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WWW.IBISWORLD.

COM Podiatrists in the USAugust 2016 1

Step by step: Despite competition, the aging


population will provide a larger customer base
This report was provided to
OHIONET (212223369)
by IBISWorld on 16 March 2017 in accordance with their license agreement with IBISWorld

IBISWorld Industry Report 62139a


Podiatrists in the US
August 2016 Kelsey Oliver

2 About this Industry 17 International Trade 29 Key Statistics


2 Industry Definition 18 Business Locations 29 Industry Data
2 Main Activities 29 Annual Change
2 Similar Industries 20 Competitive Landscape 29 Key Ratios
3 Additional Resources 20 Market Share Concentration 30 Industry Financial Ratios
20 Key Success Factors
4 Industry at a Glance 20 Cost Structure Benchmarks 31 Jargon & Glossary
22 Basis of Competition
5 Industry Performance 22 Barriers to Entry
5 Executive Summary 23 Industry Globalization
5 Key External Drivers
7 Current Performance 24 Major Companies
10 Industry Outlook
12 Industry Life Cycle 25 Operating Conditions
25 Capital Intensity
14 Products & Markets 26 Technology & Systems
14 Supply Chains 26 Revenue Volatility
14 Products & Services 27 Regulation & Policy
15 Demand Determinants 28 Industry Assistance
16 Major Markets

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 2

About this Industry

Industry Definition This industry includes establishments of practitioners diagnose and treat diseases
health practitioners who have the degree and deformities of the foot and operate
of DPM (Doctor of Podiatric Medicine) private or group practices in their own
and are primarily engaged in the offices or in the facilities of others, such
independent practice of podiatry. These as hospitals or other medical centers.

Main Activities The primary activities of this industry are


Operating doctors of podiatry (DPs) offices (e.g. centers and clinics)
Operating foot specialist (podiatry) offices (e.g. centers and clinics)
Operating podopediatrician offices (e.g. centers and clinics)

The major products and services in this industry are


Circulatory system diseases
Endocrine, nutritional and metabolic diseases
Infectious and parasitic diseases
Merchandise sales
Musculoskeletal system and connective tissue diseases
Nervous system and sense organ diseases
Skin and subcutaneous tissue diseases
Other

Similar Industries 62111a Primary Care Doctors in the US


Primary care doctor practices are based on a broad understanding of all illnesses. Many individuals with foot
ailments visit their primary care doctor prior to a podiatrist.

62111b Specialist Doctors in the US


Specialist doctors include all medical doctors except doctors of family and general medicine and doctors of
podiatry

62131 Chiropractors in the US


Chiropractors are primarily engaged in diagnosing and treating patients based upon the concept that the
nervous system coordinates all of the bodys functions.

62139b Alternative Healthcare Providers in the US


Alternative healthcare includes meditation, yoga and massage, among other services.

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 3

About this Industry

Additional Resources For additional information on this industry


www.aacpm.org
American Association of Colleges of Podiatric Medicine
www.apma.org
American Podiatric Medical Association
www.census.gov
US Census Bureau

IBISWorld writes over 700 US


industry reports, which are updated
up to four times a year. To see all
reports, go towww.ibisworld.com

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Industry at a Glance
Podiatrists in 2016

Key Statistics Revenue Annual Growth 11-16 Annual Growth 16-21


Snapshot
$5.4bn 1.9% 3.9%
Profit Wages Businesses

$817.1m $1.9bn 12,092


Revenue vs. employment growth Federal funding for medicare and medicaid
Market Share
There are no major 6 16
players in this 12
4
industry
8
2
% change

% change
4
0
0
-2 -4

-4 -8
Year 08 10 12 14 16 18 20 22 Year 10 12 14 16 18 20 22
Revenue Employment
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p. 24
Products and services segmentation (2016)
2.6%
Key External Drivers Nervous system and
sense organ diseases
Federal funding for 5.2% 5.1%
Medicare and Medicaid Merchandise sales Circulatory system diseases

Total health expenditure 7.1%


Endocrine, nutritional
Median age of population
Number of physician visits
and metabolic diseases
37.4%
Musculoskeletal system
7.7% and connective tissue diseases
Per capita disposable Infectious and
parasitic diseases
income

14.6%
Other

p. 5 20.3%
Skin and subcutaneous
tissue diseases SOURCE:
SOURCE: WWW.IBISWORLD.COM
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Industry Structure Life Cycle Stage Mature Regulation Level Heavy


Revenue Volatility Low Technology Change Medium
Capital Intensity Low Barriers to Entry Low
Industry Assistance Low Industry Globalization Low
Concentration Level Low Competition Level High

FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 29

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Industry Performance
Executive Summary | Key External Drivers | Current Performance
Industry Outlook | Life Cycle Stage

Executive Over the past five years, the Podiatrists Due to these diabetes-related ailments,
Summary industry stepped in the right direction which increase a diabetic patients risk to
thanks to the aging population and the have a diabetic foot ulcer (DFU), the
rising prevalence of diabetes, which has patient may receive an amputation.
caused more individuals to require foot Nevertheless, much of these healthcare
care. Furthermore, about 75.0% of costs can be mitigated by diabetic
Americans have experienced foot health patients visiting podiatrists and
problems, according to the Illinois implementing foot care regimens.
Podiatric Medical Association (IPMA), However, podiatrists still compete with
which has stimulated demand for general practitioners for patients. This
podiatry services. Additionally, many trend is evidenced by an IPMA survey,
healthcare insurance providers have which has indicated that podiatrists
recognized how vital preventive podiatry provide treatment for 82.0% of total
care is to lower diabetic patients patients that have corn and callus
problems, toenail problems (65.0%),
bunions (63.0%), flat feet or fallen arches
Healthcareinsurance providers recognized (46.0%) and toe or joint deformities
how vital preventive podiatry care is to lower (43.0%). Nevertheless, over the five years
to 2016, industry revenue is anticipated
diabetic patients healthcare costs to grow at an annualized rate of 1.9% to
$5.4 billion, including 4.5% revenue
healthcare costs. For example, according growth in 2016. Profit is anticipated to
to the latest study by the American increase from 14.0% of industry revenue
Podiatric Medical Association and in 2011 to 15.4% in 2016, as many
Thomson Reuters, podiatrists that treat podiatrists join larger group practices or
diabetic patients can save the US partnerships, thus bolstering profitability.
healthcare system billions of dollars In the five years to 2021, industry
annually due to providing preventive care revenue is forecast to grow at an
and thus limiting diabetic individuals annualized rate of 3.9% to $6.5 billion.
foot-related ailments. For instance, While Americans have typically
diabetic individuals may have peripheral overlooked feet as an essential
arterial disease (PAD), which lowers component in health and well-being, this
blood flow to the feet, as well as nerve trend is expected to change in line with
disease, which lowers patients sensation more healthcare providers stressing
in their feet. preventive care, including podiatry.

Key External Drivers Federal funding for Medicare Medicare and Medicaid is expected to
and Medicaid increase in 2016.
Medicare is the second-largest payer for
industry services. Federal funding of Total health expenditure
Medicare, coupled with the federally Total health expenditure is driven by the
determined terms of access to these aging domestic population, rising
programs, affects demand for podiatry spending on healthcare per person and
services and the prices charged for these the Patient Protection and Affordable
services. If coverage increases for Care Act (PPACA). Consequently, with
Medicare, more beneficiaries will likely increasing health expenditure and
visit podiatrists. Federal funding for expanded coverage for patients, demand

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Industry Performance

Key External Drivers for podiatrists is likely to increase. As the number of physician visits
continued Health expenditure is expected to increases, competition from this source
increase in 2016. will increase even further. With more
accessible healthcare due to the
Median age of population Affordable Care Act, the number of
As people age, they are more likely to physician visits is expected to increase in
develop physical conditions that 2016, representing a potential threat to
podiatrists can treat, including arthritis the industry.
and diabetes. Consequently, as the
median age of the population rises, the Per capita disposable income
market for podiatrist services is likely to Out-of-pocket payments make up a
increase. The median age of the significant portion of revenue for the
population is expected to slowly grow in industry. Any increase in household
2016, representing an opportunity for disposable income will generally make
the industry. podiatry services more affordable and
increase the likelihood of people having
Number of physician visits private health insurance. Per capita
Podiatrists struggle to compete against disposable income is expected to increase
primary care physicians for foot ailments. over 2016.

Federal funding for Medicare and Medicaid Total health expenditure

16 7

12
6
8
% change

% change

4 5

0
4
-4

-8 3
Year 10 12 14 16 18 20 22 Year 09 11 13 15 17 19 21

SOURCE: WWW.IBISWORLD.COM

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Industry Performance

Current Over the past five years, the Podiatrists


industry has put its best foot forward. The Industry revenue
Performance burgeoning elderly population, coupled
6
with the rising prevalence of diabetes, has
stimulated demand for podiatry services 4
to address foot-related ailments, thus
bolstering industry revenue. Nevertheless, 2

% change
the industry has contended with high
competition from primary care 0

physicians, which has hampered industry


-2
revenue as many patients have visited
physicians to amend their foot conditions -4
rather than podiatrists. Year 08 10 12 14 16 18 20 22
However, the industry has benefited
from the estimated 75.0% of Americans SOURCE: WWW.IBISWORLD.COM

that have experienced foot health


problems, according to the Illinois in 2016. Profit is anticipated to increase
Podiatric Medical Association, which has from 14.0% of industry revenue in 2011
spurred demand for industry services. In to 15.4% in 2016 due to many podiatrists
the five years to 2016, industry revenue is forming group practices or partnerships
expected to grow at an annualized rate of rather than solo practices, which enables
1.9% to $5.4 billion, including a 4.5% rise them to share fixed costs.

Diabetes and As chronic disease has become more which has grown from 25.8 million
demographics prevalent, demand for podiatry services diabetic individuals in 2010, according to
has increased. For example, leg- and the latest data available from the Centers
foot-related ailments are the most for Disease Control and Prevention.
common symptoms for diabetic The incidence of foot pathology in
individuals to be hospitalized, with diabetes is significant. A disproportionate
diabetes being a leading cause for share of the morbidity and mortality
patients to receive amputation in the from foot complications is particularly
lower leg and foot. However, regular prevalent among some patient
podiatrist visits, which include demographics, such as the elderly,
examinations and vascular testing, are an African Americans, American Indians
integral component in diagnosing and Hispanics. Furthermore, as the
inadequate blood flow in patients legs burgeoning elderly population has
and feet. Diabetes has grown rapidly in implemented an increasingly active
the United States, with the disease lifestyle, demand for foot and ankle care
afflicting an estimated 29.1 million US has increased due to this demographic
adults or 9.3% of the population in 2012, being highly prone to injury.

Gaining a foothold Despite favorable demographic shifts in optometrists, have been fighting to
the past five years, podiatrists, similar to establish themselves in the medical
other alternative healthcare service community. Medicare, Medicaid and
providers like chiropractors and private health insurance do not cover

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Industry Performance

Gaining a foothold routine foot care to the same degree that to, a podiatrist, which has curbed
continued coverage is provided for visiting a industry revenue growth. Nevertheless,
primary care physician. As a result, according to the Illinois Podiatric
podiatry services depend more on Medical Association (IPMA), podiatric
patients out-of-pocket expenditures physicians are less likely to use high-cost,
compared with other medical care. inpatient services, compared with other
Despite podiatrists generating about physicians, which has stimulated
14.0% of their revenue from patients consumer demand for industry services.
out-of-pocket expenditures, private In response to high competition from
insurers still account for the largest share general practitioners, the Podiatrists
of industry revenue, with about 41.6%. As industry has made efforts to garner
healthcare reform has expanded the greater visibility. For example, many
number of insured individuals, this has podiatrists have formed joint group
had mixed effects on the industry. On one practices, rather than individually owned
hand, the Patient Protection and practices, to have the resources necessary
Affordable Care Act excludes podiatry to invest in marketing. Additionally,
from its essential health benefits, podiatrists have worked to generate
meaning that states can decide whether patient awareness pertaining to the
or not to include podiatry in their importance of foot care in overall health
essential benefits for Medicaid recipients. and wellness by working with lobby
In total, eight states exclude podiatry groups and medical associations. Still,
under Medicaid services. At the same many foot issues remain unknown to
time, some insurers have expanded their potential patients. For example,
podiatry coverage to lower costs by according to the IPMA, an estimated
bolstering their preventive care coverage, 5.0% of the US population visits their
such as covering diabetic patients visits podiatrist each year, with 82.0% of total
to the podiatrist to lower the incidence of corn and callus problems being
foot ulcers. addressed by podiatrists, followed by
Additionally, a considerable toenail problems (65.0%), bunions
percentage of those seeking foot care visit (63.0%), flat feet or fallen arches (46.0%)
a general physician rather than, or prior and toe or joint deformities (43.0%).

Consolidation and Due to rising competition, coupled


with relatively low patient awareness Dueto rising competition,
wages
of the merits of podiatry, the industry the industry has moved
has moved away from solo practices.
While solo practices still account for away from solo practices
the majority of podiatrist practices,
with an estimated 49.0% according to enterprises is expected to grow at an
the Podiatric Economics survey, many annualized rate of 0.7% to 12,092 in
practices have formed larger, group the five years to 2016, in line with
practices. In particular, many larger, multi-specialty groups
podiatrists have joined multi-specialty collaborating with solo practices to
groups, such as orthopedic groups, provide more in-house services. In the
diabetes treatment groups and multi- same period, wages are anticipated to
specialty orthopedic surgical groups. slightly increase at an annualized 2.1%
As a result, the number of industry to $1.9 billion.

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Industry Performance

Consolidation and Further exacerbating the movement result in greater outreach and,
wages continued toward joint podiatry practices, consequently, greater patient expansion
managed care organizations seek and establishment growth, according to
doctors that can provide services in a the Podiatric Economics Survey. Joint
timely manner, which is easier to practices can also include doctors with
provide in a multi-specialty, group different specialties, so that any specific
setting. Also, according to data from the foot or ankle issue can be treated
US Department of Labor, podiatrists accordingly. Furthermore, the advent of
that practice in groups earn new technologies, such as electronic
substantially more than those practicing health records, has positioned joint
alone. This is owing to increased practices favorably to spread this
marketing expenditure capacity that can operational cost among several doctors.

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 10

Industry Performance

Industry Over the next five years, the Podiatrists


industry will stand on its own two feet,
also focuses on legislative issues on state
and federal levels, such as the recently
Outlook benefiting from the rising incidence of introduced the Helping Ensure Life- and
diabetes bolstering patient volumes. Limb-Saving Access to Podiatric Physicians
Nevertheless, while the aging population, (HELLP) Act, which, in addition to
coupled with the high prevalence of recognizing podiatrists as physicians under
foot-related health ailments, will provide a Medicaid, also seeks to strengthen state
larger customer base for the industry, this podiatric care programs such as the
trend will be offset by rising competition Diabetic Shoe Program. In the five years to
from primary care physicians. Further 2021, industry revenue is forecast to grow
exacerbating this trend, many patients will at an annualized rate of 3.9% to $6.5
still be unaware of the role that foot care billion. Profit is expected to rise from 15.4%
places in their wellness and overall health. of industry revenue in 2016 to 16.7% in
In response to relatively low visibility, 2021, which can be attributed to many
Vision 2015, established by the American podiatrists forming large, group practices
Podiatric Medical Association (APMA), has to enhance their specialized service
created a plan to achieve recognition of offering. As a result, larger group practices
podiatrists as physicians. For example, the will enable podiatrists to negotiate with
association is working with podiatrists to managed care organizations to be included
collect the data necessary to prove the in their provider network. Industry-
industrys comparability to the allopathic relevant revenue is expected to grow 3.1%
and osteopathic communities. The APMA over 2017.

Demographic trends Over the next five years, the incidence of


may lead to shortages diabetes is expected to continue an upward Overthe next five years,
trend. As a result, more diabetic individuals
will require podiatrists to address their
the incidence of diabetes
foot-related ailments. For example, is expected to continue an
according to the American Podiatric upward trend
Medical Association (APMA), an estimated
15.0% of diabetic patients have foot ulcers,
which are open sores or wounds, with 6.0% Services, demand for podiatrists is
of these individuals requiring projected to grow 22.2% from 2012 to
hospitalization due to infection or ulcer- 2025. At the same time, the number of
related complications. As a result, many podiatrists will likely exceed demand.
diabetic patients will require podiatrists to According to the APMA, the number of
provide treatment and establish foot care podiatry graduates has exceeded the
regimens. Furthermore, the burgeoning number of residency positions. In
elderly population, which typically suffers response, the APMA has urged podiatrists
from foot conditions pertaining to dry skin, to demonstrate the importance of podiatry
fallen arches and varicose veins, will also to hospitals and other healthcare
stimulate demand for industry services. organizations. In addition, the APMA is
Patient demand for industry services is lobbying to remove the cap on graduate
expected to rise significantly. According to medical education (GME) funding for
data from the National Center for Health residency programs, which would enable
Workforce Analysis, which operates under more podiatry graduates to obtain
the US Department of Health and Human residency positions.

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Industry Performance

Healthcare reform The Patient Protection and Affordable


Care Act of 2010 is expected to continue Private
health insurance
affecting the Podiatrists industry in a
multitude of ways. According to data
is the main method of
from the Kaiser Family Foundation, payment for industry
Medicaid covers podiatry services in services
most states, with only eight states
excluding podiatry coverage from their
Medicaid funding. Some states limit who deferred treatment for their foot and
Medicaid beneficiaries for podiatry ankle conditions due to high out-of-
services to individuals that suffer from pocket expenses will be able obtain
systemic conditions, including diabetes. treatment under their insurance plan.
Additionally, Medicare provides Over the next five years, the industry
beneficiaries with medically necessary will continue to move toward larger,
and reasonable foot care, which group podiatry practices. Larger
excludes treatment of flat foot, routine podiatry practices will have more
foot care and supportive foot devices. resources to allocate for marketing
Nevertheless, the industry will benefit expenditures and negotiating with
from more individuals having managed care organizations to be
healthcare insurance. included in their provider network. In
For example, private health insurance the five years to 2021, the number of
is the main method of payment for podiatry enterprises is expected to
industry services, making up 41.6% of increase at an annualized rate of 1.6% to
industry revenue, and is anticipated to 13,116, in line with more group and solo
comprise a larger market share over the practices emerging. Over the same
next five years. Subsidies will continue to period, employment is anticipated to
help those with low incomes gain grow at an annualized rate of 2.9% to
coverage, while the rise in the number of 51,561 due to more multispecialty
insured will bolster demand. Patients podiatrists entering the market.

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Industry Performance
Life Cycle Stage The value that the industry adds to the economy
is growing at a similar rate as GDP, however
this can be attributed to consolidation
The aging population and rising incidence
of diabetes is boosting demand
Consolidation efforts are helping support profitability

20 Maturity Quality Growth


% Growth in share of economy

Key Features of a Mature Industry


Company High growth in economic
consolidation; importance; weaker companies Revenue grows at same pace as economy
level of economic close down; developed Company numbers stabilize; M&A stage
importance stable technology and markets Established technology & processes
Total market acceptance of product & brand
15 Rationalization of low margin products & brands

10

Quantity Growth
Many new companies;
minor growth in economic
importance; substantial
5 technology change

Brand Name Pharmaceutical Manufacturing


Primary Care Doctors
Hospitals
0 Specialist Doctors
Podiatrists

Health & Medical Insurance

-5 Decline
Shrinking economic
importance

-10
-10 -5 0 5 10 15 20
% Growth in number of establishments
SOURCE: WWW.IBISWORLD.COM.AU

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Industry Performance

Industry Life Cycle The Podiatrists industry is in the mature Also, more podiatrists are offering
stage of its life cycle. Over the 10 years specialized services, such as foot care for
to 2021, industry value added, which diabetic patients, which has indicated the
Thisindustry measures the industrys contribution to industrys maturation in line with more
is M
 ature the overall economy, is expected to grow podiatrists attempting to differentiate
at an annualized rate of 3.4%. their product portfolio. In addition, the
Comparatively, GDP is expected to industry will benefit from the aging US
increase at an annualized rate of 2.1% population and the growing number of
during the 10-year period. The industry diabetic individuals. Improving
is growing at a slower pace, compared awareness of podiatry services will
with the overall economy, which is stimulate demand for industry services,
indicative of an industry in the mature as more individuals are aware of the
life cycle stage. importance of foot care for their health
Furthermore, the industry is moving and well-being. However, the industry
toward larger, group practices to realize lacks new technological innovation,
the cost saving benefits of operating with which is indicative of an industry in the
other podiatrists or healthcare providers. mature life cycle stage.

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Products & Markets


Supply Chain | Products & Services | Demand Determinants
Major Markets | International Trade | Business Locations

Supply Chain KEY BUYING INDUSTRIES


52411b Health & Medical Insurance in the US
Insurers can include coverage for podiatry.
62111a Primary Care Doctors in the US
Doctors are a source of referrals to podiatrists.
62111b Specialist Doctors in the US
Doctors are a source of referrals to podiatrists.
62211 Hospitals in the US
Hospitals can be a source of referral. They may also engage podiatrists on a contractual basis.
9901 Consumers in the US
Podiatrists treat individuals, although sometimes other payers can limit individuals choice of
practitioner.

KEY SELLING INDUSTRIES


32541a Brand Name Pharmaceutical Manufacturing in the US
This industry supplies pharmaceuticals to podiatrists.
32541b Generic Pharmaceutical Manufacturing in the US
This industry supplies pharmaceuticals to podiatrists.
33911a Medical Instrument & Supply Manufacturing in the US
This industry supplies treatment tables and other treatment and diagnostic equipment.

Products & Services Products and services segmentation (2016)


2.6%
Nervous system and
sense organ diseases
5.1%
7.1% Circulatory system diseases
Endocrine, nutritional
and metabolic diseases 5.2%
Merchandise sales

7.7%
Infectious and parasitic diseases
37.4%
Musculoskeletal system
and connective tissue diseases
14.6%
Other

20.3%
Skin and subcutaneous
Total $5.4bn tissue diseases
SOURCE: WWW.IBISWORLD.COM

Musculoskeletal system and necessitating care from podiatrists.


connective tissue diseases Overall, this segment refers to patients
In 2016, musculoskeletal system and that have disorders of bone density and
connective tissue diseases make up an structure (e.g. osteoporosis), joint
estimated 37.4% of total revenue. disorders (i.e. other disorders not related
Patients that have musculoskeletal to bone density and structure issues), soft
system diseases may have arthritis, or tissue disorders and disorders pertaining
may be more prone to fractures, thus to the synovium (the tissue between the

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 15

Products & Markets

Products & Services joint capsule and cavity of synovial receiving care from podiatrists for
continued joints) and tendon. infectious and parasitic diseases,
However, providing treatment related constraining demand for this product
to musculoskeletal system and connective segment. However, as the prevalence of
tissue diseases is subject to significant diabetics and patients with chronic
competition from orthopedic surgeons, conditions (which results in these
due to orthopedic physicians being patients having weakened immune
specialized in the diagnosis, treatment, systems, thus making them more prone
rehabilitation and prevention of to infections) rises over the next five
musculoskeletal system diseases. Still, years, demand for podiatry services will
this market segment is expected to have also rise from patients that have
grown over the past five years. infectious and parasitic diseases.

Skin and subcutaneous tissue diseases Endocrine, nutritional and


Skin and subcutaneous tissue diseases metabolic diseases
comprise about 20.3% of total revenue. Endocrine, nutritional and metabolic
This market segment typically refers to diseases account for about 7.1% of total
patients that have infections of the skin revenue. This product segment includes
and subcutaneous tissue or diseases of providing routine, preventive care to
the skin appendage. Additionally, foot diabetics. Moreover, vitamin
ulcers are included in this product deficiencies, which are included in the
segment. Diabetic patients have a fairly nutritional diseases category, may result
high prevalence of foot ulcers, which in foot issues. For example, patients that
spurs demand for care from podiatrists. have calcium deficiencies may have
Overall, patients may have foot ulcers stress fractures more frequently.
due to neuropathic (the loss of sensation Overall, this market segment is expected
in the feet), arterial (limited blood flow to remain stable.
circulation), venous (compromised veins)
and decubitus reasons (ulcers which Circulatory system diseases
occur due to long-term pressure, which Circulatory system diseases are expected
may occur due to patients being on bed to make up 5.1% of total revenue.
rest). Over the past five years, the rising Patients that have hypertension and
diabetic population has bolstered coronary artery disease, among other
demand for this product segment. circulatory system diseases, may require
podiatry services. For example,
Infectious and parasitic diseases individuals that have Raynauds disease,
Infectious and parasitic diseases generate which causes some areas of the body to
about 7.7% of total revenue. This product have limited blood circulation, may
segment primarily includes Athletes foot require podiatry services. Over the past
and other fungal infections. Some five years, this product segment is
patients may not be proactive about expected to have remained stable.

Demand Demand for podiatry services is industry services; and the out-of-pocket
Determinants influenced by the age profile of the cost and affordability of services. An
population; the rates of obesity and increasing percentage of the US
diabetes in the population; public population is likely to suffer from chronic
awareness of the nature and benefits of health conditions (and their concurrent

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Products & Markets

Demand complications) due to both an aging of policy (including the level of government
Determinants the population and more sedentary funding) can also affect the price for and
lifestyle choices. Obese individuals are at quality of services. People with higher
continued
risk of long-term foot, leg, back and other incomes tend to spend more on
chronic health problems, including type 2 healthcare, and they are more likely to
diabetes and high blood pressure. have private health insurance.
Additionally, obesity can put extra According to the American Podiatric
pressure on the joints in the foot, leading Association, people with foot ailments
to problems in foot alignment. Diabetic choose from a number of service
individuals have many health ailments, providers to address their ailments
including damaged blood vessels and (including podiatrists, primary
nerves, reduced blood flow to the feet, physicians, orthopedists and
lowered foot sensation and increased risk dermatologists), utilize over-the-counter
of developing foot ulcers and infection. products or do nothing. Respondents to
Public awareness of the nature and the survey were asked what they did
benefits of the services this industry most to address their foot ailments, and
offers can affect demand for those they indicated that purchasing over-the-
services. There is already significant counter medications was their main
awareness of podiatry in the community. course of action (accounting for 28.0%
The American Podiatric Associations of female respondents and 36.0% of
Consumer Survey found that about male respondents), followed by doing
90.0% of respondents were aware what nothing (27.0% of female respondents
part of the body podiatrists specialized and 23.0% of male respondents),
in, which increased in line with followed by seeing a podiatrist
respondents age (almost all respondents (accounting for 25.0% of female
aged 51 to 60 knew what podiatrists did). respondents and 24.0% of male
Health insurance can reduce the direct respondents), followed by seeing a
cost of services to patients and boost primary physician (12.0% of female and
overall demand. Government health male respondents).

Major Markets Private insurers 65 and older with diabetes has


Private insurers make up the largest increased, with about 25.9% of
share of revenue, with an estimated individuals in this age demographic
41.6% of total revenue. Over the past five having diabetes, according to data from
years, healthcare reform has incited the Center for Disease Control and
many previously uninsured individuals to Prevention (CDC). Due to many of
purchase coverage, thus spurring these individuals also being eligible for
demand for various healthcare services, Medicare, this trend has been a key
including podiatry. As a result, this driver for podiatry care over the five-
market segment has grown over the past year period. Moreover, healthcare
five years. reform has stressed preventive care,
including emphasizing how diabetic
Medicare and Medicaid reimbursements patients should take preventive care to
In 2016, Medicare and Medicaid prevent diabetic foot ulcers. As a result,
reimbursements comprise about 36.1% podiatrists have seen an uptick in
of total revenue. Over the past five Medicare patients, thus causing this
years, the number of individuals aged market segment to grow.

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 17

Products & Markets

Major Markets Major market segmentation (2016)


continued
0.3%
Contributions, 0.7%
gifts and grants Investment and 1.0%
property income Other nonpatient
14.6% care revenue
Patients' out-of-pocket payments 5.7%
Other patient care revenue

41.6%
Private insurers
36.1%
Medicare and
Medicaid reimbursements

Total $5.4bn SOURCE: WWW.IBISWORLD.COM

Patients out-of-pocket payments patients demand for industry services


Patients out-of-pocket payments financed via out-of-pocket payments.
generate about 14.6% of total revenue.
According to data from Podiatry Other patient care revenue
Managements Podiatry Economics Other patient care revenue accounts for
survey, the increase in patient cost 5.7% of total revenue. This market
sharing initiatives (i.e. patients incur segment includes ancillary patient-care
higher deductibles or out-of-pocket costs) related revenue, such as revenue from
has limited some patients ability to incur selling medical equipment and other
higher out-of-pocket costs. Moreover, goods to patients. Overall, this market
according to the survey, many podiatry segment is characterized by cost sharing
procedures increased their prices for payments, such as payments made via
particular services in 2014, curbing some out-of-pocket and reimbursements.

International Trade This industry primarily services the intervention, generally focus on
domestic US market. Industry services, rehabilitation and do not treat life-
which involve a high level of manual threatening illnesses.

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Products & Markets

Business Locations 2016

West
AK
0.3 New
England
ME
Mid- 0.5

Great Atlantic 1 2
Lakes NY 3
WA MT ND 8.6
5 4
4.2 0.1 MN
Rocky
0.5 1.3
WI
OR Mountains SD
0.2
Plains 1.3 MI
2.5
PA
3.6
7
6

2.5 ID IA OH 9 8
0.6 WY 3.0
0.2
NE
0.7
IL IN WV VA
4.2 1.6 1.8

West NV
0.5 0.3
KY
UT MO
1.1 NC
0.8
1.2 CO KS 1.4 2.1
3.6 0.9 TN
SC
Southeast
1.7
CA 0.9
10.8
OK AR GA
1.0 0.6 AL 2.6
AZ MS 0.8
2.8 NM
0.8 Southwest 0.8

TX LA
1.2 FL
6.2 10.3

West
HI
0.3 Additional States (as marked on map) Establishments (%)

1 VT 2 NH 3 MA 4 RI Less than 3%
0.2 0.4 1.8 0.4 3% to less than 10%
10% to less than 20%
5 CT 6 NJ 7 DE 8 MD 9 DC
1.1 3.2 0.2 1.9 0.2
20% or more

SOURCE: WWW.IBISWORLD.COM

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 19

Products & Markets

Business Locations The location of the nations podiatry


Distribution of establishments vs. population
schools plays a role in the state in which
podiatrists choose to practice. More
30
relevant to practice growth, however, is
the location of prospective patients.
While overall population numbers from 20
the US Census Bureau put the top three
states for industry practices among the

%
most populated in the United States, the 10
states with the highest number of
residents age 65 and older (a targeted
patient group) are California, Florida, 0
New York, Texas and Pennsylvania. The

West

Great Lakes

Mid-Atlantic

New England

Plains

Rocky Mountains

Southeast

Southwest
distribution of industry establishments
reflects this metric. California, New York
and Texas account for 10.8%, 8.6% and
6.2% of industry establishments, Establishments
respectively. Further illustrating this Population
connection is Florida, which according to SOURCE: WWW.IBISWORLD.COM

the US Census Bureau is the state with


the highest percentage of the population 2016 Podiatry Managements Podiatric
age 65 and older. Florida accounts for Economics survey, about 26.0% of
10.3% of industry establishments. Of podiatrists surveyed were located in a
additional importance to practice growth metropolis (i.e. cities with a population
is the changing makeup of the patient greater than 500,000), compared with
base. For instance, the percentage of the 27.0% locating in a large city (i.e. cities
US population that is Hispanic or Latino with a population from 100,000 to
(of any race) has been increasing during 500,000), 31.0% locating in a small city
the past five years. New Mexico, (i.e. cities with a population from 25,000
California, Texas and Arizona have the to 100,000) and 16.0% locating in a rural
highest percentage of Hispanics of all area (i.e. cities with a population less
states, and this proportion is expected than 25,000). Small cities have been
to grow over the next five years. To luring more podiatrists in during the past
continue to attract patients for whom five years. These cities provide a major
English is a second language, especially infrastructure and adequate population
in the states mentioned, practitioners density to support practices; yet, they
can hire bilingual staff members and often offer lower crime rates and business
use such items as bilingual forms, costs compared to more densely
brochures and reception room videos. populated cities. In some areas, small
Also, understanding cultural cities are newer, so small businesses will
differences will help practitioners find updated construction and high-tech
attract and keep these patients. office amenities. In older areas, small
Industry services are utilized more in cities are getting infrastructure facelifts
large capital cities, and podiatrists largely to improve their image and attract new
practice in these areas. According to the residents and businesses.

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WWW.IBISWORLD.COM Podiatrists in the US August 2016 20

Competitive Landscape
Market Share Concentration | Key Success Factors | Cost Structure Benchmarks
Basis of Competition | Barriers to Entry | Industry Globalization

Market Share The Podiatrist industry has a low level of podiatrists join group partnerships or
Concentration market share concentration. In 2016, practices, the industrys market share
each podiatry practice is expected to concentration is expected to rise. As more
account for less than 5.0% of total podiatrists have either single- or multi-
Level
revenue. Several small establishments, specialty practices, some podiatry
Concentration in particularly solo or self-employed practices will be able to provide more
this industry is L ow podiatry practices, which account for the varied expertise. As a result, these larger
largest share of industry practices, practices will likely develop a strong
characterize the industry. Nevertheless, customer base, thus securing a larger
over the next five years, as more share of total industry revenue.

Key Success Factors Development of a symbiotic in order to gain more referrals of


relationship with another industry patients. In addition, podiatrists should
Association or co-location with a locate in proximity to large populations
IBISWorld identifies physician, sports clinic or paramedical of patients.
250 Key Success group can increase referrals to podiatrists.
Factors for a Effective product promotion
business. The most Having a good reputation Industry operators must work to increase
Establishing a reputation for consistent awareness of the importance of foot care
important for this
and sound results with the patient in order to attract patients.
industry are: community and with local physicians
and allied health professionals can Ensuring pricing policy is appropriate
increase demand. A significant portion of payments are
made out of pocket, so setting fees at a
Proximity to key markets level which maximizes profitability
Practitioners should locate in areas that while remaining attractive to customers
are close to other healthcare practitioners is essential.

Cost Structure Profit intense and depend on personal interaction


Benchmarks In 2016, profit, measured as earnings with patients in order to achieve success.
before taxes and interest, is expected to Podiatrists are also compensated well.
account for 15.4% of industry revenue. According to the latest annual Podiatric
According to data from Podiatry Economics survey by Podiatry
Managements Podiatric Economics Management, solo practitioners generated
survey, solo, self-employed podiatry $227,500 on average in gross income.
practices have become less common over However, the average industry wage is
the past five years, whereas group lower due to part-tie office staff and
practices have become more pronounced. receptionists. Podiatrists in partnerships
Thus, industry profitability grew in line tend to earn higher incomes than those in
with this trend, as group practices tend to solo practices, due to partnership practices
be more profitable. being able to expand their service offering
and provide more expertise, which may
Wages increases their number of patients.
Wages are the largest expense category for For employer firms, principals and
the industry. Podiatry practices are labor directors of these firms may receive

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WWW.IBISWORLD.COM Podiatrists in the US August 2016 21

Competitive Landscape

Cost Structure remuneration in ways other than to create individually tailored casts to
Benchmarks through the receipt of payroll, such as make orthotics.
through profit distributions or
continued
dividends. A large percentage of firms Other
in this industry comprise sole Other major expenses of employer firms
practitioners and partner practitioners include rent and lease payments, the cost
who may receive payment in the form of utilities and communications services,
of profit distributions (i.e. nonpayroll- cleaning and office maintenance
related income). expenses, the cost of advertising and
promotion, depreciation and
Purchases amortization, insurance costs (e.g.
Purchases, which include medical malpractice insurance) and taxes and
supplies, make up about 9.3% of total license fees. Also, professional dues, such
revenue. Podiatrists may dispense as membership with the American
over-the-counter pharmaceuticals to Podiatric Medical Association and the
patients, as well as administer bandages, American Academy of Podiatric Practice
adhesives and splints. In addition, Management, are included as well.
podiatrists may have to purchase Additionally, many podiatrists have
disposable medical supplies, non-medical educational expenses related to keeping
supplies, plaster and other commodities up with their clinical education.

Sector vs. Industry Costs

Average Costs of
all Industries in Industry Costs
sector (2016) (2016)
100 n Profit
11.7 15.2 n Wages
n Purchases
80 n Depreciation
n Marketing
n Rent & Utilities
41.1 35.7 n Other
Percentage of revenue

60

9.3
40 14.4 1.5 1.4
3.2 7.3
4.4 0.5
20

24.1 29.6

0
SOURCE: WWW.IBISWORLD.COM

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WWW.IBISWORLD.COM Podiatrists in the US August 2016 22

Competitive Landscape

Basis of Competition Internal competition practice, effective advertising and other


The Podiatry industry has a high level of media campaigns that generate awareness
Level & Trend competition. Podiatrists typically in the local press and in publications (such
compete on the basis of price and service as publications for the elderly),
 ompetition
C in this differentiation. They seek to differentiate involvement in the local community (such
industry is H
 ighand their services from competitors (usually as in sporting clubs and clubs that cater to
the trend is S teady within their area of specialization) in elderly individuals) and presentations to
order to attract and retain customers and local organizations (such as local health
to obtain a price premium for services. and medical practitioners). Co-locating
Podiatrists in private practice can practices with other health and medical
differentiate their services by developing practitioners may improve opportunities
rapport with patients to create customer and may increase awareness.
loyalty and referrals, and by conveying a
professional approach to win referrals. A External competition
reputation for quality care and favorable While patients typically have need-based
results among both the general demand for podiatry services, which
community and the medical community limits the extent of external competition,
(who may refer patients) can be the industry is still prone to external
important. Specialization may elevate competitors. For example, patients with
perceptions of quality and provide some foot-related ailments may purchase
competitive advantages. industry products from pharmacies, such
Marketing decisions and activities can as foot and ankle braces, or over-the-
promote competitiveness. Some areas of counter products to self-treat fungal
importance include the location of the infections and warts.

Barriers to Entry The Podiatrists industry is characterized


by low barriers to entry. According to Barriers to Entry checklist

Level & Trend Podiatry Managements Podiatric Competition High


Economics survey, about 37.0% of Concentration Low
 arriers to Entry
B podiatry practices surveyed were solo Life Cycle Stage Mature
in this industry are practices, with an additional 12.0% of Capital Intensity Low
Lowand I ncreasing practices operating as solo practices Technology Change Medium
under a corporation. While the number Regulation & Policy Heavy
of group practices are growing, which Industry Assistance Low
adds to barriers to entry for industry
entrants, about 49.0% of podiatrists SOURCE: WWW.IBISWORLD.COM

operate as solo practices, keeping


barriers to entry relatively low. operational costs by spreading fixed costs
Furthermore, podiatrists do not have across numerous podiatrists.
to make significant investments in Nevertheless, a major barrier to entry
medical equipment. Potential industry includes the length of training required
entrants can also lease equipment and to practice. Podiatrists need a state
buildings, which lowers their capital license that requires the completion of at
outlay. Over the past five years, many least 90 semester hours of undergraduate
single - and multi-specialty practices study, the completion of a four-year
have emerged, which will enable program at a college of podiatric
potential industry entrants to lower their medicine, and, in most states, a

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WWW.IBISWORLD.COM Podiatrists in the US August 2016 23

Competitive Landscape

Barriers to Entry postdoctoral residency program which is expertise, which diversifies a teams
continued typically two and three years in duration. product portfolio. They can contract
However, some states, like Ohio, Hawaii rates with insurance companies under a
and Pennsylvania have lenient single tax identification number (and
regulations and merely require these rates can be over 10.0% higher
podiatrists to pass national board and compared to rates that solo practitioners
state exams. The availability of colleges obtain). Group practices are more likely
or training in a particular area, as well as to afford and adopt state-of-the-art
intake levels at training institutions, can computer systems with an electronic
also represent barrier to potential medical record system integrated into
industry entrants. the billing system. In addition, larger
There are some economies of scale practices are more likely to employ
available in this industry, and new solo more administrative and management
practices may be at some cost staff, resulting in practitioners having
disadvantage. For example, group more time and energy to devote to
podiatry practices can offer a team of patient care, thus enhancing the level of
podiatrists to provide different areas of patient satisfaction.

Industry There is no known offshore investment in motivation of practitioners, together with


Globalization this industry, either within the United the need for practitioners to quickly
States by overseas-based firms or outside generate rapport with clients, makes it
Level & Trend the United States by US-based firms. The difficult to build a large practice,
importance of professionalism and particularly across international borders.
 lobalization
G in this
industry is L owand
the trend is S  teady

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 24

Major Companies
There are no Major Players in this industry | Other Companies

Other Companies Podiatrist offices are mainly small Georgia region. Every physician at Village
establishments, with fewer than four Podiatry Centers is a board-certified or
employees on average. Most podiatrists board-qualified podiatrist. Advanced
operate as solo practitioners. However, treatment and surgery is provided for
more podiatrists are entering partnerships more than 100,000 patients annually.
with other podiatrists and other health The companys services include surgical
practitioners, according to the US Bureau treatments, pediatric and diabetic foot
of Labor Statistics. An increasing care, diagnostics, work injury treatments
percentage of employer establishments in and clinical trials. In 2016, Atlanta
this industry are corporations. The main Business Chronicle selected Village
reasons for incorporation of a practice are Podiatry Centers as one of the top 25
asset protection, tax considerations and Atlanta Physician Group Practices.
succession planning. Distinguished as the only physician
group award recipient, Village Podiatry
Village Podiatry Centers was recognized for revenue and employee
Estimated market share: less than 1.0% growth. This illustrates the potential for
Village Podiatry Centers is the largest growth among larger industry practices.
foot and ankle practice in the United Due to the company being privately-held,
States, with more than 37 physicians in financial information is not available.
30 locations. Village Podiatry Centers However, IBISWorld expects that the
provide care for children and adult company accounts for less than 1.0% of
patients in metro Atlanta and the middle- total revenue.

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 25

Operating Conditions
Capital Intensity | Technology & Systems | Revenue Volatility
Regulation & Policy | Industry Assistance

Capital Intensity The Podiatrists industry has a low level


of capital intensity. In 2016, for every Capital intensity
Capital units per labor unit
dollars spent on wages, the industry
Level
incurs an estimated $0.04 in capital 0.5
The levelof capital expenditures. Overall, the industry is
intensity is L ow labor intensive, due to patients 0.4

typically requiring specialized 0.3


podiatrists to address their foot
ailments. Additionally, wages account 0.2

for the largest share of industry 0.1


revenue, comprising about 35.7% of
total industry revenue. Comparatively, 0.0
Economy Healthcare and Podiatrists
while purchase costs account for an Social
Assistance
estimated 9.3% of total industry Dotted line shows a high level of capital intensity
revenue, many podiatrists have formed SOURCE: WWW.IBISWORLD.COM

partnerships or group practices, which


has enabled them to spread fixed costs mitigate the high cost of depreciable
across larger practices. As a result, the assets, such as x-ray units and
industry has been able to slightly ultrasound devices.

Tools of the Trade: Growth Strategies for Success

New Age Economy Investment Economy


Recreation, Personal Services, Information, Communications,
Health and Education. Firms Mining, Finance and Real
benefit from personal wealth so Estate. To increase revenue
stable macroeconomic conditions firms need superior debt
are imperative. Brand awareness management, a stable
and niche labor skills are key to macroeconomic environment
product differentiation. and a sound investment plan.

Capital Intensive
Labor Intensive

Podiatrists
Hospitals
Primary Care Doctors Brand Name Pharmaceutical Manufacturing
Traditional Service Economy Specialist Doctors Old Economy
Wholesale and Retail. Reliant Health & Medical Insurance Agriculture and Manufacturing.
on labor rather than capital to Traded goods can be produced
sell goods. Functions cannot using cheap labor abroad.
be outsourced therefore firms To expand firms must merge
must use new technology or acquire others to exploit
or improve staff training to economies of scale, or specialize
increase revenue growth. in niche, high-value products.

Change in Share of the Economy SOURCE: WWW.IBISWORLD.COM

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 26

Operating Conditions

Technology & Systems There is generally a moderate but diabetes. Technological innovations have
increasing level of technology in this also assisted with operations for
Level industry. To diagnose a foot problem, common conditions. For example,
podiatrists often utilize imaging or conditions such as plantar fasciitis or
The level
of laboratory tests. Examples of technology neuromas are treated with an endoscope,
Technology Change used include extracorporeal shock wave an optical instrument that allows
is M
 edium treatment (ESWT) and pulsed dye laser podiatrists to create precise incisions,
therapy. ESWT is a procedure used to which results in a faster healing process.
treat plantar fasciitis and heel spur There are a number of technologies
syndrome; the technology is similar to involved in foot and ankle surgery, with
Lithotripsy technology, which is used to laser surgery being a relatively new
break up kidney stones without surgery. technology. A surgical laser beam can cut
Pulsed dye laser therapy removes warts or vaporize tissue almost
and utilizes a machine that shines a laser instantaneously; and the laser beam
light on a wart to remove the blood sterilizes and seals blood vessels as it
supply from a wart. cuts, so there is generally less bleeding,
Also, negative pressure wound therapy less post-operative pain and less chance
(NPWT) can heal post-operative foot of post-operative infection than with
wounds and ulcers among patients with conventional surgical instruments.

Revenue Volatility The Podiatrist industry has a low level of industry services. Furthermore,
revenue volatility. Podiatrist services are according to a 2011 study by the
typically demanded by patients to American Podiatric Medical Association
Level
address diabetes-related foot ailments, and Thomson Reuters, podiatrists that
The level of which has increased over the past five treat diabetic patients can save the US
Volatility is L ow years in line with the burgeoning elderly healthcare system an estimated $3.5
population having chronic illnesses, billion per year.
including diabetes. As a result, the As a result, over the next five years,
industrys revenue volatility has been many health insurance companies may
mitigated by growing demand for provide incentives for diabetic

A higher level of revenue Volatility vs Growth


volatility implies greater
industry risk. Volatility can 1000 Hazardous Rollercoaster
negatively affect long-term
Revenue volatility* (%)

strategic decisions, such as 100


the time frame for capital
investment.
10
When a firm makes poor
investment decisions it Podiatrists
may face underutilized 1
capacity if demand
suddenly falls, or capacity 0.1 Stagnant Blue Chip
constraints if it rises 30 10 10 30 50 70
quickly. Five-year annualized revenue growth (%)
* Axis is in logarithmic scale
SOURCE: WWW.IBISWORLD.COM

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 27

Operating Conditions

Revenue Volatility individuals within their network to visit coverage, which lowers their out-of-
continued podiatrists, thus lowering the industrys pocket healthcare expenses, demand for
revenue volatility. Furthermore, as more podiatrist services will likely rise, thus
individuals have health insurance lowering industry revenue volatility.

Regulation & Policy In the United States, licensed podiatrists Council on Podiatric Medical Education
practice podiatric medicine and surgery. is the body designated by the US
Podiatrists need a state license that Department of Education to accredit the
Level & Trend requires the completion of undergraduate nations podiatric medical schools. In
 he level of
T study, the completion of a four-year addition, the council has the
Regulation is program at a college of podiatric responsibility to accredit residency
Heavyand the medicine, and a postdoctoral residency programs and continuing medical
program usually of two to three years in education programs.
trend is S
 teady
duration, however license regulations
vary by state. Each state allows or limits HIPAA and kickbacks
the practice of podiatric medicine to the Federal anti-kickback laws prohibit the
foot, ankle, and, in many states, portions offer, payment, solicitation or receipt of
of the leg or related leg structures. Also, any form of remuneration to induce, or in
some states have less stringent return for, the referral of Medicare or
regulations; for example, Connecticut, other government health program
Hawaii, Kentucky, Ohio and patients or patient care opportunities, or
Pennsylvania do not require post in return for the purchase, lease or order
graduate education. Some states, like of items or services that are covered by
Georgia and Oklahoma, require Medicare or other government health
podiatrists to pass written or oral exams. programs. The Health Insurance
While some states are subject to Portability and Accountability Act 1996
additional state-specific exams, many (HIPAA) effectively broadened the
states require podiatrists to pass national applicability of the Anti-Kickback Statute.
boards to obtain a license. Many states HIPAA requires the adoption of
require podiatrists to pass the American standards for the exchange of health
Podiatric Medical Licensing information in an effort to encourage the
Examination, which consists of three overall administrative simplification and
components. The first component tests a to enhance the effectiveness and efficiency
candidates knowledge after their second of the healthcare industry. In addition to
year of study, the second component is requirements under HIPAA, there are
taken after their final year of study and numerous other federal and state laws and
the last test determines whether a regulations that regulate the privacy of an
candidates knowledge and clinical skills individuals health information.
are safe for unsupervised practice. The federal Stark laws prohibit
Podiatrists can achieve board physicians from referring patients to
certification in orthopedics, primary designated health services in which the
medicine or surgery. physician has an ownership interest.
The American Podiatric Medical Many states have also enacted laws
Association (APMA) represents about similar in scope and purpose to the
80.0% of all doctors of podiatric Anti-Kick Back Statute and the Stark laws
medicine in the United States. APMAs to apply to state health programs.

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Operating Conditions

Regulation & Policy Healthcare reform according to the American Podiatric


continued Since 2010, the Patient Protection and Medical Association. States that include
Affordable Care Act has been in place. podiatry services under Medicare but not
The overhaul of the healthcare system Medicaid include California, Nevada,
provided coverage to about 32 million Arizona, Alaska, Wyoming, Kansas,
people who were previously uninsured, Alabama and South Carolina, according
according to the Congressional Budget to the latest data available. Moreover,
Office. Individuals have gained access to Medicaid and Medicare reimbursements
private insurance through insurance will likely become increasingly stringent,
exchanges, Medicare and Medicaid, thus resulting in podiatrists increasingly
which was expanded to cover individuals needing to demonstrate favorable patient
with income up to 133.0% of the poverty outcomes to receive reimbursements. At
line. However, Medicaid coverage for the same time, healthcare reform has
podiatry services is still determined on a increased the number of insured
state level. In total, all but eight states individuals, likely bolstering the number
cover podiatry services under Medicaid, of patient volumes for podiatrists.

Industry Assistance Tariffs do not apply to this industry. The American Podiatric Medical
Generally, Americans provide podiatry Association (APMA) is the leading
services to other Americans within the resource for foot and ankle health
Level & Trend United States. information. Currently, the organization
 he level of
T Podiatry is covered by Medicare and, represents a vast majority of the
Industry Assistance to the extent authorized by state law, by podiatrists in the country. APMAs staff is
is L owand the Medicaid. Medicare Part B coverage of dedicated to promoting foot and ankle
podiatry is currently limited to services health, member service and professional
trend is S teady
that are deemed to be medically excellence. Looking toward the future, the
necessary. Such services can include APMA will continue to advance the
treatment for chronic conditions, such as growth and stability of podiatric medicine
bunion deformities and heel or toe spurs. by increasing nationwide awareness of
Medicare Part B does not cover routine foot and ankle health through public
foot care that is not medically necessary. education and legislative advocacy.

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Key Statistics
Industry Data Number of people
Industry with private
Revenue Value Added Establish- Wages Domestic health insurance
($m) ($m) ments Enterprises Employment Exports Imports ($m) Demand (Mils)
2008 4,695.2 2,347.1 12,399 11,861 40,615 -- -- 1,671.0 N/A 202.6
2009 4,754.2 2,333.3 12,305 11,755 40,119 -- -- 1,715.2 N/A 196.3
2010 4,831.3 2,333.6 12,233 11,671 40,078 -- -- 1,720.0 N/A 196.2
2011 4,884.6 2,488.2 12,236 11,669 40,441 -- -- 1,736.0 N/A 197.3
2012 5,000.3 2,615.2 12,430 11,788 41,661 -- -- 1,780.2 N/A 198.8
2013 4,902.7 2,567.3 12,194 11,559 41,283 -- -- 1,743.6 N/A 201.1
2014 4,868.5 2,615.6 12,271 11,627 41,553 -- -- 1,763.6 N/A 208.6
2015 5,143.0 2,701.6 12,553 11,868 43,154 -- -- 1,847.8 N/A 218.2
2016 5,375.8 2,834.0 12,812 12,092 44,680 -- -- 1,925.2 N/A 220.5
2017 5,542.8 2,924.8 12,971 12,226 45,614 -- -- 1,975.3 N/A 222.6
2018 5,697.8 3,014.0 13,166 12,397 46,700 -- -- 2,029.5 N/A 224.8
2019 5,972.2 3,164.9 13,427 12,617 48,294 -- -- 2,114.2 N/A 226.9
2020 6,223.8 3,313.1 13,717 12,871 49,885 -- -- 2,196.7 N/A 228.8
2021 6,501.2 3,470.1 14,001 13,116 51,561 -- -- 2,285.1 N/A 231.0
2022 6,858.3 3,680.3 14,412 13,475 53,782 -- -- 2,401.5 N/A 231.0
Sector Rank 32/34 31/34 24/34 22/34 32/34 N/A N/A 31/34 N/A N/A
Economy Rank 868/1546 683/1546 394/1546 372/1546 632/1546 N/A N/A 630/1546 N/A N/A

Annual Change Number of people


Industry Establish- Domestic with private
Revenue Value Added ments Enterprises Employment Exports Imports Wages Demand health insurance
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
2009 1.3 -0.6 -0.8 -0.9 -1.2 N/A N/A 2.6 N/A -3.1
2010 1.6 0.0 -0.6 -0.7 -0.1 N/A N/A 0.3 N/A -0.1
2011 1.1 6.6 0.0 0.0 0.9 N/A N/A 0.9 N/A 0.6
2012 2.4 5.1 1.6 1.0 3.0 N/A N/A 2.5 N/A 0.8
2013 -2.0 -1.8 -1.9 -1.9 -0.9 N/A N/A -2.1 N/A 1.1
2014 -0.7 1.9 0.6 0.6 0.7 N/A N/A 1.1 N/A 3.7
2015 5.6 3.3 2.3 2.1 3.9 N/A N/A 4.8 N/A 4.6
2016 4.5 4.9 2.1 1.9 3.5 N/A N/A 4.2 N/A 1.1
2017 3.1 3.2 1.2 1.1 2.1 N/A N/A 2.6 N/A 0.9
2018 2.8 3.0 1.5 1.4 2.4 N/A N/A 2.7 N/A 1.0
2019 4.8 5.0 2.0 1.8 3.4 N/A N/A 4.2 N/A 0.9
2020 4.2 4.7 2.2 2.0 3.3 N/A N/A 3.9 N/A 0.8
2021 4.5 4.7 2.1 1.9 3.4 N/A N/A 4.0 N/A 1.0
2022 5.5 6.1 2.9 2.7 4.3 N/A N/A 5.1 N/A 0.0
Sector Rank 12/34 15/34 26/34 28/34 20/34 N/A N/A 14/34 N/A N/A
Economy Rank 529/1546 537/1546 756/1546 752/1546 611/1546 N/A N/A 594/1546 N/A N/A

Key Ratios Imports/ Exports/ Revenue per Share of the


IVA/Revenue Demand Revenue Employee Wages/Revenue Employees Average Wage Economy
(%) (%) (%) ($000) (%) per Est. ($) (%)
2008 49.99 N/A N/A 115.60 35.59 3.28 41,142.44 0.02
2009 49.08 N/A N/A 118.50 36.08 3.26 42,752.81 0.02
2010 48.30 N/A N/A 120.55 35.60 3.28 42,916.31 0.02
2011 50.94 N/A N/A 120.78 35.54 3.31 42,926.73 0.02
2012 52.30 N/A N/A 120.02 35.60 3.35 42,730.61 0.02
2013 52.37 N/A N/A 118.76 35.56 3.39 42,235.30 0.02
2014 53.72 N/A N/A 117.16 36.22 3.39 42,442.18 0.02
2015 52.53 N/A N/A 119.18 35.93 3.44 42,818.74 0.02
2016 52.72 N/A N/A 120.32 35.81 3.49 43,088.63 0.02
2017 52.77 N/A N/A 121.52 35.64 3.52 43,304.69 0.02
2018 52.90 N/A N/A 122.01 35.62 3.55 43,458.24 0.02
2019 52.99 N/A N/A 123.66 35.40 3.60 43,777.69 0.02
2020 53.23 N/A N/A 124.76 35.30 3.64 44,035.28 0.02
2021 53.38 N/A N/A 126.09 35.15 3.68 44,318.38 0.02
2022 53.66 N/A N/A 127.52 35.02 3.73 44,652.49 0.02
Sector Rank 21/34 N/A N/A 10/34 26/34 30/34 10/34 31/34
Economy Rank 240/1546 N/A N/A 1201/1546 235/1546 1235/1546 953/1546 683/1546

Figures are in inflation-adjusted 2016 dollars. Rank refers to 2016 data. SOURCE: WWW.IBISWORLD.COM

Provided to: OHIONET (212223369) | 16 March 2017


WWW.IBISWORLD.COM Podiatrists in the US August 2016 30

Industry Financial Ratios


Apr 2015 - Mar 2016 by company revenue
Apr 2012 - Apr 2013 - Apr 2014 - Apr 2015 - Small Medium Large
Mar 2013 Mar 2014 Mar 2015 Mar 2016 (<$10m) ($10-50m) (>$50m)

Liquidity Ratios
Current Ratio 1.2 1.2 1.4 1.6 1.4 2.0 1.7
Quick Ratio 1.0 1.1 1.3 1.4 1.2 2.0 1.6
Sales / Receivables (Trade Receivables
Turnover) n/c n/c n/c n/c n/c 16.5 12.6
Days Receivables 0.4 0.4 0.4 n/a n/a 22.1 29.0
Cost of Sales / Inventory (Inventory Turnover) n/a n/a n/a n/a n/a n/a n/a
Days Inventory n/a n/a n/a n/a n/a n/a n/a
Cost of Sales / Payables (Payables Turnover) n/a n/a n/a n/a n/a n/a n/a
Days Payables n/a n/a n/a n/a n/a n/a n/a
Sales / Working Capital 76.9 91.0 43.4 43.9 69.2 11.3 10.6

Coverage Ratios
Earnings Before Interest & Taxes (EBIT) /
Interest 10.9 7.6 16.2 14.0 15.3 14.5 5.8
Net Profit + Dep., Depletion, Amort. / Current
Maturities LT Debt n/a 5.0 2.6 3.8 n/a n/a n/a

Leverage Ratios
Fixed Assets / Net Worth 1.0 1.2 0.9 0.8 0.8 0.8 1.0
Debt / Net Worth 2.4 2.0 1.9 1.4 1.7 1.0 1.4
Tangible Net Worth 11.0 13.3 16.0 24.6 21.7 38.7 25.0

Operating Ratios
Profit before Taxes / Net Worth, % 82.6 56.8 68.9 52.2 68.7 19.5 14.7
Profit before Taxes / Total Assets, % 28.0 17.0 23.7 16.7 23.5 10.6 4.2
Sales / Net Fixed Assets 26.5 18.0 18.3 19.6 23.1 15.1 6.0
Sales / Total Assets (Asset Turnover) 4.6 4.1 3.7 3.7 3.9 2.2 2.2

Cash Flow & Debt Service Ratios (% of sales)


Cash from Trading n/a n/a n/a n/a n/a n/a n/a
Cash after Operations 9.4 12.0 13.8 9.7 11.5 7.8 9.9
Net Cash after Operations 9.5 12.0 12.8 9.0 11.5 7.9 10.0
Cash after Debt Amortization 2.2 1.4 1.3 1.5 1.1 2.6 3.4
Debt Service P&I Coverage 5.5 3.5 6.8 6.2 5.9 6.5 6.2
Interest Coverage (Operating Cash) 15.0 7.9 18.0 14.9 14.0 16.1 13.4

Assets, %
Cash & Equivalents 28.7 30.0 32.0 30.1 31.0 29.6 21.7
Trade Receivables (net) 12.7 10.1 11.7 10.1 7.9 19.1 13.9
Inventory 0.8 0.9 0.5 0.8 0.8 0.8 1.1
All Other Current Assets 4.1 4.5 3.5 4.0 3.7 5.6 4.4
Total Current Assets 46.3 45.4 47.7 45.0 43.4 54.9 41.1
Fixed Assets (net) 31.2 37.6 34.2 32.9 32.4 31.5 41.5
Intangibles (net) 8.1 4.6 6.5 7.3 8.0 3.6 8.2
All Other Non-Current Assets 14.3 12.4 11.6 14.8 16.3 9.9 9.3
Total Assets 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Total Assets ($m) 1,319.9 1,709.2 1,158.4 2,288.9 263.3 579.8 1,445.9

Liabilities, %
Notes Payable-Short Term 19.8 17.9 15.8 13.6 16.0 4.6 7.6
Current Maturities L/T/D 5.8 5.0 5.6 4.6 5.1 3.1 2.1
Trade Payables 4.5 4.2 3.0 2.6 1.9 5.3 4.5
Income Taxes Payable 0.1 0.4 0.2 n/a n/a 0.1 0.3
All Other Current Liabilities 20.2 21.1 17.9 18.0 17.6 21.7 14.7
Total Current Liabilities 50.4 48.7 42.5 39.0 40.7 34.8 29.2
Long Term Debt 22.8 25.0 28.1 21.7 22.4 17.6 22.8
Deferred Taxes n/a 0.1 0.1 0.1 n/a 0.2 0.4
All Other Non-Current Liabilities 7.8 8.2 6.9 7.4 7.2 5.2 14.4
Net Worth 19.1 17.9 22.5 31.9 29.7 42.3 33.2
Total Liabilities & Net Worth ($m) 1,319.9 1,709.2 1,158.4 2,288.9 263.3 579.8 1,445.9

Maximum Number of Statements Used 254 238 239 298 231 46 21

Source: RMA Annual Statement Studies, rmahq.org. RMA data for all industries is derived directly from more
than 260,000 statements of member financial institutions borrowers and prospects.
Note: For a full description of the ratios refer to the Key Statistics chapter online.

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 31

Jargon & Glossary

Industry Jargon DIABETES MELLITUSA polygenic disease ORTHOTICSShoe inserts that are intended to correct
characterized by abnormally high glucose levels in the an abnormal or irregular walking pattern.
blood; any of several metabolic disorders marked by POPOPEDIATRICIANA physician that treats childrens
excessive urination and persistent thirst. foot diseases.
HEALTH MAINTENANCE ORGANIZATIONS (HMO)A PREFERRED PROVIDER ORGANIZATIONS (PPO)
form of health insurance that combines a range of Comprises physicians, hospitals or other providers that
coverage plans on a group basis. offer healthcare services at a reduced fee.
OBESITYA medical condition in which excess body fat
has accumulated to the extent that it may have an
adverse effect on health, leading to reduced life
expectancy and increased health problems.

IBISWorld Glossary BARRIERS TO ENTRYHigh barriers to entry mean that IMPORTS Total value of industry goods and services
new companies struggle to enter an industry, while low brought in from foreign countries to be sold in the
barriers mean it is easy for new companies to enter an United States.
industry. INDUSTRY CONCENTRATIONAn indicator of the
CAPITAL INTENSITY Compares the amount of money dominance of the top four players in an industry.
spent on capital (plant, machinery and equipment) with Concentration is considered high if the top players
that spent on labor. IBISWorld uses the ratio of account for more than 70% of industry revenue.
depreciation to wages as a proxy for capital intensity. Medium is 40% to 70% of industry revenue. Low is less
High capital intensity is more than $0.333 of capital to than 40%.
$1 of labor; medium is $0.125 to $0.333 of capital to $1 INDUSTRY REVENUEThe total sales of industry goods
of labor; low is less than $0.125 of capital for every $1 of and services (exclusive of excise and sales tax); subsidies
labor. on production; all other operating income from outside
CONSTANT PRICESThe dollar figures in the Key the firm (such as commission income, repair and service
Statistics table, including forecasts, are adjusted for income, and rent, leasing and hiring income); and
inflation using the current year (i.e. year published) as capital work done by rental or lease. Receipts from
the base year. This removes the impact of changes in interest royalties, dividends and the sale of fixed
the purchasing power of the dollar, leaving only the tangible assets are excluded.
real growth or decline in industry metrics. The inflation INDUSTRY VALUE ADDED (IVA)The market value of
adjustments in IBISWorlds reports are made using the goods and services produced by the industry minus the
US Bureau of Economic Analysis implicit GDP price cost of goods and services used in production. IVA is
deflator. also described as the industrys contribution to GDP, or
DOMESTIC DEMANDSpending on industry goods and profit plus wages and depreciation.
services within the United States, regardless of their INTERNATIONAL TRADEThe level of international
country of origin. It is derived by adding imports to trade is determined by ratios of exports to revenue and
industry revenue, and then subtracting exports. imports to domestic demand. For exports/revenue: low is
EMPLOYMENTThe number of permanent, part-time, less than 5%, medium is 5% to 20%, and high is more
temporary and seasonal employees, working proprietors, than 20%. Imports/domestic demand: low is less than
partners, managers and executives within the industry. 5%, medium is 5% to 35%, and high is more than
ENTERPRISE A division that is separately managed 35%.
and keeps management accounts. Each enterprise LIFE CYCLEAll industries go through periods of growth,
consists of one or more establishments that are under maturity and decline. IBISWorld determines an
common ownership or control. industrys life cycle by considering its growth rate
ESTABLISHMENTThe smallest type of accounting unit (measured by IVA) compared with GDP; the growth rate
within an enterprise, an establishment is a single of the number of establishments; the amount of change
physical location where business is conducted or where the industrys products are undergoing; the rate of
services or industrial operations are performed. Multiple technological change; and the level of customer
establishments under common control make up an acceptance of industry products and services.
enterprise.
EXPORTSTotal value of industry goods and services sold
by US companies to customers abroad.

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WWW.IBISWORLD.COM Podiatrists in the USAugust 2016 32

Jargon & Glossary

IBISWorld Glossary NONEMPLOYING ESTABLISHMENT Businesses with WAGESThe gross total wages and salaries of all
no paid employment or payroll, also known as employees in the industry. The cost of benefits is also
continued nonemployers. These are mostly set up by self-employed included in this figure.
individuals.
PROFITIBISWorld uses earnings before interest and tax
(EBIT) as an indicator of a companys profitability. It is
calculated as revenue minus expenses, excluding
interest and tax.
VOLATILITYThe level of volatility is determined by
averaging the absolute change in revenue in each of the
past five years. Volatility levels: very high is more than
20%; high volatility is 10% to 20%; moderate
volatility is 3% to 10%; and low volatility is less than
3%.

Provided to: OHIONET (212223369) | 16 March 2017


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