Professional Documents
Culture Documents
doi:10.1093/jdh/ept006
Journal of Design History Archives, Collections and Curatorship
migr Designers in the University
of Brighton Design Archives
Bodies of migr research in the arts in Britain have tended to emerge from cluster
points such as broader migr studies; migrs in America; or, more recently, fine art
in particular; all of these have touched on design.5 But whilst these activities have
generated a significant body of literature on the impact of migrs on broader artis-
tic and cultural developments, there remains further work to be done in the specific
field of design.6 The fact that key figures of the influential German Bauhaus, despite
pausing briefly in Britain, ultimately went to the United States has perhaps tended
to divert attention away from a thoroughgoing analysis of other migr impacts on
British design.7 These five collections may offer the raw material for challenges to con-
ventional narratives. The individual archives are introduced below with indications of
possible starting points for inquiry.
Whilst not being able to do justice to these questions here, it seems reasonable to
presume that future work might ask questions such as: were there discernible influ-
ences, associated with the designers origins, on his or her work? Was there an impact
on their encounter with design in their adopted country? Were there ongoing associa-
tions with their country/ies of origin and their own personal past? And more broadly,
what were the networks and hubs through which new arrivals to Britain made their
personal and professional connections? Beyond the scope of this piece, but equally
worthy of consideration, are questions such as: how can the story of their early lives
The Author [2013]. Published by
be read from the archive? And lastly, for an migr disconnected from their place(s)
Oxford University Press on behalf
of The Design History Society. All of origin, what does an archive, whether formally or informally constituted, mean to
rights reserved. their identity?
1
Natasha Kroll
Natasha Krolls8 papers were transferred to the Design Archives by her family in 2006.9
Kroll trained at the Reimann School in Berlin, specializing in display design, before
moving to join the teaching staff of its new London operation when it opened in 1937
[1]. Her birthplace however was Moscow, from where her family moved to Germany in
1922.10 An interview with Kroll carried out by Yasuko Suga informed her 1998 article
on Modernism, Commercialism and Display Design in Britain, published in this jour-
nal.11 In it Suga helpfully drew attention to the intriguing inter-play of staff, specialisms
and approaches between the original Reimann Schule and the Bauhaus, so that this
collection, taken in conjunction with that of Arnold Rothholz (see below), might have
the capacity to extend somewhat our knowledge of this model of commercial design
education and its role as a conduit for continental modernism.
The Sunday Times of 16 October 1955 announced that Kroll would be the lone woman
joining a newly revitalized BBC Design Department under the leadership of Richard
Levin. She was also singular in being one of the few not drawn from the stable of the
Design Research Unit (DRU), the UKs leading design consultancy.15 In this sphere too
her work rapidly drew favourable responses. The break was not complete, however, for
she continued to write and deliver commissioned research on aspects of retail display
in the following years. Her new forte was the creation of more appropriate settings
for talks and factual programmes, amongst them Huw Wheldons ground-breaking
arts programme Monitor.16 In this realm, as with her windows, ideas originating from
European modernism and contemporary design were given popular exposure.
Kroll was elected to the prestigious Faculty of Royal Designers for Industry in 1966,
an award from the Royal Society of Arts that explicitly recognized both spheres of her
work.17 In the same year she left the BBC to work freelance, specialising in period dra-
mas, and went on to gain several notable television and feature film credits as production
designer including Macbeth (BBC Play of the Month, 1970), Ken Russells The Music
Lovers (1971), The Hireling (1973), and Age of Innocence (1977), and as producer and
production designer Absolution (1978, released in the USA 1988), which starred Richard
Burton. She won a BAFTA18 Award for Art Direction in 1974, for work done in 1973.
This archive is made up of notebooks, trade publications, photographs, set plans and
scripts, sketches and artwork, some personal and professional papers, and press cut-
tings. The seven linear metres of material provide rich insights into both phases of
Krolls career, and would further permit considerations of the continuities between
display and stage design. Another interesting issue might be the limitations of her
application of European modernism in these practical fields.
Willy deMajo
William Maks de Majo was born in Austria and, like Kroll, received a commercial train-
ing, in this case at the Vienna Handelsakademie.19 With precocious but well-founded
confidence he began to attract important freelance poster commissions and by 1935
had established his own studio in Belgrade. Arriving in Britain in 1939, Willy de Majo
would have found the graphic design field still in its infancy, but in any case war was
about to shape national priorities. Proficient in several languages, he initially broad-
cast for the BBC Overseas Service, 19401941; then served with the Royal Yugoslav
Air Force attached to the Royal Air Force, 19411943. He was with the War Ministry
in London in 1944, and with the RAF at Supreme Headquarters, Allied Expeditionary
Force, 19451946. For this work he was awarded a militaryMBE.
W. M.de Majo Associates now sprang back into action, offering services in graphic,
industrial and exhibition design, corporate identity, packaging and product develop-
ment. Following a study tour of Canada and the United States, he established a New
York office as early as 1948. In 1951, de Majo acted as co-ordinating designer of the
Ulster Farm and Factory exhibition held in Northern Ireland as part of the nations
De Majo continued to play a steering role in Icograda and was, for example, Chairman
of the Icograda congresses in Zurich (1964) and in Bled (1966).23 He was much in
demand as a speaker, and his advocacy for design resulted in the granting of a long
list of awards by overseas design associations. In 1969 he was awarded the Society
of Industrial Artists and Designers (SIAD) Design Medal for International Services to
Design and the Profession, another honour he shared with Henrion, who was awarded
it in 1976. Following de Majos death, a memorial event was held at the London offices
Fig 3. F. H.K. Henrion before of Pentagram, on behalf of the Society of Typographic Designers, of which he was an
his journey to Paris, 1933. F.H. Honorary Fellow, and the Chartered Society of Designers, in association with Icograda.
K.Henrion Archive, University
of Brighton Design Archives. The collection was transferred to the Design Archives by the de Majo family in 2009,
Reproduced with permission
and comprises an estimated twenty linear metres of material for which there is, as yet,
from University of Brighton
Design Archives and the Henrion no detailed hand list. It largely comprises correspondence, photography and examples
estate of art and design work.
F. H.K. Henrion
Frederic Henri Kay Henrion has received wide recognition
as a pioneer of corporate identity design,24 as well as for
designs for posters and exhibitions in the earlier part of
his career during the 1930s and 1940s. In public at least,
Henrion seems to have discussed his early life in Germany
very little [3]. Born in Nuremberg to a Franco-German
Jewish family, he left Germany for political reasons in 1933
as a young man, and before he had been able to pursue
any formal artistic training, although he attended evening
life drawing classes at art school.25 Because of family con-
nections in France, he went to Paris, where he worked first
for a textile design studio and later trained in the studio
of the poster designer Paul Colin. He described later how
the need to apply his artistic inclinations to practical ends,
taking whatever opportunities presented themselves and
producing designs on demand, was a good discipline for
a designer.26
At the beginning of the war [.. .] although Iwas born in Germany Ino longer had
a German passport, just French identity papers. Iwas classed as an enemy alien,
and there were tribunals. When France fell, there was a great internment hysteria,
and Iwas interned for six months on the Isle of Man. So when Icame out, at the
end of 1940, Imoved from the IOM to the MOI [Ministry of Information], which
was rather extraordinary. And Iwas completely bewildered because, from being
behind barbed wire one week, Iwas in an RAF airfield the next. It was such a sud-
den change, it practically undid me. From being distrusted to being trusted with
secret information, all within a week.27
This transition to the Exhibitions Department of the MOI reunited Henrion with Black
and Gray, and his career went from strength to strength.28 Through clubs, associations
and the client communities of the Industrial Design Partnership and later the DRU,
Black and Gray positioned themselves at the heart of a deeply networked industry, to
which Henrion gained exposure. Remarkably, Henrion also worked for the US Office of
War Information (OWI) on graphic and exhibition design. In his work for both govern-
ments, and in the period after the war, he was significant in extending the influence of
continental modernism, for example through the use of photography and montage in
his poster designs. Like so many of this group, Henrion was involved with the Festival
of Britain, being responsible for the Agriculture and Country pavilions. Anticipating
Danny Boyles much-vaunted 2012 Olympics opening ceremony, Henrion developed
extensive schemes incorporating living plants and animals, testing his ingenuity and
earning him anMBE.
The Festival introduced Henrion to Olivetti, the start of a long and formative working
relationship of the kind that was to characterize his later work. As his practice devel-
oped from consultant designer to corporate design pioneer, he evolved brand identities
for the likes of KLM Royal Dutch Airlines, Blue Circle Cement, the Post Office and Tate
& Lyle, later describing this as a business rationalisation to do more work for fewer
clients.29 This strategic assessment downplays his achievements in the development of
corporate identity design, achievements which modern-day graphic designers are all
too ready to accord him.30
Running parallel was a wider commitment to the social role and responsibility of design and
art. This dated back to his wartime involvement with the Artists International Association
(AIA), such as their exhibition For Liberty in the bombed John Lewis store on Oxford
Street in 1943 [4], through to his designs for the Campaign for Nuclear Disarmament
(CND), including the well-known skull and mushroom cloud (1963). In a range of honor-
ary positions, including President of the Society of Industrial Artists and Designers (1960
1962) and of Icograda (19681970), and Member of the governing body of the Council
of Industrial Design (19641967), he served as an international ambassador for design as
well as design education, and influenced the wider ambit of his profession.
As with de Majo, Henrion was a deeply committed educator, for whom teaching was
an important way of contributing to the development of younger cohorts of design-
ers and engaging with fresh ideas.31 In a statement prescient of the digital age, he
described his ethos as follows:
Arnold Rothholz
Arnold Rothholz enjoyed a successful career as a graphic and information designer,
with poster clients including the Post Office and the Royal Society for the Prevention
of Accidents (RoSPA) and a long consultancy for makers of art materials Winsor &
Newton. In the wake of Londons 2012 Olympics, it is worth noting that he produced
several designs for the 1948 London Olympics. The trajectory of his career, rather like
Henrions, reflected the evolution of their design specialism in the mid- to late twen-
tieth century, moving from exhibition and poster design in the 1940s, through con-
sultancy in the 1950s, to larger schemes of corporate identity design in the 1960s.
While Rothholzs career did not reach the heady heights of Henrions, nevertheless a
consideration of the range of his work confirms him as an accomplished and highly
Fig 4. F. H.K. Henrion, regarded practitioner.33
headed notepaper for the
Artists International Association Born in Dresden in 1919, Rothholz moved to London in 1933, at what might be
exhibition For Liberty, 1943. considered a formative stage in his life: his artistic training was all in Britain, first at
F.H. K.Henrion Archive,
University of Brighton Design
Willesden School of Art, then studying Commercial Art at the Reimann School from
Archives. Reproduced with 19381939, winning a School Diploma.34 We might speculate on the significance
permission from University of of Rothholz still being able to enjoy a German commercial art education and being
Brighton Design Archives and exposed to advanced ideas about modernism and design which had originated in the
the Henrion estate country of his birth.35
Rothholzs archive was transferred to the Design Archives in 2008 and extends to
some five linear metres of material. It captures the range of Rothholzs professional
work as well as more personal glimpses, press cuttings and early drawings. There is
also a full set of his posters. Adetailed listing of his archive has recently been made
available on the Archives Hub and it is hoped that this will stimulate fresh engage-
ments with his work.
Bernard Schottlander
Bernard Schottlander was born in Mainz, Germany, and fled to England as a boy
in 1939. His immediate course of action was indicative of a tension that was to
permeate his career in the following years. During the day he trained as a metal-
worker, whilst in the evening he attended sculpture classes at Leeds School of Art
(19401941). Intriguingly, a years further study in London appears to have been
facilitated by the Anglo-French Art Centre, an institution notable for its visiting art-
ists from France and other parts of Europe. Later on, he studied industrial design at
the Central School of Arts and Crafts (19491951), before establishing a workshop
in north London. There he devised and produced a range of lighting designs that
quickly found favour with leading architects and designers. By 1953 his work was not
only part of a major exhibition in Zurich organised by the British Council, the UK gov-
ernments cultural outreach programme, but was also one of the emblematic designs
used in the promotional material [7]. In the middle 1950s Schottlander joined the
Society of Industrial Artists, but by the early 1960s his work had made a permanent
shift into sculpture.
Whilst the sculptural properties of his industrial designs had always contributed markedly
to the successful reception of his work, this new move marked a final step away from
the world of functional design.39 For two years from 1965 to 1967 he was metalwork
instructor in the sculpture workshop at St Martins School of Art, during an extraordinarily
vibrant period under the leadership of Frank Martin, a course which fostered the talents
of Barry Flanagan and Richard Long, among others.40 During this time his first solo exhi-
bition was held at the Hamilton Galleries. There were also exhibitions with the London
Group of artists, at the Institute of Contemporary Arts (ICA) and at the Architectural
Association in 1964, plus a series of prestigious and increasingly large-scale commissions.
The papers associated with this later, sculptural part of his career are held at the Henry
Moore Institute Archive in Leeds, whilst the earlier design-oriented part of his career is
recorded in the University of Brighton Design Archives. This is a fitting and appropriate
addition to our holdings, given the high regard in which his design work was held by
the Council of Industrial Design for whom he produced fittings for the new Haymarket
Design Centre, opened in 1956, as well as being represented in their Design Index of
well-designed goods and in exhibitions organized by them in Britain and abroad.
This small collection was transferred to the University of Brighton by the Schottlander
estate in 2000.41 Unusually it is rich in artefacts, including nine prototype objects from
the 1950s,42 plus a box containing photography, a small quantity of correspondence
and a number of publications. These shed light on a pivotal moment in small-scale
UK industrial design and manufacturing practice. In conjunction with the Henry Moore
material they make possible a more nuanced understanding of the artist-designer in
three dimensions. A retrospective of his work was co-curated by Catherine Moriarty
of the University of Brighton Design Archives and Victoria Worsley of the Henry Moore
Institute in 2008.43
We cannot yet say whether, or to what extent, our subjects professional lives over-
lapped: for example, Rothholz trained at Reimanns but not in the department where
Kroll was teaching. However, the Council of Industrial Design suggests itself as a locus
of interest for designers then and researchers now. Kroll, Rothholz, Henrion and de
Majo all made contributions to the Festival of Britain at the behest of the Council. It is
a matter of interest that so many migrs, these included, contributed to this national
celebration.47 And as we have seen, Schottlander also designed items for Council
spaces and produced objects that were included on its Design Index.48 Aspects of Krolls
display work found a place in the Councils photographic library, as did the work of
her protg at Simpsons, Terence Conran. She served on their Design Centre Award
panel in 1963. Likewise Henrion served on the Council and in a variety of judging roles.
It makes sense therefore to posit the Council, an important state-sponsored design
organisation, as a thread that linked them.49
The richness of these connections with our founding collection, the Design Council
(Council of Industrial Design before 1972), is also an outcome of the Archives formal
acquisition policy, although the full extent of these relationships could not have been
predicted. In accepting each of these collections into the University of Brighton Design
Archives, the curatorial team considered both their individual interest and their capacity
to deepen our understanding of themes and issues inherent in adjacent and kindred
collections.50
The Archives are consistently used by undergraduate and postgraduate students, and by
scholars from around the world, to uncover aspects of local, national and international
material culture; to examine the development of design as a professional and special-
ised activity; and to find out how the production of designed objects both responds
to, and can be a determinant of, socio-economic change. The authors have welcomed
the opportunity to review the warp and weft of some of our latest accessions, and to
consider afresh the research questions that might be framed by new audiences. We
welcome all enquiries about our holdings, and the availability of appointments, to des-
ignarchives@brighton.ac.uk.
Sue Breakell is Archivist and Research Fellow at the University of Brighton Design
Archives, a scholarly resource focusing on British design and global design organisa-
tions in the twentieth century. Sues academic background is in English Studies, Art
History and Archives. She has extensive experience as a visual arts archivist, much of
it in national museums and galleries; she was formerly head of Tate Archive, and has
worked at the Imperial War Museum and at Marks and Spencer plc. Sues research
focuses on the nature, meaning and practice of archives, and on the history of twenti-
eth-century British art and design and their contexts.
LesleyWhitworth
University of Brighton Design Archives, Faculty of Arts, University of Brighton, UK
E-mail: l.k.whitworth@brighton.ac.uk
Lesley Whitworth is Deputy Curator and Senior Research Fellow at the University of
Brighton Design Archives. She is a design history graduate of Brighton, and completed
her doctorate at the Centre for the Study of Social History, University of Warwick. Her
research has centred on issues of gendered domesticity; shopping practices and spaces;
and consumer protection and education. She has published recently on aspects of the
history of the Council of Industrial Design and the Co-operative.
Notes
1 J. Woodham, Redesigning a Chapter in the History of 6 Some significant exceptions include the 1992 Crafts
British Design: The Design Council Archive at the University Council exhibition Influential Europeans in British Craft
of Brighton, Journal of Design History, vol. 8, no.3, 1995, and Design, curated by Mary Schoeser, and R Kinross,
pp.2259. migr Graphic Designers in Britain: around the Second
2 Design History Research Centre Archives; Design Archives; World War and Afterwards, Journal of Design History, vol.
University of Brighton Design Archives. Details of all of 3, no.1, 1990, pp.3557.
the collections can be found at Design Archives <www. 7 See, for example, A.Heilbut, Exiled in Paradise: German
brighton.ac.uk/designarchives> accessed 31 January Refugee Artists and Intellectuals in America from the
2013. 1930s to the Present, University of California Press,
3 The Design Archives catalogue lists are currently made Berkeley & Los Angeles, 1997, and S Barron, Exiles +
available through the Archives Hub <www.archiveshub. Emigrs: the Flight of European Artists from Hitler, Los
ac.uk> accessed 31 January 2013. Angeles County Museum of Art, Los Angeles & Harry N
Abrams, New York, 1997.
4 The authors, whilst research-active, make no claim to be
experts in migr studies. Part of our role is to alert the 8 B. Lodge, Natasha Kroll, The Guardian, 7 April 2004.
wider archive user community to new collections and to <http://www.guardian.co.uk/media/2004/apr/07/broad-
promote fresh scholarship. casting.guardianobituaries> accessed 27 February 2012.
5 The important publications and yearbooks of the 9 Krolls younger brother Alex also had a distinguished career
Research Centre for German and Austrian Studies at the in design, with magazine publishers Cond Nast. See
Institute of Germanic and Romance Studies, University of V.Horwell, Alex Kroll, The Guardian, 2 July 2008<http://
London have included coverage of aspects of the arts, www.guardian.co.uk/media/2008/jul/02/pressandpublish-
notably S.Behr & M.Malet, Arts in Exile in Britain 1933 ing> accessed 27 February 2012.
1945: Politics and Cultural Identity, Editions Rodopi,
10 The story of the familys gradual relocation is quite a
Amsterdam, 2005. Also notable amongst recent publica- complicated one. See W. Packer, Alex Kroll: Designer
tions about migr artists is S MacDougall & R Dickson, and Art Director at Vogue and House & Garden,
Forced Journeys: Artists in Exile in Britain, c. 193345, Independent, 11 July 2008 <http://www.independent.
Ben Uri Gallery, London, 2009. co.uk/news/obituaries/alex-kroll-designer-and-art-director-