Research Proposal

Definition of Problem:
Schmitten Luxury Chocolate provides a taste which isnt preferred by the Indian
taste buds which is resulting into fewer sales.

Description of problem:
Schmitten Luxury Chocolate is a new entrant into the Indian market. Due their
heavy advertising including the Ad with Priyanka Chopra, many people tried the
chocolates offered by Schmitten but didnt like how it tasted either it was very
sweet or okay in comparison to the competitive brands, which resulted into the
people continuing with their existing chocolate brands rather than switching to
Schmitten Chocolates.

Hypothesis:
Alternate: The hypothesis statement for Schmitten Chocolates is that the diverse
tastes of the chocolates are affecting the sales of Schmitten.

Null: The hypothesis statement for Schmitten Chocolates is that the diverse taste of
the chocolates is not affecting the sales of Schmitten.

Dependent and Independent Variable:

The Dependent variable is the sales of Schmitten Chocolates whereas the
Independent variable is the Diverse taste of chocolates.
Objectives of Study:
Analyze the buying behavior of people regarding the chocolate taste.
Comparative study of the Schmitten Chocolates in the market with its
competitors.
To study the customer taste and preferences in the confectionary item.
To find advertisement effect on the consumers buying behavior.

Research Methodology:
Technology and customers tastes and preferences play a vital role in todays
generation. Research Methodology is a set of various methods to be followed to
find out various information regarding market strata of different products.
Research Methodology is required for every industrial service industries for getting
acquire knowledge of their products.

Research Design

The research work is exploratory in nature, and is meant to provide the basic
information required to fulfill the Research objectives. The findings can be
consolidated after a detailed conclusive study has been carried out.

Sample Design

The convenience sampling is done because any probability sampling procedure

would require detailed information about the universe, which is not easily available
further, it being an exploratory research.

Sample Size

The sampling size of the study is 30 customers.

Data Sources

The data is collected from a combination of primary and secondary sources.

Data Collection Method

Data is collected from various customers through a questionnaire in the form of an
online survey.

Data Analysis

The market survey and the techniques for marketing are carried out by doing an
online survey using a questionnaire. Quantitative method of data analysis is done.