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However, the media tries to present the real world to us through the
TV, Internet, Newspapers and films. The media can keep trying but it is
virtually impossible to present the real world through TV, the Internet
and newspapers, but why?
Its because the media always have a plan (an agenda). For
example, to make a media text that is entertaining in some way. For
example, the BBC News. They use cameras, sounds, use editing - this
chops reality up! Therefore, all the media can do is record 'a second
hand version' of these people, events and ideas - it is clearly not the
thing itself. This is why we can only use the term REPRESENTATION.
Construction
The media shape, select, build and mould their idea of the real
world - they construct it according to their plan or agenda. They
want to focus the audience in a particular way.
The key media word we need to use is in our writing is
CONSTRUCTION.
Well, for example, a real event may happen in the real world e.g. The
2004 Tsunami that devastated Thailand. The BBC news reported
this event for a TV audience and they think they are presenting facts -
the recording process involved using home video camera shots of the
Tsunami, interviews with people after the event, a BBC news reporter
who didn't see the event happening and is in a London studio, and
recorded camera shots of the event AFTER the event has happened.
The media then need to select and organize the right camera
footage in a particular order to make it part of their plan or agenda.
Maybe their plan/agenda is to have the audience really focus on the
terrible effects of the Tsunami and to really sympathize with this
terrible event.
The Challenge:
Can you draw a little diagram to illustrate the process of mediation?
See this diagram for further help:
The image below is just an image its NOT a real happy family
it is a re-presentation of a happy family that has been
constructed.
Imagine the happy family image is for a media text e.g. newspaper,
magazine, or advert. Create your own a headline, caption and state the
institution and anchor them on the image.
The Challenge: