Q1. Which promotional tools are more effective for MARUTI?

Promotional tool

Advertising
17
direct marketing
sales promotion
12 48 event & exp.
Public relation
9

14

INTERPRETATION: The most effective promotional tool as per the survey comes out
to be advertisement. Moreover Public relation making brand loyal customers.
Q2. Do you think discount offer made by the company is beneficial
for you?

Customer review

3.2

Yes
No

72

INTERPRETATION: Yes customers are affected by discounts.

Q3. Do you think promotion through social networking websites will
be helpful for MARUTI?

Social Networking

1.2
Yes
30 No
38
May Be

32

INTERPRETATION: Social networking does affect sales but not that much.
Q4. If MARUTI is to be endorsed by celebrity will it affect your
purchasing decision?

Endorsement

Yes
22
No
May be
4th Qtr
58
20

INTERPRETATION: From the survey we concluded that the choice of brand

ambassador affect the maruti products.
Q5. Will your purchases get affected if company provides you a gift
on every purchase?

After Sales

1.2
22 Yes
No

78

INTERPRETATION: Providing a gift on every purchase would boost up the sales

volume.
Q6. Do you think MARUTI should collaborate with any big brand?

Sales

Yes
38
No

62

INTERPRETATION: According to customer review maruti stands out to be a self

sufficient and satisfying company.
Q7. How did you come to know about MARUTI?

Source of Promotion

18
Advertising
Internet
Print media
55
27

INTERPRETATION: Customers get attracted by trending advertisement and internet

plays a key role as well.
Q8. Will you purchase product if company give you good discounts
in compare with other companies?

Heavy discount

18
Yes
No

82

INTERPRETATION: Giving discounts more than the competitors would ensure an

incursion in the sales of the company.
Q9. Punch line WAY OF LIFE for MARUTI makes some
identification for promotion?

Tag line

Yes
No
48
52

INTERPRETATION: According to customers, the punch line of the company does not
affect the choice to purchase the product.
Q10. What is important when a buying car?

factors

comfort
25 28 design
quality
cost

25 22

INTERPRETATION: From the survey, we can conclude that there are various factors
which influence the decision to purchase the product equally.