Company Profile Dirt Art November 2014

Company Overview Dirt Art November 2014 3
Table of Contents
1 Dirt Art........................................................................................................ 7
2 Services ..................................................................................................... 9
2.1 Consulting .......................................................................................................... 9
2.1.1 Concept Development ............................................................................. 9
2.1.2 Feasibility Studies ........................................................................................ 9
2.1.3 Trail master Planning .................................................................................. 9
2.1.4 Public Consultation .................................................................................. 10
2.1.5 Trail auditing and assessment ................................................................. 10
2.1.6 Volunteer and Staff Training Workshops ................................................ 10
2.2 Design .............................................................................................................. 11
2.2.1 Trail Design ................................................................................................. 11
2.2.2 Pump Track and Dirt Jump Facility Design ............................................ 11
2.2.3 Landscape Architecture ......................................................................... 11
2.3 Construction .................................................................................................... 11
2.3.1 Trail Construction ...................................................................................... 11
2.3.2 Dirt Jump and Pump Track Construction............................................... 12
2.3.3 Skills Park Construction ............................................................................. 12
2.3.4 Trail Feature Design and Construction ................................................... 12
2.4 Maintenance and upgrade .......................................................................... 13
2.4.1 Trail Maintenance..................................................................................... 13
2.4.2 Trail Maintenance Programs ................................................................... 13
2.5 Destination Marketing .................................................................................... 13
2.6 Event Management ....................................................................................... 13
3 Human Resources- Management Team ............................................. 15
3.1 Management Team ....................................................................................... 15
3.2 Team Leaders/Excavator Operators ............................................................ 18
4 Why Dirt Art? ........................................................................................... 20
4.1 Market leading human and equipment resourcing................................... 20
4.2 A diverse project history of world-class development ............................... 20
4.3 An unrivalled understanding of the international market place .............. 20
4.4 An unwavering dedication to developing inspiring trails .......................... 21
5 Equipment Resources ............................................................................ 23
5.1 Construction resources .................................................................................. 23
5.1.1 Overview ................................................................................................... 23
5.1.2 Vehicles ..................................................................................................... 23
5.1.3 Excavators ................................................................................................. 24
5.1.4 Motorised Equipment- large ................................................................... 24
5.1.5 Motorised equipment- small ................................................................... 25
5.1.6 Storage ...................................................................................................... 26
5.1.7 Fire suppression ......................................................................................... 26
5.1.8 Safety and first aid .................................................................................... 26
5.2 Resources- Design and consulting ................................................................ 27
5.2.1 Office Resources ...................................................................................... 27
5.2.2 Specialist Resources ................................................................................. 27
6 Insurance ................................................................................................ 29
7 Project Highlights ................................................................................... 31
7.1 Overview .......................................................................................................... 31
7.2 Projects ............................................................................................................. 32
Dirt Art Pty Ltd.
Director- Simon French

ACN- 164835054
ABN- 16379107815
Address- 18 Driftwood Drive Opossum Bay
Tasmania, Australia 7023
Phone- 1300 TRAILS (1300 872457)
Email- info@dirtart.com.au
Web- www.dirtart.com.au
1. Dirt Art
1 Dirt Art
Dirt Art is an industry-leading Australasian company specialising in all facets
of recreational trail and mountain bike facility consultancy, strategic planning,
management, design and construction. Dirt Art has seven years of
experience working for a range of private and government clients on a wide
variety of projects across Australia and New Zealand. To date Dirt Art has
consulted on, designed, built and managed over 1000km of trails across over
100 different projects to suit mountain bike, touring, walking, and equestrian
users.
This experience, coupled with an absolute commitment to delivery of a world-

class suite of services has firmly established Dirt Arts position as a true
world-leader in the recreational trail industry.
Dirt Art possesses the following points of difference;
Enthusiasm
The Dirt Art team is driven by the desire to create truly world-class trail
infrastructure that provides the highest standards in trail dynamics, flow and
sustainability. Our team is comprised solely of riders who are dedicated and
passionate about their work.
While Dirt Art focuses on mountain bike trails and facilities our team are also
highly experienced and capable in the construction and management of
walking and shared-use trails.
Dedication
The Dirt Art team is dedicated to delivering projects of the absolute highest
possible standards. Our commitment is not only to matching the standards of
our competitors, but to establishing new benchmarks; achieved through
genuine creativity, dedication and experience.
Dirt Art are not content with doing the bare minimum; our team will always go
above and beyond, ensuring that all Dirt Art projects exceed rather than meet
expectations.
Creativity
The design and construction of truly iconic and exciting mountain bike trails
and infrastructure relies on inspired and creative design. Dirt Art trails are
designed and built by elite-level riders to suit all rider abilities, from young
families through to world-class athletes. Dirt Art trails flow, providing ultimate
user enjoyment and minimum ongoing maintenance.
Dirt Art pushes the boundaries of traditional design methods whilst delivering
projects with the highest standards in sustainability.
Client service
At Dirt Art we pride ourselves on delivering the highest standards of client

service. We are excellent communicators and are committed to ensuring we
are easily contactable and always friendly and approachable.
In an industry often characterised by difficulty in contacting and

communicating with contractors, Dirt Art provide a superior alternative.
Once engaged for any project, Dirt Art will be a true champion and
ambassador for our client and their project. While others will just get the job
done, Dirt Art will always strive for the absolute best outcome for our clients.
2 Services
2.1 Consulting
2.1.1 Concept Development
Defining an early-stage concept is crucial to the eventual success of any

project, whether it be a small local-level facility, or a multi-million dollar trail
destination development. Dirt Art are market-leaders in developing and
establishing a range of trail and facility concepts, developed specifically for
each site and client objectives.
Dirt Art look at the big picture, ensuring that all trail concepts will go on to
exceed the objectives and expectations of our clients.
2.1.2 Feasibility Studies
As mountain bike trail development becomes bigger business, and the

mountain bike tourism market continues its exponential growth, public and
private investment in the sector will continue to grow. With increased
investment, there is a growing importance in ensuring that a concept is viable
in both a functionality and financial sense.
Dirt Art offers a complete feasibility analysis service including;
- Development and maintenance cost estimates

- Operating cost estimates (general operation, chair lift and shuttle
service operations)
- Commercial viability analysis
- Monetisation/commercialisation potential
- Expected visitation modeling
- Economic impact modeling
- Market profiling
2.1.3 Trail master Planning
Dirt Art are one of the few companies in the world offering a comprehensive
mountain bike-specific trail master planning service. Utilising an approach
tailor made for each site and client, Dirt Art trail master plans provide a
structured pathway towards truly world-class trail destination development.
Dirt Art are true world leaders in trail master planning, having developed a
wide range of planning documents for numerous large-scale, multi-million
dollar trail developments. Dirt Arts highly functional planning documents
have been utilised to secure over $5m in external funding for our clients in the
last year alone.
2.1.4 Public Consultation
Dirt Art has market-leading experience in public consultation strategy and

implementation, having worked extensively with a range of clients around
Australia for the past seven years. Dirt Art has proven market-specific
strategies to promote inclusion and to build community stewardship around a
project.
Dirt Art has worked extensively with conflicting community and land manager
groups, and is an expert in conflict resolution and mediation in a public and
private setting.
2.1.5 Trail auditing and assessment
Dirt Art were one of the first companies to offer a mountain bike-specific trail
auditing service, and continue to lead the industry with innovative and
functional auditing processes. Dirt Art offers a range of auditing services from
high-level difficulty grading and works prioritisation audits, through to detailed
works specification auditing and action plans.
Dirt Arts audit documents are clear, concise and functional, and provide real-
world budgets for works based upon genuine practical experience.
2.1.6 Volunteer and Staff Training Workshops
Dirt Art understands the importance of volunteer involvement in many trail

construction projects, but also recognises the many issues often associated
with volunteer constructed and/or managed trails. Dirt Art has developed a
number of proprietary processes to assist in the ongoing management of
volunteer trail care groups and individuals, which have been successfully
implemented at a range of sites across Australia. These processes focus on
retaining control over safety and quality, while empowering and supporting
volunteers to engage in trail care and construction.
Dirt Art offer a range of staff training programs, suitable for land management
agencies in a wide variety of settings in both a private and government
setting. These training courses include; trail maintenance, trail auditing, trail
construction, and specialist excavator operation.
2.2 Design
2.2.1 Trail Design
A trail can only ever be as good as its design; developing a successful trail or
mountain bike facility relies on inspired and creative design, which takes full
advantage of a sites attributes and environment. While many companies see
trail design as a simple and easily performed process, Dirt Art work
extensively to attain the very best out of every landscape. Dirt Art utilises a
scientific approach beginning with detailed desktop analysis and concept
development, and finishing with extensive time on the ground searching for
optimal trail construction corridors.
Dirt Art design trails that inspire, while offering maximum sensitivity to the
local environment, whether for beginner level recreation, or world-level
competition.
2.2.2 Pump Track and Dirt Jump Facility Design
Dirt Art has an in-house team comprising of a CAD designer and landscape
architect, both with significant experience in the design of functional, unique
and exciting pump tracks and dirt jump facilities. The development of
successful dirt jump and pump track facilities requires inspired and creative
design, which must also understand the unique dynamics and riding flow of
this type of facility.
Dirt Art offers a complete design service ranging from early-stage concept
development through to 2D and 3D design models and fly through videos.
Dirt Art are able to offer detailed, construction ready drawings, suitable for
quotation and/or tender purposes.
2.2.3 Landscape Architecture
Dirt Art offers a full range of in-house landscape architecture services, lead by
a qualified landscape architect with significant industry-specific industry-
specific experience. From early-stage concept design through to detailed,
complex landscape designs Dirt Art have the resources to deliver a truly
industry-leading service.
2.3 Construction
2.3.1 Trail Construction
Dirt Art are at the forefront of trail construction, offering a full service of
machine and hand-built construction services. While focusing on the
mountain bike market, Dirt Art also have extensive experience constructing
walking and shared-use trail infrastructure.
Dirt Art offer a large team of trained machine operators capable of resourcing
multiple concurrent, large-scale trail construction projects around the world,
working across all areas of the trail industry. Dirt Art also have significant
experience across a range of hand-built trail projects, including advanced
stone masonary techniques.
Dirt Art are widely renowned for innovative trail construction, ranging from
smooth, flow trails through to tight and technical, advanced-level singletrack.
The Dirt Art construction team utilises an array of innovative construction
processes, allowing for the efficient delivery of world-class trail infrastructure,
in any setting.
2.3.2 Dirt Jump and Pump Track Construction
Successful pump track and dirt jump construction is a true art form, which
requires extensive experience and a high-level of in-house riding skill. Dirt Art
are market leader in the construction of innovative and unique facilities, which
offer a diverse range of riding opportunities.
Dirt Art believe in innovative and creative design and construction, and as
such do not offer standard stock designs. Dirt Art jump and pump track
facilities are big, bold and exciting, offering an eclectic mix of riding line
options.
2.3.3 Skills Park Construction
Mountain bike skills parks provide avenues for safe and structured skill
progression, in an environment free from the typical trail-side dangers such as
trees and rocks. Dirt Art have extensive experience developing skills facilities
for a range of purposes, including school mountain bike facilities.
Dirt Art have the experience and capability to design, construct and install a
wide range of timber and steel trail features including; drop-offs, wall rides and
related trail features.
2.3.4 Trail Feature Design and Construction
Dirt Art offers a full range of trail feature design, construction and installation,
in both timber and steel framed construction. Dirt Art has developed an array
of different functional, and exciting trail features at a range of facilities around
Australia.
Dirt Art offers a range of pre-fabricated trail features available for installation
in any setting.
Dirt Art has an in-house catalogue of features pre-engineered for use, or can
custom design and engineer certify custom trail features to suit a clients
needs.
2.4 Maintenance and upgrade

2.4.1 Trail Maintenance
Dirt Art offers a full range of trail maintenance and upgrade services, including
realignment and re-profiling. These services are offered across both hand
and machine built processes.
2.4.2 Trail Maintenance Programs
Dirt Art offers structured maintenance services and programs ranging from a
basic maintenance service through to structured complete facility
management and maintenance programs.
2.5 Destination Marketing

In a fast-growing, and competitive mountain bike trail tourism market, it is
becoming increasing important to engage effective, targeted marketing
strategies to ensure your target audience is aware of and engaged with the
experience you are promoting. Dirt Art understand the trail destination
market, and have the proven experience to implement a range of successful,
cost-effective marketing strategies to suit a variety of clients and projects.
Dirt Art have worked extensively with media providers across Australasia, and
can provide a range of collaborative marketing and promotional opportunities
with all key media outlets in both print and digital forms.
2.6 Event Management
Dirt Art have extensive event management experience, across the full
spectrum of mountain bike event formats, including; downhill, cross country,
gravity enduro, cross country marathon and stage race formats. Dirt Art has
worked as and with private promoters, and has also contracted to Mountain
Bike Australia and Cycling Australia assisting with the organisation and
delivery of national and world-level events.
Dirt Art offers a range of event services, including race village design, general
event consultancy, race course design, event management and event
delivery.
2. Human Resources- Management Team

3 Human Resources- Management Team

3.1 Management Team
Director- Simon French

Qualifications
Bachelor of Nursing
Excavator License
Bob Cat/Skid Steer License
Chainsaw Operate and Service License
Mountain Bike Australia National Level Commissaire
Overview
Simon is a stalwart of the Australian mountain bike industry, having worked across a
range of areas including, tourism, retail, and events. Forming Dirt Art in 2008
allowed the pursuit of Simons true passion; the development unique, exciting, and
innovative mountain bike experience. Heading up one of Australias earliest and now
largest professional trail companies, Simon has played a leading role in the ongoing
development of the industry in Australia, and continues to this day to support the
exponential growth of the mountain bike trail industry in Australia.
With a hands on history of developing numerous large scale trail projects Simon has
developed a unique and refined skill-set across all areas of trail consultancy, design,
construction and management. As a project manager, and backed by highly skilled
Dirt Art teams Simon frequently delivers multiple, concurrent trail projects spread
across the world.
As an extremely passionate rider, Simon regularly travels the world seeking out
iconic riding experiences- building an invaluable level of experience in world-leading
mountain bike practices. With a true global perspective, Simon understands what
truly constitutes a world-class trail experience.
General Manager- Luke Chiu

Qualifications
Bachelor of Environmental Science (with Honours)

Construction white card
Overview
Luke has a long history in government sport and recreation management roles,
finishing his government tenure as a state manager with Sport and Recreation
Tasmania. Luke has a bachelor of environmental science, with an Honours in
mountain bike management; providing experience that is invaluable in the trail
industry.
Luke manages Dirt Arts general operations, while also playing a role across project
management, and consulting.
An avid rider, Luke has an all-mountain riding background.
Operations Manager (NZ)/Landscape Architect- Damian Stones

Qualifications
Bachelor of Landscape Architecture

Wheels, Tracks and Rollers License
Construction white card
Overview
Damian has been involved in the mountain bike industry in New Zealand since the
early 90s, and has spearheaded a number of mountain bike developments across
the South Island. As a qualified landscape architect, Damian has an extensive
history in concept and master planning across a range of mountain bike-specific and
broad landscape planning areas.
Damian is an avid trail rider, who loves epic back country mountain bike journeys.
CAD Design Manager- James Hall

Qualifications
Graphic Design
Construction White Card
Overview
Hall is an accomplished designer of pump tracks and dirt jump park facilities, with extensive
experience across a range of world-wide projects.
Hall is a keen rider, with an interest in all disciplines of the sport. Having travelled the world
extensively to ride, Hall has a broad perspective of what constitutes a world-class trail.
Office Manager- Lauren French

Qualifications
Masters of Business Administration (UTAS)
Bachelor of Nursing
Overview
Lauren is the driving force behind Dirt Arts office management, playing a diverse roll across a
number of areas including; logistics, project management, accounting and consulting. With a
Masters of Business (MBA) degree from UTAS, Lauren has the skills and experience to
support Dirt Arts fast paced and constantly evolving project workload.
A passionate rider herself, Lauren has travelled the world riding a range of iconic trails.
3.2 Team Leaders/Excavator Operators
Team Leader/Excavator Operator- Jon Sidney

Qualifications
Excavator operation
Chainsaw operation
First aid
Overview
Sidney has lead some of Dirt Arts largest and most highly-regarded projects, at a wide range
of project locations around Australia. Sidney is a highly skilled machine operator and has
significant hand-building trail experience, including stone masonry.
Sidney is a passionate rider, with an interest in downhill and all-mountain riding.
Team Leader/Excavator Operator- Nathan Rennie

Qualifications
Excavator operation
Chainsaw operation
First aid
Overview
Rennie, needs little introduction, as an accomplished international downhill athlete with a

World Cup Championship and numerous junior world titles to his name. Rennie spent the
majority of his formative years racing around the globe riding and racing some of the worlds
best trails.
As a trail builder Rennie has extensive experience across a wide variety of large-scale
projects including Atherton (North Queensland) and Hollybank (Tasmania) Mountain Bike
Parks.
Team Leader/Excavator Operator- Clinton Turner

Qualifications
Excavator operation
Chainsaw operation
First aid
Overview
Turner is a longstanding member of the Dirt Art Team, having delivered projects right across
Australia, from small-scale urban pump tracks through to large trail network developments.
An incredibly dedicated worker, with a true passion for trails, Turner is a valuable member of
the Dirt Art Team.
Turner has a background in marathon and 24hr cross country racing, and remains an avid
mountain bike rider and racer.
Team Leader/Excavator Operator- Justin Bronson

Qualifications
Excavator operation
Chainsaw operation
First aid
Overview
Bronson is a highly skilled machine operator, with extensive experience across a number of
Dirt Art projects.
Bronson is a keen rider, whose passion is in downhill and gravity cross country riding.
4 Why Dirt Art?

4.1 Market leading human and equipment resourcing
The development of world-class trails requires a world-class team, and

access to the very best equipment and machinery. Dirt Art offers a diverse
and highly-skilled team, with experience across all areas of the trail industry.
Dirt Art have recruited the best in the industry, and provide unrivalled levels of
staff training and support; ensuring our staff are the most experienced, skilled
and motivated in the industry.
Dirt Art have spent the past seven years amassing a significant pool of in-
house equipment and machinery, all of which has been extensively tested and
chosen as the very best for the specialised needs of the trail construction
industry. Dirt Art have the in-house equipment and machinery to deliver
multiple, concurrent trail projects around the world. Where we do not have
the right tool for the job our team will either purchase it, or rely on our
extensive network of quality hire providers around Australasia.
4.2 A diverse project history of world-class development
Dirt Art has delivered trail projects across more diverse landscapes than any
other Australasian trail company. Dirt Art has extensive experience delivering
a range of projects between South West Western Australia and Tropical North
Queensland, working in conditions ranging from West Australian pea gravel,
through to fragile Victorian Alpine soils. This diverse experience has provided
the Dirt Art team with the experience and expertise to deliver genuinely world-
class trails at any project location.
4.3 An unrivalled understanding of the international market

place
The Dirt Art team has over 20 years experience travelling the world riding and
racing many of the worlds most iconic mountain bike trails and destinations.
The Dirt Art management team typically travel to at least two new international
riding destinations every year, ensuring that the company has an up-to-date,
relevant understanding of what truly constitutes a world-class trail.
Dirt Art management staff have ridden and or raced across Australia and New
Zealand and have extensive experience riding the following major
international destinations; Whistler (British Columbia), Squamish (British
Columbia), Coast Gravity Park (British Columbia), Kamloops (British
Columbia), Silverstar (British Columbia), Sunpeaks (British Columbia), Mont
Saint Anne (Canada), Vermont (USA), Oregan (USA), Moab (USA),
Steamboat Springs (USA), Vail (USA), California (USA), Morzine (France),
Les Gets (France), Chatel, (France), Champrey (Switzerland), Val Di Sol
(Italy), Aosta (Italy), Motolino Mountain (Italy).
A first-hand, current and comprehensive understanding of the international

trail destination marketplace provides Dirt Art with skills and experience
required to develop genuinely competitive mountain bike trail destinations.
4.4 An unwavering dedication to developing inspiring trails
Dirt Art is staffed entirely with passionate mountain bike riders, who are
genuinely motivated to develop unique and engaging trail infrastructure.
Every member of the Dirt Art team is a valuable part of Dirt Arts vision to
create inspiring trail destinations around the world.
Dirt Arts operations team is highly-skilled, hard-working, dedicated and

efficient; with proven experience in developing better quality trails, more
efficiently than any other Australasian trail company.
6. Equipment Resources
5 Equipment Resources
5.1 Construction resources
5.1.1 Overview
Dirt Art has the largest pool of construction resources of any Australian trail
company, with six excavators and a range of other large and small-scale
construction equipment and machinery. Dirt Art own three shipping
containers, which are located around Australia to service current trail projects.
During 2015 Dirt Art have clear purchasing plans in place to add a further 4-5
excavators to our fleet, and will make an additional $100k+ investment in
additional construction equipment.
Dirt Art has the resources and logisitics experience required to deliver projects
right across Australia, from small-scale local facilities through to multi-million
dollar trail centres.
5.1.2 Vehicles

Make Model Year
Ford Ranger Wildtrak 2014
Mazda BT50 2012
Volkswagen Amarok 2013
Ford Ranger 2009
Toyota FJ Cruiser 2013
King trailers Twin axle machinery 2011
trailer
trailer
trailer
King trailers Single axle trailer 2012
King trailers Single axle trailer 2013
King trailers 1200mm quad bike 2011
tipper trailer
King trailers 1400mm quad bike 2013
tipper trailer

5.1.3 Excavators
Make Model Year

Kubota U-17-3 2013
Kubota U-17-3 2012
Kubota U-17-3 2012
Kubota U-17-3 2011
Kubota U-17-3 2011
Kubota U-17-3 2010
5.1.4 Motorised Equipment- large

Make Model Year
Honda TRX ATV 2012
Honda TRX ATV 2010
Honda Power Carrier 2013
Honda Power Carrier 2011
KTM 350 Freeride 2013
lightweight trail bike
KTM 350 EXC 2014
trail bike

5.1.5 Motorised equipment- small
Make Product Model

Stihl Chainsaw Magnum
Stihl Chainsaw Magnum
Stihl Chainsaw Farm Boss
Stihl Brushcutter Professional
Stihl Leaf Blower Professional
Stihl Hedge Trimmer Professional
Ryobi Generator (2kva) 2kva
Ryobi Complete 18v tool set Various
Makita Complete wired tool set Various
Honda Water pump High volume
Honda Water pump High volume
200L slip on water tank 200L slip on water tank NA
and pump and pump
200L slip on water tank 200L slip on water tank NA
and pump and pump

5.1.6 Storage

Type Location- Current
Permanent Storage Facility Hobart
Permanent Storage Facility Melbourne
20 ft shipping container Hobart
20 ft shipping container Melbourne
20 ft shipping container Sydney
5.1.7 Fire suppression

Make Product Model
Honda/King Trailers Slip on 1000L tank and High pressure
pump
(trailer mounted)
Fire weather reading kit Suunto Various
(X 2)
Tas Fire 9l fire extinguisher NA
(X 6
Tas fire 4l fire extinguisher NA
X 10
Stihl 20l backpack knapsack NA
(X 8) pump
5.1.8 Safety and first aid
Make Product Model

ACB Personal locator beacon Compact
(X 4) (epirb)
Spot Personal tracking NA
(X 4) beacon
TBC Satelite phone TBC
(X 8) Snake proof chaps TBC
Optomo Advance remote area NA

(X 8) first aid kits
Optomo Compact first aid kit NA

(X 15)
Optomo Snake bite kit NA
(X 15)
Uniden Handheld UHF radios 5 watt
(X 15)
5.2 Resources- Design and consulting

5.2.1 Office Resources
Type Make/Model
Desktop computer Apple Imac
Laptop computer Apple Macbook Pro
Tablet computer Apple iPad
A3 Multifunction printer Brother
A4 Multifunction printer Brother
Smart phone Apple iPhone 6
Smart phone Apple iPhone 6
Smart phone Apple iPhone 5S
Smart phone Apple iPhone 5S
5.2.2 Specialist Resources
Type Make/Model
GPS handheld Garmin Monterra
GPS handheld Garmin Monterra
GPS handheld Garmin 62S
Clinometer Suunto
Clinometer Suunto
Clinometer Suunto
Clinometer Suunto

8. Insurance
6 Insurance
Dirt Art have spent considerable time searching the insurance marketplace for
policies that appropriately and comprehensively cover the activities of the
business. The professional indemnity and public liability policies held have
been tailor-written for the niche business activities currently undertaken by
Dirt Art. Unlike domestic underwriters Sterling Insurance have offered policies
that provide robust indemnity and liability protection for Dirt Art and their
clients, without the significant loopholes and gaps in cover that appear in
many other terms provided by alternative underwriters. While the policies
provided by Sterling Insurance are significantly more expensive than those
offered in the domestic insurance market, the level of cover and peace of
mind for both Dirt Art and their clients warrants this additional expense.
Dirt Art holds an industry-leading insurance portfolio beyond professional

indemnity and public liability, which includes the following policies;
Policy type Insurer Policy value Renewal date

Professional Sterling Insurance $10m 28th February 2015
Indemnity
Public Liability Sterling Insurance $20m 28th February 2015
Workers CGU As required by law 15st May 2015
Compensation
Motor Vehicles NTI Equipment value/ Various
$20m public liability
Equipment NTI Equipment value/ Various
$20m public liability
Personal QBE Various 28th February 2015
accident/illness
(Directors)
Fire Suppression TBC $1m TBC
Dirt Art commit to retaining these policies for a minimum of six years following
the completion of any project.
8. Project Highlights
7 Project Highlights
7.1 Overview
Dirt Art have been involved in a wide range of projects, ranging from small
community-based pump tracks through to some of Australias largest
mountain bike developments.
Over the page is a brief sample of relevant projects; a complete project

history can be provided as a separate document.
7.2 Projects
Project Hollybank MTB Park

Client Northern Tasmania Development
Location North East Tasmania
Project Budget $800,000
Services delivered - Trail design
- Trail construction- excavator
- Trail construction- hand built
- Pump track and dirt jump design and
construction
- Facility auditing, management and
maintenance.
Project Overview
Hollybank MTB Park is one of Australias biggest and most highly regarded mountain bike
developments, featuring 20km of purpose-built trails amongst an extensive network of existing
trails. The signature trail of the development, The Juggernaut is often quoted as Australias
best mountain bike trail, renowned for its rocky technicality and flowing berms and jumps.
Hollybank was an extremely challenging build due to the intensely rock terrain, but the
finished result is a testament to Dirt Arts ability to develop unique and technically demanding
machine-built trails.
The finished development also included a large pump track, skills area and dirt jump facility.
Project Moama MTB Park

Client Office and Environment and Heritage, NSW
Location Moama, NSW
- Pump track design and construction
- Skills park design and construction
Project Overview
The Moama MTB Park was a very unique project due to the extremely limited elevation
available on the site (<10m). Dirt Art produced a fast flowing trail network, with a range of
technical trail features, which has proved extremely popular with local and visiting riders.
The network capitalised on available slopes to create 7km of flow trails, which also offered a
range of natural and built-form (timber) trail features.
Project Kingborough MTB Park

Client Kingborough Council
Location Kingston, Tasmania
- Trail construction- hand built
- Pump track and dirt jump design and
construction
Project Overview
The Kingborough Mountain Bike Park is a unique urban development, which involved the
transformation of ex-grazing paddocks into a multi-faceted mountain bike facility. The 2km
trail network features a number of natural and built-form technical trail features, dispersed
throughout the free-flowing, fast-paced trail network.
The development also included a kids skills trail, pump track and dirt jump areas.
Project Mount Gunjin Trail Design and

Construction
Client West Australian MTB Association (WAMBA)
Location Kalamunda, Western Australia
- Trail feature design, construction and
installation
Project Overview
The Mount Gunjin trail project was Australias first dedicated all mountain/gravity enduro trail
network, and the birth of a new style of mountain bike riding for Western Australia. The
project included three descending trails, with both flow and technical elements. A number of
galvanised steel/hardwood trail features were installed throughout the trail network.
The 10km trail network has hosted a number of state and national-level gravity enduro events.
Project Blue Tier Wilderness Trail Design

Client Northern Tasmania Development
Location North East Tasmania
Services delivered - Remote wilderness trail design
- Development of trail master plan and
construction plan
Project Overview
Arguably the most ambitions trail design process ever undertaken in Australia, this project
involved the design of a remote-area 40km wilderness trail network in the North East
Tasmanian rain forest. A range of advanced design processes were involved, including a
helicopter site survey. The resulting design was a three-month process, which resulted in one
of the most unique and exciting trail designs in Australia.
Project Alpine Community Plantations Trail

Master Plan
Client Alpine Community Plantations
Location Bright, Victoria
Services delivered - Trail auditing and assessment
- Community consultation
- Development of trail concepts (120km)
- Development of comprehensive trail
master plan
Project Overview
This exciting project has involved the assessment of over 50km of existing trail, which has
been incorporated into a concept plan for over 100km of new trails for the area. With a focus
on back-country riding, and epic all-mountain descents, the proposal offers a wide range of in-
demand trail experiences. The master plan process involved extensive public consultation,
with users, government and private-sector stakeholders. The resulting plan, when
implemented, will undoubtedly establish Bright as one of the worlds leading mountain bike
destinations.
Project Meehan Range Strategic Trail Plan

Client Clarence City Council
Location Clarence, Tasmania
Services delivered - Trail auditing and assessment
- Community consultation
- Development of trail concepts (60km)
- Development of detailed trail design
(20km)
- Development of comprehensive trail
master plan
Project Overview
This project involved the audit and assessment of over 30km of existing trails, including a gap
analysis and proposed upgrade and trail rationalisation. Utilising extensive site exploration
and public consultation, the plan has proposed a further 60km of new trail concepts.
The plan provides extensive management and development recommendations, including a

framework for a unique volunteer management system.
Please note: The above is a select sample of completed projects only; a

complete project history can be provided by request.

Company Profile Dirt Art November 2014

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Company Profile Dirt Art November 2014

Uploaded by

Copyright:

Available Formats

Company Overview Dirt Art November 2014 3

Dirt Art Pty Ltd.

Director- Simon French

This experience, coupled with an absolute commitment to delivery of a world-

Dirt Art possesses the following points of difference;

At Dirt Art we pride ourselves on delivering the highest standards of client

In an industry often characterised by difficulty in contacting and

Defining an early-stage concept is crucial to the eventual success of any

As mountain bike trail development becomes bigger business, and the

Dirt Art offers a complete feasibility analysis service including;

- Development and maintenance cost estimates

2.1.3 Trail master Planning

2.1.4 Public Consultation

Dirt Art has market-leading experience in public consultation strategy and

2.1.5 Trail auditing and assessment

2.1.6 Volunteer and Staff Training Workshops

Dirt Art understands the importance of volunteer involvement in many trail

2.2.2 Pump Track and Dirt Jump Facility Design

2.2.3 Landscape Architecture

2.3.2 Dirt Jump and Pump Track Construction

2.3.3 Skills Park Construction

2.3.4 Trail Feature Design and Construction

2.4 Maintenance and upgrade

2.4.2 Trail Maintenance Programs

2.5 Destination Marketing

2.6 Event Management

2. Human Resources- Management Team

3 Human Resources- Management Team

Director- Simon French

General Manager- Luke Chiu

Bachelor of Environmental Science (with Honours)

An avid rider, Luke has an all-mountain riding background.

Operations Manager (NZ)/Landscape Architect- Damian Stones

Bachelor of Landscape Architecture

CAD Design Manager- James Hall

Office Manager- Lauren French

3.2 Team Leaders/Excavator Operators

Team Leader/Excavator Operator- Jon Sidney

Sidney is a passionate rider, with an interest in downhill and all-mountain riding.

Team Leader/Excavator Operator- Nathan Rennie

Rennie, needs little introduction, as an accomplished international downhill athlete with a

Team Leader/Excavator Operator- Clinton Turner

Team Leader/Excavator Operator- Justin Bronson

4 Why Dirt Art?

The development of world-class trails requires a world-class team, and

4.2 A diverse project history of world-class development

4.3 An unrivalled understanding of the international market

A first-hand, current and comprehensive understanding of the international

4.4 An unwavering dedication to developing inspiring trails

Dirt Arts operations team is highly-skilled, hard-working, dedicated and

Make Model Year

5.1.4 Motorised Equipment- large

5.1.5 Motorised equipment- small

Make Product Model

5.1.7 Fire suppression

5.1.8 Safety and first aid

Make Product Model

Optomo Advance remote area NA

Optomo Compact first aid kit NA

5.2 Resources- Design and consulting

5.2.2 Specialist Resources

Dirt Art holds an industry-leading insurance portfolio beyond professional

Policy type Insurer Policy value Renewal date

Over the page is a brief sample of relevant projects; a complete project