Evaluasi Penilaian:

UTS : 30
Mata Kuliah : MANAJEMEN PEMASARAN UAS : 30
Kode Mata Kuliah : Quiz : 30
Kredit : 3 (3-0) SKS
Semester : 1 (satu) Tugas : 10
Penanggung Jawab :
Deskripsi Singkat :
Tujuan Pembelajaran Umum (TPU) :
Buku Wajib : Kotler, Philip and Keller, Keven Lane. 2013. Marketing Management.
Pearson Education, Inc dan sumber lain ( other textbooks and internet)

N Pokok Bahasan Sub Pokok Referensi Kelompok

o Bahasan
1 Setting product strategy Ch 12
2 Merek, Pengemasan, Ch 12
Pelabelan, Jaminan dan
Garansi
3 Designing and Managing Ch 13
Service
4 New product development Ch 20
5 Developing pricing strategy Ch 14
6 Designing and managing Ch 15
integrated marketing channel
7 Managing retailing, Ch 16
wholesaling
8 UTS
9 Designing and Managing Ch 17
Integrated Marketing
Comunication
10 Managing Mass Com : Adv, Ch 18
sales promotion , events and
experiences and Public
Relation
11 Managing Personal Ch 19
Communication; direct and
interactive marketing
12 Managing a holistic Ch 22
marketing organization
13 Other 3Ps (Process, People, Sumber lain
Physical Evidence) (internet)
14 Marketing implementation Presentasi Majalah, Koran,
Tugas Internet,
(Pilih Laporan
Perusahaan Keuangan, dll
dan (Referensi
penerapan dimasukkan)
Marketing
 mix nya)
15 Marketing implementation 2 Presentasi Majalah, Koran,
Tugas Internet,
(Pilih Laporan
Perusahaan Keuangan, dll
dan (Referensi
penerapan dimasukkan)
Marketing
mix nya)
16 UAS