact. an immense

Catering to the semi-r

ural and rural populat
chain of stores. GoldP ion, is the GoldPlus
lus is strongly position
22-carat gold wedding ed to serve the
jewellery market. The
GoldPlus stores are mo jew ellery designs at
stly traditional. The d
with an emphasis on cor is understated
regional tastes, makin
comfortable. g customers feel

The big moment for

Tanishq will come in
company opens Tanis August 2008 when the
hq stores on US soil
New Jersey. Distinctiv in Chicago and
ely targeted at Ameri
NRIs) the stores will cans (and not just
encourage browsing
experience for the Am and will be a new
erican jewellery buyer
.

Ethical practices an
d an unmatched
shopping experienc
e are key
differentiators, as op
posed to other
jewellery stores. W
e broke all rules
to make the brand
more
approachable. We
are looking at a
growth of 40 per ce
nt and 40 new
stores for the two br
ands.
CK Venkataraman,
COO,
Tanishq, Titan Ind
ustries